Rank Brand 2014 Brand Value

(Billions)

Percent Change

from 2013

1 Apple $118.86 +21%

2 Google $107.44 +15%

3 Coca-Cola $81.56 +3%

4 IBM $72.24 -8%

5 Microsoft $61.15 +3%

6 GE $45.48 -3%

7 Samsung $45.46 +15%

8 Toyota $42.39 +20%

9 McDonald’s $42.25 +1%

10 Mercedes Benz $34.34 +8%

THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

Rank Brand 2013 Brand Value

(Billions)

Percent Change

from 2012

1 Apple $98.32 +28%

2 Google $93.29 +34%

3 Coca-Cola $79.21 +2%

4 IBM $78.81 +4%

5 Microsoft $59.55 +3%

6 GE $46.95 +7%

7 McDonald’s $41.99 +5%

8 Samsung $39.61 +20%

9 Intel $37.26 +5%

10 Toyota $35.35 +17%

THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

Rank Brand 2012 Brand Value (Billions)

1 Coca-Cola $77.84

2 Apple $76.57

3 IBM $75.53

4 Google $69.73

5 Microsoft $57.85

6 GE $43.68

7 McDonald’s $40.06

8 Nokia $39.39

9 Samsung $32.89

10 Toyota $30.28