Rajesh Saturday

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PROJECT REPORT ONBrand Management

A pre-launch and post- launch survey report on doctors op n ona!out Ret no" and

Tal mus#

Summer ProjectMASTER OF MANAGEMENT STUDIES

Submitted byRAJESH SADANAND POOJARI

2013-2015

Project GuideProf. Tarkesh ar Sharma

ATHARA!A INSTITUTE OF MANAGEMENT STUDIES

Ma"a#$Mar%e Roa#& 'harko( Naka&

Ma"a# )*est+& Mum,a- // /01.

$%T&'( O) )&E* AN' O+* %ECT+ON-A+R+N'+A,

A-r I2#-a 3t#


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Summer Project submitted to the

ATHAR!A INSTITUTE OF MANAGEMENT STUDIES

in partial ful llment of the requirements for the e!ree of

MASTER OF MANAGEMENT STUDIES

Submitted by

Rajesh Poojar-

2013-2015

Project Guide

Prof.Tarkesh ar Sharma

ATHARA!A INSTITUTE OF MANAGEMENT STUDIES

Ma"a#$Mar%e Roa#& 'harko( Naka&

Malad .est/0 Mum!a 122 234

DE'3ARATION


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I hereby declare that the project entitled %T&'( O) )&E* AN' O+*

%ECT+ON -A+R +N'+A submitted as a part of the study of M.M.S. Degree is my

original work and the Project has not formed the basis for the award of any other

degree associateship fellowship or any other similar titles.

Place!

Date!

Signature of the Student

CERT+)+CATE


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"his is to certify that the project entitled # STUD4 OF FUE3 AND

OI3 SE'TION$AIR$INDIA $ is the bona ed %or& carried out by

RAJESH SADANAND POOJARI student of '('(S() *thar+a,nstitute of 'ana!ement Studies) durin! the year 2013-2015 in

the partial ful llment of the requirements for the e!ree of

'aster of 'ana!ement Studies and that the project has not

formed the basis for the a%ard of any other de!ree) associate

ship) fello%ship or any other similar titles(

Place '.'/*,ate

Si!nature of the Guide Si!nature of irector

+N'E5


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%r No Top c Page No

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"; &%,*#IS*$I*+ S$%'($'% )4

"" -' + *#D &I+ D P*%$M #$ *I%I#DI* )India +td. I

canEt say thank you enough for their tremendous support 2 help. 9ithout their

encouragement 2 guidance this project would not ha?e materiali@ed.

I would also like to eAtend my sincere gratitude to the entire staff of *ir India

-inance Department Mumbai for their warm welcome ?aluable inputs assistance

and support throughout the duration of the project


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E5EC&T+8E %&MMAR(

$he following research focuses on the understanding of *ir India -uel and oil

section

%cope o9 nvest gat on-

Conclus on-


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OBJECT+8E O) T:E %T&'(

$o understand the Bistory of the *ir India

$o understand the Sections of the *ir India -inance Department $o understand the 9orking of the -uel and &il Section of *ir India. $o study the procedure of obtaining data from outstations and other

department $o get the practical knowledge of working with the corporate. $o 'nderstand the $ypes of +easing of *ir>craft

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Rajesh Saturday