Mission: Rockhampton Basketball will provide opportunities to promote, grow, and develop Basketball for

the Rockhampton Regional Community.

Vision: Basketball will be the sport of choice in the Rockhampton Region.

RBI Three Year Priorities

1. Grow Participation School Based Initiatives Club Development

QBL Community Engagement

Reduce Churn Rate Marketing & PR Strategy

2. Develop Our People Grow Referees Increase Club Coaches Build Volunteers Staff PD

3. Grow Income Streams

Increase Event Hire Off-Peak Crt Hire New Sponsor Opps Grants

4. Review & Enhance Internal Processes

Constitution, By-Laws, Org Structure Business Systemization Member, Event, Product Systems

5. Enhance Infrastructure

Extend Facility to Include Fourth Court Increased Seating Capacity For Events

Priority 1 - Grow Participation

Jan 2016 March 2016 April 2016 August 2016 August 2016 April 2017 Oct 2017

Hire full time Development Officer

Develop team of

clinic providers

SYTYCP & Sporting Schools

In-school Aussie Hoops

programs

Capricorn Cup PS

Tournament

Online training for providers

2 x New Clubs linked

to PS's Primary School

Iniatiatives Board/GM DO DO DO DO/GM DO DO/GM

April 2016 April 2016 Oct 2016 Oct 2017 Oct 2017 April 2018 Dec 2018

Track retention rates

Automated survey for

nonreturning members

3x3, social, & superleague

A & B grade U10 & U12

Social experience at fixtures

Personal follolw-up for non-

returning members

Elite end retention strategy Reduce Churn

Rate Admin Admin GM/DO DO GM Admin GM

Jan 2016 March 2016 July 2016 Oct 2016 Oct 2016 Oct 2016 March 2017

Rebrand social media pages

Launch Rockets &

Cyclones TV

Website upgrade

FB & radio advertising

Quarterly newsletter

Club fixtures media (print

& tv)

Appoint media

coordinator Marketing & PR Strategy GM GM GM GM Admin GM/DO GM

Annual L1 coaching course

Club based coaching manual

Compulsory U23 Acad

athletes to coach club

Appoint club coaching

coordinators

Level 2 coaching course

Launch Rockhampto

n coaches club

Biannual coaching

scholarship

Priority 2 - Develop Our People

Jan 2016 Jan 2016 March 2016/Sep

2016 Oct 2016 Oct 2017 Oct 2017 Jan 2018

Recruit Jnr Referee Coordinator

Referee evaluator

team

2 x annual referee course

Secure referee dev

sponsor

CQ referee development

manager

Implement annual

scholarship

Recruit part time referee dev officer

Grow Referees GM DO/Ref Coord DO/Ref Coord GM GM GM GM

April 2016 Oct 2016 Oct 2016 April 2017 Oct 2017 Oct 2017 Oct 2018

Increase Club Coaches DO DO GM DO GM DO GM

July 2016 Oct 2016 Oct 2016 Oct 2016 Feb 2017 Oct 2017 Dec 2017

Volunteer job and task descriptions

Volunteer induction process

Appoint volunteer

coordinator

Newstart, Skills Alliance

& other providers

CQU/highschool work

placement

Volunteer recognition/r

eward system

Volunteer succession

plan for key roles Build

Volunteers Admin/GM Admin GM GM GM GM/Admin GM/Board

Staff PD

Multiple staff at BQ workshops

6 monthly staff review

Attend one S&R

workshop annually

360 review for all staff members

Alignment with

education provider

CQ sport leaders

mastermind group

Staff personal PD budget

GM/Board GM/Board GM GM/Board GM GM Board

Jan 2016 Jun 2016 Jan-Dec 2016 Sep 2016 Oct 2016 March 2017 Dec 2017

Establish off-peak discount rate Facility hire booklet Target pottential user

groups (sales calls)

Day time ladies, corporate cup, basketball tots

Club comps to weekends

Priority 3 - Grow Income Streams

July 2016 Sept 2016 Sep 2016 Dec 2016 Jan 2017 Dec 2018

Event hire webage info Facility hire

book

Club room for training &

conferences

SEO & paid advertising

Direct marketing/ten

dering for events

Purchase carpet squares

& curtains Increase Event Hire GM Admin/GM GM/Board GM GM/Admin GM/Board

Jan 2016 Sep 2016 Jan 2017 July 2017 April 2018

Off-Peak Crt Hire Board Admin/GM GM GM/DO GM/DO/Board

May/Sep 2016 Feb 2016 Feb 2016 Jan 2017 March 2017 March 2017 Jan 2018

R&C launch & awards dinner

Sponsor for U23 program

VIP 'first to know' email

sponsors

Repackage sponsorship opportunitie

s

Game & player

sponsors

Buy a sign campaign for

Brady & Harney

Naming right sponsor for

complex New Sponsor Opportunities GM GM GM GM GM GM/Board GM

Grants

Project wish list Align projects

to existing grants

Apply for min 4 grants per year

Assist clubs with 'Get

Going' grant

Alpply for min 8 grants per

year

Appoint grant writing

coordinator

GM/Board GM GM GM GM GM

Feb 2016 March 2016 Dec 2016 Aug 2016 Dec 2017 Dec 2018

Priority 4 - EnhanceInternal Processes

Jan 2016 Jan 2016 March 2016, March 2018

March 2016, Sep 2016

July 2016 Oct 2016 Dec 2016, 2017,

& 2018

Revise board structure Rewrite RBI constitution

Expand full time staff (3

then 4)

Implement club

development plan

Restructure sub-

committees

Overhaul of existing by-

laws

Review of by-laws,

constitution, & strat plan

Constitution, By-Laws, &

Org Structure Board Board/GM Board DO/GM GM DO/GM/Board GM/Board

Jan 2016 Feb 2016 July 2016 Dec 2016 July 2017 Dec 2017

Develop RBI 'General Operating Principles'

Document SOP's for all

primary systems

Update RBI Procedures

Manaul

Document SOP's for 100+ sub-systems

Delegate/Automate 2-5% of steps in SOP's

Outsource 2-5% of SOP's

Business Systemization GM/Board Admin/GM Admin Admin/GM GM/Admin GM

Feb 2016 Feb 2016 March 2016 July 2016 August 2016 Jan 2017

Upgrade email system

Integrate banking with accounting

system

Ezidebit for automated

part payments Server upgrade

Sporting pulse review & training

iVvy event booking software

Member, Event, & Product Systems

Admin Admin/GM Admin Admin Admin/GM GM

Priority 5 - Enhance Infrastucture

Jan 2016 Oct 2016 Jan 2018 March 2018 July 2018 Sep 2018

Get Playing grant for outdoor crt upgrade

Get Playing grant for shade

cover and lighting

Feasability study on need for extension

Establish facility

planning committee

Architect to design

sketches

Canvass support from local, State, &

Nat G'vt Extend Facility

to Include Fourth Court GM GM GM Board/GM GM GM/Board

Aug 2016 March 2017 March 2017 March 2018 March 2018 July 2018 Dec 2018

Play one home game per year at CQU

General admission

areas upstairs

Alternative ticket

options for children

Livestream home games

Establishing facility

planning committee

Costing for retractable

seating

Seek fudning for

retractable seating

Increased Seating

Capacity GM GM GM GM Board/GM GM GM

Mission

Rockhampton Basketball will provide opportunities to promote, grow, and develop Basketball for the Rockhampton Regional Community

Vision

Basketball will be the sport of choice in the Rockhampton Community

Strengths Weaknesses

People (quality)

Venue/Facility

Profile (elite end)

Community support (passionate)

Quality product

Clear pathway (Aussie Hoops to QBL)

Rep coaches (quality)

Corporate support

Strong financial reserves

Communication

Retention

No “social” product/Development of non-elite

Referee development

Seating capacity (QBL)

Court availability during peak times

Presentation of facility

Club structure/support

Not leveraging existing sponsors

Limited relations with Gov’t at all levels

Perception of cost

Female participation numbers

Opportunities Threats Utilize external volunteer

base (Eg. CQ Uni)

Events (ext facility hire, int State Champs)

Sporting Schools

Recruitment initiatives (bring a friend, come & try)

Leveraging QBL player profiles

New sponsorships outside of existing structure

School sport

Social competitions (cross code etc)

Wheelchair and ID participation

Off-peak hire

Growth in other sports

Decline in corporate support

Weather

Maintenance of facility

Lack of documented procedures

Economic status of community

Migration of talented youth to other regions

QBL public profile diminishes

Staff workloads

3 Year Priorities 1. Grow Membership (Participation)

2. Develop Our People

3. Grow Income Streams

4. Review & Enhance Internal Processes

5. Enhance Infrastructure

1. Grow Participation School Based Initiatives (Sporting Schools, SYTYCP, In-school Aussie Hoops)

Implement Club Development Plan

Design and Implement QBL Community Engagement Strategy

Reduce churn rate

Lift profile of RBI through coordinated marketing and PR strategy

2. Develop Our People Grow & develop junior & senior referees

Increase number of club coaches

Build a stronger volunteer community

Professional development for staff

3. Grow Income Streams Increase event hire

Increase off-peak court hire

Leverage sponsor relationships

Explore grant opportunities

4. Review & Enhance Internal Processes Review constitution, by-laws, and business structure

Create, review, and enhance standard operating procedures (SOP) for all elements of core business

Review member, event, and product management systems

5. Enhanced Infrastructure Extend existing facility to include a fourth court

Increase seating capacity for events

Priority #1 Grow Participation

School Based Initiatives

1. Hire full time Development Officer

2. Recruit and train team of school coaching providers

3. Deliver SYTYCP & Sporting Schools programs

4. Run in-school Aussie Hoops programs

5. Create online training series for coaching providers

6. Set up single day primary school tournament similar to Challenge Cup

7. Build clubs out of existing school infrastructure

Reduce Churn Rate

1. Officially track retention rates from season to season and year to year

2. Create automated exit survey for people who don’t re-register to determine reasons for leaving

3. Create different competition options (eg. 3x3, social comps, super-league) to appeal to a

differing market segments

4. Introduce A & B grade competitions in U10 & U12 age groups. Introduce Div 4 into Men &

Women’s competitions.

5. Repackage all basketball competitions to create social/entertainment experience as opposed to

just sporting experience (music/bar/etc).

6. Develop customer service systems to personally contact every member who doesn’t re-register

7. Put into action elite end retention plan (scholarships with local schools/universities, quality U23

opportunities, links to wnbl/nbl programs)

Marketing & PR Strategy

1. Rebrand social media pages (two separate identities)

2. Redevelop website

3. Launch Rockets & Cyclones TV

4. Paid social media and radio advertising for new seasons/programs

5. Release quarterly newsletter

6. Weekly story about senior fixtures (print and tv media)

7. Engage media production company (contra)

8. Appoint media coordinator (volunteer)

Priority #2: Develop Our People

Grow Referees

1. Recruit junior referee coordinator

2. Deliver 2 x referee course every year (one entry level, one intermediate)

3. Recruit and train referee coach team (min 2 x evaluations for every referee every season)

4. Secure referee development sponsor

5. Successfully campaign for full time CQ referee development manager (BQ & Assoc supported)

6. Implement annual referee scholarship

7. Recruit part time referee development officer

8. Build referee social/training room (develop referee community)

Increase Club Coaches 1. Deliver annual L1 coaching course (requirement for U18 rep athletes to attend)

2. Develop club based coaching manual with age specific skills matrix

3. Requirement for all U23 athletes to coach a club team

4. Recruit and train a coaching coordinator for each club

5. Run L2 coaching course

6. Develop Rockhampton coaches club

7. Implement biannual coaching scholarship in alignment with BQ coach scholarship

Build Volunteers 1. Create clear volunteer job and task descriptions

2. Create volunteer induction process for all new parents

3. Appoint volunteer coordinator

4. Link in with Newstart, Skills Alliance, and other employment training providers

5. Official alignment with CQU/high schools for student work placements

6. Implement volunteer recognition/incentive scheme

7. Implement volunteer succession planning for all key roles

Staff PD 1. Attend all BQ training workshops (multiple staff where possible)

2. Introduce 3-6 month formal review

3. Attend at least one Sport & Rec workshop annually

4. Engage outside provider to deliver 360 review for all staff

5. Build collaborative mastermind group with other CQ sport leaders

6. Contra sponsorship with external training provider

7. Introduce staff personal PD budget

Priority #3: Grow Income Streams

Increase Event Hire 1. Upgrade website to include event hire page

2. Create facility hire booklet (specific to event/training hire)

3. Reposition club room as a training/conference center

4. SEO & paid advertising campaign

5. Direct marketing campaign and tendering for large events

6. Purchase carpet squares and curtains for facility

Off Peak Court Hire 1. Establish off-peak hiring rate with built in discounts for long term hires

2. Create facility hire booklet (specific to court hire)

3. Target fitness, yoga, wellness, bingo, social groups (direct sales)

4. Establish RBI run activities (day time ladies, corporate cup, basketball tots)

5. Shift overflow competitions/programs to weekends

New Sponsor Opportunities 1. Establish a gala launch event & awards dinner for Rockets & Cyclones programs

2. Secure a naming rights sponsor for the U23 Academy teams

3. VIP ‘first to know’ email service for all existing sponsors

4. Repackage sponsorships to include different levels

5. Naming rights sponsorship for each home match, quarter & half time, players

6. ‘Buy a sign’ campaign for Harney and Brady walls

7. Secure a naming rights sponsor for the complex

Grants

1. Create project wish list

2. Align projects to recurring grants

3. Apply for minimum 4 grants per year

4. Assist clubs with applying for club based grants

5. Apply for minimum 8 grants per year

6. Appoint grant writing coordinator

Priority #4: Review & Enhance Internal Processes

Constitution, By-Laws, and Organisational Structure

1. Revise board structure (7-8 independent members with focus on strategic rather than

operational decisions) to fall in line with best practice recommendations

2. Rewrite RBI constitution

3. Expand full-time staff to three (recruitment of Development Officer)

4. Restructure sub committees (separate junior and rep, and make junior and senior less formal

in structure).

5. Overhaul of existing by-laws

6. Implement club development plan (Incorporation, build committee, club governance)

7. Annual review of by-laws, constitution, strategic plan

Business Systemization

1. Develop ‘RBI General Operating Principles’ document

2. Document ‘Standard Operating Procedures’ (SOP’s) for 30+ primary systems

3. Update RBI Procedures Manual

4. Document SOP’s for 100+ secondary or sub-systems

5. Look to delegate/automate 2-5% of steps outlined in SOP’s.

6. Identify opportunities to outsource (off-shore) 2-5% of SOP’s.

Member, Event, & Product Systems

1. Upgrade email system

2. Integrate banking with accounting system

3. Setup Ezidebit for automated part payments

4. Server upgrade (explore cloud)

5. Sporting Pulse review

6. Event booking software (iVvy)

Enhance Infrastructure

Extend Facility to Include Fourth Court

1. Apply for ‘Get Playing’ grant for outdoor court upgrade

2. Apply for ‘Get Playing’ grant for shade cover and lighting for outdoor court

3. Implement a feasibility study exploring need for extended facility

4. Establish a facility planning committee

5. Engage architect to sketch up designs of new facility

6. Canvass support from local, state, and national government

Increased Seating Capacity for Events (Primarily QBL)

1. Play one QBL home game per year at CQU to test the market

2. Revamp current seating to include general admission areas upstairs

3. Explore ticketing options for children who spend most of time on Harney & Brady courts

4. Livestream home games for people that miss out on seats

5. Establish a facility planning committee

6. Establish costing for retractable seating and corporate box relocation

7. Apply for grant/funding for retractable seating