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© Sankalpa Acharya/CARE India
CARE
Rapid Market Assessment Report, Kumbi Woreda, East Hararghe
Zones, Oromia Region, Ethiopia
CARE Ethiopia
September, 2020
Author: Serkalem Getachew: Food Security and Livelhood Advisor, at CARE Ethiopia
2 September 2020: market assessment
Contents
1. Background ........................................................................................................................................................... 3
2. Objectives .............................................................................................................................................................. 3
3. Methodology ......................................................................................................................................................... 4
4. Limitations ............................................................................................................................................................. 4
5. Result and Discussion ............................................................................................................................................ 4
5.1. Community priority needs and availability of commodities in the market needed by the shock-affected population. .................................................................................................................................................................... 4
5.2. Market Functionality ..................................................................................................................................... 6
5.3. Financial services are available and accessible ..................................................................................................... 6
5.4. Market constraints and market response capacity ............................................................................................... 7
6. Conclusions and Recommendations ..................................................................................................................... 9
6.1. Conclusions ............................................................................................................................................................ 9
6.2. Recommendations ................................................................................................................................................. 9
Table 1: Priority needs of food and non-food commodities by amount required per month. ................................... 5 Table 2: Summary of markets, frequencies of market, and distance from the target community ............................. 5 Table 3: Traders stock Expandability capacity depend on the needs ........................................................................... 7 Table 4: Key commodities in stock before and after the shock .................................................................................... 8 Table 5: Frequency of restocking before and now ........................................................................................................ 8 Table 6: Price changes ................................................................................................................................................... 8
3 September 2020: market assessment
1. Background
East Hararghe zone is one of the 20 zones of Oromia regional state located in the Eastern part of the region, with a
total population of 3,244,378. The zone has 20 woredas, of which 5 of them are pastoralists, and the remaining 9
woredas are agro-pastoralists / depends on a mixed farming system (agriculture and livestock production). East
Hararghe zone boarding with Harari and Somali Regional state and Dire Dawa City administrative council, the zone
shares a very long boundary covering about 1410 km with the Somali Regional State. Out of the 20 woredas in the
zone, nine woredas, namely Chinaksen, Gusum, Babile, Midhega Tola, Meyu, Kumbi, Goro Gutu, Metta, and Jarso
woredas share boundaries with the Somali region.
Kumbi woreda is one of the woredas found in the East Hararghe zone, located 267 km away from Harar city. Most of
the people's livelihoods are pastoralists. The woreda has 14 kebeles with 54,458 total populations. Due to the last
couple of years, ethnic conflict between Somali and Oromo people has affected the people’s living system. Out of 14
kebeles, almost peoples in 11 kebeles were displaced and living in four IDP sites that are Mino, Kerri, Haro Boren, and
Burka Negeya. Currently, 8701 IDP households (4245 Male and 4450 Female) in this woreda and they are living in
congested and inadequate shelter conditions. Out of which, 4045 HHs need to return to their original place, but the
remaining is not interested in returns back.
Hence, before responding to the shelter and NFI needs to the IDPs through cash, CARE plan for conducting this rapid
market assessment aiming at gaining an understanding of the ability of the market to respond to an increasing demand
due to extra cash injection and the levels of target peoples access to the market. Thus, to provide general information
on market conditions and to have a better understanding of the needs of IDPs, specifically in Kumbi Woredas of CARE
implementing a shelter project, the community interviews and assessment conducted at field level and the finding
summary noted in this report.
2. Objectives The specific objectives of this rapid market assessment were:
To have a better understanding about the needs of a community where the project is planning to implement
cash assistance.
To see the capacity and stability of local markets in responding to the growing demands of communities’ due
to cash injected in the local economy.
To identify effective cash delivery mechanisms
4 September 2020: market assessment
3. Methodology The primary data sources for the assessment are representatives selected from the community, key informants from
the government, and traders. Pre-designed checklists were used to collect information from the three data sources
community, key informants, and traders. The tool prepared for traders allowed them to understand the capacity of
the market to respond to the demand to be created through cash intervention.
Accordingly, nine community discussions were held comprising of 4 male and 5 females drawn from different sections
of the community groups. To deepen our understanding of the objectives of the present study, we also conducted
three key informant interviews with the government representatives, and 11 traders were interviewed, where eight
retailers from Kumbi Mino market. In addition, to understand the nearest source market capacity, we have
interviewed three wholesalers in Bedeno woreda, Burka, and Bedeno markets.
Regarding the data analysis, we followed a thematic content analysis procedure where transcriptions was made for
the intended objectives. All the above mentioned data sources used to yield rich contextual and content details related
to the objectives of this rapid market assessment in Kumbi woredas of the East Hararge zone.
4. Limitations
Lack of availability of secondary data to compare timeline data.
Because of the COVID-19 pandemic, the planned time to conduct the assessment was very difficult to bring
the community participate.
Traders fear providing price information assuming that we are from the government taxation office.
Lack of wholesaler in the project implementation woreda.
5. Result and Discussion
5.1. Community priority needs and availability of commodities in the market needed by the shock-
affected population. Almost all FGD participants from the woreda have ranked food items, cooking oil, cooking pot, Kettle and jerrycan, as their priority needs. They listed their priority by item and amount required for Household per month.
5 September 2020: market assessment
Table 1: Priority needs of food and non-food commodities by amount required per month.
In Kumbi woreda, there is only one market place which is the Mino market, and it is a principal market for the
woreda that the majority of the peoples are using. In this market, there is the only retailer who is supplying the food
commodities that is needed by the communities a single retailer could serve more than 1000 peoples per day. In
Mino market, food commodity is only available. As the FGD participants mentioned, the price of the food items also
expensive. However, there are two alternative marketplaces in Burka and Bedeno located 120 or 150 KM away from
Kumbi woreda, respectively. As some of the people mentioned to buy the non-food items, they should have traveled
to Burka and Bedeno woreda markets. In these two markets, food and non-food items are available, and the traders
mentioned that as they could supply the non-food items to Kumbi woredas if needed. These markets serve as a
source market for the Mino market traders since the retailers in Kumbi woredas are getting the commodities from
these markets. However, since both markets are far from the woreda majority of the communities could not able
to access these markets. Besides, due to increased transportation costs, even the retailer’s demands on the items
they were buying is reduced.
Table 2: Summary of markets, frequencies of market, and distance from the target community
Key commodity Amount needed per month for HH(5 person)
Price of the Item
Sorghum, 20 Kg 20 ETB/Kg
Pasta 20 Pieces 25ETB/ 500gm
Rice 15 Kg 40 ETB/kg
Cooking oil 5 litter 35 ETB/litter
Sugar 2 kg 35 ETB/kg
Cooking pot 2 (More than a year) 300
kettle 1 For long time 300
Jerrycan(20 litter) 2 For long time 70
Hand washing Jug 1 per household 30
Washing basin 1 per household 35
Name of the marketplace
Marketplace location
Frequency of operation
Distance to the marketplace
Means of transport to access
Time to get there
Cost to get there
Mino Kumbi
weekly 200 meter No transportation required
10 minute No cost
Burka Bedeno Regular 120 KM Motor bike & ISUZU
2 hour 500 birr by motor bike and 300 birr by ISUZU
Bedeno Bedeno Regular 150 KM Motor bike & ISUZU
3 hours 500 birr by motor bike and 350 birr by ISUZU
6 September 2020: market assessment
5.2. Market Functionality Before the shock Mino market served for all peoples in 14 kebeles of Kumbi woredas, but since the shock 11 kebeles
are only using this market, the other three kebeles are using other markets located in the Somalia region. As a result,
the number of peoples coming to the marketplace has reduced by 50 %. As the traders told since the conflict, the
demand for different commodities has changed because the IDPs do not have any income sources to buy various
items from the market. Therefore the traders limited the amount and kinds of items supplying to the market.
Besides, security issues have been a concern for traders to transport the commodities as well for the communities
to access the market place. Before the shock, the key commodities that are wanted by the community like rice,
Pasta, Water, sugar, and wheat flour were the traders sourced from Somali Region, but since the shock, they are
only getting these items from Burka and other woredas of the East Hararghe zone. The shock affected the traders
by reducing regular transportation service, increased the price of the commodity and cost of transportation, and
reduced demand. Both the traders and the communities mentioned that since the shock, the price of the key
commodities went up, particularly Sorghum and sugar experience particular large price changes. This price
increment happens as a result of the security problem, and high transportation costs.
5.3. Financial services are available and accessible
Regarding financial service provider availability in Kumbi woreda, there is no financial institution at the proximity in
Kumbi woreda. The peoples to get their cash from the bank, they should go to the Bedeno woredas which are 120-
150 km away from the woreda. There are two banks, Oromia cooperative bank and Commercial bank of Ethiopia in
Bedeno woreda, and only Commercial bank of Ethiopia in Burka. All of the project targeted beneficiaries don’t have
access to financial services providers in their woreda. All of the project targeted beneficiaries don’t have access to
financial services providers in their woreda and never received the cash transfer via FSP. In terms of cash transfer
modality, the target preferred cash transfer via direct cash transfer rather than using financial service providers. It
is justified that they can’t afford to incur extra transportations to collect the cash.
7 September 2020: market assessment
5.4. Market constraints and market response capacity
The traders in the Mino market can supply food items however they could hardly provide the Non-food
items because there are no wholesalers in the woreda. Nevertheless, they mentioned that if they are communicated
early and know the demand in the market might bring the NFI items, but they may require high costs. Accordingly,
the profit margin they might request 30 – 40 %, the cost of transportation is the reason to increase the price of
items, and security instability also makes them not to travel regularly.
The market representatives mentioned three main factors that make it difficult for traders to continue their business
as normal at the moment; these includes; no regularity of transportation, inflated the price of the commodities, and
absence of wholesalers. However, the supply of key commodities will be improved if the current situation is
supported by bringing supplies into the town and avail the regular transportation service in the woreda.
Similarly, the traders stated, the three main factors that may make it difficult for them to increase the supply of key
commodities were lack of demand, transportation, security issue and lack of enough stock. As the traders mentioned
these factors can be addressed by Prior communication with transportation owners, contacting wholesalers, renting
stocks, and checking the security situation. Out of 11 interviewed traders, three of them registered in the woreda
trade office in Bedeno Woreda. Most of the traders mentioned that they stored their commodities at their shop/ in
a small shop or their houses. The shock did not directly affect the traders' stores in Kumbi woreda, but due to the
existing instability, they could not able to access the supplier market for the restoration of their stock. Besides, the
current COVID-19 pandemic increased the commodity price and is affecting the trader's storage capacity. When the
traders asked how many traders of their size are supplying this marketplace, in the Mino market, there are five, in
Burka three traders, and in Bedeno were six the same size wholesalers are available. The traders mentioned that if
the demand increased, they could restock within one week in minimum or three weeks maximum. Since the shock,
the customers are buying less amount of the key commodities like rice, Oil, Pasta, and Sugar. The demand of the
customers has changed because the costs of food items increased, due to COVID 19 restriction on transport, and
transportation cost is expensive. Moreover, as a result of insecurity condition, lack of regular transportation, COVID
19, lack of Demand, and shortage of Supply from the wholesaler’, the retailers has changed the amount of key
commodities in stock before and after the shock.
Table 3: Traders stock Expandability capacity depend on the needs
Commodity names
Time taken to respond
If demand increases by 50% If demand increases by 100%
Rice Oil Pasta Cooking Pot Jerrycan Hand washing basin
Two week Two week Two week 10 days One Week One Week
Three week Three week Three week 10 days One week One week
8 September 2020: market assessment
Table 4: Key commodities in stock before and after the shock
Commodity name Quantity in stock now
Quantity in stock normally
Reason for difference (if any)
Rice Pasta Sugar Water
5 Quintal 150 Carton 50 Kg 12 Pack
15 Quintal 250 Carton 150 KG 20 Pack
Lack of regular transportation, Security Instability, Fear of COVID 19, Lack of Demand, and shortage of Supply in the wholesaler’ market.
Table 5: Frequency of restocking before and now
Commodity name Frequency of restocking Quantity restocked each time
Before Shock Now Before shock Now
Rice Pasta Sugar
Every three month Every three month Every three month
Every Five month Every Five month Every Five month
10 Quintal 20 Carton 5 Quintal
3 Quintal 10 Carton 2 Quintal
Table 6: Price changes
Commodity name Unit Current price Price before shock
Price last year
Oil Rice Pasta Sugar
Litter Kg 500 Gram Kg
35 40 25 35
25 30 18 25
25 30 18 25
9 September 2020: market assessment
6. Conclusions and Recommendations 6.1. Conclusions In general, in the course of marketing assessment, we understood that the previous year’s conflict has affected the
market situation in Kumbi woredas. The price of commodities has been unstable and has shown an increasing trend.
In the study sites there are only limited shops and no wholesalers. These shops only have foods to buy. Our
assessment have shown that the target community in the intervention kebeles were able to prioritize their needs
of food and non-food items. Currently, the traders in Kumbi woreda are supplying food items only, but they are
willing to bring NFI items if they are communicated earlier before the cash transfer. In the same token, the
wholesalers in Bedeno woreda Burka and Bedono markets are also willing to transport the NFI items to the target
population depending on the community preference. Respondents reported that they don’t often go to the big
market centers for the fact that there is lack of transportation and even if available, not affordable.
Regarding financial service provider availability, there is no such institution at their proximity in Kumbi woreda. In
order for the people to get bank services, like withdrawing money, they should go to the Bedeno woreda which is
120-150 km away from the woreda. There are two banks, Oromia cooperative bank and Commercial bank of Ethiopia
in Bedeno woreda, and only Commercial bank of Ethiopia is available in Burka. Therfore, we learned from this rapid
market assessment that all the project targeted beneficiaries don’t have access to financial services providers in
their respective woredas and never received the cash transfer via FSP(financial service providers) . In terms of cash
transfer modality, the target beneficiaries preferred cash transfer via direct cash transfer rather than using those
financial service providers. This could be justified that they can’t afford to incur extra transportations to collect the
cash.
6.2. Recommendations Since the banks are far away from the districts, the direct cash distribution are preferred modalities and it
will minimize the cost of the households incurred for transportation.
During direct CASH transfer, all COVID-19 protection protocols need to be followed.
In collaboration with woreda government office, prior to cash distribution communicate with transport
service and traders that would enable supplier to supply the key commodities in sufficient quantities within
the timeframes required.
Assess the security situations in the area, before cash distribution.
CARE conduct market monitoring and coordinate with the local trade office to regulate the price of items,
which the trader inquired from the target beneficiaries.