RATES · 2019-10-15 · MEDIAHI Groot-Bijgaarden A.Gossetlaan 30 / Antwerpen Katwilgweg 2 / Hasselt Herkenrodesingel 10 Digital RATES 2019 Q4 5 Audience centric approach How it works

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Digital RATES 2019 Q4

Full Service in branding, targeting, creativity & performance.

MEDIAHUIS Groot-Bijgaarden A.Gossetlaan 30 / Antwerpen Katwilgweg 2 / Hasselt Herkenrodesingel 10


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Table of contents

1. Tailor Made Campaigns 31.1 Audience centric products 4 Display advertising 6 Video advertising 121.2. Advanced data services 18 MH Data Studio 192. Performance packs 21 Floating 22 Performance products 23 3. High impact branding 24 High impact branding products 25 4. Tools 27 Digital formats 28 CIM internet reach 31

1. Tailor Made Campaigns

1.1 Audience centric products



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Audience centric approachHow it works In our audience centric way of thinking we will guide you through the process of finding your CPM by asking 3 questions. Every question narrows the scope of your audience and brings you closer to your target.

Find your perfect combination by answering the following questions:

WHO?Who do yo want to reach with your ad?

WHERE?Where do you want your ad to be seen?

HOW?How do you want to reach your audience?

Discover the CPM of your campaign

Hi! I’m IZI. Let me help you calculate the CPM rate of a digital campaign.

Trust me, it’s easy! Go to cpm-calculator.mediahuisconnect.be

http://cpm-calculator.mediahuisconnect.be/

Display advertising



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DISPLAY | Who do you want to target?

Let’s break it down

In this first step we focus on your ideal target audience. Who do you want to reach with your campaign? By answering the questions below we get a clear view on your target group.

WHO DO YOU WANT TO TARGET?

AGE

18+ € 0

21+ € 1

25+ € 1

35+ € 1,5

45+ € 2,5

18-24 € 4,5

18-34 € 3,5

18-54 € 1

25-34 € 3,5

25-44 € 2,5

25-54 € 1,5

35-44 € 3,5

35-54 € 2,5

45-54 € 2,5

Millenials € 3,5

Silver Foxes 55+ € 2,5

Custom age € 2,5


SEX

Male/ Female € 0

Male € 1

Female € 1

+ WHO DO YOU WANT TO TARGET

WEALTH TARGETING

Wealth class 1-2 € 5



+

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/



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DISPLAY | Who do you want to target?




SPECIAL INTEREST*

Investors € 5

Car lovers € 3,5

Culture Lovers € 3,5

Multimedia Lovers € 3,5

Ecology & Sustainability € 3,5

Fashion lovers € 3,5

Beauty Queens € 3,5

Foodies € 3,5

Health fanatics € 3,5

Interior lovers € 3,5

Movie Lovers € 3,5

Music Lovers € 3,5

Parents with children € 3,5

Sports Fans € 3,5

Sports - Football Fans € 3,5

Sports - Cycling € 3,5

Travellers € 3,5

Business (B2B) € 5

Consumer Dating € 5

Building & Renovating € 3,5

Luxury Lover € 5

+ WHO DO YOU WANT TO TARGET?

INTENT

Intent Cars € 5

Recently moved € 5

Immo - Buyers € 5

Immo - Renters € 5

Custom segment € 6

* Special interest segments can only be used on a selection of sites with at least 1 news site. A special interest component is based on the surfing behavior of our visitors.General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/



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DISPLAY | Where do you want to advertise?


In the second step you choose exactly where your ad will be shown.

WHERE DO YOU WANT TO ADVERTISE?

CONTEXT

No selection € 0

Lifestyle € 5

News € 5

Sports Football € 7

Sports € 5

Cycling € 5

Culture, leisure & Media € 5

Business € 10

Food € 7

Housing € 7

Health € 7

Fashion € 7

Travel € 7

Beauty € 7

Supermen € 7

Superwomen € 7

Weather € 7

WHEN DO YOU WANT TO TARGET?

WEATHER TARGETING

Snow, Sun, Rain, Cloudy + selection of temperature € 5+

It is not possible to select a combination of both context and special interest. E.g. you can not target «sports fans» in a food context but you can target sports fans and the food context separately.General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/



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DISPLAY | How do you want to advertise?


Last step, time to get specific. Choose your platform, format, site and capping. That’s it, really.

Capping• A capping of 3 ads per day will be applied to all non-targeted CPM based campaigns• A capping of 2 ads per day will be applied to all targeted CPM based campaigns• Using capping allows us to show the campaign to more users and avoids irritation caused by excessive exposure to the same ad in a short period of time.

HOW DO YOU WANT TO ADVERTISE?

PLATFORM

ALL € 0

Mobile € 1

Desktop € 1

+ HOW DO YOU WANT TO ADVERTISE?

FORMAT

XL leaderboard € 8,5

TV leaderboard € 10,5

Medium rectangle € 9,5

Halfpage € 12,5

Skyscraper / sticky ad €10,5

Takeover € 16,5

Advertorial € 6,5

Paralax/Interscroller € 12,5

3D Cube € 12,5

EXPANDABLE €2

HOW DO YOU WANT TO ADVERTISE?

SITE

Run of network** € 4

Newssites € 5

Standaard.be € 11,5

gva.be € 9,5

hbvl.be € 9,5

nieuwsblad.be € 9,5

jani.tv € 9,5

Famme € 9,5

NSMBL € 9,5

Manners € 9,5

Culy € 9,5

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* Nieuwsblad.be, gva.be, hbvl.be, standaard.be, manners.be, famme.be, culy.be, nsmbl.be & janitv.beGeneral conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/



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Display | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.

News titles:

DOMAINS

http://www.standaard.be/ http://www.madeinvlaamsbrabant.be/

http://www.nieuwsblad.be/ http://www.madeinantwerpen.be/

http://www.gva.be/ http://www.madeinoostvlaanderen.be/

http://www.hbvl.be/ http://www.www. madeinwest-vlaanderen.be

http://www.xpats.com/ http://www.madeinkempen.be/

http://www.flanderstoday.eu/ http://www.madeinmechelen.be/

http://www.famme.be/ http://www.madeinlimburg.be/

http://www.culy.be/ http://www.madeinmechelen.be/

APPS URL

dS Nieuws – IOS dS Nieuws – Android

https://itunes.apple.com/app/id506601384?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.ds-mobile

gva mobile – IOS gva mobile – Android

https://itunes.apple.com/app/id582580393?mt=8 https://play.google.com/store/apps/details?id=be.concentra.gva.MediaApp

HBVL – Het Belang van Limburg – IOS HBVL – Het Belang van Limburg – Android

https://itunes.apple.com/app/id582293404?mt=8 https://play.google.com/store/apps/details?id=be.concentra.hbvl.MediaApp

Nieuwsblad.be Mobile – IOS Nieuwsblad.be Mobile – Android

https://itunes.apple.com/app/id539988296?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.nbmobile

Publisher ID: pub-3977246851012126

AVAILABLE FORMATS DISPLAY

Halfpage

Skyscraper

Medium rectangle

Leaderboard

XL Leaderboard

Billboard + Mobile banner + Parallax (NEW)

TARGETING OPTIONS

Sex

Age

Special interest

Context

TRANSACTION TYPES

Programmatic guaranteed (Google Adex)

Preferred Deal

Private Auction

Open Auction

WPK titles: Other titles:

Video advertising



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1. PREMIUM INSTREAM (pre-roll)

Length Platform CPM

Max 30" skippable after 15’’

Mediahuis € 30

Max 6’’ non-skippable*

Mediahuis € 25

2. OUTSTREAM (incontent)

Length Platform CPM

- Mediahuis € 15

VIDEO | OUR NEW OFFER

Choose your type of video campaignDependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any agency commision charged on video advertising.

Mediahuis:

* 6’’ ads will be delivered on editorial video content of max 30’’



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VIDEO | Who do you want to target?




AGE

Belgian surfers 18+ € 2,5

Belgian surfers 35+ € 4

18-54 € 3,5

35-54 € 5

Custom audience € 5


SPECIAL INTEREST*

No selection € 0

Custom € 5

Business € 5

Car Lovers € 3,50

Culture/entertainment lovers € 3,50

Fashion Lovers € 3,50

Foodies € 3,50

Health fanatics € 3,50

Interior lovers € 3,50

Lifestyle € 3,50

Parents with children € 3,50

Sport - Football Fans € 3,50

Sport Fans € 3,50

Travellers € 3,50

EXTRA

Weather targeting € 5


SEX

Male & Female € 0

Male € 1

Female € 1

+ +

* Our special interests are based on a combination of context and behavioral targeting.General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/



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VIDEO | Where do you want to advertise?


In the second step you get to decide exactly where your ad will be shown. First you get to choose your geographical region, afterwards you choose the channel your advert will cover. That’s it, really.


REGION

National € 0

Regional € 5


SITE

Run of Network € 4

standaard.be € 11,5

nieuwsblad.be € 9,5

gva.be € 9,5

hbvl.be € 9,5

janitv.be € 9,5

+




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VIDEO | How do you want to advertise?


Last step, time to get specific. Indicate your spot length and customize your video campaign with regard to in/outstream and capping.

INSTREAM*

LENGTH VIDEO SKIPPABILITY FORMAT CPM

Max 30" skip Pre-roll € 23,5

Max 6’’ no Pre-roll € 18.5

CAPPING

No capping € 0

1 € 3

2 € 2

3 € 1

OUTSTREAM*

FORMAT CPM

In-content € 8,5

Vertical video* € 13,5

OR

* Instream: These video are pre-rolls and appear before or after video content on the websites.

* Outstream: These video ads appear between editorial content on the Mediahuis websites.

* Vertical video: Additional technical fee of €250 for adding the parallax effect to the vertical video.



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Video | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.

DOMAINS

http://www.standaard.be/

http://www.nieuwsblad.be/

http://www.gva.be/

http://www.hbvl.be/

Publisher ID: pub-3977246851012126

AVAILABLE FORMATS VIDEO

Pre-roll

Outstream (Teads)

Pre-roll 6 seconds

TARGETING OPTIONS

Sex

Age

Special interest

Context

TRANSACTION TYPES

Programmatic guaranteed (Google Adex)

Preferred Deal

Private Auction

Open Auction

1.2 Advanced data services



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MH Data Studio | Data insights & profiling

BASIS PACK € 1.500General report with sociodemographic profile of the visitors of the advertisers’ site

Quarterly updates of the report

(re)targeting of the visitors of our news sites

Based on a pixel on the advertiser’s website

Conditions

• Yearly fee

• Can be used as an add-on for all digital campaigns or can be a stand alone service

• No additional discount

• No agency fee

ADVANCED ADD-ONS

Additional profiling data: interest segments, puchase intent, reading behavior,… € 600Tailor-made segments based on the visitors profiles € 400Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Lookalike modelling € 800Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300


CPM PRICES FOR CAMPAIGNS ON TAILOR-MADE SEGMENTS

FORMAT CPM

XL Leaderboard € 19,5TV Leaderboard € 21,5Medium Rectangle € 20,5Halfpage € 23,5Skyscraper/sticky ad € 21,5Take-over € 27,5Interscroller/paralax € 23,5Advertorial € 17,5



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MH Data Studio | Database matching

BASIS PACK € 1.500Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to

sell additional products

Match your customer / prospect database with our readers database

Conditions

• Yearly fee

• Can be used as an add-on for all digital campaigns or can be a stand alone service

• No additional discount

• No agency fee

• Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.

• Format of database is a csv file

ADVANCED ADD-ONS

Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400Lookalike modelling € 800Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Keep the database up to date, monthly or weekly frequency € 100 / update

"Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly face2face presentations" € 800

CPM PRICES FOR CAMPAIGNS ON TAILOR-MADE SEGMENTS

FORMAT CPM

XL Leaderboard € 19,5TV Leaderboard € 21,5Medium Rectangle € 20,5Halfpage € 23,5Skyscraper/sticky ad € 21,5Take-over € 27,5Interscroller/paralax € 23,5Advertorial € 17,5

2. Performance packs



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FLOATING FORMAT MINIMUM BUDGET CPM IMPRESSIONS MINIMUM DURATION

€ 15.000 € 5,00 3.000.000 1 month

ConceptYour campaign will be shown on the sites within our network in lowest priority. Our network consists of the ROS of standaard.be, nieuwsblad.be, gva.be, hbvl.be, Famme.be, nsmbl.be, Culy.be, Manners.be, JaniTV.be. You cannot pick individual sites from our network, nor individual formats. The adserver will deliver the campaign based on availability. Floating Three standard formats on desktop + mobile leaderboard (320 *100) + mobile medium rectangle (320*250) Floating PlusThree standard formats on desktop + mobile TV leaderboard (320 *200) + mobile medium rectangle (320*250) or halfpage (300*600), TV Leaderboard (995*250), Sticky Ad (160*600)

Conditions Floating You provide us all three classic standard formats (XL leaderboard 995x123, Leaderboard 728x90, wide sticky ad 160x600 and medium rectangle 300x250) and both mobile formats ( leaderboard 320x100 and medium rectangle 320x250).

When working with third party tags we accept only one tag per format except when you want to use alternative material on the same position, with a maximum of two per position.

Conditions Floating plus You provide us the three classic standard formats (Halfpage 300x600, TV Leaderboard 995x250 and Sticky Ad 160x600) and both mobile formats (TV Leaderboard 320x200 and medium rectangle 320x250).

When working with third party tags we accept only one tag per format except when you want to use alternative material on the same position, with a maximum of two per position.

------------------------------------------------------------------------------------------------------------------------- Minimum budget for Floating campaigns is 15.000 euro. Minimum duration for Floating campaigns is 1 month. Campaigns and their material have to be approved for Floating, based on conditions, by Mediahuis Connect. In case of an underdelivery of less than 20% Mediahuis Connect can prolounge the duration of the campaign without compensation.This period will be calculated based on the delivery time of already delivered impressions. This promotion can not be combined with other conditions, promotions and year deals.


Floating

FLOATING PLUS FORMAT MINIMUM BUDGET CPM IMPRESSIONS MINIMUM DURATION

€ 21.000 € 7,00 3.000.000 1 month



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CLICKS PACKAGE RATE CPC TARIFF

7.500 € 18.750 € 2,5

Minimum of 1 month10.000 € 21.000 € 2,1

15.000 € 30.000 € 2

20.000 € 36.000 € 1,9 Minimum of 2 months


Performance ProductsRun of Network Clicks

Conditions

Performance campaigns and all related visuals must be approved by Mediahuis. In order to optimize campaign results, all campaigns must abide by some rules:

Capping: Capping 2 per day for all performance based campaigns

CTA: An explicit call-to-action for a clear offer must be present in every frame

Landingpage: The click-through-URL must link to a landing page where one can fullfill the CTA immediately

CTR: If a minimum overall CTR of 0,2% is not met after the first quarter of the campaign, new visuals should be delivered

3rd Party tag: Only one third party tag per format is allowed; except when using alternative material per position, with a maximum of two per position

Targetting: No socio demographic or behavioural targeting options available

Formats For optimizing purposes Mediahuis asks to provide multiple formats and visuals for every performance campaign:

• At least 3 desktop formats -- the medium rectangle is mandatory!

• At least 2 mobile formats

FORMATS DESKTOP MOBILE

XL Leaderboard 995 x 123 320 x 100

Leaderboard 728 x 90 -

Sticky Ad/Skyscraper 160 x 600 -

Medium Rectangle 300 x 250 320 x 250

Advertorial 300 x 100 -

3. High impact branding



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COST PER DAY DE STANDAARD NIEUWSBLAD GVA HBVL RUN OF NEWS SITES* POPULAR**

XL Leaderboard 3.200 € 17.700 € 2.800 € 2.600 € 22.300 € 20.000 €

TV Leaderboard 3.700 € 19.600 € 3.100 € 2.800 € 25.600 € 23.000 €

Medium Rectangle 4.900 € 29.600 € 3.800 € 3.900 € 36.500 € 35.500 €

Take-over 7.300 € 47.400 € 6.500 € 6.500 € 64.700 € 61.900 €

Paralax 5.500 € 34.000 € 4.400 € 4.500 € 44.100 € 42.400 €

3D 5.500 € 34.000 € 4.400 € 4.500 € 44.100 € 42.400 €

High impact branding products

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ RON: Nieuwsblad.be, gva.be, hbvl.be, standaard.be Popular: Nieuwsblad.be, gva.be, hbvl.be

All viewable impressions on mobile

Buy 100% viewable impressions of 1 specific format for 1 day (Run of site/Run of network except for the regional sections)!


XL Leaderboard 2.600 € 6.800 € 1.600 € 1.100 € 10.000 € 8.200 €

TV Leaderboard 3.000 € 7.600 € 1.800 € 1.200 € 11.400 € 9.400 €


Halfpage 2.200 € 10.000 € 2.400 € 2.300 € 15.700 € 14.700 €

Sticky Ad 3.300 € 13.100 € 2.900 € 2.100 € 18.100 € 16.100 €

Take-over 6.700 € 17.300 € 3.000 € 3.000 € 27.000 € 23.600 €

All viewable impressions on desktop


XL Leaderboard 4.600 € 19.700 € 3.600 € 2.900 € 25.800 € 22.600 €

TV Leaderboard 5.400 € 21.800 € 3.900 € 3.300 € 29.600 € 25.900 €


Take-over 11.200 € 51.700 € 7.600 € 7.600 € 73.300 € 68.400 €

Halfpage + MR mobile 5.600 € 31.700 € 5.000 € 5.000 € 41.800 € 40.100 €

Sticky + MR mobiel 6.500 € 34.200 € 5.400 € 4.800 € 43.700 € 41.200 €

All viewable impressions on mobile & desktop



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High impact formats and contexts


FASHION LIFESTYLE SPORT

Take over (mobile & desktop)

Cost per day 1.100 € 6.700 € 14.800 €

Cost per week 5.600 € 33.500 € 74.000 €

TV Leaderboard (desktop)

Cost per day 300 € 2.000 € 5.000 €

Cost per week 1.600 € 10.100 € 25.000 €

Half page (desktop)

Cost per day 700 € 3.700 € 7.200 €

Cost per week 3.300 € 18.600 € 35.900 €

All viewable impressions

4. Tools



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Digital formats



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Digital advertising formats

For details go to the ‘Digital’ PDF on http://mediahuisconnect.be/nl/technisch

MEDIUM RECTANGLE

Medium Rectangle

300x250

300x250 or

320x250

WALLPAPER

Wallpaper 1680x1000

VIDEO

Pre-roll 640x360 (recommended)

HALFPAGE

Half Page300x600

320x250

XL-LEADERBOARD/TV-LEADERBOARD

XL Leaderboard995x123

320x100

TV Leaderboard995x250

320x200

Leaderboard*728x90

320x100

* Leaderboard only available for programmatic campaigns

STICKY AD/ SKYSCRAPER

Sticky Ad (former Skyscraper)160x600

320x250

http://mediahuisconnect.be/nl/technisch



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Mobile advertising formats

MOBILE TAKEOVER

Mobile Leaderboard 320 x 100

Mobile IMU 320 x 250

PARALAX (MOBILE ONLY)

Paralax 300x600

3D CUBE (MOBILE ONLY)

3D Cube 320x250

VERTICAL VIDEO (MOBILE ONLY)

Paralax 300x600

For details go to the ‘Digital’ PDF on http://mediahuisconnect.be/nl/technisch

http://mediahuisconnect.be/nl/technisch



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CIM internet reach



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Source: CIM Internet – April 2019 – 12+ – all devices Terms and conditions are available on demand or via www.mediahuisconnect.be

STANDAARD.BE REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 251.247 1.500.951 1.195.627 35.876.555

Homepage 92.762 365.196 354.737 10.644.942

Nieuws & Opinie 212.686 1.295.769 696.840 20.910.869

Lifestyle 29.687 371.748 42.952 1.287.672

Biz 39.763 442.116 59.913 1.797.684

NIEUWSBLAD.BE REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 853.327 3.024.191 5.049.492 151.447.148

Homepage 195.776 616.091 1.244.777 37.330.307

News 597.346 2.360.148 1.906.631 57.196.406

Sport 224.061 1.351.082 754.546 22.642.552

Lifestyle 161.454 1.266.409 284.349 8.525.540

Regio 122.691 1.279.652 232.737 6.976.641

Biz 7.439 176.953 11.178 335.560

Extra 317.079 1.804.101 615.274 18.440.143

GVA.BE REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 231.110 1.314.371 1.134.390 34.022.476

Homepage 69.046 282.193 339.526 10.183.433

Nieuws 95.838 610.691 262.547 7.871.102

Sport 35.846 392.180 79.492 2.383.172

Lifestyle 8.254 121.413 19.567 586.978

Extra 49.173 520.272 124.090 3.721.342

Regio 137.480 917.677 309.168 9.276.448

HBVL.BE REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 144.437 824.388 793.126 23.785.312

Homepage 54.000 239.150 259.617 7.787.686

Nieuws 75.996 488.512 229.546 6.882.837

Sport 31.148 263.730 70.361 2.109.934

Lifestyle 13.272 181.800 25.156 754.782

Regio 68.155 389.941 160.914 4.824.384

Overview Reach

RUN OF NETWORK REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.273.787 3.672.079 8.625.061 258.706.088

CONNECT POPULAR REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.205.788 3.582.942 8.172.635 245.131.491

http://www.mediahuisconnect.be

Contact

WEBSITE mediahuisconnect.beEMAIL [email protected]

BOOKING & TECH. SUPPORT

TWITTER @Mediahuis_BEFACEBOOK facebook.com/MediahuisLINKEDIN linkedin.com/showcase/mediahuis-advertising

[email protected]

Documents

RATES · 2019-10-15 · MEDIAHI Groot-Bijgaarden A.Gossetlaan 30 / Antwerpen Katwilgweg 2 / Hasselt Herkenrodesingel 10 Digital RATES 2019 Q4 5 Audience centric approach How it works