The Personalization API: Create a More Personalized  World  

   

 

 

 

 

 

 

   

 

   

 

 

 

 

 

 

 

 

 

 

 

API  Outputs  • Demographics  • Household  data  • Interests  and  lifestyle  • And  much  more  

 

API  Inputs    

   

Engage   Customers   on  a      Whole    New    Level      Augment   your  marketing   efforts   by   sending  more   relevant   content,   improving   customer  segmentation,   and   connecting   with   your  consumers  in  more  relevant  ways.      

Real  Results  in  Real  Time    Rapleaf’s  API  gives  you  access  to  the  most  up-­‐to-­‐date,   complete,   online   consumer   data   available.  Easy  integration  helps  you  instantly:  

• Understand  characteristics  of  your  audience  to  create  relevant  messaging  

• Boost  Loyalty  and  Word-­‐of-­‐Mouth  Marketing  • Qualify  web  leads  • Append  information  to  customer  databases  • And  much  more      

  For  more  information  on  our  Personalization  API  and  how  it  can  help  you  improve  your  customer    interactions,  please  visit  www.rapleaf.com.  

Speed.  Coverage.  Accuracy.  We  pride  ourselves  on  enterprise-­‐level  data    capabilities.  Today,  Rapleaf:  

• Data  on  1  billion+  email  addresses    • Processes  >  5  million  transactions  daily  • Averages  <  10  ms  response  times  per  query  

 

Want  More  Info?    

Customers   have   seen   over   410%  lift   in   email   engagement   and    20%  increase  in  website  activity.      

   

 

   

   

 Bundled  Packages:        

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 A  La  Carte:  Only  the  Fields  You  Want                                            

 

 

 

 

 

 

 

 

     

     

Better Insight. Better Results.

Rapleaf  wants  every  person  to  be  able  to  have  a  truly  personalized  experience.  To  achieve  this,  Rapleaf  helps  leading  brands,  companies,  and  agencies  personalize  customer  interactions  through  deeper  customer  insight.  For  more  information,  please  visit  www.rapleaf.com.    

 

667  Mission  Street  4th  Floor  San  Francisco,  CA  94105    

Premium    

• Income    • Marital  Status    • Presence  of  Children  • Homeowner  Status  • Home  Property  Type  • Length  of  Residence  • Home  Market  Value    

       Interests    

• Animals    • Automotive    • Beauty/Care    • Business    • Entertainment    • Food  &  Drink      

• Lifestyles  • News  • Shopping  • Sports  • Technology  • Travel      

Financial    

• Likely  to  use  Financial  Services    • Invested  Assets  • Loan-­‐to-­‐Value  Ratio  • Net  Worth    • Credit  Card  Type    

Lifestyle    

• Likely  Smartphone  User      

Auto    

• #  Cars  in  Household    • Vehicle  New/Used    • Car  Type      

     Purchase  Intent    

• Likelihood  to  purchase  Product  Type  (e.g.  Auto  )  

 

   Professional      

• Occupation    • Education    • Business  Owner  

Basic  

• Age  

• Gender  

• Location