RADIATION DOSIMETER

Team 12Tiffany Corbett, Loren Paulsen, Matt Reeves

Introduction to Technology

Measure of “hot particle” dose

3 layer analysis

3 Layer Analysis Shallow dose

70 microns – dead layer of skin surface Biologically important

1,000 microns – Melanoma occurs Eye dose

3,000 microns – cornea thickness Deep dose

10,000 microns – possible removal of skin

Strategy Diamond

Arenas

Staging

Differentiators

VehiclesEconomic Logic

Arenas Radiation Detection Device Initial Market segments

Nuclear Power Plants (NPP)○ 104 NPPs in the US since 1998○ 439 NPPs in the World as of 2007○ 112 new NPPs worldwide by 2020

Medical and Diagnostic Equipment○ 13,340 US facilities as of 2006○ 202,000 employees

Arenas Focus will be the US and then worldwide Core Technology

Detection deviceSoftware package

Value-creating strategyLitigation damage cost controlAcceptance from the Nuclear Regulatory

Commission (NRC) Legislation for industry standard

Competitive Products Thermoluminescent

Dosimeter – TLD

Electronic Dosimeter

Film Badges

Geiger counter

Vehicles Internal development

Invention disclosure filedPatent needed for software analysisScaling product size down

Business modelSales and service (training)Outsource manufacturing

Alliance with equipment manufacturesMajor players: GE, Siemens, Philips, etc.

Differentiators Attributes

Quick and accurateDigital versus analogueNo calibration and low voltage requiredType of radiation does not matterThree depth measurement

BenefitsLimited skill level needed for operationMedical diagnosis delay shortenedMinimize damage costsIncrease worker safety procedures

Staging Timing

Scientific development is still on-going

1 to 3 years to market Prioritize potential markets

Nuclear Power PlantsMedical facilities with diagnostic equipmentFirst Responders and Hazmat workersMilitary field operations

Economic Logic Business model

Outsourcing to limit capital requirementsService through training to ensure accuracy

Customer returnDamage cost reductions

○ Workman’s comp claims○ Patient malpractice lawsuits

Profit potentialHigh selling priceService feesCaptive customer for generational improvements

Major Hurdles Regulation language

Preferred, accepted, required Demonstrating cost/benefit

Settlement figures Expanding the market

Lack of sophisticated detection devices in the medical industry

Questions ?