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Toby Marshall\'s Social Media Presentation to RAPAD | B2B Marketing
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1www.leadcreation.com.au
Smart Business in the Digital EconomyPresented by Toby Marshall
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3 Holidays
•Paris•Hoi-An•One meal: so where’s Wally?
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Agenda1. Social Media Overview2. Fast overview: YouTube, Twitter3. Facebook4. LinkedIn
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Windorah profiting online?Who will help you?•Brisbane wally•Queensland Government•People in Central West Qld•Sydney wanker•People in Margaret River
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Social Media
• It’s not just social• It’s not just marketing• It’s changing the way we do business• Changing how we live
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What we’ll talk about today
• What’s the purpose of Social Media?• How you can get found by VIPs• What’s a good online strategy• The most powerful tool for remote
communities
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How many Australians are online?
• 34% in 2000• 80% in 2011• 90% by 2015
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Two Key Messages…
1. Just do it2. You only learn by doing
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Big Question re Social Media: Should I care?
• How many trust advertising? 14%
• Trust what their friends say? 78%
Where are friends saying it?On Social
Networks
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The Numbers are BIG!
• One in 10 people are on Facebook• Over 175 million visit Facebook everyday• Over 150 million now on LinkedIn• The growth is speeding up
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A QUICK RECAP OF MODERN MARKETING THEORY…
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Marketing is always about BEING FOUND
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By 1950
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And today of course….
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The Internet circa 1993
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The Internet 2012
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What is your niche searching for?
The answer is ‘Keywords’. Definition?
1. Most Commonly Searched2. On Google3. To find You
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How do you find your keywords?
Google AdWords Keyword Tool
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When you are found?
Old Days: Tell and SellToday: Educate and Engage
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So, we’ve covered the importance of being found…
Now, which Social Media for you…
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Making money online is about focus: can’t do it all!
Lets quickly cover some of the most popular Social Media
Then we’ll talk about where the real VALUE is…
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YouTube
• What is it? Video-sharing website• Easy to use• Key advice: Educate, inform or
amuse
How to ....? Fix a push bike’s gears
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Twitter• What is it? Micro blogging• 140 characters: send it out there!• Research and Serendipity• For Biz: Facebook or LinkedIn FIRST
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• Website to share and connect with friends and family• Purpose is mainly social: harder to
sell stuff (Party)• Plus put a page about your business:
Like a mini website.
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If only time for one ‘social’ network?
• For professionals and managers• Over 150 million• Over 3 million in Australia• 87% Tertiary• 48% are 45+
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LinkedIn• What is it? Like Facebook for busines• Putting up a profile is fast and easy:
www.linkedin.com• For getting jobs• For getting new clients• For connecting with friends & colleagues• Big one: place to solve problems; ask
questions
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How can the 150 million on LinkedIn find you? What can you get out of it?
1. Use Keywords in your profile: BE FOUND
2. Engage them: Write your profile for your VIPs
3. Impress them when they visit
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Upsides of LinkedIn
• Free• Permanent ‘Business Card’• Brand your business, your town• Personal page; company page• Tap Networks of others – Leverage…
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YOU
1st
2nd
LEVERAGE
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LinkedIn Network Statistics
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Ask any question on LinkedIn150 million who could answerWhy will they?
How do I ….?
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Real power of LinkedIn? Groups• Over a million groups• Do their?• Share information; ask questions;
promote their expertise; network• Most have sub-groups
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Remote Community
New group: ‘Remote Network’
Soon have 10,000 members, all business owners/professionals/shire people from remote areas
What help would you want?
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Remote Network: Problem Solving Group on LinkedIn
Using social media betterSelling stuff onlineBuilding great/cheap websitesPumps and Pipe issuesInstalling WiFi hotspotsTransport Costs and sharing
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‘Remote Network’ is live now
Cost to join? ZeroTo get started: put up a simple LinkedIn
profile.Join Remote Network. Ask a question. Post
a discussion. Or just lurk!Christine will forward the link
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Round 2: WebinarOnline MeetingAsk any questions you likeApril 17th at 12.30Where: your computer
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Help you dominate online?Who will help you?•Brisbane wally•Queensland Government (kickstart)•People in Central West Qld•Sydney wanker•People in Margaret River
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Smart Business in the Digital EconomyPresented by Toby Marshall