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Rachel J. Roginsky, Principal Pinnacle Advisory Group
P in n ac leA dvis o r y G r o up
GREATER BOSTON LODGING OUTLOOK 2003
WWW.PINNACLE-ADVISORY.COMWWW.PINNACLE-ADVISORY.COM
Total United StatesKey Performance Indicators Percent Change
May Year to Date
3.1 3.8
0.7
4.8 5.4
2.7
0.3
-2.4
2.9
0.41.7
-2.2-3.8 -4.3
-8
-20
-15
-10
-5
0
5
10
Supply Demand Occupancy ADR RevPAR
2000 2001 2002
Source: Smith Travel Research Note: Preliminary May 2002
New England States YTD May 2002 Change in Occupancy, Average Rate and RevPAR
Source: Smith Travel Research
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
Connec
ticut
Rhode
Islan
d
Mas
sach
uset
ts
Verm
ont
New Ham
pshir
e
Main
eOccupancy
Avg Rate
RevPAR
Suburban Boston Occupancy 1996 - 2001
Source: Smith Travel Research
69.4%71.1%
69.9% 70.0%
73.3%
61.3%
54.0%56.0%
58.0%60.0%62.0%64.0%
66.0%68.0%70.0%72.0%
74.0%76.0%
1996 1997 1998 1999 2000 2001
Suburban Boston Average Daily Rate 1996- 2001
Source: Smith Travel Research
$81.51$90.32
$98.30 $102.08$111.15 $108.43
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
1996 1997 1998 1999 2000 2001
Suburban BostonRevPAR 1996 - 2001
Source: Smith Travel Research
$56.57$64.22
$68.71 $71.46
$81.47
$66.47
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
1996 1997 1998 1999 2000 2001
Suburban Boston YTD May 2002
2001 2002 % Chg
Occupancy 62.3% 53.8% -13.6%
Average Daily Rate $111.61 $96.66 -13.4%
RevPAR $69.49 $51.98 -25.2%
Source: Smith Travel Research
Suburban Boston Change in Occupancy, Average Rate and RevPAR by Quarter
1Q 2001 - 2Q 2002
Source: Smith Travel Research
-40.0%-35.0%-30.0%-25.0%-20.0%-15.0%-10.0%-5.0%0.0%5.0%
10.0%15.0%
Q1 01 Q2 01 Q3 01 Q4 01 Q1 02 Q2 02
Occ
Rate
RevPAR
* Limited Boston Related Demand
* Improved Corporate Demand
* Slower Supply Growth
* Limited ADR Growth
Suburban Boston 2002
* 9/11 Effect (Year over Year Growth)
Suburban Boston 2002 Projection
2001 2002 % Chg
Occupancy 61.4% 61.6% 0.3%
Average Daily Rate $108.30 $98.36 -9.2%
RevPAR $66.50 $60.59 -8.9%
* Lack of Boston-Related Demand
* Improved Corporate Demand
* Limited Supply Growth
* Minor ADR Growth
Suburban Boston 2003
Suburban Boston 2003 Projection
2002 2003 % Chg
Occupancy 61.6% 64.8% 5.3%
Average Daily Rate $98.35 $101.13 2.8%
RevPAR $60.58 $65.53 8.17%
Boston/Cambridge Occupancy 1997 - 2001
Source: Pinnacle Perspective
79.0%78.3%
75.1%
78.5%
69.6%
64.0%
66.0%
68.0%
70.0%
72.0%
74.0%
76.0%
78.0%
80.0%
1997 1998 1999 2000 2001
Boston/Cambridge Average Daily Rate1997-2001
Source: Pinnacle Perspective
$162.18$177.81
$190.28$199.74
$182.91
$-
$50.00
$100.00
$150.00
$200.00
$250.00
1997 1998 1999 2000 2001
Boston/Cambridge RevPAR1997 - 2001
Source: Pinnacle Perspective
$128.12$139.23 $142.90
$156.80
$127.31
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
1997 1998 1999 2000 2001
Boston/Cambridge 2001 Change in RevPAR by Market Area
Source: Pinnacle Perspective
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
Cambridge Downtown Back Bay Other
Boston/Cambridge YTD June 2002
2001 2002 % Chg
Occupancy 71.4% 68.8% -3.9%
Average Daily Rate $188.63 $163.51 -13.3%
RevPAR $134.70 $112.56 -16.4%
Source: Pinnacle Perspective
Boston/Cambridge YTD June 2002 RevPAR Change By Market Area
Source: Pinnacle Perspective
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
Cambridge Downtown Back Bay Other
Boston/Cambridge Occupancy by Quarter 1Q 2000 – Q4 2002
Source: Pinnacle Perspective
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Q1 Q2 Q3 Q4
2000
2001
2002
Boston/Cambridge Average Daily Rate by Quarter 1Q 2000 – 2Q 2002
Source: Pinnacle Perspective
$-
$50.00
$100.00
$150.00
$200.00
$250.00
Q1 Q2 Q3 Q4
2000
2001
2002
Boston/Cambridge RevPAR by Quarter1Q 2000 – 2Q 2002
Source: Pinnacle Perspective
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
$200.00
Q1 Q2 Q3 Q4
2000
2001
2002
Boston/Cambridge Change in Occupancy, Average Rate and RevPAR by Quarter
1Q 2001 - 2Q 2002
Source: Pinnacle Perspective
-40.0%
-35.0%
-30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
Q1 01 Q2 01 Q3 01 Q4 01 Q1 02 Q2 02 Occ
Rate
RevPAR
* Corporate Demand• Some signs of improvement• The recovery?
* Leisure Demand• Likely to remain strong • Rate Driven and Regional
* Group Demand• Pace is ahead of ’01 the rest of the year
Boston/Cambridge 2002
* New Supply• Minor – Only 1.9 percent
Boston Cambridge 2002 Projection
2001 2002 % Chg
Occupancy 69.6% 72.0% 3.4%
Average Daily Rate $182.91 $172.10 -5.9%
RevPAR $127.31 $123.91 -2.7%
* Corporate Demand• Continued Improvement• Negotiated Rates are flat to –10%
* Leisure Demand• Return of International • Increased Rates after 1Q
* Group Demand• Weak 1Q, Moderate Remainder
Boston/Cambridge 2003
* New Supply• Major – 5.5%
•Nine Zero – 6/02
•Hampton Inn Cambridge – 6/02
•Ritz Carlton – 11/02
•Commonwealth Hotel – 9/02
•Kimpton Cambridge – 3/03
•Residence Inn C’Town – 3/03
•Embassy Suites – 3/03
New Supply 2002 - 2003
Boston Cambridge 2003 Projection
2002 2003 % Chg
Occupancy 72.0% 71.0% -1.4%
Average Daily Rate $172.10 $176.40 2.5%
RevPAR $123.91 $125.25 1.1%
Rachel J. Roginsky, Principal Matthew R. Arrants, Director
Pinnacle Advisory Group
P in n ac leA dvis o r y G r o up
GREATER BOSTON LODGING OUTLOOK 2003