32
Russia Business Watch VOL. 19, NO. 1 SPRING 2011 WASHINGTON, DC THE REPORT OF THE U.S.-RUSSIA BUSINESS COUNCIL MOSCOW AND BEYOND: Exploring Russia’s Global Plans and Regional Opportunities ACTIVITIES: pp. 6-11 Roundtable with an OPORA Delegation of Healthcare Professionals Briefing with Ambassador Richard Morningstar and Edward Chow Managing Risk in Russia: From Start-Ups to Mega Stores ACTIVITIES: pp. 6-11 Meeting with Moscow State University Students Briefing for SABIT Program Participants Briefing with Ilya Ponomarev Roundtable with Elena Panfilova Luncheon with Lorraine Hariton Meeting with a Delegation of Russian Universities REGIONAL PROFILE: pp. 14-18 Chelyabinsk Region Krasnoyarsk Territory and the VIII Krasnoyarsk Economic Forum Meeting with Governor of Irkutsk Region Dmitry Mezentsev Unexplored Opportunities in the Russian Regions PRESIDENT’S MESSAGE: p. 1 Russia’s Place in Washington’s Trade Agenda OUTLOOK: p. 3 Moscow as an International Financial Center NEW USRBC MEMBERS: p. 25 U.S. GOVERNMENT: p. 20 CEO Meeting with Vice President Joseph Biden LEGAL UPDATE: p. 22 Copyright, Patent and Trademark Developments in the Russian Federation: 2010 Year in Review

RBW: Spring 2011

Embed Size (px)

DESCRIPTION

Russia Business Watch (RBW) is the quarterly publication of the U.S.-Russia Business Council. RBW is a full-color magazine, available also in an electronic version and distributed to over 4,000 subscribers in both the United States and in Russia. RBW is circulated to decision makers at Fortune 500 corporations, banks, law firms, and small- and medium-sized enterprises. In addition, it reaches key U.S. and Russian government leaders, including every member of Congress and key committee staff, an extensive list of executive branch officials and State Duma and Federation Council members in Russia. Russia Business Watch readers also include a wide-range of contacts at multilateral agencies, prominent think tanks and key members of the U.S. and Russian media.

Citation preview

Page 1: RBW: Spring 2011

Russia Business Watch

Vol. 19, No. 1 SpriNg 2011 WaShiNgtoN, DC the report of the U.S.-rUSSia BUSiNeSS CoUNCil

MOSCOW AND BEYOND: Exploring Russia’s Global Plans and Regional Opportunities

ACTIVITIES: pp. 6-11•Roundtable with an OPORA Delegation

of Healthcare Professionals•Briefing with Ambassador Richard Morningstar

and Edward Chow•Managing Risk in Russia:

From Start-Ups to Mega Stores

ACTIVITIES: pp. 6-11•Meeting with Moscow State University Students•Briefing for SABIT Program Participants•Briefing with Ilya Ponomarev•Roundtable with Elena Panfilova • Luncheon with Lorraine Hariton•Meeting with a Delegation of Russian Universities

REGIONAL PROFILE: pp. 14-18•Chelyabinsk Region•Krasnoyarsk Territory

and the VIII Krasnoyarsk Economic Forum•Meeting with Governor of Irkutsk Region

Dmitry Mezentsev•Unexplored Opportunities in the Russian Regions

PRESIDENT’S MESSAGE: p. 1•Russia’s Place in Washington’s Trade Agenda

OUTLOOK: p. 3•Moscow as an International Financial Center

NEW USRBC MEMBERS: p. 25

U.S. GOVERNMENT: p. 20•CEO Meeting with Vice President Joseph Biden

LEGAL UPDATE: p. 22•Copyright, Patent and Trademark Developments in the Russian Federation: 2010 Year in Review

Page 2: RBW: Spring 2011

CONTENTS

PRESIDENT’S MESSAGEp. 1. Russia’s Place in Washington’s Trade Agenda

OUTLOOKp. 3. Moscow as an International Financial Center

ACTIVITIES p. 6. Member Roundtable with an OPORA Delegation of Healthcare Professionalsp. 7. Briefing with Ambassador Richard Morningstar and Edward Chowp. 8. Managing Risk in Russia: From Start-Ups to Mega Storesp. 8. USRBC Hosts Students from Moscow State Universityp. 9. USRBC Briefing for SABIT Program Participantsp. 10. Briefing with State Duma Member Ilya Ponomarevp. 10. Roundtable with Elena Panfilova, Transparency International Russiap. 11. Luncheon with Lorraine Haritonp. 11. USRBC Hosts a Delegation of Russian Universities

REGIONAL PROFILEp. 14. Chelyabinsk Regionp. 16. Krasnoyarsk Territory and the VIII Krasnoyarsk Economic Forump. 17. Meeting with Governor of Irkutsk Region Dmitry Mezentsevp. 18. Unexplored Opportunities in the Russian Regions

U.S. GOVERNMENTp. 20. USRBC Co-Hosts CEO Meeting with Vice President Joseph Biden

LEGAL UPDATEp. 22. Copyright, Patent and Trademark Developments in the Russian Federation:

2010 Year in Review

p. 25. NEW USRBC MEMBERS

Russ

ia B

usin

ess W

atch

• S

prin

g 20

11

Klaus Kleinfeld, Chairman of the BoardEdward S. Verona, President and Chief Executive Officer

Chairmen EmeritusRobert S. StraussE. Neville Isdell

Theodore Austell, III, The Boeing CompanyStephen E. Biegun, Ford Motor CompanyJames P. Bovenzi, General Motors CorporationLaura M. Brank, Dechert LLPCarolyn L. Brehm, Procter & GamblePeter A. Charow, BP America Inc.James F. Collins, The U.S. Russia Foundation for Economic Advancement and the Rule of LawJeffrey R. Costello, JPMorgan Chase BankAndrew Cranston, KPMGMarthin De Beer, Cisco Systems, Inc.Richard N. Dean, Baker & McKenzieNeil W. Duffin, Exxon Mobil CorporationDorothy Dwoskin, Microsoft CorporationC. Cato Ealy, International PaperTerrence J. English, Baring Vostok Capital PartnersMark B. Fuller, Monitor GroupEdward Allan Gabor, Pfizer Inc.Piotr Galitzine, TMK IPSCOToby T. Gati, Akin Gump Strauss Hauer & Feld LLPDavid Gray, PricewaterhouseCoopers LLPHerman Gref, Sberbank of RussiaDrew J. Guff, Siguler Guff & Company, LLCTrevor Gunn, Medtronic, Inc.Jay M. Haft, Renova Group of CompaniesGreg Hill, Hess CorporationD. Jeffrey Hirschberg, Kalorama Partners, LLCKamil S. Isaev, Intel CorporationKarl Johansson, Ernst & Young, LLPAlexey Kim, Philip Morris Sales and Marketing Ltd.Klaus Kleinfeld, AlcoaSergei A. Kuznetsov, OAO Severstal / Severstal North AmericaRamon Laguarta, PepsiCo, Inc.William C. Lane, Caterpillar Inc.Eugene K. Lawson, Lawson International, Inc.James J. Mulva, ConocoPhillipsPeter B. Necarsulmer, The PBN CompanyThomas R. Pickering, Eurasia FoundationJay R. Pryor, Chevron CorporationDaniel W. Riordan, Zurich-American Insurance CompanyPaul Rodzianko, Hermitage Museum FoundationCharles E. Ryan, UFG Asset ManagementClaudi Santiago, General Electric CompanyWilliam M. Sheedy, Visa Inc.Maurice Tempelsman, Lazare Kaplan International Inc.Peter L. Thoren, Access Industries, Inc.Clyde C. Tuggle, The Coca-Cola CompanyAlberto Verme, CitiMark von Pentz, Deere & CompanyDaniel H. Yergin, Cambridge Energy Research Associates (IHS CERA)

Honorary DirectorPeter J. Pettibone, Hogan Lovells

RUSSIA BUSINESS WATCHThe report of the U.S.-Russia Business Council

1110 Vermont Avenue, NW, Suite 350, Washington, DC 20005Tel: (202) 739-9180 • Fax: (202) 659-5920 • www.usrbc.org • www.usrbc.org/ruNovinskiy boulevard 8, Office 907, 121099 Moscow, Russia Tel: 7-495-228-5896 • Fax: 7-495-228-5893

Editor: Svetlana Minjack • Assistant Editor: Jeff Barnett • Design and Production: Maryia DauhuliovaResearch Assistants: Tatiana Nikiforova, Mark Simeone and Stephen Smith

For additional information or copies of Russia Business Watch, please contact USRBC at (202) 739-9180 or email [email protected].

USRBC STAFFEdward S. VeronaPresident and Chief Executive [email protected] / 202-739-9181

•Julia BaconManager of Membership Affairs and [email protected] / 202-739-9189

•Jeff Barnett Senior Director of Policy and [email protected] / 202-739-9187

•Jo Bottalico Vice President of Administration and [email protected] / 202-739-9188

•Keith Bush Research [email protected] / 202-739-9186

•Maryia Dauhuliova Media and Creative Product [email protected] / 202-739-9184

•Julia KulaginaHead of RF Representation, Moscow [email protected] / [7] 495-228-5896

•Svetlana MinjackDirector of Communications and External [email protected] / 202-739-9182

•Candice Pareshnev Administrative [email protected] / 202-739-9180

•Anna Arkhangelskaya (On maternity leave)

Randi B. LevinasExecutive Vice [email protected] / 202-739-9196

Page 3: RBW: Spring 2011

Russia Business W

atch Spring 2011

president’s message

1

PRESIDENT’S MESSAGE

Russia’s Place in Washington’s Trade Agenda

Dear Council Members and Friends:

What do Colombia, Panama, South Korea, and Russia have in common? For starters, all four countries have Pacific Ocean coastlines. More impor-tantly for us, all four are fast grow-ing markets for American goods and services and are also the subjects of pending trade-related legislation likely to come before the U.S. Congress this year. The United States conclud-ed negotiations for free trade agree-ments (FTAs) with Colombia, Panama and Korea in, respectively, 2006, 2007 and 2010 (Korea’s was origi-nally inked in 2007, but was modified by mutual agreement after President Obama’s visit to Seoul in December 2010). Congress is now awaiting the Administration’s submission of imple-menting legislation for the three FTAs, which will have to be approved by both

the House and the Senate in order for the agreements to enter into force.

In the case of Russia, three successive U.S. administrations — including the current one — have gone on record as supporting the permanent lifting of the Jackson-Vanik Amendment as it pertains to Russia. This provision in U.S. trade law, which was enacted in 1974, prevents the U.S. from extend-ing permanent normal trade relations (PNTR) to any non-market economy which restricts emigration. At the time of enactment Jews were prevented from leaving the Soviet Union unless they paid large indemnities for the cost of their education. Thankfully, that situation no longer obtains. The Soviet Union is history, and Russia — far from restricting Jewish emigration — has a visa-free travel regime with Israel.

Acknowledging this reality, the U.S. has granted Russia annual waivers from Jackson-Vanik since 1994. Notwithstanding the irritation that this ritual causes, it could continue indefi-nitely with little material impact on bilateral trade and investment for as long as Russia remained outside the World Trade Organization. However, when a new member that is subject to the Jackson-Vanik Amendment joins the WTO, the United States must either extend permanent normal trade rela-tions or issue formal notification of its intent not to do so. Since Jackson-Vanik is incompatible with PNTR, the U.S. would be forced to issue such notification if the amendment were to remain in effect once a final agreement on Russia’s membership is achieved; and we expect negotiations in Geneva

to reach that point in the coming months.

This is where U.S. exporters stand to lose. All other WTO members have unconditional free trade with Russia, and those countries would immediate-ly benefit from the lowering of Russian tariffs and other market liberalizing measures Russia adopts as part of its accession. Ironically, these liberalizing measures were secured in many cases as a result of tough negotiations led by American trade diplomats.

Our competitors would be quick to exploit that window of opportunity and, as a result, American compa-nies could lose significant opportuni-ties and competitive advantage. Our European and Asian competitors will move quickly to sign contracts with Russian buyers, possibly shutting out U.S. manufacturers and farmers for a good time to come.

While a bill lifting Jackson-Vanik has not yet been formally introduced in Congress, the Obama Administration has publicly called for Congressional action to that effect. This was the mes-sage Vice President Biden delivered to the Russian government earlier this month when he visited Moscow (where the USRBC was honored to host him at a CEO Roundtable). Moreover, Biden unequivocally stated U.S. support for Russia’s WTO accession once the few remaining issues are resolved, and declared that he would lead the admin-istration’s efforts in Congress to lift Jackson-Vanik.

That brings us back to Colombia, Panama and Korea. In our frequent >>

Page 4: RBW: Spring 2011

visits to staffers and members on Capitol Hill over the past three months we have often been reminded that the pending FTAs are the top three trade priorities of the new House leadership, as well as of many other free trade advocates in both parties. According to those in the know, Jackson-Vanik and PNTR for Russia will not be con-sidered until after the pending FTAs are approved. Nobody we have talked with on the Hill is willing to predict when that might happen, so while negotiations on Russia’s WTO acces-sion proceed apace we’ll just have to hope that Jackson-Vanik is lifted before a final agreement is reached.

This is to say nothing about the fact that when a vote on Jackson-Vanik is eventually held it will be seen by many in Congress not as a trade vote, but as a referendum on Russia itself. More’s the pity. The facts pertinent to Jackson-Vanik clearly indicate that the law has served its purpose so admirably that it is no longer relevant to Russia. The logic of future leg-islation aimed at effecting policy change in other countries is seriously undermined when the fulfillment of the stipulated conditions is not duly acknowledged. The U. S. and the West in general have legitimate issues to raise with Russia, but these should be addressed directly, not by keeping a law on the books that is hopelessly out of date and that hampers U.S. business opportunities in that growing market.

With warm regards,

Edward S. Verona n 2

Rus

sia

Busi

ness

Wat

ch

Sprin

g 20

11

PRESIDENT’S MESSAGE

>

THE COUNTDOWN TO RUSSIA’S WTO ACCESSION

HAS BEGUN…GET INVOLVED

NOW!

Sign up now to get involved in shaping the debate on the future of U.S. companies’ access to the Russian market!

For more information, please visit us at www.usrussiatrade.org or call or email today.

Kellen MoriartyProgram Coordinator

Phone: (202) 222-0670Email: [email protected]

Randi LevinasExecutive Director

Phone: (202) 739-9196Email: [email protected]

Please join us in a historic campaign on Capitol Hill to support stronger U.S.-Russian economic ties.

The Coalition for U.S.-Russia Trade, headquartered at the USRBC, is the U.S. business community’s engine for ensuring that U.S. firms and farmers will be able to compete on

equal footing in the Russian market once Russia becomes a WTO member.

Page 5: RBW: Spring 2011

3

Russia Business W

atch Spring 2011 outlook

3

outlookMoscow as an International Financial Center

By Maxim LubomudrovMaxim Lubomudrov is a Partner and CIS Financial Services Industry Leader at Deloitte

In recent years, President Dmitry Medvedev has been spearheading a plan to transform Russia into an international financial center to mimic the suc-cess of cities like Tokyo, Hong Kong, Singapore, Frankfurt, and Geneva.

Efforts by the Russian government to create an international financial center in Moscow began before the crisis hit in 2008. The following year, the Russian government issued Resolution No. 911, which defined the steps for developing an inter-national financial center in Russia. The following were the key points:

•Development of financial infrastructure;

•Expanding the range of available financial market instruments;

• Increasing participation in the financial market;

•Regulating of the financial market and improving corporate governance;

•Development of social and business infrastructure;

• Improving the system of transaction taxation in the financial market;

•Boosting the overall competitiveness of the Russian economy.

With regard to the CIS region, Russia is already the leading provider of financial services. While the international media have expressed skepticism regarding Moscow’s planned transformation into a financial center to rival London and New York, it undoubtedly has the eco-nomic potential to significantly raise its profile as a financial center for a new multipolar world.

Russia has the reach, resources, skills, location, and commitment to develop a world-class international financial cen-ter. However, it may take considerably longer than is currently envisaged. In this regard, it will be crucial for Russia to make difficult decisions, commit significant resources to the project and be willing to wait for returns on investments.

Russia is one of the ten larg-est economies in the world. But despite its consider-ably large financial services industry in terms of finan-cial development, it lags far behind both its global and emerging regional competi-tors. In order to become an international financial cen-ter, a consistent and effec-tive commitment to reform is vital. Improvement of the regulatory and super-visory systems is the first step.

Policies are critical — a sta-ble political and economic environment needs to be created in Russia, as this will make it easier for the

country to do business. This means making the following interrelated reforms:

• Implementation of a Moscow International Financial Center Strategy over several decades;

•Creation of a monetary environment capable of taming inflation;

•Creation of an environment conducive to the mobilization of capital to finance investment projects and the development of a defined-contribution pension system;

•Alignment of the regulatory system with the G-20;

•Strengthening the independence and improving the efficiency of the court system.

>>

Page 6: RBW: Spring 2011

4

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

outlo

ok • Moscow as an International Financial Center • continued

In order to become an international finan-cial center, any coun-try needs to demon-strate a record of low and stable inflation, and, more generally, macroeconomic sta-bility.

When investors talk about Moscow as a financial center, they are usually referring to direct investments into Russia. But the status of an inter-national financial center relates first of all to portfolio investments and the banking system. CIS countries including Russia should be able to attract financing required for devel-opment from Russia with more favorable conditions than from major international financial centers. This is difficult to achieve, but it is the right goal for improving the conditions for conducting business.

Russia has a large and growing domes-tic economy, and is a serious rival for the economic dominance of the EMEA region. At the same time, Moscow is already an established financial center for other CIS countries, and provides access to these growing markets.

What else needs to be done to turn it into a true international financial center?

Moscow needs to be able to attract long-term direct foreign investments, rather than to place short or mid-term loans and bonds. Russia does not intend to copy a specific model of an established international financial cen-ter, such as London or Hong Kong, as this would be unrealistic given the spe-cifics of each market. At the same time, the government does not plan to or want to develop an entirely new model without first taking global experiences into account. The best route for Russia to take in this respect would be, there-fore, to develop its own model based on global best practices.

Does Moscow have the infrastruc-ture, the regulatory bodies, the legal

framework, an independent judiciary, and even the cultural attractions that are normally associated with major international financial centers? What needs to be done to implement this ambitious project?

The most important factor is political and economical stability. Good project management is also highly significant. However, it can take years to achieve good results in these areas. Once the importance of these factors has been acknowledged, the government must set clear goals and steps for moving forward with the project. Some of the most attractive aspects of Moscow as a potential international financial center are the size of the market and available workforce, along with the low penetration rates by for-eign investors. At the same time, the legal environment is seen as the primary threat to Russia’s ambitions. For instance, the apparently politically motivated case against Yukos was per-ceived by the global business com-munity as a threat to private business interests in Russia.

The only way to develop an environ-ment conducive to financial services is to establish trust and confidence in the system. In Moscow, this system

is still at the devel-opment stage, and may take decades to build. Ensuring stability and a con-sistent approach to resolving business disputes will pre-vent the project from becoming mired in taxation and regula-tory issues. The government has introduced a number of laws in the wake of the resolution on creating an interna-tional financial cen-ter. This includes a new law on clearing that should attract investments in the Russian stock market by easing procedural constraints. While legislation like this constitutes a step in the right direc-tion, Russia must complete a number

of other steps for the creation of an international financial center, includ-ing modernizing its infrastructure, tele-communications, transportation, and educational institutions.

Moscow’s Strengths and Weaknesses

The economy is expected to grow strong-ly in the long term, but is sure to experi-ence setbacks along the way. Moscow boasts a significant skilled workforce that in some sectors is approaching the level of established international finan-cial centers. These are real strengths, based on which Moscow can compete with other international financial cen-ters, and which competitors in the CIS would find extremely difficult to match.

Factors working against it include the country’s image, the legal, fiscal and regulatory environments, and issues surrounding political and economic sta-bility. Meanwhile, infrastructure and the ease of doing business need to significantly improve. Although, this is clearly a significant challenge, the obstacles faced are not insurmountable, provided that appropriate resources are committed to the project.

The scale of the challenges Moscow faces mean that its development is like-ly to be much slower and more difficult >>

>

Page 7: RBW: Spring 2011

5

Russia Business W

atch Spring 2011 outlook

• Moscow as an International Financial Center • continued

than planned. Russia must therefore act quickly to secure its dominant posi-tion in the region.

Does Moscow need to implement an attractive tax regime?

There is a growing feeling that the rela-tively unattractive tax regimes applied by some of the largest international financial centers may pose a threat to their continued dominance in the future. This leads to the question of whether Moscow should implement an attractive tax regime for financial insti-tutions or concentrate on development in other areas in order to become a rec-ognized international financial center. Russia already has a relatively low cor-porate profits tax rate of 20 percent and a low personal income tax rate of 13 percent for Russian residents. As a result, a reduction in the current corporate tax rate is not a priority at this point. Indeed, in comparison with other fac-tors, use of an attractive tax regime does not seem to be the deciding factor behind an international financial cen-ter’s success. Certainly, this should not be the main goal for Russia, as there are many other obstacles impeding the creation of an international financial center here at present. Nevertheless, since removing all of these obstacles at once is unlikely, the development of an attractive tax regime as an interim measure might be something for Russia to consider.

However, even if the government were to offer multinationals the opportunity to save hundreds of thousands of dol-lars a year by moving their headquar-ters from London or New York, few would be likely to do so for reasons stated above, i.e. inadequate legal and regulatory systems; air, road and rail transport links; and telecommunica-tions infrastructure.

In comparison with Moscow, the UK performs well on most fiscal elements, but the regime is complex. Moscow can use this experience and build a better system of taxation. Some of the fol-lowing measures would be beneficial with regard to developing a tax system appropriate for an international finan-cial center:

•Exemption for gains on substantial equity investments (above a defined limit).

•Taxation of a consolidated group, offering relief for losses in the cur-rent year against the profits of other group companies; a draft law on consolidated groups of taxpayers is currently being considered by the Russian State Duma and should be adopted in the near future along with the new transfer pricing law; both laws have been drafted in accordance with OECD guidelines.

•A zero percent withholding tax on dividends, as is currently available in the UK.

•A decrease in the administrative burden on companies, e.g., by per-mitting small- and medium- size companies to file tax returns on an annual basis, with large companies continuing to pay tax on a quarterly/monthly basis.

•Development of detailed tax avoid-ance laws, such as those that exist in established international financial centers; currently, the concept of an unjustified tax benefit, developed by the Russian Supreme Arbitration Court, is applied by the tax authori-ties in Russia. In order to become an international financial center, Russia should provide clear corporate tax rules and a tax administration that operates in a professional and busi-ness-friendly manner. The lack of consistent tax treatment is a concern for businesses in Russia and taxpay-ers rightly feel that they should be able to rely on tax laws being upheld by the courts and tax authorities.

• Introduction of a comprehensive system for taxing debt, derivative contracts, intangible assets, and management expenses.

Russia is a party to a wide range of double taxation treaties, having so far concluded agreements with more than 80 other jurisdictions. These treaties often exempt interest, royalties and licensing payments from Russian and foreign withholding taxes.

Russian tax legislation is actually fairly straightforward if compared with the tax laws of other jurisdictions. The UK, for example, has extremely complex (about 9,000 pages of legislation) and extensive rules. As a result, certain

taxpayers may be left at a disadvantage, unless they obtain appropriate advice. This factor should also be taken into account when considering the introduc-tion of further changes in Russian tax legislation.

Ease of use and openness will be dif-ficult to achieve, but steps should be made towards this end. At the same time, Russia needs to strike a balance between moving toward OECD guide-lines on fiscal issues and avoiding over-complicating existing tax laws.

New legislation such as the recent introduction of the Highly Qualified Specialist (HQS) visa regime should prove important in attracting foreign expertise. Migration and employment regimes also require significant liber-alization.

Any changes in tax law should involve consultation with leading market play-ers, and should be carried out in a pro-business fashion, taking the following points into account: •The Russian professional services

market is widely developed and internationally recognized.

•Moscow’s office rental costs are among the highest in the world.

•Russia should be looking to con-struct a full service international financial center, operating within an established regulatory environment.

•The government should engage in dialogue with the marketplace and investors before introducing any new regulations, thereby reducing the risk of ineffective regulation. The success of developing Moscow into an international financial center will depend on the ability of the govern-ment to follow through on its prom-ises to reform.

•Russia should be looking to con-struct a full service international financial center, operating within an established regulatory environment.

The government should engage in dia-logue with the marketplace and inves-tors before introducing any new regu-lations, thereby reducing the risk of ineffective regulation. The success of developing Moscow into an interna-tional financial center will depend on the ability of the government to follow through on its promises to reform.

>

n

Page 8: RBW: Spring 2011

6

activ

ities

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

USRBC Member Roundtable with an OPORA Delegation of Russian Healthcare Professionals

activities

The Council hosted a briefing for members with a delegation of Russian insurance industry, medical and continu-ous medical education, and telemedicine representatives led by OPORA Russia, a non-governmental organization of small and medium businesses, on January 21, 2011.

Natalia Ushakova, Vice President for Social Policy at OPORA, began by stat-ing that the United States and Russia need to do more to modernize and address issues in their respective health-care systems, such as applying new technologies and combating epidemics of infectious disease. She noted that Russia’s life expectancy is forecast to increase, creating new types of chal-lenges, including for the pension system. These new issues also bring potential for cooperation with the U.S., specifically in the creation of a global healthcare sys-tem. A global agency or bureau would handle healthcare information, resulting in an open system where the mobility of online information would lead to the best practices being applied throughout the world.

Vasiliy Balog of the All-Russian Insurance Association (ARIA) asserted that there is much room for greater U.S.-Russian cooperation. Despite the differ-ences in legal systems and methodolo-gies, both countries can learn from each other regarding best practices in the market. He noted that U.S. businesses are part of ARIA, including 40 major insurance corporations such as MetLife. ARIA has members in Italy, Germany, France, China, and elsewhere, but it is particularly focused on Europe.

January 21, 2011 Washington, DC

USRBC members discuss healthcare sector cooperation with the OPORA delegation.

Mikhail Natenzon of the National Telemedicine Agency argued that Russia and the United States are fac-ing many of the same global health issues. Outdated healthcare systems cannot meet current requirements and need a complete overhaul. Specifically, he outlined three important objectives: medical services must be made acces-sible to everyone; medical assistance must be equally high in quality; and medical assistance must be maximized given current restraints, providing for

economic efficiency in healthcare. One of the most important aspects of this is the use of modern medical technology. The National Telemedicine Agency is creating a modern telemedical system in Russia that adheres to international standards, is comprised of best practic-es, and is supported by the World Health Organization.

The telemedicine system consists of two parts: two global constants and mobile clinics. Half of primary diagnoses are >>

Page 9: RBW: Spring 2011

Russia Business W

atch Spring 2011 new

mem

bers

7

activities

Cooperation with U.S. companies can provide the latest and best technologies.

Mr. Natenzon stated that this system was demonstrated at the World Summit on the Information Society in Geneva in 2003, where it received good reviews. Both President Medvedev and Prime Minister Putin have given their support, and all CIS countries have signed an agreement to create a competitive tele-medical system. He concluded by noting that NATO countries have shown their support as well, offering to help finance the project and including it in the alli-ance’s 2011-2012 Action Plan.

Ms. Ushakova commented that there were still some problems being worked out with the new system. Monitoring and vending of illegal counterfeit drugs is a key issue, but there is also an ethi-cal issue — information on the internet cannot be protected on the interna-tional level since there is no liability for a doctor who puts private information or advice online. She proposed there be a register of international doctors to pro-vide advice and a channel of information to be protected. There are also other questions regarding insurance, payment, prescriptions, and logistics, among oth-ers. In addition, U.S. and Russian com-panies and organizations must work together to optimize pharmaceutical production.

Regarding medical training, Ms. Ushakova proposed the establishment of new medical centers to train doctors in new technologies and methods. She noted that OPORA would be meeting

wrong, leading to serious health-related consequences in addition to wasting resources. Doctors who understand this turn to more qualified doctors for con-sultations — a business with enormous potential. The telemedicine system would create a transnational network of medical centers that provide consulta-tions to doctors in far-off areas, such as between Siberia and Washington or Texas and Moscow. The second compo-nent is a system of mobile telemedical clinics that can provide service to people in remote areas, an estimated 40-50 million people in both Russia and the United States.

Mr. Natenzon described the system as a multi-tier one that takes into account organizational structure, economic costs, and feasibility. It provides good returns, and the investments are paid back in two to three years. He added that there are over 25 variations of these mobile clinics that can provide real services: preventive treatment to the vulnerable, aid to the military, support for tourists, emergency response, drug distribution, etc. These systems are completely autonomous and can operate in any climate or geographic area. They are also powerful hubs for communication, being equipped with the best satellite and digital medical equipment. While this project uses inter-national standards, it can be adapted to specific circumstances; one model can be used to battle breast cancer by pro-viding digital mammograms, functional diagnostics and lab tests. It can be used in many instances where the government does not have the real instruments to assist, such as in Haiti or New Orleans.

with the Russian government to set standards for training and compliance, including through the organization of a conference in Moscow where representa-tives from education, social organiza-tions, doctors, health ministers, etc., will meet to discuss the relevant issues.

Gusal Ulumbekova of the Association of Medical Societies for Quality (AsMOK) outlined her organization’s online medi-cal library for students, the only product of this kind on the market. The main feature of the library is an online medi-cal journal that was founded by all of the Russian medical schools. It features free access to online reports, conferences and other documents.

Mr. Balog emphasized the growing importance of insurance in Russia. Not only has there been a new law on medical insurance, but ARIA is also interested in making insurance databases accessible and available. The idea of malpractice insurance is very interesting for Russia, and Russia is prepared to look and learn from the U.S. experience. The Russian government is paying more attention to insurance and making more attempts to meet goals that have been set.

Ms. Ushakova stated that OPORA’s role in the development of new medi-cal technologies in Russia is in the cre-ation of a new set of rules and techni-cal standards for the health industry. Under the Ministry of Health and Social Development, OPORA created a standing committee for small and medium enter-prises (SMEs) to try to address the issues.

the Energy Security Subgroup, while Mr. Chow presented a draft of a new report on the Russian energy sector that was commissioned by the Energy Security Subgroup of the Bilateral Presidential Commission.

Both Ambassador Morningstar and Mr. Chow engaged with members in a discussion of the opportunities and challenges of the Russian energy market.

On January 12, 2011, the USRBC hosted an off-the-record, member-only briefing and discussion with Ambassador Richard Morningstar, U.S. Special Envoy for Eurasian Energy; and Edward Chow, Senior Fellow at the Center for Strategic and International Studies.

Ambassador Morningstar provided a debrief on his recent trip to Moscow and meetings with his counterpart on

Briefing and Discussion with

Ambassador Richard Morningstar

January 12, 2011 Washington, DC

n

>

Page 10: RBW: Spring 2011

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

new

mem

bers

8

activ

ities

The Council hosted a luncheon meeting in New York City on February 10, 2011 to brief members on risk management strategies in the Russian market, featur-ing a discussion with Lennart Dahlgren, former General Manager of IKEA Russia, and Frederick Andresen, Chairman of Prioritel Holdings and founder of Directnet Telecommunications (Moscow).

The luncheon, hosted by Chartis International and sponsored by the law firm Salans, included a look at gen-eral risk management strategies by Randy Bregman, a Partner at Salans. Mr. Bregman began his presentation by noting that the state’s active role in the Russian economy increases risks for investors as well as increases the incidences of corruption. He advised USRBC members to develop a risk man-agement policy that focuses on three key areas: choosing a local partner, the right corporate structure and effective anti-corruption measures.

Mr. Bregman emphasized that per-forming the proper due diligence on a prospective local partner is a critical first step when doing business in any country, but has increased importance in Russia. A local partner is important in helping to manage relations with the state, as well as the complex web of rela-tionships between the private and public sectors. A good local partner can help a company with how to work through the system legally.

At the same time, failure to perform due diligence checks on a potential part-ner could sink a company’s investment plans in Russia if that partner turns out to be, for example, operating outside the law. Mr. Bregman added that a mis-communication of goals and corporate

February 10, 2011 New York City

strategies could also have a debilitating effect on the partnership.

The corporate structure of the Russian partnership is another crucial step, as the investor will have to determine how best to structure the venture to ensure control, including whether it is governed by Russian or international law. Mr. Bregman advised against entering into 50/50 joint ventures, where neither side is in clear control.

Finally, Mr. Bregman noted that compa-nies must increase their anti-corruption and compliance activities when investing in Russia. In the U.S. government, there is a heightened focus on enforcement of the Foreign Corrupt Practices Act (FCPA), which has led to greater attention on investments in Russia, among other countries. The proposed Anti-Bribery Act in the United Kingdom would also be more sweeping than FCPA as it deals with bribes between private companies

rather than just bribes to government officials, which could cause additional compliance difficulties for investors.

The discussion was then turned over to a panel session with Lennart Dahlgren and Frederick Andresen, moderated by Matthew Murray, Chairman of the Center for Business Ethics and Corporate Governance.

Mr. Dahlgren started the discussion with an overview of IKEA’s entrance into the Russian market, noting that the com-pany made several attempts to establish a presence there. The third attempt came in 1998 just before the default and ruble crash, but the company decided to remain in the market as others were leaving. Mr. Dahlgren noted that a cri-sis can be a positive event for a strong company as it opens up more oppor-tunities. Prior to the 1998 crisis, IKEA had a difficult time getting land and other permits, but after August 1998,

Managing Risk in Russia: From Start-Ups to Mega Stores

On February 2, 2011, the Council hosted a group of students from Moscow State University who were in the

Washington, DC area attending a ten-day program at George Mason University. USRBC President and CEO Ed

Verona briefed the Russian students on the differences and similarities in business in Russia and the United States.

USRBC Hosts Students from Moscow State University

February 2, 2011 Washington, DC

USRBC Briefing for SABIT Program Participants

February 8, 2011 Washington, DC

>>

Matthew Murray (c.) moderates the luncheon discussion with Lennart Dahlgren (l.) and Frederick Andresen (r.).

Page 11: RBW: Spring 2011

Russia Business W

atch Spring 2011 new

mem

bers

9

activities

that much more difficult and is a risk factor that must be taken into account.

Question & Answer Session

Q. How did you deal with the day-to-day corruption in Russia?

Mr. Dahlgren answered that IKEA was not smarter than other companies in Russia, it just worked harder. He related that, on many occasions, he and his col-leagues would wait outside of a mayor or governor’s office for hours in order to get a certain permit signed. The tac-tic nearly always paid off as the official would sign the documents in order to get them to leave.

Q. How do you say no in those complex situations?

Mr. Dahlgren noted that it was essential to convince everyone that IKEA was a “white company.” Over time, govern-ment officials wanted to work with IKEA in part as an effort to show the outside world that they were also working within legal bounds.

Q. Trust is an important aspect of busi-ness, from contracts to partnerships. How do you build trust in Russia and make it a universal principal?

Mr. Andresen answered that, on the most basic level, if you demonstrate trust in your Russian partners and inter-locutors, it will help to begin to build their trust in you. He noted that he looks at Russians as two distinct groups: those above the age of 46 and those below it. As the younger generation of Russians matures and begins to take positions of responsibility and leadership, those notions that are central Western-style business practices will take root more deeply and make doing business in Russia much easier.

Q. As you hired more and more Russian nationals and your business grew, how did ensure that your zero-tolerance policy on bribery was maintained, including not “outsourcing” bribery?

government officials came to the com-pany seeking their investment because most other Western companies left the country.

IKEA initially entered Russia as a means of gaining access to resources such as timber and petroleum to supply the global demand for IKEA products. At the time, IKEA was doubling in size every five years and faced tremendous demand for its products. Mr. Dahlgren noted that, in the end, the retail side of the business was a success, while the raw materials supply side was not.

He emphasized that, from the begin-ning, company policy was against paying bribes. While this strategy might cause some short-term frustration, it pays off in the long-run; if you do not pay bribes, people eventually stop asking.

Mr. Andresen’s experience as a small-business entrepreneur differed in many respects from that of Mr. Dahlgren, but in terms of risk management was actu-ally similar. He entered the Russian market in 1991 with the founding of the DirectNet Telecommunications com-pany, which became the first private company to create a satellite system for communications between the U.S. and Russia.

Mr. Andresen advised that the most important aspect to doing business in Russia is to learn who the Russians are as a people — to be curious about Russian history, music, literature, and language. Regarding setting up a busi-ness in Russia, he agreed with Mr. Bregman’s assertion that 50/50 ventures do not work as it is unclear who holds the authority in these deals.

Mr. Andresen also advised that contract sanctity is of paramount importance, but noted that in Russia, the contract is often the beginning of negotiations rath-er than the end. He concluded by noting that personal responsibility was lacking among many people that he dealt with in Russia, which made getting things done

Mr. Dahlgren noted that IKEA’s poli-cy strictly forbid any “outsourcing” of bribery to subcontractors and that the company did its utmost to train new staff and imbue in them the notion that corruption was unacceptable. IKEA hired mostly young people and put more money into training its staff in Russia than in any other country in the world. He added, though, that on large con-struction projects it was impossible to guarantee that some subcontractor did not engage in a corrupt practice on their own.

Mr. Andresen added that his company was always cautious in its hiring prac-tices, and would only interview candi-dates who had been recommended by a current employee. The hiring process was a thorough, three-stage progression that fully vetted a candidate to ensure the right fit with the company culture.

Q. What was your relationship with senior managers at the headquarters office regarding Russia, particularly when local officials blocked the opening of a store? How did you convince them that Russia was worth it?

Mr. Dahlgren answered that he did not have to work to convince the manage-ment of IKEA that Russia was worth the investment because the company’s founder, Ingvar Kamprad, was the driv-ing force behind IKEA entering the mar-ket. He noted that Mr. Kamprad realized from the early stages that the Russia business must be controlled from inside Russia, and not from Sweden, and so gave the Russia management the latitude to accomplish their goals.

Mr. Dahlgren concluded by noting that many companies do not have the luxury of having a founder who is so supportive of investing in Russia. In those cases where this high-level enthusiasm is miss-ing, it is important that the Russia man-agement fight for the Russia investment from inside the company.

On February 8, 2011, the USRBC hosted a briefing for a delegation from the Special American Business

Internship Training (SABIT) program, composed of 18 non-profit leaders from six Eurasian countries visiting

the U.S. to learn about best practices in developing and managing successful small business associations.

USRBC Briefing for SABIT Program Participants

February 8, 2011 Washington, DC

n

>

Page 12: RBW: Spring 2011

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

new

mem

bers

10

activ

ities

Ilya Ponomarev, Chairman of the Hi-Tech Development Subcommittee of the State Duma and Deputy CEO for Commercialization at the Skolkovo Foundation, speaking on the topic of high-tech development in Russia, high-lighted the Skolkovo Foundation as the latest in a series of Russian innovation initiatives. Previous initiatives, includ-ing the RUSNANO Investment Fund, Russian Venture Corporation, tech-noparks, and special economic zones, were launched during Vladimir Putin’s presidency, but Mr. Ponomarev argued that President Dmitry Medvedev had transformed Russia’s approach to innovation, drawing greater public attention to the importance of high-tech development by making inno-vation a cornerstone of his political agenda. As the basis for this agenda, Medvedev had delineated four key areas, dubbed the “Four I’s,” which Mr. Ponomarev listed in order of impor-tance, with “investment” and “innova-tion” tied as being the most essen-

March 17, 2011Washington, DC

tial elements of Medvedev’s policy, followed by “institutions,” and finally “infrastructure.”

While many of Russia’s industries were technologically advanced and efficient during the Soviet period, Mr. Ponomarev said, the failure of the Russian gov-ernment to formulate a technology agenda after the Soviet collapse had a negative effect on science and research in Russia, and the Russian economy, particularly in the area of industrial production, has been in a state of col-lapse over the course of the past two decades, with only the energy sector experiencing development and mod-ernization. Although oil and gas com-panies have given rise to new compa-nies and technologies, Mr. Ponomarev argued that this development is not enough to sustain Russia’s economy and employment. He suggested that all major areas of production, including the military, agriculture, manufactur-ing, and other areas, were in a state of total collapse, leading to social unrest.

Therefore, Mr. Ponomarev said, even with huge reserves of natural resourc-es, Russia must focus on high technol-ogy to ensure long term sustainability.

Mr. Ponomarev said that President Medvedev and Prime Minister Putin were working together to address Russia’s science and research short-comings, with President Medvedev taking charge of long-term interna-tional relations and strategic matters, and Prime Minister Putin focusing on short-term, day-to-day management of the economy. According to Mr. Ponomarev, the Skolkovo project was created to address innovation in the economy as a whole, with a concentra-tion on developing human resources and business networks.

Mr. Ponomarev noted that, during the 1990s, the government failed to sup-port entrepreneurship and instead sup-ported the creation of large business-es through privatization. Currently, entrepreneurship is on the rise again,

USRBC Briefing with State Duma Member Ilya Ponomarev

On Friday, February 11, 2011, the USRBC hosted a members-only, off-the-record luncheon round table

luncheon on “Addressing Corruption Challenges in Russia” with Elena Panfilova, General Director of

Transparency International-Russia, and a delegation of her colleagues.

The Transparency International delegation was in Washington at the invitation of the U.S. State

Department to discuss ways to implement the anti-corruption recommendations that their organization put forward through the Bilateral Presidential Commission's

Civil Society Working Group.

Ms. Panfilova and her delegation discussed their recommendations with Council members, which

included: Russia’s accession to the OECD Anti-Bribery Convention; reducing the “demand” or solicitation

of bribes through U.S. government denial of visas to public officials named in FCPA cases and promotion of Russia's investigations of those officials; and including

anti-bribery and extortion as well as transparency provisions in bilateral investment and trade agreements.

USRBC Round Table with Elena Panfilova

February 11, 2011Washington, DC

>>

Page 13: RBW: Spring 2011

Russia Business W

atch Spring 2011 new

mem

bers

11

activities

both foreigners scouting for new tech-nologies and enterprises in Russia, and Russians looking to start global busi-nesses. Part of Skolkovo’s mission is to create networks to try to link people.

and more young people want to start their own businesses. Skolkovo’s mission is to inspire people to start doing those things, and it is being designed to facilitate the exchange of

The physical construction of the inno-grad has been more to showcase to the rest of the country that the govern-ment is serious about the innovative agenda.

Mr. Ponomarev explained that there are already 28 start-up companies as par-ticipants in Skolkovo — none of which are from Moscow — and 49 more will receive that status in the next month. They are eligible for tax and other incentives, such as zero profit tax, zero property tax, a social income tax of 14 percent, zero customs duty, special police, special construction permits, special immigration law, and more. He described Skolkovo as a piece of ter-ritory where the rest of Russian laws are not applicable. All companies, regardless of physical location, can become members of the Skolkovo proj-ect and receive the same benefits dur-ing the construction of the innograd. He added that he and other members of the government are studying the possibility of extending the benefits of Skolkovo to non-resident participants of the city indefinitely.

Mr. Ponomarev explained that Skolkovo is currently governed by an interna-tional body consisting of equal repre-sentation of foreigners and Russians. All members of the body are repre-sentatives of businesses, either from

On February 15, 2011, the USRBC hosted a State Department-organized delegation of Russian universities under the Bilateral Presidential

Commission’s Working Group on Education, Culture, Sports and Media Exchanges to discuss

university-private sector partnerships for the promotion of innovation.

USRBC Hosts a Delegation of Russian Universities

February 15, 2011Washington, DC

The USRBC hosted a members-only luncheon round table with Lorraine Hariton, the State

Department's Special Representative for Business Affairs, who also serves as the U.S. chair of the U.S.-Russia Innovation Council on High

Technology.

USRBC Luncheon Round Table

with Lorraine HaritonFebruary 14, 2011

Washington, DC

>

>>

Page 14: RBW: Spring 2011

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

new

mem

bers

12

activ

ities

large corporations, and that it is not relevant for small start-ups. The public perception of failure is more important because tolerance of failure in Russia is lower than in the U.S. He estimated that if a company defaulted on a gov-ernment loan, it would be the institu-tion that provided the loan and not the company itself that would be liable.

Discussing the goals of the Skolkovo project, Mr. Ponomarev stated that there are no official markers, though the Skolkovo Foundation has set cer-tain benchmarks like number of jobs created, companies created, taxes paid by high-tech companies, and revenue generated. The primary goal is to develop a national innovation ecosys-tem, avoid competition with existing development institutes and finance a new international university to foster high tech development.

Asked whether a company with the status of a Skolkovo resident may oper-ate anywhere in Russia or is restricted to the Skolkovo region, Mr. Ponomarev responded that currently a company can operate anywhere in Russia, but it is required to move critical ele-ments of its activity to Skolkovo. What that critical element is, however, can be determined by the company, and that restriction will hopefully be lifted. Construction of the innograd will prob-ably be completed in 2016 at the earli-est since legal issues with the land have not yet been settled. Skolkovo should have its first building by the end of next year.

Describing the work being done to train teachers and children in the use of new technology, Mr. Ponomarev stated that the Ministry of Science and Education is working to develop high tech educa-tion in schools. Before Medvedev was elected, he chaired a national program connecting all schools by broadband to the internet, and currently 100 per-cent of Russian schools are computer equipped and broadband connected. On the other hand, he noted that public education in Russia is suffering due to a reform in school funding that threatens to close all small schools, especially in rural areas. As a result, the quality of education is dropping significantly in remote locations. In addition, standardized tests are poorly implemented and the system is cor-rupt, further reducing the quality of education.

high-tech companies or affiliated with high-tech development in some form. Half of the foreign participants are American, while the remaining half consists of foreigners from around the world. Skolkovo is co-chaired by Viktor Vekselberg, Chairman, Renova Group; and Craig Barrett, former CEO and Chairman of the Board of Intel Corporation. Mr. Ponomarev called this framework the “policy of two keys,” which is incorporated in all the components of Skolkovo. Another component, Mr. Ponomarev continued, is a scientific council of experts, which also has two chairmen — Nobel Prize laureates Dr. Zhores I. Alferov (Russia) and Dr. Roger David Kornberg (United States).

Mr. Ponomarev moved on to discuss current efforts in Skolkovo. He stat-ed that Skolkovo is actively recruit-ing large corporations to participate and encouraging companies to open their R&D offices there. A number of big companies, including Microsoft, Cisco, Blink, Nokia, and Siemens, have announced that they will open R&D centers in Skolkovo and are committed to the development of the Skolkovo project. Mr. Ponomarev noted that Russia is also aiming to bring mana-gerial and technological expertise to Skolkovo as well. The end goal is to support the creation of spinoffs and Russian startups that might be of inter-est to international investors.

However, Mr. Ponomarev revealed that Russia is struggling to attract interna-tional investors, particularly venture capital firms. Despite Russia’s efforts to build a personnel-driven initiative catered to the venture capital com-munity, investors remain cautious. Attracting international investors will be challenging, Mr. Ponomarev specu-lated, because Skolkovo is the first project of its kind in Russia.

Asked how the initiatives were linked to politics, Mr. Ponomarev emphasized his belief that economic modernization and innovation are totally irrelevant from the political system, although they are relevant to the fight against corruption. Mr. Ponomarev referred to the Yaroslavl Economic Forum, where research was presented regarding how countries from around the world were building their economic and innova-tive systems. A number of experts, including several Nobel Prize laure-ates and prominent university leaders, concluded that there was “zero cor-relation” between the development of

the political system and innovation. In addition, each country studied had a unique approach toward economic development. Mr. Ponomarev then suggested that authoritarian rule is a simpler political model to develop cer-tain institutions. However, the authori-tarian government must be sincere in its desire to develop the national economy.

Mr. Ponomarev stated his opinion that the parliamentary and presiden-tial elections in 2011 and 2012 will leave the status quo with Medvedev as President, Putin as Prime Minister, and United Russia as the ruling party, though with slightly less votes in the Duma. The system would be some-what more democratic, but far from Western standards. He estimated that, regardless of who runs the country, the innovation policies will remain the same. Human rights are still abused in the country, but, in terms of long-term effects, it is more productive to create common values through innovation policies and creating new business-es and economic ties. Unfortunately, large businesses are usually more supportive of undemocratic policies inspired by Putin or pro-government political activists. Small businesses, on the other hand, are not vulnerable to any physical assets or lobbying, and therefore, Russian policy should focus on small start-up companies.

Asked about Medvedev’s anti-corrup-tion efforts, Mr. Ponomarev responded that Russia is a country governed by corruption rather than executive orders and free elections, and it is impossible to completely eliminate it. Corruption is a universal rule that applies to all municipalities, governors and even the cabinet. President Medvedev is per-haps one of the cleanest officials, but he has friends with many commercial interests, and that is why Skolkovo was created as a special regime. So far, there is no corruption in Skolkovo, but there are inefficiencies due to a lack of experience. Mr. Ponomarev explained that, when it comes to the issue of high tech innovation and modernizing the economy, corruption is not relevant. He argued that, if not for corruption, it would be impossible for small busi-nesses to compete for certain govern-ment procurement contracts.

Responding to an inquiry about Russia’s bankruptcy law, Mr. Ponomarev expressed his view that there is no stigma coming from the law, that it is designed to match the needs of the

>

n

USRBC Briefing with State Duma Member Ilya Ponomarev • continued

Page 15: RBW: Spring 2011

Sponsors

Register today www.usrbc.org or 202-739-9180

Overview:The third annual USRBC legal seminar will focus on the broader issues that companies face in the legal and regulatory environment in Russia, featuring a host of key experts from the public and private sectors as well as international institutions.

The seminar will provide practical insights into creating effective risk management strategies to meet the various challenges of the Russian market, as well as give key insights into the development of the Russian legal system under President Medvedev.

USRBC’s 3rd Annual Russia Legal Forum Thursday, June 9, 2011 - One Great George Street - Westminster, London SW1P 3AA

Organized in cooperation with the International Business Leaders Forum

Confirmed speakers include: • KEYNOTE ADDRESS: Richard Thornburgh,

former U.S. Attorney General; Of Counsel, K&L Gates• KEYNOTE ADDRESS: Richard Alderman,

Director, UK Serious Fraud Office• William Bowring, Professor of Law, Birkbeck College-University of London • Laura Brank, Partner, Dechert LLP • Richard Dean, Partner, Baker & McKenzie LLP • Thomas Firestone, Resident Legal Advisor, U.S. Embassy - Moscow • Brook Horowitz, Executive Director, International Business Leaders Forum (IBLF) • Denis Morozov, Representative of the Russian Federation, European Bank for Reconstruction and Development • Valery Musin, Chair, Civil Procedure Law Faculty, St. Petersburg State University • Alexey Navalny, Coordinator, Minority Shareholders Union

Page 16: RBW: Spring 2011

14

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

regi

onal

pro

filere

gion

al p

rofile

USRBC Annual Meeting in Chicago, which will take place on October 3-4, 2011.

Mr. Verona recalled that his last trip to Chelyabinsk was 14 years ago, and com-mented that the region had changed dramatically for the better since then. He emphasized that, “Your region is rich in both qualified labor and mineral

In February 2011, USRBC President & CEO Ed Verona and Head of the USRBC Representative Of-fice in the Russian Federation, Julia Kulagina, visited the Chelyabinsk Re-gion at the invita-tion of Governor Mikhail Yurevich. The visit was ini-tially conceived in October 2010 during the USRBC Annual Meeting in San Fran-cisco through discus-sions with Andrey Nekipelov, Chairman of the Foundation for Social Development “Southern Ural,” who was a member of a delegation of young Russian entrepre-neurs led by The All Russia Public Orga-nization Delovaya Rossiya (“Business Russia”).

On February 15, Ed Verona met with Governor Yurevich and discussed trade and investment opportunities for U.S. companies in the region. Noting that cooperation with the U.S.-Russia Business Council is very important for the South Urals region, the Governor commented, “Our region is very interested in the opportunities presented by the USRBC in terms of information in support of the region’s

investment projects and in terms of building ties with the U.S. business community.”

The Governor asked for the USRBC’s support in planning a showcase in a major U.S. city to highlight the Chely-abinsk Region’s investment potential, and Mr. Verona was delighted to invite Governor Yurevich to the upcoming >>

regional profileUSRBC Leadership Visits the Southern UralsChelyabinsk RegionFebruary 15-16, 2011

Page 17: RBW: Spring 2011

15

Russia Business W

atch Spring 2011 regional profile

Chelyabinsk Region • continued

mate for business development in the Chelyabinsk Region, highlighting in par-ticular the assistance and support that CARBO Ceramics had received from the regional authorities during the construc-tion of the plant. CARBO Ceramics has invested $32 million in the project to date.

On February 16, Ed Verona visited the Chelyabinsk State University and deliv-ered a lecture “U.S.-Russia Economic and Commercial Relations: Is the ‘Reset’ for Real?” Mr. Verona also met with the Uni-versity’s Dean, Andrey Shatin, and facul-ty, who described the university’s latest scientific research.

Additionally, Mr. Verona and Ms. Kulagi-na held meetings with Deputy Governors Vadim Evdokimov, Alexander Ufimtsev and Yury Klepov, and Vice President of the Southern Ural Trade and Industry Chamber Igor Aristov. n

resources. In addition to that, it is locat-ed at the crossroads of the central part of the country and Siberia. All this con-tributes to the region’s development and its foreign investment attractiveness. Furthermore, the openness of the local authorities is a crucial factor for further development of the region.”

Governor Yurevich said that the regional authorities would continue their efforts to build and maintain the Chelyabinsk Region’s reputation as an attractive and secure place for foreign investments.

During their trip to the region, Mr. Ve-rona and Ms. Kulagina visited the Che-lyabinsk Pipe-Rolling Factory, a facil-ity owned by the U.S.-based company CARBO Ceramics and Chelyabinsk State University. At the Chelyabinsk Pipe-Rolling Plant, Mr. Verona and Ms. Kula-gina visited its single-seam pipe-rolling

department, named “Height 239,” as it is located at an altitude of 239 meters above sea level. All of the workers in the department wear white uniforms, and therefore call their production process “white metallurgy.” This unique facility, opened in 2010 in a ribbon-cutting cer-emony presided over by Prime Minister Vladimir Putin, represents a total invest-ment of some $700 million. In the first half of 2010, the department made more than $100 million in net profit.

Mr. Verona and Ms. Kulagina were next accompanied by Elena Murtazina, Minister of Economic Development of the Chelyabinsk Region, for a visit to a plant owned by the U.S.-based company CARBO Ceramics, a world leader in the production and supply of ceramic prop-pants, located in the town of Kopeisk. The director of the Kopeisk Plant, Valery Subbotin, spoke about the favorable cli-

>

Chelyabinsk Region• GOVERNOR: Mikhail Valerievich Yurevich

• POPULATION: 3.5 million

• AREA: 33 940 sq miles

• ECONOMY: The output of all sectors of the Chelyabinsk economy combined equaled $38.2 billion in 2009.

• KEY INDUSTRIES: Ferrous metals, machine engineering and metal processing, energy, non-ferrous metals.

• INVESTMENT CLIMATE: The economy of Chelyabinsk is growing. In 2009, 202 investment projects were completed and 5,600 new jobs were created.

• FOREIGN INVESTMENT: According to the Chelyabinsk Region Administration’s official website, in 2009, $2.5 billion in foreign investment flowed into the Chelyabinsk region, making it the 5th most popular destination for foreign investment out of the 83 Russian regions. Foreign investors receive national treatment in investment activity realization, including access to tenders, auctions and consultations with authorities.

• MAJOR FOREIGN INVESTORS: Carbo Ceramics (United States), Fortum (Finland), Henkel-Boutechnik (Germany), Metro Cash and Carry (Germany), Omia (Switzerland), Rexam (Great Britain).

• USRBC MEMBER COMPANIES OPERATING IN CHELYABINSK: Ford, General Electric, General Motors, Manheim Export, Phillip Morris, RB International.

Source: The Official Website of the Chelyabinsk Region Administration

Page 18: RBW: Spring 2011

16

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

regi

onal

pro

filere

gion

al p

rofile

On February 18-19, Mr. Verona participated in the VIII Krasnoyarsk Eco-nomic Forum at the invitation of Deputy Prime Minister and Minister of Finance of the RF Alexey Kudrin. Mr. Verona spoke at the first plenary session, entitled “Management System Configuration: Les-sons from the Crisis,” and participated in a panel discussion organized by Ernst & Young on Russia’s investment climate and the role of foreign companies in the modernization of the Russian economy alongside Minister Kudrin. In his remarks, Mr. Verona discussed the significant opportunities for foreign investors in Russia as well as the many challenges that present a drag on the country’s economic potential. He not-ed that Russia’s rich natural resources, growing consumer class and significant scientific and engineering talent make it attractive to companies across a range of sectors. He cautioned, though, that a lack of adherence to the rule of law, cor-ruption, bureaucracy, and corporate gov-ernance issues greatly increase the risk for foreign investors. n

USRBC Leadership Visits the Southern UralsKrasnoyarsk Territory The VIII Krasnoyarsk Economic ForumFebruary 18-19, 2011

•GOVERNOR: Lev Vladimirovich Kuznetsov

•POPULATION: 2.9 million

•AREA: 913,788 sq miles

•ECONOMY: In 2008, the Gross Regional Product of Krasnoyarsk Territory was about $25.5 billion.

•KEY INDUSTRIES: Non-ferrous metals, energy, machine engineering, metals processing, mining.

•FOREIGN TRADE AND INVESTMENT: In 2010, foreign trade turnover of the Krasnoyarsk Territory amounted to $6.4 billion. Its top six trade partners (Switzerland: 32%, China: 14%, France: 9%, United States: 8%, Netherlands: 8%, and Germany: 4.2%) form over 75% of the region’s total international trade.

Exports from the Krasnoyarsk Territory in 2010 totaled $5.4 billion, and over 95 % of the region’s exports were non-ferrous metals, petrochemicals and timber.

Krasnoyarsk Territory received $12.3 billion in foreign investment in 2007.

•INVESTMENT CLIMATE: The regional government supports foreign investment through subsidized investment credit rates and leasing expenditures.

Source: The Official Website of the Krasnoyarsk Region Administration

Krasnoyarsk Territory

Page 19: RBW: Spring 2011

17

Russia Business W

atch Spring 2011 regional profile

USRBC Leadership Visits the Southern UralsMeeting with Governor of the Irkutsk RegionDmitry Mezentsev

• GOVERNOR: Dmitry Fedorovich Mezentsev

• POPULATION: 2.5 million

• Area: 299,152 sq miles

• ECONOMY: Irkutsk Region is rich in natural recourses, accounting for 11% of all Russian forests, 10% of Russian gold resources, 7% of oil and gas reserves, and 7% of coal. It is one of the largest and fastest growing industrial centers of the Russia Federation with a well-developed telecommunications and transport infrastructure. In 2010, the output of all sectors of the Irkutsk economy was approximately $19 billion, up from $15 billion in 2009.

In March 2011, Standard & Poor’s Ratings Services raised its issuer credit ratings on the Irkutsk Region to ‘BB–’ from ‘B+’ and its national scale rating on the region to ‘ruAA–’ from ‘ruA+’.

• KEY INDUSTRIES: energy, petro-chemical, mining, timber, mechanical engineering, aluminum, tourism

• INVESTMENT CLIMATE: The region offers cheap energy resources as well as a number of fiscal incentives for investors. Investment in the Irkutsk Region totaled $3.2 billion in 2010.

• FOREIGN INVESTMENT: By 2009, the total amount of foreign investment in the region was $1.1 billion, including $536 million of foreign direct investment.

• FOREIGN TRADE: In 2010, foreign trade turnover of the Irkutsk Region amounted to $8.6 billion, up 16.3% year-on-year.

The region exported $7.4 billion in goods (85.6% of total foreign trade turnover) in 2010. The region’s main exports are timber (29%), raw aluminum (27.9%), machinery and equipment (17.9%), fuel and energy products (13.3%), chemicals (4.8%) and iron ore (3%).

Imports into the region amounted to $1.2 billion in 2010. The main imports are alumina and pitch coke, widely used in the aluminum industry.

Source: The Official Website of the Irkutsk Region Administration

Irkutsk Region

During the Krasnoyarsk Economic Forum, Mr. Verona met with Dmitry Mezentsev, Governor of the Irkutsk Region, to discuss potential economic cooperation between the region and members of the Council.

“We are going to enhance the cooperation between regional companies and American business in order to set an example for development of bilateral relations. Each investor in the Angara Area is welcomed with an affirmative approach and the creation of a favorable environment,” said Governor Mezentsev.

The Governor invited Ed Verona and a delegation of USRBC members to take part in the VII Baikal Economic Forum, which will be held in Irkutsk in September. 2011

February 18-19, 2011

n

Page 20: RBW: Spring 2011

18

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

regi

onal

pro

filere

gion

al p

rofile

Unexplored Opportunities in the Russian RegionsBy Stefan Dierks

Stefan Dierks is a Partner, Strategy Group, Transactions & Restructuring at KPMG

When looking at Russia, most international companies focus purely on Moscow, St. Petersburg and the re-source-rich regions. As a consequence, international competition in these re-gions is already high. This has an im-mediate impact on the availability and cost of labor and land. Inflation rates for these costs are often higher than average inflation — i.e. they increase faster than your sales prices can.

Is there an alternative to entering Russia into such a competitive environment? Research that KPMG has undertaken recently with the Russian Association of Industrialists and Entrepreneurs in-dicates that there is. Due to their nar-row geographical focus, international players leave significant business op-portunities in the Russian regions un-explored.

Surely, the first question to be an-swered is “are we welcome”? Yes, you are welcome. Russia’s strategy for eco-nomic development has been stable since the beginning of the 21st century. Until recently, the exploration of natu-ral resources and the restructuring of domestic industry was clearly the stra-tegic paradigm of the government. But more of the same will not be sufficient to keep Russia’s GDP growth on a level above five percent. There are clear in-dications that the Russian government is leading its economic strategy into a new cycle.

Decreasing dependency on natural re-sources and on food / pharmaceutical imports, encouraging innovation and increasing added value are growing in importance for the Russian economy. All of this requires significant upgrad-ing of infrastructure. Successfully implementing this strategy demands a significant increase in foreign capital — both tangible and intangible. As a con-sequence the economy is opening up for international capital and expertise.A strong indicator for this opening-up is the privatization program announced by the government. In an attempt to generate cash-flow and to bolster the economy, the government has launched a privatization program worth $30 bil-lion from 2011 to 2013 and more than $50 billion in subsequent years.

Further evidence is likely to be an-nounced in spring 2011. The govern-ment seems to be relatively advanced with plans to establish a $10 billion fund to be invested jointly with inter-national private equity houses. This should improve Russia’s private equity and SME markets significantly — areas that are important for economic health but where Russia’s performance is be-low its BRIC colleagues.

The second question relates to whether there are sufficient opportunities in the Russian regions. Having taken an in-depth look at the value creation po-tential and entry barriers of 12 Russian regions (excluding Moscow, St. Peters-burg and the resource-rich regions) it was found that there is significant value creation potential to be unlocked in the regions. Four regions offered a high level that is already easily accessible; four other regions offered a high level that would require active exploration work on the investor side to overcome the existing investment barriers.

The authors of the study conclude that the hit rate when looking for business opportunities in Russia’s regions is rela-tively high. But this upside needs to be balanced against the higher search and exploration cost compared with other regions more popular with investors. What should investors be prepared for when attempting this balancing act?

Don’t be deterred by the current state of infrastructure. That the infrastructure (transportation, energy supply, profes-sional education) in the Russian regions is not setting any benchmarks is clear. However, the need for improvement is clearly recognized and the relevant pro-grams have been established in many cases. As the soccer World Cup in 2018 approaches, the overall quality of infrastructure is likely to improve sig-nificantly. In addition, investors have a lot of room to influence the infrastruc-ture plans of the regions. Therefore, rather than being disappointed by poor infrastructure, we encourage investors to suggest development programs and requirements to regional governments. There are a number of examples where investor requests have led to significant improvements and infrastructure in-vestment programs. The joint efforts

of different investors and local govern-ments should lead to significant im-provements.

Keep the long-term benefits in focus. Generally, the senior representatives of Russian regions are highly aware of the needs of international investors. They also understand that only the alignment of the region’s interests with those of investors will increase the wealth of the region. However, the further a com-pany penetrates into the regional ad-ministration’s middle layers, the more important short-term benefits become. This can result in investment contracts being proposed with conditions that limit the flexibility of your business to an unacceptable extent (minimum wages, minimum number of employees, social contributions). Avoid this trap by keeping senior officials involved and by constantly communicating the long-term goals.

Communicate issues early on. Do not hesitate to complain if you are not happy with the support of lower-level governmental bodies. Feedback within the government is very limited and it often needs senior involvement to get things done. Ask for it. The same is true for the issue of bribes. Everybody is aware that corruption is a key barrier for the Russian economy, in particular in relation to the attraction of foreign capital. The government is clearly try-ing to tackle this, although a large scale change is unlikely to come over night. However, many successful businesses operate without any involvement in cor-ruption. There are also examples of se-nior government officials actively fight-ing the problem as soon as they become aware of specific instances.

The third question is primarily related to your business model for the Russian regions. Is doing business in Russia

"Surely, the first question to be answered is “are we welcome”? Yes, you are welcome.... There are clear indications that the

Russian government is leading its economic strategy into

a new cycle. "

>>

Page 21: RBW: Spring 2011

19

Russia Business W

atch Spring 2011 regional profile

Unexplored Opportunities in the Russian Regions • continued

fundamentally different from in other countries? The results of the research demonstrate that it is not — strategi-cally, companies need to consider the same areas as everywhere: stakehold-ers, demand, value chain, and imple-mentation. What does differ is the rela-tive importance of these areas.

Stakeholders: Whereas one can assume transparency about stakeholders in ma-ture markets, this is not true for Rus-sia. Firstly, there is much more inter-action with the authorities. Secondly, the number of individuals controlling supply chains can be limited. Thirdly, the final beneficiary is often not clear. Therefore, you need to ensure that you have a sufficient understanding of the stakeholders, their interests and ability to impact your business. The stake-holder assessment is actually the first breaking-point: if you do not feel com-fortable with the environment, it is bet-ter to postpone your entry.

Demand: Most regions and market seg-ments are not really close to saturation, but are very volatile in term of price positioning and brand importance. It is difficult to assess market sizes accu-rately, which is often a time-consuming

area for discussion, but is not as es-sential for success as in other coun-tries. However, you need to ensure that you are able to react quickly to rapid changes in customer preferences and upgrade or downgrade your offering ac-cordingly. Consumer goods companies, in particular, will find it a challenge to hedge against a narrow portfolio.

Value chain: The importance of the val-ue chain for your success in the Russian regions should not be underestimated. Despite years of changes, value chains remain highly integrated. As a result, there is a large upside for productivity across all sectors. However, the avail-ability and reliability of the value chain is a key area of concern.

•The number of professional partners remains limited. For example, in financial services there is only limited access to supporting industries (i.e. in relation to credit histories).

• In particular when selling to foreigners, the creation of a monopoly situation is a strategy that may be implemented by the seller.

•Specific industries need to create infrastructure themselves to be

competitive, which has a big impact on cost efficiency.

•A high number of businesses still do not operate fully in compliance with laws and regulations. Transforming these businesses can have a significant impact on cost and impact the ability to compete profitably.

• Implementation: There is definitely no lack of good ideas in Russia. There is, however, a lack of strong managers. In addition, the operating model in Russia is still different from those in more ‘Western’ markets. This tends to include more centralization, a more top-down approach to making management decisions and more focus on activities rather than on results.

What remains as a conclusion after scratching the surface of some of the important issues when making a deci-sion on expanding into Russia? The outlook is strong and Russia is an at-tractive market. Most players investing in Russia have created high growth and high margins. However, being success-ful in Russia depends on investing the time of your best people. Russia is not a “me too” environment.

© 2011 ZAO KPMG, a company incorporated under the Laws of the Russian Federation, a subsidiary of KPMG Europe LLP, and a member firm of the KPMG network of independent member �rms a�liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

Levels of FDI in the Russian regions

Key:Ultra-high (total FDI for 2006-2009 > 1 USDbn)High (300 USDmn < total FDI for 2006-2009 < 1 USDbn)Medium (100 USDmn < total FDI for 2006-2009 < 300 USDmn)Low (total FDI for 2006

-

2009 < 100 USDmn)

Moscow

St. Petersburg

Note: (a) The level of FDI was estimated as total inward FDI in a region (excluding FDI from Cyprus and BVI) for 2006

-

2009Source: Rosstat, 2010, KPMG analysis

n

>

Page 22: RBW: Spring 2011

20

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

u.s.

gove

rnm

ent

u.s. government

Page 23: RBW: Spring 2011

21

Russia Business W

atch Spring 2011 u.s. governm

ent

On March 9, 2011, the USRBC and the Skolkovo Foundation co-hosted a meeting of U.S. and Russian CEOs with U.S. Vice President Joseph Biden and First Deputy Prime Minister of Russia Igor Shuvalov at the Skolkovo School of Management. USRBC Chairman and Chairman and CEO of Alcoa Klaus Kleinfeld chaired the meeting, which focused on issues related to Russia's WTO accession as well as ways to increase bilateral commercial cooperation. Prior to the CEO dialogue, the USRBC and U.S. Ambassador to Russia John Beyrle co-hosted a luncheon for Vice President Biden with American CEOs, at which USRBC President and CEO Ed Verona discussed the business community perspective on Russia’s WTO accession, among other topics. n

The U.S.-Russia Business Council Co-Hosts CEO Meeting with Vice President Joseph Biden March 9, 2011 Moscow, Russia

Page 24: RBW: Spring 2011

22

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

lega

l upd

ate

Copyright, Patent and Trademark Developments in the Russian Federation: 2010 Year in Review 1

legal update

In September and October 2010, Russia began the final advance in its 17-year quest for WTO accession with the enact-ment of amend-ments to Part IV of the Civil Code gov-erning intellectual property.2 These a m e n d m e n t s were required by the November 2006 Bilateral Agreement on Protection and E n f o r c e m e n t of Intellectual Property Rights concluded by Russia and the United States.

Copyright Law

So far as they relate to the copy-right law, the principal effect of the October 2010 amendments is to preserve the right of copyright owners to remuneration for the reproduction of phonograms and audio-visual works that is freely allowed for personal use pursuant to § 1273 of the Civil Code. Under § 1245

of the Code, such remuneration is to be paid from fees charged to manu-facturers and importers of equipment and physical media used for such reproduction. On paper, the right to such remuneration was established

in the 1993 Copyright Law,3 but the means of implementation were never effected. The mechanism for the col-lection of such fees was established by resolution on October 22, 2010.4 This resolution contains a list of equipment

By Bruce McDonaldBruce McDonald is a Shareholder at Buchanan Ingersoll & Rooney PC

>>

Page 25: RBW: Spring 2011

23

Russia Business W

atch Spring 2011 legal update

and physical media on which produc-tion/import fees are to be assessed and a procedure for the collection and distribution of such payments to copy-right owners.

In furtherance of the push to WTO accession, amendments to the law on the circulation of medicines were enacted in September 2010 to provide for the protection of data submitted by pharmaceutical companies in clinical trials. The inadequacy of such protec-tion had been the most serious concern of U.S. negotiators regarding Russian IP legislation since Part IV of the Civil Code was enacted in 2008. The new law forbids producers of generic drugs from using data from pre-clinical, clini-cal and pharmacological trials, sub-mitted by companies registering new drugs in Russia, for a period of six years.

Despite the 2010 copyright and phar-maceutical data amendments, Russian accession to the WTO remains contro-versial due to vocal concern among copyright owners over the lack of ade-quate IP enforcement.5 In its Special 301 Report issued on April 30, 2010, the U.S. Trade Representative respond-ed by retaining Russia on the Priority Watch list, faulting the country, among other things, for its continued fail-ure to fight optical disc and Internet piracy, deter piracy and counterfeiting through enhanced criminal penalties, and strengthen border enforcement.6 The report cites copyright industry reports documenting significant losses due to copyright infringement, espe-cially through online piracy, which has continued to grow in Russia. Despite the closing of some illegal websites offering pirated music, many more have sprung up in their place, the USTR concluded.

In 2010, Russian law enforcement agencies conducted fewer raids on optical disc production facilities sus-pected of engaging in pirate activities than in 2009.7 Moreover, such raids are minimally effective because the date and time of the pending raids is characteristically leaked to the optical disc plant in advance.8 While the level of cooperation among Russian agencies in optical disc raids is increasing, the quality of raids and the level of police expertise is inconsistent nationwide. A number of factors limit the effective-ness of raids, including the monetary damages threshold required to initiate

criminal actions, and the general reluc-tance of prosecutors to initiate criminal cases even when there is evidence of a violation of criminal code provisions.9

Notwithstanding, there has been signif-icant progress in the struggle against software piracy as a result of the 2008 decision by the Russian Ministry of Education to legalize software in Russian schools, including the govern-ment-funded purchase and distribu-tion of licensed copies of both Russian and non-Russian software products throughout the country.

Patent Law

A single substantive amendment was enacted in the Russian patent law dur-ing 2010, introducing a six-year period of exclusive protection to owners of patented pharmaceuticals over data submitted to the government in sup-port of clinical trials.10 This develop-ment removed the final obstacle to Russia’s WTO accession in terms of the country’s intellectual property leg-islation, according to U.S. and Russian negotiators who heralded the devel-opment in October 2010 as the final breakthrough in those negotiations.

Of wider importance to the interna-tional patent community, a bill was introduced in the Duma on October 27, 2010, that would dramatically reform the procedure for protection and enforcement of patents by creating a special court with exclusive jurisdiction over all intellectual property disputes at both the trial and appellate levels.11 The bill, which would amend the feder-al constitutional laws “On the Judicial System of the Russian Federation” and “On Arbitration Courts in the Russian Federation,” was authored by the Supreme Arbitration Court. In addition to serving as a court of “first instance” in intellectual property infringement disputes, the court would hear appeals from decisions on patent registration issued by the Russian Federal Service for Intellectual Property, Patents and Trademarks (Rospatent).

Currently, IP infringement suits are heard in the regular commercial courts. The majority of such suits are brought in Moscow, where the commercial courts are equipped to handle them, but problems arise when regional courts are confronted by complex and time-consuming IP disputes. In set-ting up the new system, the Supreme Arbitration Court drew upon models

in Germany, where a patent court has existed for 50 years, and Japan, where the intellectual property rights court was created 10 years ago.12

Meanwhile, cooperation between the U.S. and Russian government expand-ed at the administrative level. On September 22, 2010, the U.S. Patent and Trademark Office signed an agree-ment with Rospatent designating the latter as an International Searching Authority (ISA) and International Preliminary Examining Authority (IPEA) under the Patent Cooperation Treaty for international applications received by the PTO.13 The agreement benefits U.S. applicants by reducing the cost of search and examination that, when per-formed by Rospatent, will cost around $450. Applicants selecting Rospatent as the IPEA will also pay a preliminary examination fee of $180 and a handling fee of $175.00.14

Regarding the protection of patent rights, the principal attention of the Russian government and public in 2010 was focused on attempts by industrial concerns in other countries, mainly China, to copy Russian weapons.15 Finally, 2010 was noteworthy for the commencement of an initiative by a coalition of major Russian and inter-national companies and business lead-ers called “Skolkovo,” named after a village near Moscow where the com-plex will be based.16 Skolkovo is pro-jected to become Russia’s answer to Silicon Valley, a high-tech research and production hub focusing on energy, information technologies, communica-tion, biomedical research, and nuclear technologies.

Trademark Law

The principal development involving Russian trademarks in 2010 occurred not in Russia but in a New York courtroom, where the U.S. Court of Appeals for the Second Circuit rein-stated the claim of the Russian gov-ernment to ownership of the famous STOLICHNAYA vodka trademark in the United States. See Federal Treasury Enterprise “Sojuzplodoimport” v. Spirits International N.V., F.3d, 2010 WL 3928910 (2d Cir. Oct. 8, 2010) (the “Stolichnaya case”) (reversing and remanding district court’s dismissal of trademark infringement claim, holding that incontestability of U.S. trademark registration did not preclude examina-tion into validity of assignment). >>

>

Copyright, Patent and Trademark Developments in the Russian Federation: 2010 Year in Review1• continued

Page 26: RBW: Spring 2011

24

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

lega

l upd

ate

The Stolichnaya case is the latest devel-opment in an epic struggle by the plaintiffs, an agency of the Russian government and its exclusive licensee, to reclaim rights to the STOLICHNAYA trademark that were assigned to the defendants and their predecessors in the chaos and confusion of Russian privatization in the 1990’s. In 2006, the trial court granted a motion to dismiss filed by the defendants, who claimed they had acquired the STOLICHNAYA registration in good faith by reason of an assignment from a group of entities and individuals including a fugitive tycoon who fled Moscow to escape a charge of attempted homicide.

Prior to the alleged assignment, the U.S. registration for STOLICHANAYA was owned by PepsiCo pursuant to an agreement under which the Soviet Union had assigned the registration to PepsiCo in return for exclusive rights to the Pepsi trademark in the USSR. The agreement called for the future assign-ment of the U.S. trademark registration back to the Soviet Union upon termina-tion of the agreement. Upon the col-lapse of the Soviet Union, however, it was unclear who had standing to assert the agreement on behalf of the Soviet Union. In the midst of this confusion, the defendants and their predecessors engaged in various forms of thievery, according to plaintiffs, including but not limited to their creation of a legal entity with a corporate trade name that differed by only one letter from that of the registered owner, the similarity of which can be appreciated from a side-by-side comparison:

Registered Owner: Defendants’ Predecessor

Sojuzplodoimport: Sojuzplodimport

The sum result of such conduct, according to the plaintiffs, was to fraudulently procure an assignment of the U.S. trademark registration for STOLICHNAYA from PepsiCo. However, the complicated history of skullduggery behind this assignment set forth in the plaintiffs’ complaint, going back to 1990, may have appeared to the district court so complex and remote in time and geography, and so difficult of proof, that the court was left searching for a way to avoid

considering the plaintiffs’ allegations. By holding that the incontestability of the STOLICHNAYA trademark pre-cluded an examination of the client’s allegations, the district court was able to avoid what may have appeared to be an impenetrable maze.

In suing for a declaration of ownership and infringement, the plaintiffs also got off to a bad start by contending that the U.S. court was obligated to give force and effect to previous decisions of the Russian courts holding that reg-istrations for the STOLICHNAYA trade-mark in Russia had been fraudulently procured. The introductory paragraph of the complaint stated, “By this action, Plaintiffs seek to have the duly issued orders of the Russian courts recog-nized and applied…” This assertion of Russian court decisions in the opening paragraph of the plaintiffs’ complaint may have provoked the district court into viewing the their action as an over-reaching assertion of state power by the Russian Government.

It is black letter trademark law in the U.S. that trademark rights are pecu-liarly geographic in nature and that foreign court decisions regarding valid-ity and scope of marks abroad are irrelevant and inadmissible in a dis-pute regarding trademark rights in the United States. In the introduc-tory paragraph of its memorandum and order dismissing the action, the district court signaled its view of the case as such, stating, “In 2000, the Russian Government decided to rena-tionalize the rights to STOLICHNAYA trademarks and copyrights in Russia and abroad.” It is arguable, therefore, that the plaintiffs could have avoid-ed the dismissal of their complaint by characterizing the Russian court decisions recognizing their rights in the STOLICHNAYA trademark not as binding adjudications regarding the validity of U.S. trademark rights, but as authoritative findings on (1) issues of corporate legal succession between Russian companies and legal entities; and (2) the validity of the assignment between Russian companies, executed in Russia, under Russian law.

In any event, the court of appeals reversed and remanded the district court’s dismissal of the trademark infringement complaint and sent the

complaint back for further proceed-ings, holding that the district court improperly conflated incontestabil-ity with the analytically distinct issue of whether a subsequent transfer of the marks was valid. In so holding, the court of appeals resurrected the Russian government’s claim to own-ership of the STOLICHNAYA brand, which, to most Americans during the Cold War and after, symbolized the Russian government and its people as the origin and source of vodka produced and distributed under the STOLICHNAYA trademark.

1. © 2010 Buchanan Ingersoll & Rooney PC2. Federal Law No.259-FZ (Oct. 4, 2010).3. Federal Law No. 5351-1, On Copyright (July 9, 1993).4. Government Resolution No. 829 (Oct. 22, 2010).5. See International Intellectual Property Alliance (IIPA), 2010 Special 301 Report on Copyright Enforcement and Protection in the Russian Federation (Feb. 18, 2010), currently posted at www.iipa.com/rbc/2010/2010spec301russia.pdf (“IIPA Report”).6. U.S. Trade Representative, 2010 Special 301 Report (April 30, 2010), currently posted at www.ustr.gov/webfm_send/1906 (“USTR Report”).7. See IIPA Report, at p. 121.8. USTR Report, at p. 23.9. Id.10. See generally “State Duma Adopts civil Code Amendments,” Russia & CIS Business Law Weekly(Sept. 28, 2010). The legislation also restricts the range of situations in which compulsory non-exclu-sive licenses to use inventions linked to semiconduc-tor production technologies can be issued. Id.11. See generally “Russia to Create a Court for Intellectual Property Rights,” Russia-briefing.com (June 9, 2010).12. Id.13. Janovic, “Rospatent to Serve as ISA, IPEA under PCT for US,” Mondaq (Nov. 12, 2010).14. Id.15. See Semenov, “Chinese ‘Copying’ of Russian Developments May Harm Russia’s Position on theArmament Market,” Russian Defense Industry Digest (Feb. 1, 2010).16. See “Russia to build Its Own ‘Silicon Valley’ Near Moscow,” RIA Novosti (March 18, 2010).

Copyright, Patent and Trademark Developments in the Russian Federation: 2010 Year in Review1• continued

>

n

Page 27: RBW: Spring 2011

25

Russia Business W

atch Spring 2011 new

mem

bers

new USRBC membersCLAAS NORTH AMERICA HOLDINGSCLAAS began conducting business in North America in the 1960s with early efforts focused in Canada. In 1979, CLAAS of America was formed to bring CLAAS harvesting equipment to all farmers in North America. CLAAS North American Holding, Inc.

represents the CLAAS North American agribusiness activities. Currently, CLAAS operates in two main divisions in North America — CLAAS Omaha, Inc. and CLAAS of America, Inc. CLAAS Omaha is responsible for manufacturing LEXION products sold in the U.S. and Canada, while CLAAS of America is responsible for sales and support of all LEXION products as well as self-propelled forage harvesters, hay tools and balers to provide farmers an optimum performance in the field.

ENERGY MAGAZINEEnergy Magazine™ is a news source and contemporary journal that is distributed at all major energy and chemical conferences and trade shows around the world. Corporations and organizations that specialize in energy and chemicals as well as national and state regulators and other interested individuals receive subscriptions. Article topics are chosen by the authors and provide a forum for energy leaders, NOC’s, business, academia, and consumers to share their opinions on developments in the industry. Contributors include those involved directly in the energy and chemical industry as well as industry pioneers and experts around the world.

INSTITUTE FOR HEALTH POLICY ANALYSISThe Eurasian Medical Education Program of the American College of Physicians was established in 1997 to contribute to programs of continuing or postgraduate medical education for the benefit of Russian Physicians in

order to enhance their capacity to prevent and manage serious disease. American physicians, on a voluntary basis, engage in lectures, seminars and clinical rounds with colleagues in cooperation with Russian regional academic medical centers throughout the Russian Federation. Concentration is on those diseases that are the principal contributors to excess or premature mortality in Russia. The program has interacted with 10,000 Russian practitioners in Russia since its inception.

ORACLE CORPORATIONOracle is the gold standard for database technology and applications in enterprises throughout the world — the company is the world's leading supplier of information management software and the world's second-largest independent software company. The acquisition of Sun gives Oracle a leadership role in the hardware arena as well. Now more than ever before, Oracle technology can be found in nearly every industry, and in the data centers of the Fortune Global 100 companies. Oracle is the first software company to develop and deploy 100 percent internet-enabled enterprise software across its entire product line: database, business applications, application development, and decision support tools. >>

Page 28: RBW: Spring 2011

26

Rus

sia

Busi

ness

Wat

ch

Spr

ing

2011

new

mem

bers

RAM CONSULTING INTERNATIONALRAM Consulting International provides clients with a full range of services: management services, including advice on strategic and general management objectives and procedures; finance, accounting and payroll services including budgeting, forecasting, financial analysis and planning; marketing services including direct marketing, customer relationship management, market research, and advertising; information technology services including offering routine software solutions, consulting services and network infrastructure maintenance; product sales promotion; and services for human resources including personnel policies, compensation planning, salary and bonus determination, and development of benefits plans including health insurance, life insurance and employee assistance programs.

STS LOGISTICSSTS Logistics is a logistics company offering a broad range of services, including motor, railway, marine, air, and multimodal transportation of cargoes of any type both within and outside Russia and other CIS member states. The scope of such services comprises project-related carriage of outsized cargoes, customs clearance of cargoes, warehousing services (including terminal handling of goods of any kind), customs and logistics consulting, insurance, and audit. STS Logistics has built the relationships and expertise that enable the company to plan effectively and solve problems before they arise.

WHITE & CASEAs one of the largest international law firms in Moscow, White & Case works on

some of the most complex multinational deals in Russia. The firm’s size allows its lawyers to specialize in a broad range of industry sectors and practice areas, including mergers & acquisitions, corporate, capital markets, banking and finance, energy and natural resources, real estate, regulatory and disputes, tax, and pro bono. Since the opening of its Moscow office in 1991, White & Case has established itself as one of the leading international law firms in Russia; with systems and people integrated across offices and jurisdictions, ensuring high-quality service that continually wins praise from both clients and independent observers of the market.

• New USRBC Members • continued

USRBC’s Annual Meeting 2011 October 3-4, 2011 Chicago, IL

überthinky NationalInterest.org

Jacob Heilbrunn Benny Morris Cato Skeptics Paul Pillar David KayBruce Riedel Conrad Black Anatol Lieven Ryan Crocker & More!

n

>

The U.S-Russia Business Council is pleased to announce that its 19th Annual Meeting will take place on Monday and Tuesday, October 3-4, 2011 in Chicago, IL, with the Conference Program on Tuesday, October 4, at the Swissotel, and the Gala Dinner kicking off the prior night, on Monday, October 3, at the Art Institute of Chicago.

Chicago, the third-largest city in the United States and a sister city to Moscow since 1997, is a leader in international business and is regarded as one of the top global financial centers. The development of Chicago as a commodities trading hub and then international commercial center provides useful parallels for Russia as it continues its efforts to integrate into international institutions and create a global financial center in Moscow. These and other themes will be discussed throughout the agenda of the 2011 USRBC Annual Meeting.

Further information and registration is available on our Annual Meeting page : https://www.usrbc.org/activities/am/

Page 29: RBW: Spring 2011

überthinky NationalInterest.org

Jacob Heilbrunn Benny Morris Cato Skeptics Paul Pillar David KayBruce Riedel Conrad Black Anatol Lieven Ryan Crocker & More!

Page 30: RBW: Spring 2011

The U.S.-Russia Business Council (USRBC), a premier trade association based in Washington, DC with an office in Moscow, represents the trade and investment interests of its U.S. and Russian member companies.

The USRBC seeks to expand and enhance the U.S.-Russian commercial relationship by engaging in advocacy efforts with both the U.S. and Russian governments on behalf of its members; assisting member companies with troubleshooting and new business development; providing information and analyses to support business decisions; and facilitating access and networking opportunities, including briefings with government officials and private-sector leaders.

www.usrbc.org

The U.S.-Russia Business Council(USRBC)

Membership Questions? Contact Julia BaconManager of Membership Affairs and Programs 202-739-9189/ [email protected]

ServicesBusiness Development/Access • The USRBC offers its members frequent opportunities to relay concerns directly to the highest levels of the U.S. and Russian governments. • We facilitate member input on government policies that directly affect business. • Our powerful relationships benefit members facing market access, tax policy and property rights challenges.

Government RelationsThe USRBC engages regularly with the U.S. Executive Branch and Capitol Hill to promote a balanced discussion on U.S. policy toward Russia, advance the bilateral commercial agenda, and voice member concerns. We currently lead the broad business community effort associated with Russia’s WTO accession, the Coalition for U.S.-Russia Trade (www.usrussiatrade.org).

Market Intelligence• Regular member briefings providing outside expert opinion and experience on industry- specific topics and broader commercial relations.• Regular e-mail alerts on significant political and eco nomic developments in Russia.• Russia Business Watch — a leading quarterly publi cation on bilateral trade and investment.

Dispute ResolutionMembers caught in commercial disputes with private or government entities benefit from the USRBC’s ability to educate the appropriate decision makers about the issue and effectively communicate its effect on the member, as well as on the overall investment climate.

Page 31: RBW: Spring 2011

Special Room Rates for USRBC Membersat Marriott Hotels in Moscow

Marriott is pleased to provide members of the U.S.-Russia BusinessCouncil with favourable room rates at Marriott Moscow Royal Aurora,Marriott Moscow Grand and Marriott Moscow Tverskaya hotels.

With questions regarding this special room rates offer formembers of the U.S.-Russia Business Council, please contactMarriott Moscow Cluster Reservations Departmentat [email protected] via phone +7 495 937 00 55.

MARRIOTT MOSCOWROYAL AURORA11 Petrovka str.Moscow, 107031, RussiaTel.: +7 (495) 937 1000Fax: +7 (495) 937 1001

MARRIOTT MOSCOWGRAND HOTEL26/1 Tverskaya str.Moscow, 125009, RussiaTel.: +7 (495) 937 0000Fax: +7 (495) 937 0001

MARRIOTT MOSCOWTVERSKAYA HOTEL34 1-st Tverskaya-Yamskaya str.Moscow, 125047, RussiaTel.: +7 (495) 258 3000Fax: +7 (495) 258 3099

Marriott2:Marriott 07.12.2010 17:17 Страница 1

Page 32: RBW: Spring 2011

Experience counts when you’re shipping a world away – and no one has more experience shipping

to more international destinations than DHL. With 120,000 destinations in more than 220 countries

and territories, we are the world’s largest express delivery provider. If your needs are international,

no one knows the world like we do. We are your specialists in international.

www.international-DHL.com

WE WERE CROSSING OCEANS WHEN OTHER

SHIPPING COMPANIES STILL HADN’T CROSSED TOWN.

All services may not be available in all areas and are subject to DHL Terms and Conditions as published at www.dhl-usa.com © 2011 DHL Express (USA), Inc. All rights reserved. Aircraft not operated by DHL Express (USA), Inc. PT 03536

03536USRBC Ad.indd 1 3/11/11 11:11 AM