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RACE IS PASSION AND WAY OF LIFE...
LUCADEMARCHI.DRIVER
LUCADEMARCHI.DRIVER
Luca Demarchi, Italian, Doctor inEconomy (graduated in UNIPMN Univeristy)was born in Vercelli, on 4 February 1987.Since child he races in karting at amateurlevel (2000) and later at agonistic level(2005-2007), reaching motorsport in 2008.Professional race driver since 2013, his aimto bring this sport to professional levels,united to passion and support ofprofessionals marketing figures,comes to be a competitive advantage thatnowadays can make the difference.
Luca Demarchi proposes himself as a nonconventional way of communication inmotorsport marketing world, with the key:
DISTINGUISH YOURSELF,DOING SOMETHING SPECIAL,DIFFERENT AND WELL DONE.
LUCADEMARCHI.DRIVER
Motorsport of the ‘80 and ‘90 was theinspiration and feeding of Luca's passion,making him grow up with a strong desire ofbeing part of it.
Motorsport is a way of life, once is part ofyou you can not hide it.It's a fight for your targets that begens days,weeks, or years before a raceweekend...and continue after that, waitingfor next one.It's the fight to win in and out the racetrack,in everyday life.If you love life and challenges, you loveracing!.
RACE IS PASSION ANDWAY OF LIFE...!
TALKING OF SOMETHING... WITHOUT TALKING OF IT!
LUCADEMARCHI.DRIVER
That's the basic concept of a NON-AGRESSIVE COMMUNICATIONapproach, that in nowadays marketing isopposite to the classic "aggressive"advertising, where customers are forced towatch a spot or a brand, capturing attention,but even bothering them.That "light non-aggressive" approach aimsto make the customer fells thespot/brand/product value's seen as positive,as this is associated to a positive figure(Luca); that association turns to be in apositive value's based marketing, andconsequential win-win strategy for bothparties.
That's how customers can look with interestand remember a Brand / Company... without talking of it!
Luca jumps on his first kart at 12, and begins his racing experience in 2005Easykart Italian Championship (winning arace and gaining qualification for theInternational Finals).
In 2007 he moves to the ChampionkartItalian Championship (gaining several goodplacements and a 2nd place in theBridgestone Cup - International Final, in Lonato.Luca tests with a Formula Renault 2000;obtaining excellent results since his forstlaps.
2008 is a transition year between kartingand motorsport, with several tests withFormula Renault 2000, Ferrari 360Challenge and Porsche 997 GT3 Cup.
2005 - Campionato Italiano Easykart
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
In 2009 he is at the start of the "Targa Tricolore Porsche"Championship, racing with a Porsche 997GT3 Cup (11th on 32 drivers at his racingdebut in Vallelunga, and 6th on 31drivers in Mugello).In the same year, he participate and wins atthe "Autosprint drivers Selections", gainingthe chance to race in the "Copa de EspanaResistencia" whit Astra racing's Nissan350Z Challenge (as results, 2nd behindArturo Merzario, former F1 driver).
In 2010, Luca takes the university degree in"Economy and enterprises administration"at East Piedmont University "Amedeo Avogadro".
2009 - CER - Nissan 350Z (Astra)
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
In 2011 Luca starts his first full season inSpain, racing the "Ibiza Trophy" into the"Copa de Espana Resistencia"; He gains a 3rd place in the championship,with 8 podiums on 11 races, 1 pole positionand five starts in 1st starting grid row.
In the same year Luca participates at onerace in the German VLN Championship,racing on the Legendary NurburgringNordschleife racetrack, driving the BPracing's Citroen C2 gr. A.
In 2012 he is the Champion of Spain bothin the "Ibiza Trophy" and in the "Division 2"of the CER - COPA DE ESPANA RESISTENCIA;
He races in Magione, joining the"Campionato Italiano Energie Alternative",gaining the second place at the debut onBRC Racing Team's Kia.
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
2013 is the year of the move to TeamMonlau Competiciòn, which Luca honorswith the Title of Champion of Spain, winningthe overall classification of CER Class2,in front of the most powerful Clio cup, Miniand Hyunday Coupè. Jointly the overalltriumph, will came too the victory the Division 5 and in the Ibiza Trophy.During the season, Luca takes part in otherraces, gaining a podium at the Alcaniz500Km at his debut on the Seat LeonSupercopa; He also takes a second place inPoznan (Poland) race of the Kia GreenHybrid cup, and makes test sessions on theNurburgring Norschleife on Porsche CaymanS – VLN spec. /Getspeed performance.
In 2014 Luca follows the winning line ofpast year, competing and winning again inthe CER, now in Class1/Division 3 with themore powerful Seat Leon Supercopa.
CER - Seat Ibiza SC Evo (Monlau)
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
2015 has been a great challenge, as Lucabrought on track the World First Diesel Dual-Fuel racecar.Luca took the management of the projectfor the Italian company Ecomotive Solutions,working joined to the UK team Saxonmotorsport.Under Luca's guide, the results wereamazing as the car, based on a BMW 135dGTR, reaches the performance level of a GT4 car.Luca finished 2nd in the Britcar Sports andTouring Cars Championship, with a racevictory in Donington, even being crowned"Driver of the Year 2015".
BMW 135d GTR
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
In 2016 Luca enter the Italian GT Championship in GTcup class, joined toIvan Benvenuti on a Lamborghini GallardoSuper Trofeo of Imperiale Racing(Lamborghini factory team).Despite his lack of experience on GTcars,results were amazing: Luca takes a frontrow starts at his first qualify in Monza,winning both race1on dry and race2 on wet,as to complete an amazing debut.The season continue and Luca and histeammate prove they are fast and reliable,collecting wins and scoring heavy points asto be finally crowned Italian GT Champions,with the top score of 5 wins and 4 podiums,on 14 races.
LAMBORGHINI GALLARDO SUPER TROFEO
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
2017 is time for a step ahead, as to grow upthe driver's career though GT racing: Lucaenters the Italian GT in Super GTcup class,and gains a contract as LamborghiniSquadra Corse official driver . Joined to Ivan Benvenuti as in 2016, Lucatakes confidence with the powerfulLamborghini Huracan Super Trofeo, with his620hp V10 engine, the fastest single makerseries car of the world. Bad luck did not did not allowed betterresults in many races, but two podiums inMonza and Mugello demostrated Luca'spotential and performance growing.
LAMBORGHINI HURACAN SUPER TROFEO
SNAPSHOTS OF SPORTING LIFE
LUCADEMARCHI.DRIVER
LUCADEMARCHI.DRIVER
2011CER / Seat Ibiza Trophy Seat Ibiza SC3rd Ibiza Trophy
2012CER / Seat Ibiza Trophy Seat Ibiza SCWinner Seat Ibiza Trophy Champion CER D5 Class
2013CER / Seat Ibiza Trophy Seat Ibiza SC EVOCER Overall Champion of Spain Winner Seat Ibiza Trophy Champion CER D5 Class
2014CER Seat Leon / SupercopaChampion CER D33rd Overall CER
2015Sports and Touring Cars Championship BMW 135d Diesel Dual Fuel2nd OverallBritcar Driver of the Year 2015
2016Campionato Italiano Gran Turismo Lamborghini Gallardo Super TrofeoChampion GTcup Class
AWARDS LINE
12016
Champion of Italy GT Championship
2014 Champion of Spain Resistencia D3
2013 Champion of Spain CER class 2
Champion of Spain Resistencia D5Champion of Ibiza SC Trophy
2012 Champion of Spain Resistencia D2
Champion of Ibiza SC Trophy
Luca has proper skills to to manage singleprojects in motorsport world:since winter 2014 he makes real theEcomotive Solutions's Hybrid Race carproject, dealing with all aspects of theprojects, as bureaucracy, regulations,building and developing of car in and outthe racetrack.
He makes the Ecomotive’s Diesel-LPGsystem approved from British MotorsportFederation MSA, finding the proper team to develop the car, and finally bringing it ontrack, making team and company collectdatas and informations as to increasesystem performances and reliability.
MOTORSPORT PROJECT MANAGER
LUCADEMARCHI.DRIVER
PASSIONIS RACING...
LUCADEMARCHI.DRIVER
LUCADEMARCHI.DRIVER
AND LIFE...
The key is a multiple platformcommunication, that joins to championship'sand team's media, a wide media comparsiontrough Luca Demarchi medias.
«RACE» areas:• Driver helmet• Drivers casual hat• Driver merchandising• Race car• Grid Girl t-shirt• Team's paddock
«MARKETING» AREAS:• Sponsor merchandising• Grid Girls• sponsor gustes packages for racing
weekends• autoghraphs and postcards for guests• dedicated pictures• dedicated videoclips • marketing campaigns LD based• special events (in/out the track; with or
without racecar)
SPONSOR & BRAND COMMUNICATION
LUCADEMARCHI.DRIVER
«MEDIA» areas:• lucademarchi.eu• Team website• Championship website• Youtube, Facebook, Instagram (LD)• Youtube, Facebook, Instagram (team)• Youtube, Facebook, Instagram (Championship)• Motorsport press IT, EU• Generic press IT, EU• Motorsport websites IT, EU• races live streaming• TV coverage
A COMMUNICATIONTROUGH SPORTMEANS DEAL DIRECTLY WITH PEOPLE EMOTIONS
LUCADEMARCHI.DRIVER
LUCADEMARCHI.DRIVER
VISIBILITYON RACE...
Sponsorship packages may vary completelyaround sponsor's needings.
Services available:
Luca Demarchi and his team ofprofessionals will support on everyorganization needings.
SPONSOR & EVENTS
LUCADEMARCHI.DRIVER
• PASS PADDOCK for racing weekends
• GRID GIRLS / HOSTESS
• HOSPITALITY PASS for guests
• MEETINGS, conventions and reunions in the paddock
• Sponsor ADVERTISING areas in the paddock
• RACE CARS for events
• VIP LAPS for sponsors and guests
• INCENTIVE DAYS organization, joined or not with business meetings.
The value of a young guy, who puts all hiseffort and determination to reach up goals,with own talent and top results, joined toprofessional figures.
Be linked to Luca means links up to thevalue of sport and the sportsman,multiple times Championships winner.Final result will be the transfer of allpositive sport's values to the SponsorCompany/Brand itself.
YOUNG, DYNAMIC AND PROFESSIONAL
LUCADEMARCHI.DRIVER
Mobile: +39.340.973.65.07
www.lucademarchi.eu
E-mail: [email protected]
• Facebook: demaracedriver
• You Tube: Luca Demarchi
• Instagram: Luca Demarchi
• Motorsport press
• Generic press
• Motorsport websites
CONTACT
LUCADEMARCHI.DRIVER
