mediapack 2011

WHO WE ARE

Ramadan TV is a unique proposition designed specifically for the Muslim viewer in the blessed month of Ramadan. It is brought to you by Mercy Mission World; a community empowerment organization that works with excellence to pursue the vision of the beloved Messenger of Allah, Upon Whom Be Peace. Our focus is to see, a world where every Muslim is able to live faithfully to their belief, building an exemplary Islamic community that benefits humanity.

The channel is designed to showcase a diverse portfolio of shows, which reach out to a diverse range of Muslims from across the ethnic, social and religious spectrum, and help them increase in god consciousness.

The success of our maiden year in 2010 was self evident with the buzz being created by having so many great shows and unprecedented viewership, we look forward to going beyond last year’s great results in 2011. Join Us.

IN THE NAME OF

MOST HIGH

WHO WE ARE

In 2010 the channel had phenomenal success with 8/10* Muslim homes reported having viewed the channel. Fusing quality English language religious programming with fun and interesting live shows ensured a genuine family viewing experience was achieved. This year, we are eager to go beyond the high standards we set last year, and ensure millions of viewers benefit from Ramadan TV. To ensure this we have committed to:

- A national advertising campaign- Streaming the channel on our website and promoting virally- Pushing out the message across our facebook network which now boasts the

largest fan base for any Islamic organization, with close to 10million fans and counting…

With these things prepared for 2011, it is clear the channel represents a phenomenal opportunity for those with an interest in reaching the Muslim community, from government departments to small businesses, to large charities to community groups. Think advertising in 2011, think Ramadan TV.

TENMILLIONFANS

VIEWERSHIP

Mercy Mission World is a global organization running projects to help Muslims live faithfully to their beliefs and allow the Non Muslim community to appreciate the beauty of Islam.

One of the key tools in progressing God consciousness in our time is the media and hence we have a focus on developing quality TV. Buying advertising/ sponsorship on our channel plays a major role in supporting our works financially. The space you buy with us, is actually crucial in ensuring the success of a number of our works, and consider this when exploring this opportunity.

Not only does Ramadan TV represent a phenomenal opportunity to reach the Muslim community in Ramadan it also represents a great opportunity to give some of your wealth in Sadaqah, and as we know the Messenger spoke the truth when he, upon whom be peace said,

“Charity does not in any way decrease the wealth and the servant who forgives, Allah adds to his respect; and the one who shows humility, Allah elevates him in the estimation (of the people).” (Muslim)

GLOBALREACH

THE INVESTMENT

ADVERTISING

In order to maximize the number of people who can participate in the project and earn the reward of millions of people learning about the Quran, the hadith of our beloved Messenger, Upon Whom Be Peace, and having their important questions answered by the scholars and teachers from Medina, Damascus, Riyadh, Cairo, Sudan and many places across the Muslim world, we have designed a number of advertising and sponsorship opportunities.

All slots are provided with a balanced viewing profile across the day and will ensure optimal message penetration. The packages have been put together to respond to all sizes of organisations, and are genuinely worth considering for those interested in increasing sales or scale of awareness of their proposition.

RATE Advertising Rates Total Slots Duration Price Eid Greetings 70 10secs £1100Ramadan Greeting 90 15 secs £1,750 Silver 180 30 secs £3,600Gold 270 30 secs £4,800Platinum 450 30 secs £6,750

Charity Appeals 1 Off Peak 21.30-03.00 £5500

1 Peak 21.30-03.00 £7500

*prices exclude production cost

ADHAN SPONSORSHIP:Zuhr, Asr and Isha: to ensure your message goes out with the call to pray, three times per day, with complete advertising either side of the adhan, ensuring 9 mentions on the channel per day.£6000 Fajr and Maghrib: to coincide with Sehri and iftar are the most powerful sponsorship opportunities:£7000

Take the complete adhan package, for £10,000

The adhan will be available in two-week packages at half the above rates.

PROGRAM SPONSORSHIP:You can sponsor the playing of your favorite show. The shows available for sponsorship will allow people to learn about the beauty of the religion, the lives of the prophets and so much more. The shows include:- The Lives of the Prophets- Tafsir of The Quran- The Lives of the Imaams of Hadith- Building an Islamic Home- The Lives of The Companions of the Prophet (PBuH)- The Life of The Mercy To Mankind (PBuH)

This will be available at £1000 per 10 days of Ramadan or £2500 for the whole month.

QURAN SPONSORSHIP:You can sponsor the playing of the Quran. This will be available at £2000 per 10 days of Ramadan or £5000 for the whole month. This will ensure when the Quran show starts, it will start by mentioning it was brought to the public by your organization.

One of the most successful ways to increase sales and brand awareness is to sponsor activity. Islamic activity is the best kind of sponsorship as there is not only a phenomenal Islamic benefit through the reward associated with teaching people Islamic knowledge or calling them to prayer, but also commercially people link your brand with something noble.

With this in mind we have created three quality sponsorship opportunities:

SPONSORSHIP OPPORTUNITIES

Make the most of Ramadan 2011, join us.

Sales Enquiries: ramadantv@mercymission.org.ukTelephone: 01274 723 833Mob: 07973 518975Net: www.mercymissionworld.org/ramadantv