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1Section 1 - Introduction
Downtown Austin
wayfinding master plan August 21, 2012
+City of Austin, Texas
MERJE | ENVIRONMENTS & EXPERIENCES
120 North Church Street
Suite 208
West Chester, PA 19380
T 484.266.0648
www.merjedesign.com
FINAL DRAFT N o . 1
with:McCann Adams Studio
Austin, TX
Estilo CommunicationsAustin, TX
I.T. Gonzalez EngineersAustin, TX
Gannett FlemingAustin, TX
1.7Section 1 - Introduction
FINAL DRAFT N o . 1
$3.9billionTravel Spending in
the City of Austin
$111Average daily
visitor expenditure
4The average number
of trips made by
repeat visitors in the
past 2 years.
5.9millionOver-night Trips
55%of people surveyed
stated recommendations
from their friends played
a very or extremely im-
portant role in deciding
visit Austin.
67%of people surveyed
identified their previ-
ous experience played
a very or extremely
important role in their
deciding to return to
Austin for another visit.
$8.5millionLocal Tax Revenue
85%of visitors surveyed
stayed overnight
93%of people surveyed
indicated they were
very or extremely
satisfied with their
most recent stay
in Austin.
1000 Travel generated
jobs added in 2010
64%of people surveyed
who had visited
Austin in the past
2 years have made
repeat visits.
89%indicated they
were very likely or
extremely likely to
visit Austin again.
2010 Austin Tourism Economic Facts(Source: Austin Convention and Visitors Bureau. Prepared by Dean Runyan Associates July 2011)
FIGURE 1.1 Austin Visitor Survey sourced from Austin Convention and Visitors Bureau, Conducted by University of Houston, Conrad N. Hilton College of Hotel and Resaurant Management
2.9Section 2 - Wayfinding Tools
FINAL DRAFT N o . 1
CITY OF AUSTINOPEN DATA FEEDSdata.austintexas.gov
PROPOSED DATA SETS
OPTION A
MOBILE APPLICATION DEVELOPMENT OPTIONS
OPTION B
Parking
Attractions
Government Buildings
Events
Accommodations
Public Transit / CapMetro
Convention Center Events / Info
Shopping
Dining
Parks and Recreation
Construction Updates
Communication and Public Information
TransporationPlanning
Information Technology
CityDeveloper
Mobile Apps
Mobile Apps
Private Developer
COA OVERSIGHT COMMITTEE
PARTNERSHIPS
ParkingConstruction
Civic InfoTransport
WayfindingParkingEvents
Civic InfoTourismTransit
Transport
approves and provides data
information
experience technology
FIGURE 2.4
In-house development of a mobile application (Option A) vs. private development (Option B) based on open data feeds provided by City of Austin.
3.43Section 3 - Wayfinding & Signage Analysis
public transit
Lady Bird Lake
Lady Bird Lake
Shoal Creek
Wal
ler C
reek
Trin
ity
St
East
Ave
Red
Rive
r St
San
Jaci
nto
BlvdBr
azos
St
N C
ongr
ess
Ave
Colo
rado
St
Lava
ca S
t
Gua
dalu
pe S
t
San
Ant
onio
St
Nue
ces
St
Rio
Gra
nde
St
Wes
t Ave
17th St
16th St
15th St
14th St
13th St
12th St
11th St
10th St
9th St
8th St
7th St
6th St
5th St
15th St
14th St
12th St
13th St
11th St
10th St
9th St
8th St
7th St
6th St
5th St
4th St
3rd St
2nd St
4th St
3rd St
3rd St
2nd St
Cesar Chavez StCesar Chavez St
W Riverside Dr
E Riverside Dr
Barton Springs Rd
Lam
ar B
lvd
Trin
ity
St
Red
Rive
r St
Nec
hes
St
San
Jaci
nto
Blvd
Braz
os S
t
N C
ong
ress
Ave
S C
ong
ress
Ave
1st S
t
Colo
rado
St
Lava
ca S
t
Gua
dalu
pe S
t
San
Ant
onio
St
Nue
ces
St
Rio
Gra
nde
St
Wes
t Ave
Bow
ie S
t
Lam
ar B
lvd
Lam
ar B
lvd
UniversityMedical CenterBreckenridge
TexasState Capitol
AustinConvention
Center
26
25
23 22
21
19
18
24
27
28
16
13
12
14
109
8
3
2
1
20
17
15
7
5
11
4
Bus Stops With One Hundred Plus Daily Boardings
1) 17th St and Lavaca St2) 15th St and Lavaca St3) 13th St and Rio Grande St4) 11th St and N. Congress Ave 5) 10th St and N. Congress Ave 6) 10th St and Brazos St 7) 9th St and N. Congress Ave8) 9th St and Colorado St 9) 8th St and N. Congress Ave 10) 8th St and Brazos
11) 7th St and San Jacinto Blvd12) 7th St and Colorado St 13) 6th St and Colorado St 14) 6th St and N. Congress Ave15) 5th St and N. Congress Ave 16) 5th St and Colorado St17) 4th St and N. Congress Ave 18) 4th St and Brazos St19) 3rd St and N. Congress Ave20) 2nd St and N. Congress Ave
21) 2nd St and Brazos St22) Cesar Chavez St and Brazos St23) Cesar Chavez St and Congress Ave24) 12th St and Red River St 25) Barton Springs Rd and S. Congress Ave26) E. Riverside Dr and S. Congress Ave 27) 3rd St and Colorado St 28) 4th St and Guadalupe
Example of CapMetro Bus Stop Signage supporting real-time information
3.523.52 Section 3 - Wayfinding & Signage Analysis
0.00 .150.25Mi el
Lady Bird Lake
Lady Bird Lake
Shoal Creek
Wal
ler
Cree
k
Trin
ity
St
East
Ave
Red
Rive
r St
San
Jaci
nto
BlvdBr
azos
St
N C
ongr
ess
Ave
Colo
rado
St
Lava
ca S
t
Gua
dalu
pe S
t
San
Ant
onio
St
Nue
ces
St
Rio
Gra
nde
St
Wes
t Ave
MLK Jr Blvd
18th St
17th St
16th St
15th St
14th St
13th St
12th St
11th St
10th St
9th St
8th St
7th St
6th St
5th St
15th St
14th St
12th St
13th St
11th St
10th St
9th St
8th St
7th St
6th St
5th St
4th St
3rd St
2nd St
4th St
3rd St
3rd St
2nd St
Cesar Chavez StCesar Chavez St
W Riverside Dr
E Riverside Dr
Barton Springs Rd
Lam
ar B
lvd
Trin
ity
St
Red
Rive
r St
Nec
hes
St
San
Jaci
nto
Blvd
Braz
os S
t
N C
ongr
ess
Ave
S Co
ngre
ss A
ve
1st S
t
Colo
rado
St
Lava
ca S
t
Gua
dalu
pe S
t
San
Ant
onio
St
Nue
ces
St
Rio
Gra
nde
St
Wes
t Ave
Bow
ie S
t
Lam
ar B
lvd
Lam
ar B
lvd
M E T R O R A I L
UniversityMedical CenterBrackenridge
TexasState Capitol
AustinConvention
Center
47
49
46
12
17
38
8
21
39
11
1
9 10
1336
51
33
31
1923
26
32
27
24
18
2
3
22
7
15 40
25
54
37
20
30
14
34
616
4
41
52
53
42
43
1
9
11
11
1117
16
16
16
20
8
8
16
18
16
3
2
19
4
10
10
14
15
10
7
6
13
5
12
48
35
45
44
50
FIGURE 3.22 Map of destinations being considered in the Downtown Austin Wayfinding System.
3.53Section 3 - Wayfinding & Signage Analysis
austin destinations
Austin Visitors Center
Capitol Visitors Center
Old Bakery Visitor Information
AMOA + ArtHouse
Austin History Center
Bob Bollock Texas State History Musuem
Mexic-Arte Museum
O. Henry House & Museum
Susanna Dickinson House & Museum
Paramount Theatre / Stateside at Paramount
Mexican American Cultural Center
Green Development
Seaholm Power Plant Development
Frank Erwin Center
Moody Theatre (Willie Nelson Statue)
African American Cultural & Heritage Facility
1
2
3
4
6
7
8
9
10
11
12
13
36
37
38
54
VISITORS
German Free School
Treaty Oak
The Bremond Block
30
31
32
HISTORIC and HERITAGE
AMTRAK Station
MetroRail Downtown Station
Austin-Bergstrom International Airport - o! map
33
34
35
TRANSPORTATION
ARTS and CULTURE
Blanton Art Museum - UT
Congress Avenue Bridge / Ann Richards
Dougherty Arts Center
French Legation Museum
George Washington Carver Museum - o! map
Huston Tillotson University - o! map
Long Center for the Performing Arts
Palmer Events Center
State Cemetery - o! map
Stevie Ray Vaughn Memorial
The Drag - o! map
P!uger Pedestrian Bridge
South Congress
Zach Theater
40
41
42
43
44
45
46
47
48
49
50
51
52
53
ADJACENT ATTRACTIONS
Brush Square
Republic Square
Wooldridge Square
Austin Recreation Center
Centennial Park
Duncan Park
House Park
Lady Bird Lake
Palm Park
Waterloo Park
9th Street BMX Park
Auditorium Shores
Butler Park
WC Boathouse
Norwood Park
Skate Park
1
2
3
4
5
6
7
19
8
9
12
13
14
15
16
20
10
11
17
18
SQUARES
PARK DESTINATIONS
PARKS and RECREATION
Lady Bird Lake Hike & Bike Trail
Lance Armstrong Bikeway
Shoal Creek Trail
Waller Creek Trail
TRAILS
2nd Street
6th & Lamar
South Congress
SHOPPING DISTRICTS
Rainey St District
6th St District
Warehouse District
W. 6th St District
ENTERTAINMENT DISTRICTS
Central Library/ Faulk Library
City Hall
Federal Courthouse
Governor’s Mansion
Municipal Court
Post O"ce
State Capitol
Travis County Courthouse
Texas Supreme Court Historical Society
NEW Texas Federal Couthouse
16
17
18
19
20
21
22
23
24
39
GOVERNMENT
Austin Convention Center
AT&T Center at UT
14
15
CONVENTION CENTERS
Austin Community College
University of Texas - Austin
26
27
HIGHER EDUCATION
University Medical Center Breckenridge25HEALTHCARE
DESTINATIONS
FINAL DRAFT N o . 1
4.27Section 4 - Strategies
FINAL DRAFT N o . 1
measurments
61%
27%
10%3%
When walking to a destination, what is the max distance you will consider?
10+ Minutes
10 Minutes
5 minutes
-5 minutes
6
On a scale of 1 (Difficult) to 5 (Easy), has finding available parking been difficult or easy?
5
If there was a wayfinding signage program that helpedyou discover additional destinations, would you be morelikely to stay an extra day or return for another visit?
4
32%
21%19%
13%
10%4%
74%
26%
Yes
No
How did you arrive to Downtown Austin?1
77%
9%
7%
11%
Did you “Pre-Visit” the City or destination on their website prior to arriving in town?
2
60%
40%
Yes
No
Are you using Mobile Apps or QR Codes during your visit to find destinations or get information?
3
48%52%Yes
No
Auto (own or rental)
Taxi
Pedestrian
Public Transit
Bicycle - none
1 (Difficult)
2
3
4
5 (Easy)
No Answer
FIGURE 4.8 Visitor Survey Results 2012
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Allison Oaks Vineyard
221 East Main StreetYadkinville, North Carolina 27055
www.allisonoaksvineyards.com
Add To FavoritesMake This My Location
Nearby Here
no details are available
Home > Things To Do > Wineries> Allison Oaks Vineyard
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Things to Do
What’s Nearby
Social Media
My Favorites
Visit Our Web Home
Update My Location(GPS enabled phones only)
search
ůŽŐŽƌĞŵĂŝŶƐŝŶƐĂŵĞůŽĐĂƟŽŶĨŽƌĂůůŝŶƚĞƌŶĂůƐĐƌĞĞŶƐ
Carolina Mist WineryLenoir, North Carolina
Allison Oaks VineyardYadkinville, North Carolina
Brandon Hills VineyardYadkinville, North Carolina
Brushy Mountain WineryElkin, North Carolina
Carolina Heritage Vineyard & WineryElkin, North Carolina
Cellar 4201East Bend, North Carolina
Home > Things To Do > Wineries
ĂƚĞŐŽƌŝĐĂůĚĂƚĂŶŽǁĂƉƉĞĂƌƐĂƐŵĞŶƵǁŝƚŚŝŶƚŚĞĐŽůŽƌĂůŽƩůĞĚƚŽƚŚĞǁŝŶĞƌŝĞƐĐĂƚĞŐŽƌLJ
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Carolina Mist WineryLenoir, North Carolina
Allison Oaks VineyardYadkinville, North Carolina
Brandon Hills VineyardYadkinville, North Carolina
Brushy Mountain WineryElkin, North Carolina
Carolina Heritage Vineyard & WineryElkin, North Carolina
Cellar 4201East Bend, North Carolina
Home > Things To Do > Wineries
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Agritourism
Historical and Cultural
Outdoors and Recreation
Scenic Byways
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Visitors Centers
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Agritourism
Historical and Cultural
Outdoors and Recreation
Scenic Byways
Wineries
Visitors Centers
Home > Things To Do
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What’s Nearby
Social Media
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Visit Our Web Home
Update My Location(GPS enabled phones only)
search
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Make This My LocationNearby Here
Home > Things To Do > Wineries> Allison Oaks Vineyard
ĞƉŝĐƟŽŶŽĨƉƌĞǀŝŽƵƐƐĐƌĞĞŶĂŌĞƌƐĐƌŽůůŝŶŐ
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Home > Things To Do > Wineries
Flint Hill VineyardsEast Bend, North Carolina
Cellar 4201East Bend, North Carolina
Divine Llama VineyardsEast Bend, North Carolina
Dobbins Creek VineyardsHamptonville, North Carolina
Elkin Creek VineyardElkin, North Carolina
Grassy Creek Vineyard & WineryState Road, North Carolina
Stream 1 (Wineries)
search search search search search search search
Yadk
in V
alle
y M
obile
App
pg
2 of
3
Things to Do
What’s Nearby
Social Media
My Favorites
Visit Our Web Home
Update My Location(GPS enabled phones only)
search
Carolina Mist WineryLenoir, North Carolina
Allison Oaks VineyardYadkinville, North Carolina
Brandon Hills VineyardYadkinville, North Carolina
Brushy Mountain WineryElkin, North Carolina
Carolina Heritage Vineyard & WineryElkin, North Carolina
Cellar 4201East Bend, North Carolina
Home > Things To Do > Agritourism
Agritourism
Historical and Cultural
Outdoors and Recreation
Scenic Byways
Wineries
Visitors Centers
Home > Things To Do
Agritourism
Historical and Cultural
Outdoors and Recreation
Scenic Byways
Wineries
Visitors Centers
Home > Things To Do
Things to Do
What’s Nearby
Social Media
My Favorites
Visit Our Web Home
Update My Location(GPS enabled phones only)
search
Make This My LocationNearby Here
Home > Things To Do > Agritourism> Yadkin Farmers Market
ƐƚƌĞĂŵƐǁŝůůĂůƐŽĂƉƉůLJƚŽƚŚĞĨŽůůŽǁŝŶŐĐĂƚĞŐŽƌŝĞƐĂŶĚĐŽůŽƌƐǁŚĞŶƐĞůĞĐƚĞĚ
Home > Things To Do > Agritourism
Smoot Park Farmers MarketNorth Wilkesboro, North Carolina
Wilkesboro Open Air MarketWilkesboro, North Carolina
Yadkin Farmers MarketYadkinville, North Carolina
Home > Things To Do > Agritourism
Smoot Park Farmers MarketNorth Wilkesboro, North Carolina
Wilkesboro Open Air MarketWilkesboro, North Carolina
Yadkin Farmers MarketYadkinville, North Carolina
Stream 2 (Agritourism)
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Pilot Mountain Pride, Farm Coop, The Pilot Center
Lenoir, North Carolina
Brad’s BlueberriesYadkinville, North Carolina
Elkin Farmers MarketElkin, North Carolina
Green Mesa Blueberry FarmBoonville, North Carolina
Moun Airy Farmers MarketMount Airy, North Carolina
Smoot Park Farmers MarketNorth Wilkesboro, North Carolina
Smoot Park Farmers MarketNorth Wilkesboro, North Carolina
Wilkesboro Open Air MarketWilkesboro, North Carolina
Yadkin Farmers MarketYadkinville, North Carolina
Smoot Park Farmers MarketNorth Wilkesboro, North Carolina
Wilkesboro Open Air MarketWilkesboro, North Carolina
Yadkin Farmers MarketYadkinville, North Carolina
Yadkin Farmers Market
707 Tennessee StYadkinville, North Carolina 27055
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Scenic Byways
Visitors Centers
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Windows of Opportunity
a narrative by Ratipriya Suresh
Since my childhood, I’ve loved to look out the
window. As an only child, I seldom had other
to play with, so I played with my view out the
window, where life was replete with excitement.
People watching, nature gazing, every day
was different.
What I see out the window is like raw footage. It
lacks a point of view. It has no narrative, sound
track, or any other extraneous media forcing
me to think a particular way. Independent with
my thoughts or lack thereof. I could let nature
take its course. A fresh stream of consciousness
accompanies live raw footage in every sitting.
What more could one ask for?
anxiety
part of me was missing
this
is
not
my
win
dow
!
Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing. Anxiety overcame me, and I realized:
promised nothing
I let go of my habit of looking out and
replaced it with a new habit of looking in:
Window Shopping. What used to be a natural
environment of landscapes and people now
transformed to synthetic displays filled with bling
and glamour. Occasional emotional highs came
and went as I passed some of my most favorite
things, separated from me by only a pane of
glass. Unlike the raw footage of my bay window,
everything I saw through the window had
something to say.
Today, when I go home, I can’t wait for morning,
sipping my first cup of tea and gazing out the
bay window at the greenery. Even now, it still
supplies moments of escape and fantasy. It’s
a beautiful way for me to start any given day
on a positive note. I’m just that transparent like
the window which promised me opportunity
accompanied by moments of transparent
reflection, all of which encouraged me to
seize every moment of every day!
2
windows of opportunity
windows of opportunity
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I
played with my view out the window, where life was replete with excitement. People watching, nature gazing,
every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,
sound track, or any other extraneous media.
search
windows of opportunity
things to do what’s nearbyrealization
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I
played with my view out the window, where life was replete with excitement. People watching, nature gazing,
every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,
sound track, or any other extraneous media.
watch look gaze my favorites my locationreflection
search
windows of opportunity
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I
played with my view out the window, where life was replete with excitement. People watching, nature gazing,
every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,
sound track, or any other extraneous media.
I
my favoritesthings to do what’s nearby realization my location reflectionwatch look gaze
what more could one ask for?
WINDOWS OF OPPORTUNITY
a narrative by ratipriya suresh design studio fall 2012
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different. What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way. Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting. What more could one ask for?
nature gazing1
2I let gotransformed synthetic displays
OPPORTUNITYWINDOWS OF
a narrative by ratipriya suresh design studio fall 2012
Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing. Anxiety overcame me, and I realized: This is not MY window! I subconsciously searched for something new - a quest to fill the void. I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say.
Today, when I go home, I can’t wait for morning, sipping my first cup of tea and gazing out the bay window at the greenery of my neighborhood. Even now, it still supplies moments of escape and fantasy. It’s a beautiful way for me to start any given day on a positive note. When something is right, everything is right for me - I’m just that transparent - like the window which promised me opportunity accompanied by moments of transparent reflection, all of which encouraged me to seize every moment of every day!
escape and fantasy
transparent re!ection
a narrative by ratipriya suresh design studio fall 2012
WINDOWS OF OPPORTUNITY3
PROJECT BRIEF
INTRODUCTION
Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones. Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more! You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.
PROJECT BRIEF
Name
bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark,
I do, I Thee Wed, Me and You, just us two
Tag Line
save the date
Wedding Today, Marriage Tomorrow
Something Borrowed, Something Blue, etc.
Cable Service Concept
share with near and dear the wedding planning process in a more interactive manner
Program Highlights
homage of engagement, photography, proposal story, ring sketches, design ideas for
the wedding, consistent color palette, ideation process for food, decor, music, attire,
etc. something________ programs
Viewer Profile
engaged/soon to be married couples; friends and family of the presented couple
NETWORK TITLE - BLISS FINAL LOGOTYPE
bliss
b l iss
BLISS NETWORK BUG
you’re watching you’re watching
bliss
BLISS NETWORK BUMP
you’re watching you’re watching
bliss
lace? roses?pearls? daises?chicken?
your date
shrimp?
your choice
BLISS NETWORK ON AIR GRAPHICS
LOWER THIRDS
up next on
tonight on
you’re watching I Do on
this weekend on
next week on
Thursday on
now on
tomorrow on
only on
bliss
bliss
bliss
bliss
bliss
bliss
bliss
bliss
bliss
BLISS NETWORK PROGRAMMING
Monday Tuesday Wednesday Thursday Friday
>
SaturdaySunday
Time Share Time Share Time Share Time Share Time Share Time Share Time Share
Something _ Something _ Something _ Something _ Something _ Something _ Something _
Design Ideas Hitched Hitched Hitched Hitched Hitched Design Ideas
I Don’t Ring Master Ring Master Ring Master Ring Master Ring Master I Don’t
Food Forever Time Share Time Share Time Share Time Share Time Share Food Forever
the knot I Thee Wed Bling On Bliss Time Share Borrowed It Takes Two Time Share
The Wedding Planner Made of Honor Yours Mine and Ours My Big Fat Greek Wedding Runaway Bride What Happens in Vegas Wedding Crashers
Ring Master Ring Master Paperlace Ring Master Paperlace Ring Master Ring Master
bride groom You and Me You and Me You and Me You and Me You and Me bride groom
6:30 6:30 6:30 6:30 6:30 6:30 6:30
7:00 7:00 7:00 7:00 7:00 7:00 7:00
9:00 9:00 9:00 9:00 9:00 9:00 9:00
11:00 11:00 11:00 11:00 11:00 11:00 11:00
12:30 12:30 12:30 12:30 12:30 12:30 12:30
2:30 2:30 2:30 2:30 2:30 2:30 2:30
4:00 4:00 4:00 4:00 4:00 4:00 4:00
6:00 6:00 6:00 6:00 6:00 6:00 6:00
8:00 8:00 8:00 8:00 8:00 8:00 8:00
am
am
am
am
am
am
am
pm
pm
pm
pm
pm
pm
pm
bliss
save
the
date
APPLICATION: PROMOTIONAL MATERIAL LAUNCH MAILER
bliss sa
ve th
e da
te
b l iss
save
the
date
b l iss
save
the
date
Will you marry us? We cordially invite you.
watch..learn..share..
present..invite..cater..
celebrate..rejoice..
unite..bond..take the
plunge..tie the knot..
commit..plan..save..
25SRUTI
www.sruti.org
SRUTIThe India Music and Dance Society Philadelphia
267.797.7006
C E L E B R AT I N G 25 Y E A R S25
come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and
SRUTIThe India Music and Dance Society Philadelphia
www.sruti.org CELE
BRAT
ING
25
Y
EARS
OF P
ERFO
RMAN
CE2 5
Gundecha Brothers
M
alladi Brothers
&
Hindustani IndianSaturday, September 3 7:00pm1SAROD REC I TA L
Hindustani and Carnatic Indian Classical Vocal DuoSunday, September 4 4:00pm 2CONFLUENCE OF TWO IND IAN CLASS ICAL MUS IC STY LES
Amjad Ali Khan with A
maan Ali Khan and Aya
an A
li Kh
an
Admission per day:
$65, $40, $30 Members
$75, $50, $35 Non-Members
$25 Students/Seniors
Independence Seaport Museum Penns Landing211 Columbus BoulevardPhiladelphia, PA 19106
come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and
SRUTIThe India Music and Dance Society Philadelphia
WWW.SRUTI.ORG
Programs are supported by the Pew Center for Arts & Heritage through the Philadelphia Music Project.
Stay tuned to sruti.org for information on a non-ticketed
music appreciation session on Sep 2nd by the Labor Day weekend maestros and other
ticketed Fall events.
SRUTI The India Music and Dance Society135 Brochant DriveBlue Bell, PA 19422
SRUTIThe India Music and Dance Society Philadelphia
Sangeet Samrat Chitravina N Ravikiran
Classes will be held in the Landsdale, PA Area. Ravikiran plans to teach 2 or 3 kritis/master pieces per day.
These are advanced level classes and a wonderful opportunity to learn from a musical genius. We request area teachers to encourage their senior students to register.
Saturday January 28, 2012 through Wednesday February 1, 2012 7:00pm onwards
To reserve your spot in the workshop, please email a request to SRUTI : [email protected]
$250 per participant
SRUTI is pleased to announce an intensive 5 day workshop presented by
Rar
e M
aste
r Pi
eces
of T
rinity
, Oot
tukk
adu
Venk
ata
Kavi
, Till
anas
and
Jav
alis
APPLICATION
Through its navigation, this application provides a visual learning experience. The user can view slideshows of both single and double-handed gestures and quiz himself or herself based on an image (to attain the name) or a name (to attain the image). In the process, the user is inspired to try replicating what he or she sees.
Terrence DavisRatipriya Suresh Communications StudioSecondary Project BookSpring 2011
EXECUTIVE SUMMARY
ObjectiveIdentify the current debate and with the gorilla approach show support for Net-work Neutrality. The freedom to access any kind of content on the web without the fear of restrictions, limits, or tiered levels of admission. Our audience will understand that Network Neutrality is the guiding principle behind the freedom that web users enjoy online.
GoalsDemote the use of Internet Regulation with the use of hypothetical circum-stances under which the user may have to pay to peruse. Help audience under-stand what is and is not given free to the general user today. Provide a com-pelling visual presentation which pro-vokes audience to engage in solution oriented tasks to maintain Net Neutrality as is.
AudienceDifferent avenues of observers for an array of interaction.
RESEARCH
What is the problem with the idea to abandon net neutrality? Here are some illustrated reasons from which Virtual Freedom was created.
This image explains time as a commodity in context of the internet’s interface. There’s a connection visible between time in vs. investment out.
Net Neutrality places ALL web sites and services on the same level; that is, they ought to be treated as being the same by Internet service providers (ISPs) and mobile phone/cable/phone com-panies. Though this sounds logical, telecommunica-tions companies are leaning towards the other end of the spectrum. They think that web sites and services ought to be grouped into differ-ent categories so that they can apply various charging schemes.
ANALYSIS
Further analysis of internet usage continues as we survey a varied sample of people. Results portray involuntary dependence on the internet over many hours of daily routine. Internet service is bound to lose a plethora of these users, who do not expect to pay extra charges on top of their service provider.
Survey 1 of 3 A majority of internet users surveyed spend more than 5-10 hours on the internet daily. All surveyed participants use the internet for two hours or more hours according to this survey.
Survey 2 of 3
Survey 3 of 3
APPLICATIONS: LOGO
The Virtual Freedom Movement’s identity is based on mobile computing and Wi-Fi, the newest frontier in networking. The parts of the logo include a succes-sion of bezier curves and the cell phone signal icon. The curves represent the signal from a wireless fidelity or WiFi signal, found on a laptop or mobile device, which allows internet connectivity with-out any wired connection. The cell phone signal icon aspect is repre-sents the mobile phones, which in the last few years, have gone from single-purpose devices to multi-tasking, social networking, web surfing machines, and even creat-ing WiFi networks for other mobile devices to use. Older style phones used that icon to bring attention to the signal bars next to it. The combination of the two aspects is meant to amplify the importance of these correlations.
Mock up of print application in venue
bus vehicle wraptri tone
function: promote, present, identify
Mock up of print application in venue
handball court dual tone
function: promote, present, identify
APPLICATIONS: PRINT
Mock up of print application in venue
residential dual tone
function: promote, present, identify
APPLICATIONS: MEDIA
BlogPhase 2 of 2Image 4 of 5
function: introducecampaign, generate
a social network, promote and present
virtualfreedom2011.tumblr.com
BlogPhase 2 of 2Image 5 of 5
function: introducecampaign, generate
a social network, promote and present
virtualfreedom2011.tumblr.com
function: method of action,directed user method,promote [email protected]
function: method of action,directed user method,promote campaignVirtual Freedom, RSS Feed
Admins:Terrence DavisRatipriya Suresh
function: method of action,directed user method,promote campaignVirtual Freedom, live updates
Admins:Terrence DavisRatipriya Suresh
APPLICATIONS: MEDIA
Information Graphic 3 of 5
mannerisms withinfacebook component
Information Graphic 4 of 5
mannerisms withinblog component
Information Graphic 5 of 5
impact of actionon entire campaign
You are the social network.No action. No network.
Campaign for Net NeutralityVirtual Freedom301 S. Broad Street Philadelphia, PA 19102Tuesday, March 1, 2011
Dear ____________,
What started as a threat to mainstream has flourished today, forming a diaspora of business profitability. The Internet thrives today connecting more networks together and providing reasonable service to all. Progress towards a mobile environment necessitates facilitation of the concerns which arise due to internet blacklisting and copyright infringe-ment. We ask you to consider these restraints which may solidify in the future and help us make possible The New Movement - Virtual Freedom. All internet users, after paying for their provider and their provider only, deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission. Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Without an open internet, big corporations would have tight control over how we access websites and services. Please do your part to keep the internet a cornerstone of freedom and opportunity.Thank you for your time and consideration in this matter.
Sincerely yours,Terrence DavisRatipriya SureshUniversity of the ArtsGraphic/Web Design
email: [email protected]: virtualfreedom.tumblr.comphone: 484-477-7672
Campaign for Net NeutralityVirtual Freedom301 S. Broad Street Philadelphia, PA 19102Tuesday, March 1, 2011
Hello ____________,
We are currently Juniors at the University of the Arts in Philadelphia and would love to present our work to you. The debate we have synthesized (which we lovingly call Virtual Freedom) to maintain Network Neutrality as is, with your consideration, will make an impact to the general public. Please view our attached letter and Executive Summary. Help us confirm that Net Neutrality is the guiding principle behind the freedom that web users enjoy online. Feel free to contact us via email, blog, or phone to set up an appointment.
We appreciate and thank you for your time,Terrence DavisRatipriya SureshUniversity of the ArtsGraphic/Web Design
email: [email protected]: virtualfreedom.tumblr.comphone: 484-477-7672
ACTION
Cover Letter
function:inform, promote
campaign, contact,directed user
communication,begin social network
Email Body Letter
function:inform, promote
campaign, contact,directed user
communicationbegin social network
All internet users...deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.
...cornerstone of freedom and opportunity.
Net Neutrality is the guiding principle behind the freedom that web users enjoy online.
TOP NACHSOUTH INDIANDANCEPERFORMANCE
Discover the etymology of the art formBharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form.
www.topnach.com 484-477-7672 Proceeds to We Live to Give FoundationAdmission: $20 each $10 Students with ID
1Exploration of B
hava or S
aturday, March 5,2011
6pm – 7pm
expression
2Exploration of Thala or S
aturday, March 12, 2011
6pm – 7pm
rhythm
TOP NACHSOUTH INDIANDANCEPERFORMANCE
Discover the etymology of the art formBharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form.
www.topnach.com 484-477-7672 Proceeds to We Live to Give FoundationAdmission: $20 each $10 Students with ID
an
alt
ern
ate
so
urc
eseas
lakes
rivers
rain
fluids
energy
water wind sun
an
alt
ern
ate
so
urc
e
air
current
breeze
gale
energy
water wind sun
an
alt
ern
ate
so
urc
e
solar system
light
life
axis
seasons
energy
water wind sun