ADVERTORIALS Advertorials are charged at R5 500 + VAT for production, in addition to placement costs. Contact our advertising sales representative below if you have any special requests and would like a quote. Rates for inserts, gatefolds and other promotional items are also available on application. All prices for advertising exclude VAT, but include agency commission.

Products featured must be cleared by an Ellerine Holdings executive team. Advertising material must be cleared by the magazine and an Ellerine Holdings executive marketing team.

MORE ABOUT OUR MEMBERSOur members come from different LSM groups with diverse interests and issues, but they have at least one

thing in common – the need to create a comfortable and nurturing home environment for themselves and their family. We have members all over South Africa, as well as in Namibia, Botswana, Swaziland and Lesotho. Ellerines and Beares are

international brands, so adverts placed in their Club magazines will showcase your products or services to growing markets outside South Africa too. We send Ellerines Club and Beares Club magazines to over 25 000 Club members outside SA.

RATE CARD (April 2014 to January 2015)

over half a million people…just waiting to hear youR MESSagE!

BooKINg SCHEDULE:

aDVERTISINg SALES AND ENQUIRIES:RITa LaLLa EHL 14A Charles Crescent, Eastgate Ext 4, Sandton 2090Tel: 082 412 9818 or 076 904 9544 | Email: advertising@customerclub.co.zaPostal address: Private Bag X12, Gallo Manor 2052

Sounds like an advertiser’s dream, doesn’t it? But this is one of those occasions when reality matches up to fantasy! The reality is that we’re offering you the

chance to advertise in Club magazine and reach a huge readership of nearly 580 000*, from a wide range of LSM groups.

These readers are the members of our customer clubs, plus their good friends and family. Our Club first started back in August 1998 – nearly 16 years ago – which shows the mutual loyalty and respect that exists between us and our members. By advertising in our magazines, you and your brand will benefit from the trust and confidence our members have in us and our Club.

Who are these Club members? They’re a diverse group of people, which is why we’ve divided them into four distinct customer clubs – Ellerines Club, Beares Club, Furniture City Club and Geen & Richards Club – each of which has its own quarterly magazine. So our four magazines are aimed at four different target markets, and you have the option of advertising in our two lower LSM brand magazines, or our two higher LSM brand magazines, or all four, depending on the market you want to reach!

Read on to find out more about each Club, so you can decide which of our markets will be most interested in your particular brand or products.

Distribution: Ellerines Club, Beares Club, Furniture City Club and Geen & Richards Club magazines are mailed to our members every three months.

Frequency: Four issues per yearPLeAse note: All prices quoted above are per issue and exclude 14% VAT

ISSUE April 2014 July 2014 October 2014 January 2015

Advertorial booking / product deadline 10 February 15 May 18 August 11 November

Advertorial briefing deadline 17 February 23 May 26 August 18 November

Advertising booking deadline 24 February 29 May 29 August 25 November

Advertising material deadline 14 March 13 June 12 September 09 December

To print 20 March 20 June 19 September 18 December

Publication on-street date 22 April 21 July 20 october 21 January

TYPE BLEED TRIM

DPS 235 mm x 346 mm 285 mm x 410 mm 275 mm x 400 mm

Full page 235 mm x 173 mm 285 mm x 210 mm 275 mm x 200 mm

1/2 page vertical 235 mm x 86,5 mm 285 mm x 105 mm 275 mm x 100 mm

1/2 page horizontal 117,5 mm x 173 mm 142,5 mm x 205 mm 137,5 mm x 200 mm

1/4 page vertical 117,5 mm x 88 mm 142,5 mm x 105 mm 137,5 mm x 100 mm

1/4 page horizontal 58,75 mm x 173 mm 73,75 mm x 205 mm 68,75 mm x 200 mm

Belly band [DESIGN DEPENDENT]

Ellerines Club and Beares Club: 1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)

IFC/IBC: R28 000 R25 000 R22 500

OBC: R30 000 R28 000 R25 000

DPS/FC: R45 000 R40 500 R36 000

FP/FC: R25 000 R22 500 R20 000

Half page: R14 500 R13 050 R11 600

Quarter page: R9 500 R8 550 R7 600

ISSUE 1 2014Exclusive to Ellerines Club members

Don't miss our R1 million competition!

WIN A

SHARE OF

R660 000

IN STUDY

BURSARIES

BEDROOM BLISSCREATE YOUR OWN SPECIAL SPACE BEAUTY &

BRAINS!IT'S MISS

SOWETO 2013

ISSUE 1 2014Exclusive to Ellerines Club members

Don't miss our R1 million competition!

WIN A SHARE OF R660 000 IN STUDY BURSARIES

BEDROOM BLISSCREATE YOUR OWN

SPECIAL SPACE

BEAUTY & BRAINS!IT'S MISS

SOWETO 2013

* Our current total circulation, as audited by ABC, is 179 092. Current AMPS data shows that each of our Club magazines is read by an average of 3,2 people, giving us a total readership of 573 094.

OUR ThEMES Our upcoming issues will centre around the following themes: April issue: This will be our Soccer World Cup special, focusing on the upcoming

tournament, team info, dates and more, plus having the right home entertainment equipment, comfortable furnishings and snacks on hand for the best viewing! July issue: Our mid-winter edition will be about creating a cosy and comfortable home environment, with recipes for warm winter dishes to keep out the cold, health tips to keep those bugs at bay, and fire-safety information to keep our readers out of harm’s way. October issue: Leading up to the festive season and summer holidays, this issue will focus on entertaining at home and adding a little magic to those special-occasion celebrations. There will be recipes for festive feasts, and lots of great buys for those holiday shopping sprees.January issue: It’s time to go back to work or school, so we will be focusing on goals for the year ahead, including diverting some of that renewed energy into home decorating and improvements. We’ll also take the opportunity to celebrate the summer season and outdoor living.

All final material pages to be provided as:● Press-optimised PDF files

with all images and colours converted to CMYK

● All fonts to be embedded● All images to be high resolution

with a minimum resolution of 300 dpi

● All PDFs to have a minimum 5 mm bleed all round

● Material to be emailed to: reproman@intekom.co.za

quotes available on request on gatefolds, belly bands, stitched-in inserts, loose inserts, onserts, bookmarks and other options.

Furniture City Club and geen & Richards Club:1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)

IFC/IBC: R18 000 R15 000 R13 500

OBC: R20 000 R18 000 R15 000

DPS/FC: R28 000 R25 200 R22 400

FP/FC: R15 000 R13 500 R12 000

Half page: R9 500 R8 550 R7 600

Quarter page: R5 000 R4 500 R4 000

Combined rate for all four clubs:1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)

IFC/IBC: R38 000 R35 000 R31 500

OBC: R40 000 R38 000 R35 000

DPS/FC: R60 000 R54 000 R48 000

FP/FC: R35 000 R31 500 R28 000

Half page: R20 000 R18 000 R16 000

Quarter page: R10 000 R9 000 R8 000

MATERIAL REquIREMENTS

brAnD: Furniture cityLsM: 7 – 9GenDer: female 51% male 49%AGe: 18 – 29 years 35% 30 – 49 years 35% 50 years + 30%HouseHoLD incoMe: <r1 399 0% r1 400 – r3 999 3% r4 000 – r8 999 10% r9 000 + 87%

brAnD: Geen & richardsLsM: 7 – 10GenDer: female 60% male 40%AGe: 18 – 29 years 17% 30 – 49 years 61% 50 years + 22%HouseHoLD incoMe: <r1 399 0% r1 400 – r3 999 5% r4 000 – r8 999 17% r9 000 + 78%

brAnD: bearesLsM: 5 – 8GenDer: female 48% male 52%AGe: 18 – 29 years 32% 30 – 49 years 48% 50 years + 20%HouseHoLD incoMe: <r1 399 10% r1 400 – r3 999 27% r4 000 – r8 999 30% r9 000 + 33%

brAnDs: ellerines, Furncity, savellsFairdeal and town talkLsM: 3 – 6GenDer: female 57% male 43%AGe: 18 – 29 years 29% 30 – 49 years 45% 50 years + 26%HouseHoLD incoMe: <r1 399 33% r1 400 – r3 999 42% r4 000 – r8 999 20% r9 000 + 5%

circuLAtion: 111 662 circuLAtion: 54 481

circuLAtion: 8 301 circuLAtion: 4 648