Radio 1 FM91 presents

IBID for I Phone 5S

Target Audience

Overall mutual target audience: SEC: A, B and C AGE: 15 to 45

The IBID5 Campaign will cater to a specific target SEC: A and B AGE: 18 to 40

IBID1, IBID2 & IBID3

iCampaign

Promotional Artwork

https://www.youtube.com/watch?v=HQ7vYzXL11U https://www.youtube.com/watch?v=KRg8gJM-jAw

Statistical Overview – Ibid2 & Ibid3

• Campaign Total Registrations

• IBID 2 - 969 • IBID 3 - 1340

• Campaign Total Sms’s

• IBID 2 - 81,900 • IBID 3 -126,109

IBID 2 IBID 30

200

400

600

800

1000

1200

1400

1600

969

1340

IBID 2 IBID 30

20,000

40,000

60,000

80,000

100,000

120,000

140,000

81,900

126,109

Mechanics

Registration Bidding Winner announcement

Pre - LaunchDuration: Lasts for 5 daysStarting 18th November onwardsProcess: Type ‘REG<space>Your Name and send it on 9191

Launch: Bidding starts from the show ‘Morning Fix’Duration: 2nd – 6th December,2013

Post Launch: 9th till 13th DecemberShow: Morning fix

Global Hype – iPhone5s

IPhone 5s is purposefully imagined. Meticulously considered. Precision crafted. It’s not just a product of what’s technologically possible. But what’s technologically useful. It’s not just what’s next. But what should be next.

Reviews About IPHONE 5s

•The iPhone has powered Apple to become the world's largest company by value, and the newest version is seen as critical to the company's continued success.

Wall Street Journal

•Apple said on Monday that it sold two million iPhone 5’s over the Intrnet the first day people were allowed to submit orders for the product.

New York Times

•AT&T announced it set a sales record with iPhone 5 over the weekend, making it the fastest-selling iPhone the company has ever offered.

Pre – Launch(18th October – 1st November, 2013)

Electronic Media• Radio:

– A hype based radio teaser will go on air at a Frequency of 20 spots per day

– RJ Endorsements in every show.• Frequency: 2 per Hour

• Television:– Teaser video will run on television– Proposed Channels

• TV 1• News 1• Hum TV• Oxygen• Play TV • The Musik

– 1 representative from sponsor’s team and FM91’s team to appear on the morning show at TV1• Muskarati Morning with Faisal

Digital Media Facebook:

Daily updates for the event along with the teaser video will be shared along with Facebook advertising

Website: Teaser video as pop-up E – Banner

SMS: SMS broadcast and updates would

also be sent as a bounce back service.

Print Media• Teaser ad to be printed in selected

magazines

Launch(2nd November – 6th November, 2013)

Electronic Media• Radio:

– Radio promo explaining the mechanics will go on air at a Frequency of 15spots per day

– RJ Endorsements in every show.• Frequency: 2 per Hour

– Statistical updates will be announced on air during different all shows throughout the day. This segment will be branded.

• Television:– A video depicting the mechanics will be

made which will run on the TV Channels at a high frequency

– Proposed Channels• TV 1• News 1• Hum TV• Oxygen• Play TV • The Musik

Digital Media Facebook:

Daily updates for the mechanics along with the video will be shared along with the poster

Website: Launch video as pop-up E – Banner

SMS: SMS broadcast and updates would also be

sent as a bounce back service.

Post Launch(9th November – 13th November, 2013)

Print Media:• Print ad depicting the stats updates of the

top 5 contestants along with the winner announcement message will be printed in magazines.

• Proposed Magazines– Synergizer– Jang – Glam

Digital Media Facebook:

Artwork announcing the winner will be shared on Facebook.

The pictures of the Closing ceremony event will be shared on Facebook Fan page

Website: Poster announcing the winner will be put

up on the website.

Closing Ceremony: Competition to be closed with a finale

ceremony. TV 1 and News 1 to provide coverage to

the event Sound bites would be aired on the

airwaves of 91

Sponsorship Mileage

•Radio Promo with the tail line for the sponsor•RJ EndorsementsRadio:•Sponsor logo to appear in the video and the artwork including posters and e-mailersLogo Integration:

•Recognition will be provided to the sponsor during RJ endorsements, bounce back messages, Facebook status updates.Sponsor recognition:

•Branding of the sponsor to be placed on the closing ceremonyBranding:•The team of the sponsor’s company to give-away the iphone5 to the winner

Presence at the closing ceremony:

Sponsorship Mileage

• Logo to be integrated on the pre-hype client give-aways.

Why Sponsor the campaign?

• Radio1 FM91 strategically choose to do IBID for IPHONE 5 instead of IBID for IPAD 3.

• IPHONE 5 is currently the most in demand phone on the planet.

• IPHONE 5 has already set a record by becoming the mobile phone device with the most sales turn over.

CHARITY

Thank You!