Random Household Telephone Survey of USD 211 District

Target Population: Adults residing within USD 211 official boundaries

Sampling Method: Random-Digit Dialing / Residential land-based telephones

Survey Administration Dates: Feb 27, 2012 to March 7, 2012

Sample Size: 416Margin of Error: +/- 5%Response Rate: 63%

Yes93%

No7%

Have you been in a Norton School building or facility?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Within the Past Year 1 to 3 Years Ago 4 to 10 Years Ago More Than 10 Years Ago

71%

14%9%

5%

When were you last in a Norton School building?

0% 10% 20% 30% 40% 50%

Parent-Teacher Conference

Music or Drama Performance

Athletic Event

Other School Program

10%

24%

39%

47%

For what reason were you last in a Norton school building or facility?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Kept very clean Kept somewhat clean Not very clean

88%

12%1%

Would you say that Norton Schools facilities are:

0%

10%

20%

30%

40%

50%

60%

70%

80%

Very Well Maintained

Somewhat Well Maintained

Not Very Well Maintained

In Need of Repair

74%

25%

0% 1%

Would you say Norton Schools are:

0%

10%

20%

30%

40%

50%

60%

70%

Renovate current buildings

Construct New Buildings

Do nothing because facilities

are fine

Other

62%

7%

28%

4%

Would you prefer USD 211...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Early childhood and preschool education

Low teacher/student ratios

Safe rooms for severe weather

Keeping buildings secure from unauthorized entry

69%

70%

75%

80%

24%

26%

22%

17%

How Important is...

Very Important Somewhat Important Somewhat Important Not Important

0%

10%

20%

30%

40%

50%

60%

70%

Very Well Well Not So Well

69%

27%

4%

How well is USD 211 maintaining good reputation in Community?

0%

10%

20%

30%

40%

50%

60%

A B C D F

52%41%

5% 1% 1%

What grade would you assign to USD 211?

Willing to Pay More Taxes74%

Unwilling to Pay More Taxes

26%

How willing would you be to pay increased taxes for a bond issue to update older buildings or build new ones?

0%

10%

20%

30%

40%

50%

60%

0 1 2 3 4 5 6 or More

53%

15% 17%

8%2% 2% 3%

Number of Children or Grandchildren Who Attend USD 211 Schools

0%

10%

20%

30%

40%

50%

60%

0 1 2 3 4 5 6 or More

57%

10%15% 11% 3% 2%

3%

Number of Children or Granchildren Who Will Probably Attend USD 211 Schools in Future

0%

5%

10%

15%

20%

25%

30%

35%

Eisenhower Elementary School

Norton Junior High School

Norton Community High School

32%

14%

21%

Which school(s) do your children attend?

Yes45%

No55%

Did you vote in the most recent USD 211 School Board election?

Own88%

Rent12%

Rent or Own Your Home

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

18-25 26-45 46-65 Over 65

2%

14%

48%

36%

Age Category

Yes13%

No87%

Does anyone in your household work for USD 211?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Voted Didn't Vote

46%

34%

Last Time You Were in a Norton School: Athletic Event by Did You Vote

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Voted Didn't Vote

46%

34%

Why have you been in a Norton School: Athletic Event by Did You Vote

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Voted

Didn't Vote

80%

68%

18%

31%

Condition of Norton School by Did You Vote

Very Well Maintained Somewhat Well Maintained Not Very Well Maintained In Need of Repair

0% 20% 40% 60% 80% 100%

Voted

Didn't Vote

42%

27%

48%

56%

7%

15%

2%

2%

Norton schools should be available for community use by Did You Vote?

Strongly Agree Agree Disagree Strongly Disagree

0% 20% 40% 60% 80% 100%

Voted

Didn't Vote

79%

61%

19%

33%

2%

6%

USD 211 Maintaining Good Reputation by Did You Vote?

Very Well Well Not So Well

0%

5%

10%

15%

20%

25%

30%

Works for USD 211 Does Not Work for USD 211

11%

26%

Last Time You Were In a Norton School Building: Music or Drama Preformance by Do You or Household Member Work For USD 211?

0%

5%

10%

15%

20%

25%

30%

Works for USD 211 Does Not Work for USD 211

11%

26%

Why have you been in a Norton School Building: Music or Drama Preformance by Do You or Household Member Work For USD 211?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Works for USD 211 Does Not Work for USD 211

76%

43%

Last Time You Were In a Norton School Building: Other Program by Do You or Household Member Work For USD 211?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Works for USD 211 Does Not Work for USD 211

76%

43%

Why have you been in a Norton School Building: Other Program by Do You or Household Member Work For USD 211?

0% 20% 40% 60% 80% 100%

Works for USD 211

Does Not Work for USD 211

54%

77%

46%

22%

Norton Facilities Are... by Do You or Household Member Work For USD 211?

Very Well Maintained Somewhat Well Maintained Not Very Well Maintained In Need of Repair

0% 20% 40% 60% 80% 100%

Works for USD 211

Does Not Work for USD 211

54%

77%

46%

22%

Norton Facilities Are... by Do You or Household Member Work For USD 211?

Very Well Maintained Somewhat Well Maintained

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Works for USD 211

Does Not Work for USD 211

62%

62%

21%

4%

18%

29% 5%

Should USD 211... by Do You or Household Member Work For USD 211?

Renovate current buildings Construct New Buildings Do nothing because facilities are fine Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Works for USD 211

Does Not Work for USD 211

62%

62%

21%

4%

18%

29% 5%

Should USD 211... by Do You or Household Member Work For USD 211?

Renovate current buildings Construct New Buildings Do nothing because facilities are fine Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Works for USD 211

Does Not Work for USD 211

59%

29%

38%

57%

3%

12% 2%

Norton schools should be available for community use Do You or Household Member Work For USD 211?

Strongly Agree Agree Disagree Strongly Disagree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Works for USD 211

Does Not Work for USD 211

90%

72%

10%

28%

Willing to Pay Taxes to Update Buildings by Do You or Household Member Work For USD 211?

Willing to Pay More Taxes Unwilling to Pay More Taxes

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

18-25 26-45 46-65 Over 65

0%

29%

47%

35%

Last Time in a Norton School Building: Athletic Event by Age Category

0%

5%

10%

15%

20%

25%

18-25 26-45 46-65 Over 65

0%

24%

11%

3%

Last Time in a Norton School Building: Parent-Teacher Conference by Age Category

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Construct New Buildings

Other

Renovate current buildings

Do nothing because facilities are fine

50%

50%

16%

5%

54%

24%

8%

4%

67%

21%

1%

5%

59%

36%

Do Facilities Need Updated by Age Category

18-25 26-45 46-65 Over 65

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18-25

26-45

46-65

Over 65

8%

1%

0%

5%

4%

5%

50%

54%

67%

59%

50%

24%

21%

36%

Do Facilities Need Updated by Age Category

Construct New Buildings Other Renovate current buildings Do nothing because facilities are fine

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Willing to Pay More Taxes

Unwilling to Pay More Taxes

83%

17%

86%

14%

79%

21%

61%

39%

Willing to Pay High Taxes to Update School Buildings by Age Category

18-25 26-45 46-65 Over 65

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18-25

26-45

46-65

Over 65

83%

86%

79%

61%

17%

14%

21%

39%

Willing to Pay High Taxes to Update School Buildings by Age Category

Willing to Pay More Taxes Unwilling to Pay More Taxes

Break Time?

USD 211 Mission

“Unified School District 211 provides a quality learning experience for every child in every classroom everyday.”

To Help Meet that Mission…

SWOT AnalysisIdentify Strengths, Weaknesses, Opportunities, Threats

Identify broad goals for coming yearso Strategies for accomplishing each goalo Objectives for implementing strategieso Action Plans for meeting each objective

StrengthsPOSITIVE aspects INTERNAL to an organization that can be capitalized upon to help the organization meet its mission.

WeaknessesNEGATIVE aspects INTERNAL to an organization that should be reduced to help the organization meet its mission.

OpportunitiesPOSITIVE elements EXTERNAL to an organization that can be capitalized upon to help the organization meet its mission.

ThreatsNEGATIVE elements EXTERNAL to an organization that should be guarded against to help the organization meet its mission.

Brainstorming…

Help us list strengths and opportunities…

Help us list weakness and threats…

PROCESS: We will list items on flip charts for future reference.

With the Mission, Scan and SWOT in Mind…

Goals: A future situation to be achieved through focusing of organizational resources.

Objective: A general approach for accomplishing the Goal, and often an array of Objectives are pursued to help ensure the Goal is realized.

Strategic Action:Specific, concrete activities by individuals or teams that will accomplish an Objective.

Brainstorming… What are some major issues that USD 211 needs to address…

What goals should USD 211 undertake…

PROCESS: We will list items on flip charts. This is an iterative process and can be quite messy. That is OK!

Next Step…

PROCESS: Get up, review the goals that the group has determined to be important.

Using the stickers provided, indicate which goals are PRIORTITIES for you.

Then take a break! We will tabulate the results