Report on Internship Training at

RADIO MIRCHI 98.3 fm

Coimbatore

Submitted by

Keerthana.P

Department of Visual Communication

AVINASHILINGAM UNIVERSITY FOR WOMEN

COIMBATORE – 43

2010

DeclarationI hereby declare that the internship training report is submitted to the Faculty of Community Education and Entrepreneurship Development, Avinashilingam University for Women, Coimbatore in partial fulfillment of the requirement for the award of B.Sc Visual Communication. This is a record of work done by Keerthana.P under the supervision and guidance of Mrs.Prema P Nair lecturer Department of Visual Communication and that it has not formed the basis for the award of any degree/diploma/fellowship (or) other similar title for any candidate for any other institution.

Date :

Place :

[KEERTHANA.P]

09CVC07

ACKNOWLEDGEMENT First and foremost I thank “God” for enduring me with his immense blessing which helped to overcome the hurdles paving the way for the successful completion of internship training.

I extend my sincere thanks to Dr.Vijayalakshmi Purushothaman, Dean Faculty of Community Education and Entrepreneurship Development, Avinashilingam University for Women, Coimbatore for facilitating us to undergo this internship training. Words fail to express my deep sense of gratitude and indebtedness to my guide Mrs.Prema P Nair Lecturer and Mrs.Indra E Lecturer, Department of Visual Communication, Avinashilingam University for Women, Coimbatore for their guidance and advice offered throughout the training period.

I extend my sincere thanks to all the members of Radio Mirchi, Coimbatore and also I express my warm appreciation to my family for their enduring support and encouragement.

S.No Topics

1. Introduction to Media

2. Overview of Radio Mirchi

3. Areas of Operation

4. Dairy of Events

5. Softwares used

6. Program Details

7. Conclusion

Introductionto

MEDIA

Newspaper:

The emergence of the new media branch in the 17th century has to be seen in close connection with the spread of the printing press from which the publishing press derives it name.

A newspaper is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world selling 395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations.

A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, reviews of movies, classified ads; display ads, editorial cartoons and comic strips.

Television:

Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele , far, and Latin visio, sight (from video, vis to see, or to view in the first person).

Commercially available since the late 1930s, the television set has become common in homes, businesses and institutions, particularly as a source of entertainment and news. Since the 1970s the availability of video cassettes, laserdiscs, DVDs and now Blu-ray Discs, have resulted in the television set frequently being used for viewing recorded as well as broadcast material.

Radio:

Radio is the transmission of signals by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, phase, or pulse width. When radio waves pass an electrical conductor, the oscillating fields induce an alternating current in the conductor. This can be detected and transformed into sound or other signals that carry information.

Radio systems used for communications will have the following elements. With more than 100 years of development, each process is implemented by a wide range of methods, specialized for different communications purposes.

Overview

OfRADIO MIRCHI

Overview of Radio Mirchi

Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. "Mirchi" is Hindi for chili. The tagline of Radio Mirchi is "It's hot!"

The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998.

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, Indore was the first city in India having grade of first private radio channel.Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.

AreaOf

Operation

Area of Operation:

Currently, Radio Mirchi has a presence in more than 33 cities, including the 6 metros of India and Radio Mirchi is the costliest station in India as they charge more than double of the competition. Radio Mirchi believes premiumness can be achieved by charging more from the clients. 

98.3 FM - Ahmedabad Tagline "Radio Mirchi - It's hot".

98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunne Wale Always Khush" Started On 23 July 2007.

98.3 FM - Bangalore It uses the tagline "Sakkath hot maga!" in Bangalore.

98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"

98.3 FM - Chennai It uses the tagline "Idhu semmma hot machchi!" in Chennai.

98.3 FM - Coimbatore Service started on November 2007 "Idhu semmma hot machchi!"

98.3 FM - Delhi "Its Hot"

98.3 FM - Jaipur "Its Hot"

98.3 FM - Mumbai "Its Hot"

98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"

98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in Hyderabad.

98.3 FM - Indore, Tagline "Radio Mirchi - "bahut garam hai re baba".

98.3 FM - Jabalpur, It uses the tagline "Radio Mirchi - It's Hot"

98.3 FM - Kanpur - Tagline - "Mirchis sunnewale always khush" and "Radio Mirchi,it's hot"

98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "

98.3 FM - Kolkata It uses the tagline "Michi shone j always khushi thake se."

98.3 FM - Nasik - It uses the tagline "Mirchi Sunne wale Always Khush" &"Garam Ahe!" On AIR since 6 July 2007

98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi - Tikhat Aahe!

98.3 FM - Patna Tagline - "Radio Mirchi - It's Hot" /It is first station of second phase.

98.3 FM - Jalandhar Tagline - "Mirchi Sunne Wale Always Khush" & "It's Hot".

98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"

98.3 FM - Ujjain Tagline "Its Hot"

98.3 FM - Vadodara Tagline - "Mirchi Sunne Wale Always Khush" & "It's Hot".

98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"

98.3 FM - Raipur

98.3 FM - Varanasi - Services Started on 14 July 2007

98.3 FM - Lucknow - Services started on 14 August 2007

98.3 FM - Surat - Service started on 20 August 2007

98.3 FM - Nagpur - Service started on 18 October 2007. Tagline- same as above

98.3 FM - Madurai - Service started on September 2007.It's tagline is "Idhu semmma hot machchi !" (meaning 'It's too hot')

98.3 FM - Mangalore - Service started on November 2007

98.3 FM - Vijayawada - Service started on December 2007 Tagline "idi chaala hot guru!"

98.3 FM - Vizag - Service started on October 2007 Tagline "idi chaala hot guru!"

98.3 FM - Thiruvananthapuram- Service started on 28 January 2008 [1] Tagline: "Sangathi HOT aanu!"

DiaryOf

Events

18/05/10 Tuesday Met the programming head Mr.Senthil Kumar. He explained me about the details about the office.

19/05/10 Wednesday Mr.Senthil Kumar asked me to go and give introduction about myself to all colleagues of him in office.

20/05/10 Thursday RJ Balaji thought us about the types of news to be taken for telecasting ON-AIR.

21/05/10 Friday Collected news for the ON-AIR from various newspaper issues.

22/05/10 Saturday Gave voice for the S&M Kids Wear advertisement.

23/05/10 Sunday HOLIDAY

24/05/10 Monday RJ Balaji explained us about various software’s used at Radio Mirchi.

25/05/10 Tuesday RJ Krishna explained us about the usage of the software’s used at Radio Mirchi.

26/05/10 Wednesday Went to ON-AIR studio and observed the Jock Talk and their works.

27/05/10 Thursday Learned to attend calls (Traffic updates) and to record them.

28/05/10 Friday RJ Preethi thought us how to save and edit the calls.

Date Day Assignment

29/05/10 Saturday Mr.Karthikeyan, Production Manager thought us how an Ad is recorded and produced.

30/05/10 Sunday HOLIDAY

31/05/10 Monday Learned how to RIP (edit) the songs by using the start and end marker.

01/06/10 Tuesday Ripped the songs from the movie “singam” Attended calls.

02/06/10 Wednesday Gave voice for the ad for Haribavan Hotel. And saw “Kanagavel Kaka” to give the movie review.

03/06/10 Thursday Attended the official meeting. Discussed about the activity to be held on “Environment Day”

04/06/10 Friday Helped the Programming team to prepare the schedule for Environment Day.

05/06/10 SaturdayMorning: Went out for Outside Broadcasting with RJ Balaji and Copywriter Mr.Vijay Vishwanath.

Evening: Collected the SMS from the listeners from the Mirchi official Website and helped Ann who was on her Outside Broadcasting.

06/06/10 Sunday HOLIDAY

07/06/10 Monday Helped the Programming Head to prepare the list of Winners of Environment Day .

Date Day Assignment

08/06/10 Tuesday Mr.Sethuraman, Sales Head asked me to collect information about the various colleges in Coimbatore that were to be included in website “www.mirchimela.com”

09/06/10 Wednesday Learned to use the two main programming softwares “Linker” and “Selector”

10/06/10 Thursday Mr.Senthil Kumar explained us about the programming schedules.

11/06/10 Friday Helped out for the program works conducted for the Prize winners of various programs held at Mirchi office, Coimbatore.

12/06/10 Saturday Went for the movie “Pen Singam” to give the movie review.

13/06/10 Sunday HOLIDAY

14/06/10 Monday Collected the Lyricists for more than 400 songs and entered them in the system using the “Selector” software.

15/06/10 Tuesday Mr.Vijay Vishwanath thought us how to prepare a script for the Radio ad’s.

16/06/10 Wednesday Went to All India Radio , Coimbatore to collect the details about the Rainbow FM.

17/06/10 Thursday Gave the review about the experience and the knowledge gained at Radio Mirchi for one month.

18/06/10 Friday Went for the movie “Raavanan” 1st day – 1st show with entire Mirchi team of Coimbatore and got my Internship certificate from the Programming Head.

Softwares

Usedat

Mirchi

Software Used :

RCS (Radio Computing Software) is used for recording and telecasting the programs ON-AIR. It’s a sound software which is more friendly to the user than the other software. This software functions with the help of two monitors, two mikes, headsets, sound mixer and Teleso.

TELESO :

It’s a software which is used for attending calls and dialing calls.

SOUND MIXER :

At the extreme right end and at the extreme left are the PGM button’s (in red colour).

When the right end key is in OFF: The ON-AIR programs cannot be heard inside the studio.

When the left end key is in OFF: the ON-AIR programs can be heard outside the studio (to the listeners).

The grey-lines on the sound mixer marks the level of normal base. At the time of Jock talk it should kept at normal base whereas to be kept at its maximum during the listeners talk.

PROGRAM CODES :

8 seconds of difference from Radio Mirchi station to the ON-AIR public.

STATION JINGLE- Song about the Mirchi station which comes only during every hour’s beginning.

PROGRAM BUMPER- Liner about each program.

CREDIT LINE- Name of the program sponsors. (i.e) lines like “brought you by”.

MIRCHI HATRICK- Promo for the Hatrick songs played.

STATION PROMO- Ad about the Mirchi station.

LINER- Program promo (i.e) comic, message.

SPARKLER- Characters for program promo (i.e) like Mokka Mohan.

RCS Software :

RCS (Radio Computing Software) used for recording, ediing, to attend telecalls. It consists of two moniters. In the left moniter the recording and saving will take place. And in the

right the program going ON-AIR can be viewed. And the recorded material can be included in the program which has to be telecasted.

Using this software I recorded the telecalls and saved it with the help of the Quick-Set software.

Attending Calls :

With the help of the Mic and headset which is connected to the RCS software and Teleso, I recorded telecalls and edited them that were telecasted ON-AIR.

I attended the calls and with the help of my co-intern recorded the calls and adjusted the hot keys to level the sound base to avoid the jarring sound (disturbance).

Sound Mixer : (Digital Audio Console)

While attending the calls the right PGM buttons must be kept ON inorder to hear the calls inside the sudio and the left PGM button must be kept ON to hear it inside the studio (optional).

“Teleso” hardware is used to dial and attend calls. Using the numeric keys on the left side the outgoing calls can be made. The lights on the first 3 keys on the top row will blink if there are any incoming calls. To disconnect the call press “Drop” key and “Next” key to attend the next incoming calls. To keep all the lines busy press “busy all” key.

Saving the calls made:

After saving the calls with the help of Quick-Set software the calls should be saved in the respective show folders which will be displayed on the screen. The required calls should be dragged and inserted in the sound player to be telecasted ON-AIR.

The program schedule to be telecasted ON-AIR can be changed or edited using the “log editor” in the “Selector” software.

RadioMirchi

ProgramGuide

Radio Mirchi Program Guide :

Mirchi Devaragam:

RJ DevaLiner: “Wake up to Divinity”

Every day starts with new hopes! Let the almighty hear to us and shower his blessings and make the day shine and shine! Offer your prayers with the reputed and mind calming devotional songs only in Mirchi Devaragam! Also, listen to "Indraya Raasi Palan" and get to know what the stars have for you! Wake up to divinity and make your day very special...

Monday to Sunday 5:00 AM to 7:00 AM

Hello Coimbatore:

RJ Balaji

Liner: everything for everyone!

Get on with it! Get busy, get active, and experience the breakfast of champion, with Hello Coimbatore, a power packed drive show replete with celebs interview, crazy views, street talk, contests, polls, traffic updates, SEC 983...pure energy! The excitement never stops, RJ Balaji, the investigative and intrusive Mirchi jock jolts you out of your morning sluggish with his animated and super fast talking and brings every Coimbatorians upto speed on whats happening around him!

Monday to Saturday 7:00 AM to 11:00 AM

Rewind Raagam:

RJ BennyLiner: Hits of the 90s!

The decade of 1990-1999! A golden era of Tamil film music! The decade which gave us the transition from Raja to Rahman!!! Arangetra velai - anjali, Roja to Gentleman, Kadhaluku Mariyadhai - Mudhalvan.... Rewind with 1990s super hits and unwind your thoughts and memories!!

Monday to Saturday 11:00 AM to 2:00 PM

Goli Soda :

RJ PreethiLiner: summa odachu kudi machi!!!

Just when you hav had a filling lunch and heading towards a boring afternoon.. tune into GOLI SODA between 2 - 5 every afternoon do get your daily dose of Filmy gossip, Celeb updates, city happenings, sports matters, etc with the best of songs!!

Monday - Saturday 2:00 PM to 5:00 PM

Mirchi Gold:

RJ SenthilLiner: A melody treat kindling golden memories

After a long day at work or after doing absolutely nothing calls for something special, something that will infuse the magic of tranquility with the best songs of ‘80s and 90’s guiding you into the wonderful world of music which will take care of all those nerves, tension, worries while the friendly RJ Senthil will always find something new to share with you. He is our trivia king, who will dig our info from deep corners and bring it to you in the most interesting fashion and leave you with food for thought as you drift into sleep.

Monday to Saturday 9:00 PM to 12:00 AM

Mirchi Real-Estates :

RJ KrishnaLiner: veedu vaanga.. vikka!!

Keeping the fast growing needs of real estate in coimbatore this show gives you the hot properties available in the city. With various details of real estates, land laws, vaastus and so on this show will surely be the most interesting property spot in the city and its hosted by RJ Krishna.

Sunday 7:00 AM to 11:00 AM

Chai- kutty:

Liner: Chai Kutty hot aanu kaeta…!!

This famous lady tea stall owner from Kerala brings the happenings of coimbatore last week. Hosted by RJ Benny

Sunday 3:00 PM to 5:00 PM