RATE CARD

201

BOOKINGS

TOTAL MAGAZINE SALES(10 350 AVERAGE)

WESTERN CAPE 49%

KZN 25%

EASTERN CAPE 14%

GAUTENG 7%

OTHER 5%

MAG DIMESIONSSIZE COVER PAPER STOCK

275mm x 210mm 200 gm, Matt Varnish80gsm, Saddle Stiched

MATERIAL REQUIREMENTSPROCESS Heatset Web Offset Press.

MATERIAL Material is required in hi-res (300 dpi) digital PDF format delivered via email, or WeTransfer. Preferred format for open files includes: Adobe Illustator, Adobe InDesign and Adobe Photoshop. Add 5mm bleed and 3mm in from trimline for type.

PROOF A hi-res colour proof of the material is required. PDFs must be supplied in CMYK. (Use Fogra27 if you understand colour profiles)No Spot or RGB colour.

INSERTATION RATESRandom InsertSpecified Insert

R 750 per 1000R 850 per 1000

5% INCREASE ACROSS THE BOARD FROM 2017, IN LINE WITH INFLATION. NO FURTHER INCREASE IN AD PRICES FOR 2018

BOOKING

Double Page Spread

Full Page

Inside Front Cover (SPS)

Inside Front Cover (DPS)

Inside Back Cover (SPS)

Inside Back Cover (DPS)

Outside Back Cover

1/2 Page (Landscape)

1/3 Page (Portrait)

Top Strip

Tipping per 1000

Showcase

PRICE

R 38 000

R 20 200

R 28 200

R 44 500

R 22 300

R 36 200

R 36 350

R 11 150

R 7 400

R 1 700

R 1 017

R 1 020

AGENCY

R 44 500

R 23 600

R 33 000

R 52 000

R 26 000

R 42 300

R 42 599

R 13 000

R 8 600

-

-

-

AD SPECS

275mm x 420mm

275mm x 210mm

275mm x 210mm

275mm x 420mm

275mm x 210mm

275mm x 420mm

275mm x 210mm

275mm x 210mm (Vertical) 137mm x 105 mm

275mm x 70mm (Vertical) 92mm x 70 mm

55mm x 210 mm (Landsacpe)

PUBLISHING

SCHEDULE

ZIGZAG PUBLISHING SCHEDULE 2018-2019

ISSUE MATERIAL SURFSHOPSON SALE

BOOKING PRINT IN RNA OFF SALE

BRANDEXTENSION

NAMED WEEKS ONSALE

RNA ON SALE

7.5

6.5

7.5

6.5

6.5

6.5

5.5

7.5

7.5

6.5

42.1

42.2

42.3

42.4

42.5

42.6

42.7

42.8

43.1

43.2

TABLOID

-

WETSUIT

STICKER

-

-

BOARDSHORTS

SUMMER

TABLOID

-

10. NOV .17

05. JAN .18

23. FEB .18

06. APR .18

18. MAY. 18

29. JUN. 18

10. AUG. 18

28. SEP. 18

09. NOV. 18

04. JAN. 19

17. NOV. 17

12. JAN. 18

02. MAR. 18

13. APR. 18

25. MAY. 18

06. JUL. 18

17. AUG. 18

05. OCT. 18

16. NOV. 18

11. JAN. 19

24. NOV. 17

17. JAN. 18

07. MAR. 18

18. APR. 18

30. MAY. 18

11. JUL. 18

22. AUG. 18

10. OCT. 18

21. NOV. 18

16. JAN. 19

06. DEC. 17

31. JAN. 18

21. MAR. 18

02. MAY. 18

13. JUN. 18

25. JUL. 18

05. SEP. 18

24. OCT. 18

05. DEC. 18

30. JAN. 19

11. DEC. 17

05. FEB. 18

26. MAR. 18

07. MAY. 18

19. JUN. 18

30. JUL. 18

10. SEP. 18

29. OCT. 18

10. DEC. 18

04. FEB. 19

09. FEB. 18

30. MAR. 18

11. MAY. 18

22. JUN. 18

03. AUG. 18

14. SEP. 18

02. NOV. 18

14. DEC. 18

09. FEB. 19

29. MAR. 19

JAN/FEB

MAR

APR/MAY

JUN

JUL

AUG/SEP

OCT

NOV/DEC

JAN/FEB

MAR

ZIGZGAG BRAND EXTENTIONS 2018

WETSUIT GUIDE STICKER ISSUEBOARDSHORT& BIKINI GUIDE GIFT GUIDE TABLOID ISSUE

DIMENSIONS 210mm x 275mm ISSUE 42.3DPS R19 400 DOUBLE DPS R36 000 FULL PAGE R12 600

DIMENSIONS 210mm x 275mm ISSUE 42.7DPS R19 400 DOUBLE DPS R36 000 FULL PAGE R12 600

DIMENSIONS 210mm x 275mm ISSUE 42.8DPS R19 400DOUBLE DPS R36 000FULL PAGE R12 600

DIMENSIONS 275mm x 330mm ISSUE 43.1DPS R38 000 DOUBLE DPS R36 000FULL PAGE R20 200

DIMENSIONS No bigger than 210mm x 160mmQUANTITY 4 500 for surfshops & subscribers OR 11 000 for entire print runINSERT RATE R2 000 as opposed to R8 250

The Zigzag wetsuit guide is issued in issue number 41.3 It is a showcase for the top of the line wetsuits.

Stickers end up on boards, cars, fridges, windows, sign posts, books- the sticker is the advertising freebee that always works, and works long term...People LOVE stickers.

The Zigzag Boardshort & Bikini Guide is issued mid year. It is a showcase for the bestdeals and the top brands.

The Zigzag Gift Guide is issued along with issue number 41.8, each year. This guide is a showcase for any products that are in hot demand over the Christmas season.

Tabloid Issue Blurb

AUDITED BY NIELSENSONLINE

RECENT DEVELOPMENTS

SHOT BRU HAS OVER2000 MEMBERS

50 000 PHOTOS

89 320 UNIQUE USERSWITH HELP FROM OUR SPECIAL PROJECTSAUDIENCE CAPTURE IN 2015

GREATER AUDIENCEONLINE THAN IN PRINT

CONSTANTLY EVOLVINGOUR ONLINE CONTENT OFFERINGATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND

RECENT FACTS

7 MINUTESAVERAGE LENGTH OF A VISITGOOGLE ANALYTICS

40 000 UNIQUE USERS& 250 000 PAGE IMPRESSIONSATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND

THE GO TO SITEFOR BREAKING S.A. SURF NEWS

THE BEST ORIGINAL& EXCLUSIVE RETAINED SURF PHOTOGRAPHYIN SOUTH AFRICA

(EITHER SIDE OR FULL BACKGROUND DUO TONE, RECESSIVE COLOR, CALL TO ACTION) - R 22 211

ALL BANNERS ROTATE - MAX 3 ADVERTS

BANNERS AND WEBSITE TAKEOVER

ABOVE THE FOLD

TOP BANNER ISLAND BANNER

SKYSCRAPER BANNER FOOTER BANNER

FAT SKYSCRAPER BANNER

300px x 150px

728px X 90px

300px X 250px

160px X 600 px

1240px X 80px

300px X 600px

R200 | CPM

R160 | CPM

R180 | CPM

R150 | CPM

R160 | CPM

R180 | CPM

300 x 150

WEBSITE TAKEOVER (SLEEVES)

300 x 600

300 x 250

728 x 901240 x 80

160 x

600

WEBSITE TAKEOVER

RUN OF SITE - ABOVE AND ALONG SIDE R1500 | DAY

COLLABORATIONS

INSTAGRAM TAKEOVER

BOOSTED SOCIAL POST FEATURED ARTICLE

COMPETITION PRODUCT REVIEW

1 week - up to 15 photos

REACH YOUR TARGET AND BEYOND

BRAND CONTENT ALONG WITH ADS

ENGAGE WITH OUR COMMUNITY

HAND OVER ITEM

R3 000 | CPM

R2 000 | CPM

R10 000 | CPM

R4 000 | CPM

SQ

LEADERMARKET

248 000FACEBOOK FANS

12 800TWITTER FOLLOWERS

18 100INSTAGRAM FOLLOWERS

2ND HIGHESTHOUSEHOLD INCOMEOUT OF ALL MAGAZINES

ZIGZAG READERSARE LSM 8 -1086% 10 350

CIRCULATION

72 450MAGAZINE READERS

160 000WEBSITE USERS

TOP 10 MOST AFFLUENT MAGAZINE READERS IN SA

MAGAZINE AVERAGE HH INCOMERANK

COMPLEAT GOLFER

ZIGZAG

NOSEWEEK

POPULAR MECHANICS

NAG

TASTE

FINWEEK

HABITAT

DEKAT

BICYCLING

R 40 673

R 39 943

R 38 158

R 33 800

R 32 919

R 32 318

R 31 449

R 30 448

R 30 031

R 29 809

1

2

3

4

5

6

7

8

9

10

AUDIENCE

PROFILE

ZIGZAG DELIVERS AN AFFLUENT, YOUNG, DYNAMIC AND HIGHLY ENGAGED AUDIENCE

LSM 8 - 10

R42 841AVG HH INCOME

62%WORK FULL TIME

14% READERS UNDER 18OUT OF ALL MAGAZINES

86%

MALE

71% 29%FEMALE

61%20 - 34 YEARS OLD

THANK

YOU!