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Raising Hometown Voices to a New Level of Influence
SC City County Management Association
January 18, 2008
Big picture questions to consider
• What are your city/county’s strategic goals?
• How do you develop a common message around these goals and ensure everyone is using these messages?
• What are your resources to communicate these goals?
• How do you illustrate these goals for residents and businesses?
Why Plan?
• Gives your day-to-day work a focus
• Helps you set priorities
• Provides you with a sense of order and control
• Keeps everyone on message
• Protects you against last-minute, seat-of-the-pants demands from internal and external sources
The “5 A” elements of a plan• Aim - What is your goal and message?
• Audience - Who are you trying to reach (think beyond the “general public”)
• Action - What do you want them to do/remember?
• Avenues – What tools do you use to communicate?
• Accomplishment – How do you know
if you succeed?
How do you measure success?
• News clips
• “Fingerprint” index
• Web hits
• Formal surveys
• Call to action results
• Intangibles
Hometown, SC
• Aim – Raise hometown voices to a new level of influence
• Audience – Key influencers and policy makers
• Action – Advocate on behalf of strong cities
• Avenues – Variety of resources
• Accomplishment - “Fingerprints” of
the message/positive news
Hometown, SC approach
• Media relations
• Events
• Grassroots/grasstops advocacy
• Content/resources – Hometown Happenings, “Cities Mean Business” campaign
