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Rajesh Corp Brand Revival Presentation
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1 RAJESHCORPIDENTITY
Omniscient CommunicationsMumbai
TAKINGTHELEGACYAHEADIN BUILDINGA BRANDNEWFUTURE
BRAND VALUES
Trust
Experience
High Aspirations
Modern
Vibrant
Old Yet Young
C O R P
C O R P
C O R P
C O R P
The Rationale
The new symbol is a visualization of the transition of Rajesh Builders into a new and a vibrant era building from a formidable past. It is conceived to further establish the trust earned by the company for over 50 years but while aspiring much higher for the future.
The new mark is a metamorphosis of the Hindi alphabet ‘Ra’ into the English alphabet ‘R’ which is a visual representation of the inception of the new ‘Rajesh Corp’ from the old ‘Rajesh Builders.’
The logo is a simple yet a dynamic mark. It is well crafted to make it stand out in front of the competitors.
Trust
Experience
Old
Platform
Traditional
Stable
Professional
Brand
Aspirations
New
Ideas
Modern
Dynamic
Passion
Rajesh PatelManaging Director
Rajesh CorpR B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900
Dear Trenz
Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraad-shaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.
Sincerely yours
Rajesh PatelChairman
+91 22 67359900 | [email protected] | www.rajeshcorp.com
R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar | Andheri (E) | Mumbai 400059
The DirectorOmniscient Communications
353 BrindavanVallabh Baug Lane
Ghatkopar (E)Mumbai 400 077
24 August 2009
C O R P C O R P
Rajesh PatelManaging Director
Rajesh CorpR B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900
C O R P
C O R P
C O R P
C O R P
C O R P
2 RAJESHCORPIDENTITY
Omniscient CommunicationsMumbai
RAJESHCORP
RAJESHCORP
RAJESHCORP
R
The Logo
Buildings in their creative sense are all about standing structures, Forms, Patterns, Textures, Materials and Lighting. Hence the new identity system reflects all of these and individually celebrates each of the buildings designed by Rajesh Corp.
RFlexible Identity
In this age brands have to keep themselves highly active to meet the changing demands of the consumers and to stay alive in the market. Hence they need a visual language which is engaging, interactive and adaptable so as live with the changing time, changing needs and changing consumers. Hence Rajesh Corp new identity is derived from a cutting edge system which has the ability to adapt it self to the various buildings projects it is involved in.
The Colour & Look
As each structure communicates something special and is designed to provide a certain lifestyle. The look and feel, the colours and the patterns can therfore be derived from individual building projects.
Trust
Experience
Old
Platform
Traditional
Stable
Professional
Brand
Aspirations
New
Ideas
Modern
Dynamic
Passion
R
Dear Trenz
Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraad-shaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.
Sincerely yours
Rajesh PatelChairman
+91 22 67359900 | [email protected] | www.rajeshcorp.com
R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar Andheri (E) | Mumbai 59
The DirectorOmniscient Communications
353 BrindavanVallabh Baug Lane
Ghatkopar (E)Mumbai 400 077
24 August 2009
RAJESHCORP
RAJESHCORP
Rajesh PatelManaging Director
R B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900
RAJESHCORP
Rajesh PatelManaging Director
R B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900
THANKYOU
