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Downtown Austin wayfinding master plan August 21, 2012 +City of Austin, Texas MERJE | ENVIRONMENTS & EXPERIENCES 120 North Church Street Suite 208 West Chester, PA 19380 T 484.266.0648 www.merjedesign.com FINAL DRAFT No.1 with: McCann Adams Studio Austin, TX Estilo Communications Austin, TX I.T. Gonzalez Engineers Austin, TX Gannett Fleming Austin, TX

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Page 1: Ratipriya Suresh_Portfolio Samples

1Section 1 - Introduction

Downtown Austin

wayfinding master plan August 21, 2012

+City of Austin, Texas

MERJE | ENVIRONMENTS & EXPERIENCES

120 North Church Street

Suite 208

West Chester, PA 19380

T 484.266.0648

www.merjedesign.com

FINAL DRAFT N o . 1

with:McCann Adams Studio

Austin, TX

Estilo CommunicationsAustin, TX

I.T. Gonzalez EngineersAustin, TX

Gannett FlemingAustin, TX

Page 2: Ratipriya Suresh_Portfolio Samples

1.7Section 1 - Introduction

FINAL DRAFT N o . 1

$3.9billionTravel Spending in

the City of Austin

$111Average daily

visitor expenditure

4The average number

of trips made by

repeat visitors in the

past 2 years.

5.9millionOver-night Trips

55%of people surveyed

stated recommendations

from their friends played

a very or extremely im-

portant role in deciding

visit Austin.

67%of people surveyed

identified their previ-

ous experience played

a very or extremely

important role in their

deciding to return to

Austin for another visit.

$8.5millionLocal Tax Revenue

85%of visitors surveyed

stayed overnight

93%of people surveyed

indicated they were

very or extremely

satisfied with their

most recent stay

in Austin.

1000 Travel generated

jobs added in 2010

64%of people surveyed

who had visited

Austin in the past

2 years have made

repeat visits.

89%indicated they

were very likely or

extremely likely to

visit Austin again.

2010 Austin Tourism Economic Facts(Source: Austin Convention and Visitors Bureau. Prepared by Dean Runyan Associates July 2011)

FIGURE 1.1 Austin Visitor Survey sourced from Austin Convention and Visitors Bureau, Conducted by University of Houston, Conrad N. Hilton College of Hotel and Resaurant Management

Page 3: Ratipriya Suresh_Portfolio Samples

2.9Section 2 - Wayfinding Tools

FINAL DRAFT N o . 1

CITY OF AUSTINOPEN DATA FEEDSdata.austintexas.gov

PROPOSED DATA SETS

OPTION A

MOBILE APPLICATION DEVELOPMENT OPTIONS

OPTION B

Parking

Attractions

Government Buildings

Events

Accommodations

Public Transit / CapMetro

Convention Center Events / Info

Shopping

Dining

Parks and Recreation

Construction Updates

Communication and Public Information

TransporationPlanning

Information Technology

CityDeveloper

Mobile Apps

Mobile Apps

Private Developer

COA OVERSIGHT COMMITTEE

PARTNERSHIPS

ParkingConstruction

Civic InfoTransport

WayfindingParkingEvents

Civic InfoTourismTransit

Transport

approves and provides data

information

experience technology

FIGURE 2.4

In-house development of a mobile application (Option A) vs. private development (Option B) based on open data feeds provided by City of Austin.

Page 4: Ratipriya Suresh_Portfolio Samples

3.43Section 3 - Wayfinding & Signage Analysis

public transit

Lady Bird Lake

Lady Bird Lake

Shoal Creek

Wal

ler C

reek

Trin

ity

St

East

Ave

Red

Rive

r St

San

Jaci

nto

BlvdBr

azos

St

N C

ongr

ess

Ave

Colo

rado

St

Lava

ca S

t

Gua

dalu

pe S

t

San

Ant

onio

St

Nue

ces

St

Rio

Gra

nde

St

Wes

t Ave

17th St

16th St

15th St

14th St

13th St

12th St

11th St

10th St

9th St

8th St

7th St

6th St

5th St

15th St

14th St

12th St

13th St

11th St

10th St

9th St

8th St

7th St

6th St

5th St

4th St

3rd St

2nd St

4th St

3rd St

3rd St

2nd St

Cesar Chavez StCesar Chavez St

W Riverside Dr

E Riverside Dr

Barton Springs Rd

Lam

ar B

lvd

Trin

ity

St

Red

Rive

r St

Nec

hes

St

San

Jaci

nto

Blvd

Braz

os S

t

N C

ong

ress

Ave

S C

ong

ress

Ave

1st S

t

Colo

rado

St

Lava

ca S

t

Gua

dalu

pe S

t

San

Ant

onio

St

Nue

ces

St

Rio

Gra

nde

St

Wes

t Ave

Bow

ie S

t

Lam

ar B

lvd

Lam

ar B

lvd

UniversityMedical CenterBreckenridge

TexasState Capitol

AustinConvention

Center

26

25

23 22

21

19

18

24

27

28

16

13

12

14

109

8

3

2

1

20

17

15

7

5

11

4

Bus Stops With One Hundred Plus Daily Boardings

1) 17th St and Lavaca St2) 15th St and Lavaca St3) 13th St and Rio Grande St4) 11th St and N. Congress Ave 5) 10th St and N. Congress Ave 6) 10th St and Brazos St 7) 9th St and N. Congress Ave8) 9th St and Colorado St 9) 8th St and N. Congress Ave 10) 8th St and Brazos

11) 7th St and San Jacinto Blvd12) 7th St and Colorado St 13) 6th St and Colorado St 14) 6th St and N. Congress Ave15) 5th St and N. Congress Ave 16) 5th St and Colorado St17) 4th St and N. Congress Ave 18) 4th St and Brazos St19) 3rd St and N. Congress Ave20) 2nd St and N. Congress Ave

21) 2nd St and Brazos St22) Cesar Chavez St and Brazos St23) Cesar Chavez St and Congress Ave24) 12th St and Red River St 25) Barton Springs Rd and S. Congress Ave26) E. Riverside Dr and S. Congress Ave 27) 3rd St and Colorado St 28) 4th St and Guadalupe

Example of CapMetro Bus Stop Signage supporting real-time information

Page 5: Ratipriya Suresh_Portfolio Samples

3.523.52 Section 3 - Wayfinding & Signage Analysis

0.00 .150.25Mi el

Lady Bird Lake

Lady Bird Lake

Shoal Creek

Wal

ler

Cree

k

Trin

ity

St

East

Ave

Red

Rive

r St

San

Jaci

nto

BlvdBr

azos

St

N C

ongr

ess

Ave

Colo

rado

St

Lava

ca S

t

Gua

dalu

pe S

t

San

Ant

onio

St

Nue

ces

St

Rio

Gra

nde

St

Wes

t Ave

MLK Jr Blvd

18th St

17th St

16th St

15th St

14th St

13th St

12th St

11th St

10th St

9th St

8th St

7th St

6th St

5th St

15th St

14th St

12th St

13th St

11th St

10th St

9th St

8th St

7th St

6th St

5th St

4th St

3rd St

2nd St

4th St

3rd St

3rd St

2nd St

Cesar Chavez StCesar Chavez St

W Riverside Dr

E Riverside Dr

Barton Springs Rd

Lam

ar B

lvd

Trin

ity

St

Red

Rive

r St

Nec

hes

St

San

Jaci

nto

Blvd

Braz

os S

t

N C

ongr

ess

Ave

S Co

ngre

ss A

ve

1st S

t

Colo

rado

St

Lava

ca S

t

Gua

dalu

pe S

t

San

Ant

onio

St

Nue

ces

St

Rio

Gra

nde

St

Wes

t Ave

Bow

ie S

t

Lam

ar B

lvd

Lam

ar B

lvd

M E T R O R A I L

UniversityMedical CenterBrackenridge

TexasState Capitol

AustinConvention

Center

47

49

46

12

17

38

8

21

39

11

1

9 10

1336

51

33

31

1923

26

32

27

24

18

2

3

22

7

15 40

25

54

37

20

30

14

34

616

4

41

52

53

42

43

1

9

11

11

1117

16

16

16

20

8

8

16

18

16

3

2

19

4

10

10

14

15

10

7

6

13

5

12

48

35

45

44

50

FIGURE 3.22 Map of destinations being considered in the Downtown Austin Wayfinding System.

Page 6: Ratipriya Suresh_Portfolio Samples

3.53Section 3 - Wayfinding & Signage Analysis

austin destinations

Austin Visitors Center

Capitol Visitors Center

Old Bakery Visitor Information

AMOA + ArtHouse

Austin History Center

Bob Bollock Texas State History Musuem

Mexic-Arte Museum

O. Henry House & Museum

Susanna Dickinson House & Museum

Paramount Theatre / Stateside at Paramount

Mexican American Cultural Center

Green Development

Seaholm Power Plant Development

Frank Erwin Center

Moody Theatre (Willie Nelson Statue)

African American Cultural & Heritage Facility

1

2

3

4

6

7

8

9

10

11

12

13

36

37

38

54

VISITORS

German Free School

Treaty Oak

The Bremond Block

30

31

32

HISTORIC and HERITAGE

AMTRAK Station

MetroRail Downtown Station

Austin-Bergstrom International Airport - o! map

33

34

35

TRANSPORTATION

ARTS and CULTURE

Blanton Art Museum - UT

Congress Avenue Bridge / Ann Richards

Dougherty Arts Center

French Legation Museum

George Washington Carver Museum - o! map

Huston Tillotson University - o! map

Long Center for the Performing Arts

Palmer Events Center

State Cemetery - o! map

Stevie Ray Vaughn Memorial

The Drag - o! map

P!uger Pedestrian Bridge

South Congress

Zach Theater

40

41

42

43

44

45

46

47

48

49

50

51

52

53

ADJACENT ATTRACTIONS

Brush Square

Republic Square

Wooldridge Square

Austin Recreation Center

Centennial Park

Duncan Park

House Park

Lady Bird Lake

Palm Park

Waterloo Park

9th Street BMX Park

Auditorium Shores

Butler Park

WC Boathouse

Norwood Park

Skate Park

1

2

3

4

5

6

7

19

8

9

12

13

14

15

16

20

10

11

17

18

SQUARES

PARK DESTINATIONS

PARKS and RECREATION

Lady Bird Lake Hike & Bike Trail

Lance Armstrong Bikeway

Shoal Creek Trail

Waller Creek Trail

TRAILS

2nd Street

6th & Lamar

South Congress

SHOPPING DISTRICTS

Rainey St District

6th St District

Warehouse District

W. 6th St District

ENTERTAINMENT DISTRICTS

Central Library/ Faulk Library

City Hall

Federal Courthouse

Governor’s Mansion

Municipal Court

Post O"ce

State Capitol

Travis County Courthouse

Texas Supreme Court Historical Society

NEW Texas Federal Couthouse

16

17

18

19

20

21

22

23

24

39

GOVERNMENT

Austin Convention Center

AT&T Center at UT

14

15

CONVENTION CENTERS

Austin Community College

University of Texas - Austin

26

27

HIGHER EDUCATION

University Medical Center Breckenridge25HEALTHCARE

DESTINATIONS

FINAL DRAFT N o . 1

Page 7: Ratipriya Suresh_Portfolio Samples

4.27Section 4 - Strategies

FINAL DRAFT N o . 1

measurments

61%

27%

10%3%

When walking to a destination, what is the max distance you will consider?

10+ Minutes

10 Minutes

5 minutes

-5 minutes

6

On a scale of 1 (Difficult) to 5 (Easy), has finding available parking been difficult or easy?

5

If there was a wayfinding signage program that helpedyou discover additional destinations, would you be morelikely to stay an extra day or return for another visit?

4

32%

21%19%

13%

10%4%

74%

26%

Yes

No

How did you arrive to Downtown Austin?1

77%

9%

7%

11%

Did you “Pre-Visit” the City or destination on their website prior to arriving in town?

2

60%

40%

Yes

No

Are you using Mobile Apps or QR Codes during your visit to find destinations or get information?

3

48%52%Yes

No

Auto (own or rental)

Taxi

Pedestrian

Public Transit

Bicycle - none

1 (Difficult)

2

3

4

5 (Easy)

No Answer

FIGURE 4.8 Visitor Survey Results 2012

Page 8: Ratipriya Suresh_Portfolio Samples

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ZĂƟƉƌŝLJĂ^ƵƌĞƐŚĞƐŝŐŶĞƌ

ŽŵƉůĞƚĞĚ:ƵŶĞϰϮϬϭϮ

Page 9: Ratipriya Suresh_Portfolio Samples

^ƉůĂƐŚƐĐƌĞĞŶĞŶƚĞƌƐĂŶĚĚŝƐĂƉƉĞĂƌƐƵƉŽŶŽƉĞŶŝŶŐƚŚĞĂƉƉůŝĐĂƟŽŶ

Allison Oaks Vineyard

221 East Main StreetYadkinville, North Carolina 27055

www.allisonoaksvineyards.com

Add To FavoritesMake This My Location

Nearby Here

no details are available

Home > Things To Do > Wineries> Allison Oaks Vineyard

ƐƵŐŐĞƐƟŶŐƐĐƌŽůůĂƉƉůŝĞĚĨƌŽŵƉƌĞǀŝŽƵƐƐĐƌĞĞŶ

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ŚĞĂĚĞƌƟƚůĞƚLJƉĞŝƐŶŽǁƐƉĞĐŝĮĐƐĞůĞĐƟŽŶĨƌŽŵĐĂƚĞŐŽƌLJ

ŌĞƌƐĞůĞĐƟŶŐĐŚŽŝĐĞĂŵŽŶŐǁŝŶĞƌŝĞƐƚŚĞƵƐĞƌĐĂŶŶŽǁƐĞĞŽŶĞǁŚŽůĞƐĐƌĞĞŶĚĞĚŝĐĂƚĞĚƚŽĂƉĂƌƟĐƵůĂƌǁŝŶĞƌLJ ŝŶƚŚŝƐĐĂƐĞůůŝƐŽŶKĂŬƐsŝŶĞLJĂƌĚŽůŽƌƉĂůĞƩĞŝƐŝŶĐůƵƐŝǀĞƚŽƚŚĂƚŽĨĐĂƚĞŐŽƌLJ;ǁŝŶĞƌŝĞƐͿ

tĞůĐŽŵĞƉĂŐĞǁŝƚŚŶĂǀŝŐĂƟŽŶŵĞŶƵƵƐĞƌƚĂƉƐdŚŝŶŐƐƚŽŽ

Things to Do

What’s Nearby

Social Media

My Favorites

Visit Our Web Home

Update My Location(GPS enabled phones only)

search

ůŽŐŽƌĞŵĂŝŶƐŝŶƐĂŵĞůŽĐĂƟŽŶĨŽƌĂůůŝŶƚĞƌŶĂůƐĐƌĞĞŶƐ

Carolina Mist WineryLenoir, North Carolina

Allison Oaks VineyardYadkinville, North Carolina

Brandon Hills VineyardYadkinville, North Carolina

Brushy Mountain WineryElkin, North Carolina

Carolina Heritage Vineyard & WineryElkin, North Carolina

Cellar 4201East Bend, North Carolina

Home > Things To Do > Wineries

ĂƚĞŐŽƌŝĐĂůĚĂƚĂŶŽǁĂƉƉĞĂƌƐĂƐŵĞŶƵǁŝƚŚŝŶƚŚĞĐŽůŽƌĂůŽƩůĞĚƚŽƚŚĞǁŝŶĞƌŝĞƐĐĂƚĞŐŽƌLJ

ǁŝŶĞƌŝĞƐĐŽǀĞƌŝŵĂŐĞ

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ƐĞůĞĐƚĞĚĐĂƚĞŐŽƌLJŶŽǁƌĞƉůĂĐĞƐŚĞĂĚĞƌƟƚůĞƚLJƉĞ

Carolina Mist WineryLenoir, North Carolina

Allison Oaks VineyardYadkinville, North Carolina

Brandon Hills VineyardYadkinville, North Carolina

Brushy Mountain WineryElkin, North Carolina

Carolina Heritage Vineyard & WineryElkin, North Carolina

Cellar 4201East Bend, North Carolina

Home > Things To Do > Wineries

,ŽǀĞƌdĂƉ^ƚĂƚĞhƐĞƌƐĞůĞĐƚƐůůŝƐŽŶKĂŬƐsŝŶĞLJĂƌĚ ŽůŽƌŵŽĚŝĮĐĂƟŽŶďůĂĐŬϳϱƚŽŵĂƚĐŚƚŚĞĐĂƚĞŐŽƌLJĐŽůŽƌƉĂůĞƩĞĨƌŽŵǁŚŝĐŚƚŚĞƐĞůĞĐƟŽŶĚĞƌŝǀĞƐ/ĐŽŶĂƉƉĞĂƌƐŝŶƚŚĞƐĂŵĞŵĂŶŶĞƌŝƚĚŝĚďĞĨŽƌĞ

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Agritourism

Historical and Cultural

Outdoors and Recreation

Scenic Byways

Wineries

Visitors Centers

Home > Things To Do

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Agritourism

Historical and Cultural

Outdoors and Recreation

Scenic Byways

Wineries

Visitors Centers

Home > Things To Do

dŚŝŶŐƐƚŽŽƐĐƌĞĞŶŽƉĞŶƐƌĞĂĚĐƌƵŵďƐŝŶĚŝĐĂƚĞĚƉĂƚŚŽĨŶĂǀŝŐĂƟŽŶĂŶĚĐŚŽŝĐĞƚŽŐŽďĂĐŬ;ďLJƚĂƉƉŝŶŐƚŚĞŚĞĂĚŝŶŐƵƐĞƌǁŽƵůĚůŝŬĞƚŽŐŽďĂĐŬƚŽͿĂƉƉĞĂƌ

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Things to Do

What’s Nearby

Social Media

My Favorites

Visit Our Web Home

Update My Location(GPS enabled phones only)

search

,ŽǀĞƌŽƌƚĂƉƐƚĂƚĞŝŶĐƌĞĂƐĞďůĂĐŬƚŽϯϬĨŽƌŶĞǁƉĂŶƚŽŶĞƐǁĂƚĐŚĨŽƌƐĞůĞĐƚĞĚĐĂƚĞŐŽƌLJ

ƐĞĂƌĐŚďĂƌ

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Make This My LocationNearby Here

Home > Things To Do > Wineries> Allison Oaks Vineyard

ĞƉŝĐƟŽŶŽĨƉƌĞǀŝŽƵƐƐĐƌĞĞŶĂŌĞƌƐĐƌŽůůŝŶŐ

ĞƉŝĐƟŽŶŽĨƉƌĞǀŝŽƵƐƐĐƌĞĞŶĂŌĞƌƐĐƌŽůůŝŶŐ

Home > Things To Do > Wineries

Flint Hill VineyardsEast Bend, North Carolina

Cellar 4201East Bend, North Carolina

Divine Llama VineyardsEast Bend, North Carolina

Dobbins Creek VineyardsHamptonville, North Carolina

Elkin Creek VineyardElkin, North Carolina

Grassy Creek Vineyard & WineryState Road, North Carolina

Stream 1 (Wineries)

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Page 10: Ratipriya Suresh_Portfolio Samples

Things to Do

What’s Nearby

Social Media

My Favorites

Visit Our Web Home

Update My Location(GPS enabled phones only)

search

Carolina Mist WineryLenoir, North Carolina

Allison Oaks VineyardYadkinville, North Carolina

Brandon Hills VineyardYadkinville, North Carolina

Brushy Mountain WineryElkin, North Carolina

Carolina Heritage Vineyard & WineryElkin, North Carolina

Cellar 4201East Bend, North Carolina

Home > Things To Do > Agritourism

Agritourism

Historical and Cultural

Outdoors and Recreation

Scenic Byways

Wineries

Visitors Centers

Home > Things To Do

Agritourism

Historical and Cultural

Outdoors and Recreation

Scenic Byways

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Home > Things To Do > Agritourism> Yadkin Farmers Market

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Home > Things To Do > Agritourism

Smoot Park Farmers MarketNorth Wilkesboro, North Carolina

Wilkesboro Open Air MarketWilkesboro, North Carolina

Yadkin Farmers MarketYadkinville, North Carolina

Home > Things To Do > Agritourism

Smoot Park Farmers MarketNorth Wilkesboro, North Carolina

Wilkesboro Open Air MarketWilkesboro, North Carolina

Yadkin Farmers MarketYadkinville, North Carolina

Stream 2 (Agritourism)

search search search search search search

Pilot Mountain Pride, Farm Coop, The Pilot Center

Lenoir, North Carolina

Brad’s BlueberriesYadkinville, North Carolina

Elkin Farmers MarketElkin, North Carolina

Green Mesa Blueberry FarmBoonville, North Carolina

Moun Airy Farmers MarketMount Airy, North Carolina

Smoot Park Farmers MarketNorth Wilkesboro, North Carolina

Smoot Park Farmers MarketNorth Wilkesboro, North Carolina

Wilkesboro Open Air MarketWilkesboro, North Carolina

Yadkin Farmers MarketYadkinville, North Carolina

Smoot Park Farmers MarketNorth Wilkesboro, North Carolina

Wilkesboro Open Air MarketWilkesboro, North Carolina

Yadkin Farmers MarketYadkinville, North Carolina

Yadkin Farmers Market

707 Tennessee StYadkinville, North Carolina 27055

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Historical and Cultural

Outdoors and Recreation

Scenic Byways

Visitors Centers

Yadk

in V

alle

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obile

App

pg

3 of

3

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Windows of Opportunity

a narrative by Ratipriya Suresh

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Since my childhood, I’ve loved to look out the

window. As an only child, I seldom had other

to play with, so I played with my view out the

window, where life was replete with excitement.

People watching, nature gazing, every day

was different.

What I see out the window is like raw footage. It

lacks a point of view. It has no narrative, sound

track, or any other extraneous media forcing

me to think a particular way. Independent with

my thoughts or lack thereof. I could let nature

take its course. A fresh stream of consciousness

accompanies live raw footage in every sitting.

What more could one ask for?

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anxiety

part of me was missing

this

is

not

my

win

dow

!

Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing. Anxiety overcame me, and I realized:

promised nothing

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I let go of my habit of looking out and

replaced it with a new habit of looking in:

Window Shopping. What used to be a natural

environment of landscapes and people now

transformed to synthetic displays filled with bling

and glamour. Occasional emotional highs came

and went as I passed some of my most favorite

things, separated from me by only a pane of

glass. Unlike the raw footage of my bay window,

everything I saw through the window had

something to say.

Today, when I go home, I can’t wait for morning,

sipping my first cup of tea and gazing out the

bay window at the greenery. Even now, it still

supplies moments of escape and fantasy. It’s

a beautiful way for me to start any given day

on a positive note. I’m just that transparent like

the window which promised me opportunity

accompanied by moments of transparent

reflection, all of which encouraged me to

seize every moment of every day!

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2

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windows of opportunity

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windows of opportunity

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I

played with my view out the window, where life was replete with excitement. People watching, nature gazing,

every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,

sound track, or any other extraneous media.

search

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windows of opportunity

things to do what’s nearbyrealization

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I

played with my view out the window, where life was replete with excitement. People watching, nature gazing,

every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,

sound track, or any other extraneous media.

watch look gaze my favorites my locationreflection

search

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windows of opportunity

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I

played with my view out the window, where life was replete with excitement. People watching, nature gazing,

every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative,

sound track, or any other extraneous media.

I

my favoritesthings to do what’s nearby realization my location reflectionwatch look gaze

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what more could one ask for?

WINDOWS OF OPPORTUNITY

a narrative by ratipriya suresh design studio fall 2012

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different. What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way. Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting. What more could one ask for?

nature gazing1

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2I let gotransformed synthetic displays

OPPORTUNITYWINDOWS OF

a narrative by ratipriya suresh design studio fall 2012

Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing. Anxiety overcame me, and I realized: This is not MY window! I subconsciously searched for something new - a quest to fill the void. I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say.

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Today, when I go home, I can’t wait for morning, sipping my first cup of tea and gazing out the bay window at the greenery of my neighborhood. Even now, it still supplies moments of escape and fantasy. It’s a beautiful way for me to start any given day on a positive note. When something is right, everything is right for me - I’m just that transparent - like the window which promised me opportunity accompanied by moments of transparent reflection, all of which encouraged me to seize every moment of every day!

escape and fantasy

transparent re!ection

a narrative by ratipriya suresh design studio fall 2012

WINDOWS OF OPPORTUNITY3

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PROJECT BRIEF

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INTRODUCTION

Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones. Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more! You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.

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PROJECT BRIEF

Name

bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark,

I do, I Thee Wed, Me and You, just us two

Tag Line

save the date

Wedding Today, Marriage Tomorrow

Something Borrowed, Something Blue, etc.

Cable Service Concept

share with near and dear the wedding planning process in a more interactive manner

Program Highlights

homage of engagement, photography, proposal story, ring sketches, design ideas for

the wedding, consistent color palette, ideation process for food, decor, music, attire,

etc. something________ programs

Viewer Profile

engaged/soon to be married couples; friends and family of the presented couple

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NETWORK TITLE - BLISS FINAL LOGOTYPE

bliss

b l iss

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BLISS NETWORK BUG

you’re watching you’re watching

bliss

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BLISS NETWORK BUMP

you’re watching you’re watching

bliss

lace? roses?pearls? daises?chicken?

your date

shrimp?

your choice

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BLISS NETWORK ON AIR GRAPHICS

LOWER THIRDS

up next on

tonight on

you’re watching I Do on

this weekend on

next week on

Thursday on

now on

tomorrow on

only on

bliss

bliss

bliss

bliss

bliss

bliss

bliss

bliss

bliss

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BLISS NETWORK PROGRAMMING

Monday Tuesday Wednesday Thursday Friday

>

SaturdaySunday

Time Share Time Share Time Share Time Share Time Share Time Share Time Share

Something _ Something _ Something _ Something _ Something _ Something _ Something _

Design Ideas Hitched Hitched Hitched Hitched Hitched Design Ideas

I Don’t Ring Master Ring Master Ring Master Ring Master Ring Master I Don’t

Food Forever Time Share Time Share Time Share Time Share Time Share Food Forever

the knot I Thee Wed Bling On Bliss Time Share Borrowed It Takes Two Time Share

The Wedding Planner Made of Honor Yours Mine and Ours My Big Fat Greek Wedding Runaway Bride What Happens in Vegas Wedding Crashers

Ring Master Ring Master Paperlace Ring Master Paperlace Ring Master Ring Master

bride groom You and Me You and Me You and Me You and Me You and Me bride groom

6:30 6:30 6:30 6:30 6:30 6:30 6:30

7:00 7:00 7:00 7:00 7:00 7:00 7:00

9:00 9:00 9:00 9:00 9:00 9:00 9:00

11:00 11:00 11:00 11:00 11:00 11:00 11:00

12:30 12:30 12:30 12:30 12:30 12:30 12:30

2:30 2:30 2:30 2:30 2:30 2:30 2:30

4:00 4:00 4:00 4:00 4:00 4:00 4:00

6:00 6:00 6:00 6:00 6:00 6:00 6:00

8:00 8:00 8:00 8:00 8:00 8:00 8:00

am

am

am

am

am

am

am

pm

pm

pm

pm

pm

pm

pm

bliss

save

the

date

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APPLICATION: PROMOTIONAL MATERIAL LAUNCH MAILER

bliss sa

ve th

e da

te

b l iss

save

the

date

b l iss

save

the

date

Will you marry us? We cordially invite you.

watch..learn..share..

present..invite..cater..

celebrate..rejoice..

unite..bond..take the

plunge..tie the knot..

commit..plan..save..

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25SRUTI

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www.sruti.org

SRUTIThe India Music and Dance Society Philadelphia

267.797.7006

C E L E B R AT I N G 25 Y E A R S25

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come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and

SRUTIThe India Music and Dance Society Philadelphia

www.sruti.org CELE

BRAT

ING

25

Y

EARS

OF P

ERFO

RMAN

CE2 5

Gundecha Brothers

M

alladi Brothers

&

Hindustani IndianSaturday, September 3 7:00pm1SAROD REC I TA L

Hindustani and Carnatic Indian Classical Vocal DuoSunday, September 4 4:00pm 2CONFLUENCE OF TWO IND IAN CLASS ICAL MUS IC STY LES

Amjad Ali Khan with A

maan Ali Khan and Aya

an A

li Kh

an

Admission per day:

$65, $40, $30 Members

$75, $50, $35 Non-Members

$25 Students/Seniors

Independence Seaport Museum Penns Landing211 Columbus BoulevardPhiladelphia, PA 19106

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come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and celebrate experience see and hear come and

SRUTIThe India Music and Dance Society Philadelphia

WWW.SRUTI.ORG

Programs are supported by the Pew Center for Arts & Heritage through the Philadelphia Music Project.

Stay tuned to sruti.org for information on a non-ticketed

music appreciation session on Sep 2nd by the Labor Day weekend maestros and other

ticketed Fall events.

SRUTI The India Music and Dance Society135 Brochant DriveBlue Bell, PA 19422

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SRUTIThe India Music and Dance Society Philadelphia

Sangeet Samrat Chitravina N Ravikiran

Classes will be held in the Landsdale, PA Area. Ravikiran plans to teach 2 or 3 kritis/master pieces per day.

These are advanced level classes and a wonderful opportunity to learn from a musical genius. We request area teachers to encourage their senior students to register.

Saturday January 28, 2012 through Wednesday February 1, 2012 7:00pm onwards

To reserve your spot in the workshop, please email a request to SRUTI : [email protected]

$250 per participant

SRUTI is pleased to announce an intensive 5 day workshop presented by

Rar

e M

aste

r Pi

eces

of T

rinity

, Oot

tukk

adu

Venk

ata

Kavi

, Till

anas

and

Jav

alis

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APPLICATION

Through its navigation, this application provides a visual learning experience. The user can view slideshows of both single and double-handed gestures and quiz himself or herself based on an image (to attain the name) or a name (to attain the image). In the process, the user is inspired to try replicating what he or she sees.

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Terrence DavisRatipriya Suresh Communications StudioSecondary Project BookSpring 2011

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EXECUTIVE SUMMARY

ObjectiveIdentify the current debate and with the gorilla approach show support for Net-work Neutrality. The freedom to access any kind of content on the web without the fear of restrictions, limits, or tiered levels of admission. Our audience will understand that Network Neutrality is the guiding principle behind the freedom that web users enjoy online.

GoalsDemote the use of Internet Regulation with the use of hypothetical circum-stances under which the user may have to pay to peruse. Help audience under-stand what is and is not given free to the general user today. Provide a com-pelling visual presentation which pro-vokes audience to engage in solution oriented tasks to maintain Net Neutrality as is.

AudienceDifferent avenues of observers for an array of interaction.

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RESEARCH

What is the problem with the idea to abandon net neutrality? Here are some illustrated reasons from which Virtual Freedom was created.

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This image explains time as a commodity in context of the internet’s interface. There’s a connection visible between time in vs. investment out.

Net Neutrality places ALL web sites and services on the same level; that is, they ought to be treated as being the same by Internet service providers (ISPs) and mobile phone/cable/phone com-panies. Though this sounds logical, telecommunica-tions companies are leaning towards the other end of the spectrum. They think that web sites and services ought to be grouped into differ-ent categories so that they can apply various charging schemes.

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ANALYSIS

Further analysis of internet usage continues as we survey a varied sample of people. Results portray involuntary dependence on the internet over many hours of daily routine. Internet service is bound to lose a plethora of these users, who do not expect to pay extra charges on top of their service provider.

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Survey 1 of 3 A majority of internet users surveyed spend more than 5-10 hours on the internet daily. All surveyed participants use the internet for two hours or more hours according to this survey.

Survey 2 of 3

Survey 3 of 3

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APPLICATIONS: LOGO

The Virtual Freedom Movement’s identity is based on mobile computing and Wi-Fi, the newest frontier in networking. The parts of the logo include a succes-sion of bezier curves and the cell phone signal icon. The curves represent the signal from a wireless fidelity or WiFi signal, found on a laptop or mobile device, which allows internet connectivity with-out any wired connection. The cell phone signal icon aspect is repre-sents the mobile phones, which in the last few years, have gone from single-purpose devices to multi-tasking, social networking, web surfing machines, and even creat-ing WiFi networks for other mobile devices to use. Older style phones used that icon to bring attention to the signal bars next to it. The combination of the two aspects is meant to amplify the importance of these correlations.

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Mock up of print application in venue

bus vehicle wraptri tone

function: promote, present, identify

Mock up of print application in venue

handball court dual tone

function: promote, present, identify

APPLICATIONS: PRINT

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Mock up of print application in venue

residential dual tone

function: promote, present, identify

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APPLICATIONS: MEDIA

BlogPhase 2 of 2Image 4 of 5

function: introducecampaign, generate

a social network, promote and present

virtualfreedom2011.tumblr.com

BlogPhase 2 of 2Image 5 of 5

function: introducecampaign, generate

a social network, promote and present

virtualfreedom2011.tumblr.com

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Email

function: method of action,directed user method,promote [email protected]

Facebook

function: method of action,directed user method,promote campaignVirtual Freedom, RSS Feed

Admins:Terrence DavisRatipriya Suresh

Twitter

function: method of action,directed user method,promote campaignVirtual Freedom, live updates

Admins:Terrence DavisRatipriya Suresh

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APPLICATIONS: MEDIA

Information Graphic 3 of 5

mannerisms withinfacebook component

Information Graphic 4 of 5

mannerisms withinblog component

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Information Graphic 5 of 5

impact of actionon entire campaign

You are the social network.No action. No network.

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Campaign for Net NeutralityVirtual Freedom301 S. Broad Street Philadelphia, PA 19102Tuesday, March 1, 2011

Dear ____________,

What started as a threat to mainstream has flourished today, forming a diaspora of business profitability. The Internet thrives today connecting more networks together and providing reasonable service to all. Progress towards a mobile environment necessitates facilitation of the concerns which arise due to internet blacklisting and copyright infringe-ment. We ask you to consider these restraints which may solidify in the future and help us make possible The New Movement - Virtual Freedom. All internet users, after paying for their provider and their provider only, deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission. Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Without an open internet, big corporations would have tight control over how we access websites and services. Please do your part to keep the internet a cornerstone of freedom and opportunity.Thank you for your time and consideration in this matter.

Sincerely yours,Terrence DavisRatipriya SureshUniversity of the ArtsGraphic/Web Design

email: [email protected]: virtualfreedom.tumblr.comphone: 484-477-7672

Campaign for Net NeutralityVirtual Freedom301 S. Broad Street Philadelphia, PA 19102Tuesday, March 1, 2011

Hello ____________,

We are currently Juniors at the University of the Arts in Philadelphia and would love to present our work to you. The debate we have synthesized (which we lovingly call Virtual Freedom) to maintain Network Neutrality as is, with your consideration, will make an impact to the general public. Please view our attached letter and Executive Summary. Help us confirm that Net Neutrality is the guiding principle behind the freedom that web users enjoy online. Feel free to contact us via email, blog, or phone to set up an appointment.

We appreciate and thank you for your time,Terrence DavisRatipriya SureshUniversity of the ArtsGraphic/Web Design

email: [email protected]: virtualfreedom.tumblr.comphone: 484-477-7672

ACTION

Cover Letter

function:inform, promote

campaign, contact,directed user

communication,begin social network

Email Body Letter

function:inform, promote

campaign, contact,directed user

communicationbegin social network

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All internet users...deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.

...cornerstone of freedom and opportunity.

Net Neutrality is the guiding principle behind the freedom that web users enjoy online.

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TOP NACHSOUTH INDIANDANCEPERFORMANCE

Discover the etymology of the art formBharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form.

www.topnach.com 484-477-7672 Proceeds to We Live to Give FoundationAdmission: $20 each $10 Students with ID

1Exploration of B

hava or S

aturday, March 5,2011

6pm – 7pm

expression

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2Exploration of Thala or S

aturday, March 12, 2011

6pm – 7pm

rhythm

TOP NACHSOUTH INDIANDANCEPERFORMANCE

Discover the etymology of the art formBharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form.

www.topnach.com 484-477-7672 Proceeds to We Live to Give FoundationAdmission: $20 each $10 Students with ID

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an

alt

ern

ate

so

urc

eseas

lakes

rivers

rain

fluids

energy

water wind sun

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an

alt

ern

ate

so

urc

e

air

current

breeze

gale

energy

water wind sun

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an

alt

ern

ate

so

urc

e

solar system

light

life

axis

seasons

energy

water wind sun