Emerging trends in Advertising and relationship marketing
Emerging trends in Advertising and Relationship Marketing
Developing scenario India is poised to be the 5th largest consumer
market globally by 2025 (McKinsey)The online advertising market
will touch 3575 crore by March 2015(IAMAI)8%in2013 to 16%in 2018
(Internet share in total advertising revenue)(CII) India's
mobile-ad impression volume grew 260% Since 2013(opera media
works)Growth in retail advertising due to New entrants in the
F&B segmentPopularity of E-commerce Growth in entrepreneurship
And expansion in rural market
http://www.ibef.org/industry/advertising-marketing-india.aspx
http://www.ibef.org/industry/advertising-marketing-india.aspx
PROGRAMMATIC Advertising
Programmatic ad buying typically refers to the use of software
to purchase digital advertising, as opposed to the traditional
process that involves RFPs, human negotiations and manual insertion
orders. Its using machines to buy ads, basically
http://www.marketingweek.com/knowledge-bank/white-paper/visualdna-white-paper-how-programmatic-advertising-is-changing-the-rules/
http://www.iab.net/programmatic
http://www.marketingweek.com/knowledge-bank/white-paper/visualdna-white-paper-how-programmatic-advertising-is-changing-the-rules/
Native advertisingis a form of onlineadvertisingthat matches the
form and function of the platform on which it
appears.http://www.adweek.com/news/advertising-branding/aol-ceo-says-scalability-needed-native-advertising-150280Native
Advertising
http://www.adweek.com/news/advertising-branding/aol-ceo-says-scalability-needed-native-advertising-150280OOH
! OUT- OF- HOMEA Out of home advertising(orOOH advertising) isan
advertisementthat reaches the consumer while they are outside the
home.Out of home advertising is focused on marketing to consumers
when they are "on the go" in public places, in transit, waiting
(such as in a medical office).Advertising digitisation will promote
consumer interaction in 2015
.http://economictimes.indiatimes.com/magazines/brand-equity/brands-like-apple-hsbc-amazon-microsoft-use-airports-for-more-than-just-brand-imagery/articleshow/46273074.cms
http://economictimes.indiatimes.com/magazines/brand-equity/brands-like-apple-hsbc-amazon-microsoft-use-airports-for-more-than-just-brand-imagery/articleshow/46273074.cms
BRAND ENGAGEMENT ON SOCIAL
PLATFORMhttp://www.businessinsider.in/Now-Instagram-Is-Dominating-Twitter-In-Another-Hugely-Important-Way/articleshow/45542876.cms
BRAND ENGAGEMENT ON SOCIAL PLATFORMS.
INTERACTIVE ADVERTISEMENT: Interactive advertisinguses online or
offlineinteractivemedia to communicate with consumers and to
promote products, brands, services, and public service
announcements, corporate or political groups,Example-Holographic 3D
ads at kiosks impact will rise
.http://www.iab.net/guidelines/508676/1488/itv_overview
