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Cosmopolitan Magazine 2018 Rate Card
Advertising Rates (in HK$)
Basic 6x 12x 15x
Back Cover 177,000 169,000 160,000 151,000 Inside Front Cover Spread 221,000 209,000 198,000 187,000 Inside Back Cover 110,000 105,000 99,000 94,000 Full page (FP) 57,800 54,900 52,000 49,100Double page spread (DPS) 115,600 109,800 104,000 98,300
CosmopolitanFrequency: MonthlyCirculation: 58,000-Newsstands 42,000-Subscription 10,000-Others 6,000
REMARKS• Production cost for standard advertorials: HK$6,000 per page; Standard advertorial production cost includes: 1 x
copywriting, 1 x editing, 2 x artwork layouts, 1 x color separation • Shooting cost: HK$2,000 per product shot• Production cost for special creative, styled features or pictorial advertising will be subject to separate quotations• 15% Loading will be applied for consecutive pages, special size creative and fixed positional advertisement
Cosmo Magazine Mechanical Specifications
REMARKS
• Artwork files will only be accepted in digital format
double page spread
Trimmed Size277mm x 426mmBleed Size287mm x 436mm
inside front spread
Trimmed Size277mm x 412mm(no cutter request)Bleed Size287mm x 422mm(no cutter request)
full page
Trimmed Size277mm x 213mmBleed Size287mm x 223mm
Cosmo Bride 2018 Rate Card
Advertising Rates (in HK$)
Back Cover 126,000 Inside Front Cover Spread 176,000 Inside Back Cover 95,000 Full page (FP) 57,800 Double page spread (DPS) 115,600 Half Page (HP) 36,800
REMARKS• Rates for special creative will be subject to separate quotations• 15% Loading will be applied for consecutive pages• Loading will be applied for any special size creative and fixed positional advertisement• No cancellation is accepted for all special and prime position bookings• No cancellation is accepted in less than 6 weeks prior to the relevant Hong Kong distribution date for all Cosmo-produced
advertorials & creative gimmick bookings• No cancellation is accepted in less than 4 weeks prior to the relevant Hong Kong distribution date for all ROP position bookings
Cosmo BrideFrequency: Bi-annualCirculation: 30,000
Cosmo Magazine Booking & Material Deadline
IssueThematic Ads Cosmo –produced Advertorials
Booking Deadline PDF file Deadline Booking Deadline PDF file Deadline
Jan-18 1 Dec 2017 8 Dec 2017 10 Nov 2017 17 Nov 2017
Feb-18 29 Dec 2017 8 Jan 2018 11 Dec 2017 18 Dec 2017
Mar-18 5 Feb 2018 12 Feb 2018 15 Jan 2018 22 Jan 2018
Apr-18 1 Mar 2018 8 Mar 2018 8 Feb 2018 15 Feb 2018
May-18 30 Mar 2018 9 Apr 2018 9 Mar 2018 16 Mar 2018
Jun-18 1 May 2018 8 May 2018 10 Apr 2018 17 Apr 2018
Jul-18 1 June 2018 8 June 2018 11 May 2018 18 May 2018
Aug-18 29 June 2018 9 Jul 2018 8 June 2018 15 Jun 2018
Sep-18 1 Aug 2018 8 Aug 2018 11 Jul 2018 18 Jul 2018
Oct-18 31 Aug 2018 7 Sep 2018 10 Aug 2018 17 Aug 2018
Nov-18 28 Sep 2018 8 Oct 2018 10 Sep 2018 17 Sep 2018
Dec-18 1 Nov 2018 8 Nov 2018 11 Oct 2018 18 Oct 2018
REMARKS- Publishing date - 1st day of month- Booking Deadline - 25 days before publishing date- Material Deadline - 15 working days before publishing date
• Cosmo Hong Kong is distributed in Hong Kong, Macau and South China region• Cosmo Hong Kong is on sale latest by 23rd day of the month preceding the cover date, except March issue.• No cancellation will be accepted for all prime and special position bookings• No cancellation will be accepted in less than 6 weeks prior to the relevant Hong Kong on-sale date for all Cosmo-produced advertorials
& creative gimmick bookings• No cancellation will be accepted in less than 4 weeks prior to the relevant Hong Kong on-sale date for all ROP bookings• A pre-press cost of HK$500 per page will be charged if an advertiser fails to supply PDF (CMYK print ready) with digital proof (ISO 39L)
on or before the material deadline as stipulated above
Desktop Daily Rate
Jan - Feb Mar - May Jun - Aug Sep - Dec
1. Homepage (100% SOV) 5,000 7,000 5,000 7,000
2. Article pages, channel index pages and sub channel index pages*(Exclude Homepage, Branded Content Pages and other Marketing Pages)
-100% SOV25,000 35,000 25,000 35,000
- 25% SOV 8,000 11,000 8,000 11,000
Desktop Ad Units Included Format
1. Homepage Billboard Canvas, MREC, Super Banner
2. Channel Index Pages, sub channel index pages and article pages(excluding Homepage, Channel Index Pages, Branded Content Pages and other Marketing Pages)
Billboard Canvas, MREC, Super Banner
Special Format LoadingDesktop:
Skyscraper, Half Page, Crazy Ad
1 format 20%
2 formats 25%
3 formats 30%
Special request TBC
Cosmo website - Desktop Banners Rate Card
2018 Digital Rate• All in Gross HKD including 15% agency commission with the exception of Native Ads CPC models charged at net
REMARKS*Channel index pages and sub-channel index pages inventories are not guaranteed.
Cosmo website - Mobile Banners Rate Card2018 Digital Rate• All in Gross HKD including 15% agency commission with the exception of Native Ads CPC models charged at net
Mobile Format Daily Rate Minimum Buy1. Homepage (100% SOV) LREC,MREC 18,000 1 day
Format Jan - Feb Mar - May Jun - Aug Sep - Dec2. Article pages, Channel index pages, and sub channel index pages* (Exclude Homepage, Branded Content Pages and other Marketing Pages)
CPM rates (in HK$)
Fashion Channel
LREC,MREC
280 320 280 320Beauty Channel 180 220 180 220
Entertainment Channel 180 220 180 220Bride Channel 130 150 130 150
ROS (no guarantee of appearance in key channels) 115 125 115 125
Fashion Channel
Interscroller
320 350 320 350Beauty Channel 210 250 210 250
Entertainment Channel 210 260 210 260Bride Channel 160 180 160 180
ROS (no guarantee of appearance in key channels) 140 160 140 160
REMARKS• Only the first two mobile ad units (i.e. LREC & MREC) are guaranteed to appear as companion banners within each article• Interscroller is only available on article pages, and may not appear in companion with other formats.• 100% SOV on CPM mobile inventory (i.e. all Companion Banners and Interscroller on pages other than Home Page & Channel Index
Page), a 100% loading has to be added. Client can only buy up to 60% of Mobile Banners inventory without loading or 100% of inventory at 100% loading
• ROS banners: no guarantee of appearance in key channels• *Channel index pages and sub-channel index pages inventories are not guaranteed.
Cosmo Website Advertorial, Social Media & EDM Rate Card
2018 Digital Rate• All in Gross HKD including 15% agency commission with the exception of Native Ads CPC models charged at net
Social MediaA. Facebook Newsfeeds(exclude minimum boosting fee of $3,000 & handling charge)
- Cosmopolitan 48,000- CosmoGIRL! 24,000- CosmoBody 18,000- CosmoCAMPUS 15,000
B. Instagram - Cosmopolitan/ CosmoGIRL!(exclude minimum boosting fee of $3,000 & handling charge)
- 1. Instagram Newsfeed - organic post 35,000- 2. Instagram Newsfeed - dark post 35,000
- 3. Instagram Story - organic with 1 week highlight 35,000
Social Media Bundle buy (exclude minimum boosting fee of $6,000 & handling charge)
- Facebook + Instagram (A + B1/B2/B3)51,000 (net)
REMARKS- All materials for instagram must follow the required spec >> https://mycosmo.hk/2LIhKgl
Cosmo Website Advertorial, Social Media & EDM Rate Card
2018 Digital Rate• All in Gross HKD including 15% agency commission with the exception of Native Ads CPC models charged at net
AdvertorialsAdvertorials (Both Desktop and Mobile) 30,000
EDME-newsletter 16,500Custom Solo Email 1.5Custom Solo Email Minimum Buy (HKD) 15,000
REMARKS- A 20% loading will be applied for Video Advertorial, production if needed to be quoted separately- Advertorial/Video Advertorial includes one week of thumbnail lead in at Home Page/Channel Index Page
Cosmo Website - Native Ad Rate Card
Native Ads (Both Desktop and Mobile) - CPC model
Editorial Native Ads Native Ad
Channel Guaranteed ClicksPackaged Cost
(Net in HK$)Package cost (Net in HK$)
Fashion 500 38,000 45,000Entertainment 500 26,000 30,000Beauty & Health 500 26,000 30,000Bride 500 17,000 20,000ROS (Run-of-Site) 500 16,000 19,000
REMARKS- Native Ads that are relevant to the channel will have priority over others for the specified channel
- Above entitlement for each Native Ads package will be delivered within 4 consecutive weeks from the date of
commencement
- Only one package per channel can be booked by the same advertiser during the same period- A minimum of two new creatives are required for each Native Ad package booked
2018 Digital Rate• In Net HKD excluding 15% agency commission
- Minimum booking value of $20,000 required per digital booking / contract, including both banners and other digital formats.
- The above advertising rates do not include production cost except for advertorial.- Native Ad Text hyperlink: maximum of 26 Chinese characters with space.- The position availability is on a first come, first served basis. - Booking Deadline 14 working days prior to campaign launch. - Material Deadline (client to provide files) - 7 working days prior to campaign launch. In case of late submission of
materials, extension/ postponement of campaign period will not be allowed- The advertiser and the advertising agency shall be fully liable to pay the publisher for all rates and charges in respect
of the uncompleted portion of the advertising services under the contract. - The turnaround time will be extended - subject to complexity of banners. - Booking Cancellation Deadline: 8 weeks prior to campaign launch date. Reschedule of any campaign needs to be
notified 4 weeks in advance of campaign launch date and subject to availability. Advertiser must ensure all text and images are legible, properly displayed and scaled proportionally within the website on all common browsers and display resolutions. The publisher reserves the right to withdraw any advertisements that are not displayed properly.
- System will pick the corresponding resolution based on user’s mobile device. If no high resolution format is submitted, system will pick the low resolution format as default.
- Quotations are valid for 1 month from issue date and SCMP Magazine has the right to change prices after 1 month if bookings are not confirmed.
- Guideline for html5: http://promo.cosmopolitan.com.hk/adv/downloads/HTML5_spec.pdf
INFORMATION FOR SUBMISSIONS
- Name of advertiser - Creative files - Alternate text (if applicable) - Linking URL
Cosmo Digital - Remarks
Desktop
Banner Dimension Maximum file size Format** Video supported Accept 3rd party
Ad-serving
Frequency Capping
Large Billboard
Canvas
1068x250 100kb gif, jpg, png or html5 Yes* Yes No
Billboard Canvas 970x250 100kb gif, jpg, png or html5 Yes* Yes No
Super Banner 728x90 100kb gif, jpg, png or html5 Yes* Yes No
Medium Rectangle 300x250 100kb gif, jpg, png or html5 Yes* Yes No
Half Page 300x600 100kb gif, jpg, png or html5 Yes* Yes No
Skyscraper (x2) 160x600 100kb
jpg No No No
Native Ad^
750x464 100kb jpg, png No Only 3rd party click
tag is accepted
No
Cosmo Digital - Banner Ad Formats
Mobile / Tablet
Banner Dimension Maximum file size Format** Video supported Accept 3rd party
Ad-serving
Frequency Capping
Large Rectangle 672x560
100kb gif, jpg, png or html5
Yes* Yes No
Medium Rectangle 600x500
100kb gif, jpg, png or html5
Yes* Yes No
Interscroller
768x1230 100kb gif, jpg
No Only 3rd party
tracking tag is
accepted
No
Native^ 750x464
100kb jpg, png No Only 3rd party click
tag is accepted
No
Cosmo Digital - Banner Ad Formats