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R&D str- Strategies to acce
12th April 2
Shigeru AZVice PresidGeneral MHitachi, Lt
rategygyelerate new growth -
2010
ZUHATA, D.Eng.dent and Executive Officer,
Manager, Research & Development Group,
© 2010 Hitachi, Ltd. All rights reserved.
td.
ContentsContents
1. Corporate R&D or2. R&D to pioneer fu
business3. Positioning for the4. IP strategy4. IP strategy5. Summary
rganizationusion & environment
e future
© 2010 Hitachi, Ltd. All rights reserved.
ContentsContents
1. Corporate R&D or2. R&D to pioneer fu
business3. Positioning for the4. IP strategy4. IP strategy5. Summary
rganizationusion & environment
e future
© 2010 Hitachi, Ltd. All rights reserved.
1-1. R&D organization
PresidentResearch & Developmen
I t ll t l P t GHitachi Gr. CTO
Power Systems CompanyPower Systems Company
CTO: Chief Technology Officer Intellectual Property Gr.
Company CTO
Power Systems CompanyIndustrial & Social Infrastructu
Systems Co.Urban Planning & Devt. SystemInformation Control Systems CInfo & Telecommunication Sys
Power Systems CompanyIndustrial & Social Infrastructu
Systems Co.Urban Planning & Devt. SystemInformation Control Systems CInfo & Telecommunication SysInfo. & Telecommunication SysDefense Systems CompanyBattery Systems Company (20
Info. & Telecommunication SysDefense Systems CompanyBattery Systems Company (20
Development lab/division
DevelopmBusiness Division
Energy & Environmental Sy(Power Systems
Business Division
Group company CTO
Devt. & De
Central Research Laboratory
Advanced Research Laboratoryt Gr.
Hitachi Research Laboratory
Systems Development Laboratory
TeTeacracr TeTeacracr
ure
ms Co.Companystems Co
ure
ms Co.Companystems Co
Systems Development Laboratory
Mechanical Eng. Research Lab.
P d ti E R h L b
echnology echnology ross the H
iross the H
iechnology echnology ross the H
iross the H
istems Co.
10/4 - )
stems Co.
10/4 - )
Production Eng. Research Lab.
Design Division (integrated 2010/4 -)
Platforms
Platforms
itachi Grou
itachi Grou
Platforms
Platforms
itachi Grou
itachi Grou
ent Center
Overseas R&D facilitiesystems Lab s Company)
ssupupssupup
© 2010 Hitachi, Ltd. All rights reserved.
esign Section
3
1-2. R&D scheme
Focus on social inManagement
Business target 2010
Focus on social in
E
Managementstrategy
Company Business strate
Research Sponsored rese
Long-t
&Development
pAdv. sponsored re
(Company fun
Current businenext generation businesnext-generation busines
<Generate No. 1 bu
nnovation business
20252015
nnovation business
Environmental Vision 2025
gy roadmap
arch Frontier
term technology devt. plan
esearchds)
o t e& Platform research
(Corporate HQ funds)
Generate innovative & disruptive technologies
ess /s expansion
© 2010 Hitachi, Ltd. All rights reserved.
& disruptive technologies<Shifts in paradigm>
s expansionsiness>
4
1-3. R&D investment
■ R&D expenditure
5 2% 5 2%
350
400
450
5.2% 5.2% 4.6% 4.3% 4.3% 4.3% 4.0% 3.8%
llion
JPY
)
200
250
300
350
Hitachi Group
endi
ture
(bi
l
0
50
100
150
2000 2001 2002 2003 2004 2005 2006 2007
R&
D e
xpe
■ R&D personnelCorporate labs + Devt labs
2000 2001 2002 2003 2004 2005 2006 2007
HitachiCorporate labs + Devt. labs Hitachi,Hitachi
Tota
4%6%8%
10% R&D expenditure as % of Revenue
Corporate labs2%4%
0%4.2%
In-house %
Hitachi Gr
Corporate labs15%
p
company 20%Hitachi Gr. company
65%
Fiscal Year2008
Breakdown of expenditure
Fiscal Year2008
LtdFY20083 700
FY20093 600
FY20103 500
© 2010 Hitachi, Ltd. All rights reserved.
, Ltd. Gr. co.
al
3,7002,2005,900
3,6002,2005,800
3,5002,2005,700
5
1-4. Improving return on in
■ R&D efficiency based on Hitachi Gr. co
6 R&D expenditu
4
5
pOperating incoROI
(%)
2
3
0
1
2
Fiscal
02000 2001 2002 2003 2004 2005
Focus on social innFocus on social inn
nvestment
onsolidated financial data
1.00 ure/Revenue (%)
Operating i
0.80
/ ( )me/Revenue (%)
incomeR&D
expenditure0.40
0.60
0 00
0.20
year
0.00 2006 2007 2008 2009
© 2010 Hitachi, Ltd. All rights reserved.
novation businessnovation business6
S i l iS i l i
1-5. Focusing on social inno
SocialSocial・・IndustrialIndustrial・・UrbanUrban
Social innoSocial inno
TUrban systems
Sg
Cloud
Software
Network
FusFusbusibusi
gEco-friendlydata centers
Info. & Telecom. systemsInfo. & Telecom. systems Storage
Key dey
ti b iti b i
ovation
n development systemsn development systems
ovation businessovation business
Transport systems
martrid
sionsioninessiness
rid
Renewable energy
Green mobilityNuclear powergeneration
Power systemsPower systems
Thermal power generation
evices
© 2010 Hitachi, Ltd. All rights reserved. 7
1-6. Prioritizing R&D inve
Corporate funds
1 Increased appropriation of corporate
30%70%
4
20%
40%
FY200Company funds
① S i l h j t (T kk )
Accelerate key projects: approx. 20
2 Priority investment in social innovati
① Special research project (Tokken)
Coverage: Backbone technology for future business & productsproducts
Term: 1-2 yearsLeader: Research Dept. Mngr.
estment
Corporate funding portfolio
e funding to social innovation areas
40%55%20%
25%
09 FY2010
■Social innovation■Platform■Other
② St t i b i j t (S PJ)
ion research
Accelerate business・commercialization
② Strategic business project (S-PJ)
Coverage: Important businesses to be set-up in minimum time
© 2010 Hitachi, Ltd. All rights reserved.
Leader: Business division.
8
■ C lid t IT h f iliti i t t
1-7. Convergence of IT r
Central Research Laboratory
■ Consolidate IT research facilities into tdevelopment efficiency
Laboratory
Yokohama(660 researYokohama
(660 researCentra
Kokubunji160 of 940 researchers
Systems DevelopmentLaboratory
CentraLabora160 pe
SystemLaboraLaboratory500 pe
IT R&D
<Assignment>Build-up IT
<Assignment>Build-up IT
Yokohama Laboratory 200 researchers
pContribute t
pContribute t
Kawasaki Laboratory300 researchers
th Y k h t i
esearch facilities
IT business divisions
the Yokohama area to increase
Net o k /Soft a ea arearchers)a arearchers)al Research
ServerFinancial
Network /Software
al Researchatoryeople
m Developmentatory
IndustrialPublic
eopleStorage
hub
>platform for social infrastructure
>platform for social infrastructure
© 2010 Hitachi, Ltd. All rights reserved.
pto cloud computing businesspto cloud computing business
9
1-8. Strengthen global R&
Strengthen green mobility researPromotion of smart grid research
North America
■ Regional R&D synchronized with expan
• PCS• Storage batteries• Amorphous transformers
Participation in NEDO pilot project in New
PCmeAmorphous transformers
Power Systems Company,Info. Control Systems Company,Hitachi Research Laboratory PCS: Power Conditi
mepo
Agreement with the Chinese National DevelopmeCommission (NDRC) to collaborate in the “Low ca
ChinaParticipate in the Chinese NationaLead info. & telecommunications
3/19 Sub-com[Hi hl ffi i3/19 Sub-com[Hi hl ffi i
NDRC-Hitachi Green Economy Technology Exchan
Tech exchangeTech exchangeNDRC
Commission (NDRC) to collaborate in the Low caconstruction and Resource recycling” project (200
[Highly-efficiegeneration & [Water treatm[Home applia[Urban transp
[Highly-efficiegeneration & [Water treatm[Home applia[Urban transp
Tech. exchangeModel projectsJoint researchPersonnel management
Tech. exchangeModel projectsJoint researchPersonnel management
HitachiHitachi
NDRC
&D Fusion business
ch (NEDO pilot project in NM, U.S.A.)
nsion of social innovation business overseas
Hitachi America, Ltd.w Mexico, USA
CS for ega solar ar
ch h
ub
ioning System
ega solarower systems
Green mobility, Storage systems
<40 employees><40 employees>
Rese
a
ent and Reform arbon society
Hitachi China R&D Corporationb
al Development and Reform Commission projects and software business development in China
mmittee themet l t i it
mmittee themet l t i it
nge (2010/3/19)
arbon society 09/11/8)
R&D Corporation
esea
rch
hub
ll
© 2010 Hitachi, Ltd. All rights reserved.
ent electricity smart grid]
ment]ance recycling]port (subway)]
ent electricity smart grid]
ment]ance recycling]port (subway)]
Re
Smart grid, Offshore devt., Adv. software
<80 employees><80 employees>
10
1-9. Integration of the Des
■ Contribute to business innovation1. “Visualization” of social innovation business
innovative technology and market (people/2. Introduction of human-centric design to Infg
and Power & Industrial systems fusion area
InnovativeInnovative
HuHu
ffInnovativeInnovativetechnologytechnology LifeLife
focfocdede
②①
ExperienExperienBusiness · R&DBusiness · R&D
Ultrasound scaHI VISION Pr
[2009 Good Design G
UK IEP (Intercity Express Programme) high-speed trains
sign Division
s through /lifestyle) focusfo. & Telecomm.
“Visualization” of social “Visualization” of social innovation businessinnovation business
as
umanuman・・ Active introduction of Active introduction of
estyle estyle cusedcusedesignesign
humanhuman--centric designcentric design
③
nce Designnce Design
Preparing requirement d fi iti d t
© 2010 Hitachi, Ltd. All rights reserved.
anner reirus Gold Award]
Application of Experience Design in information business (financial/public): Visualization of customer requirements
definition document
11
ContentsContents
1. Corporate R&D or2. R&D to pioneer fu
business3. Positioning for the4. IP strategy4. IP strategy5. Summary
rganizationusion & environment
e future
© 2010 Hitachi, Ltd. All rights reserved.
2-1. Hitachi Group growth
Focus on social in
1. Expansion of global bu
2 F i f i f ti &
p g
2. Fusion of information &systems and power & i
3. Expansion of environm
strategy
novation business
usiness
& t l i ti (IT)& telecommunication (IT) ndustrial (PIS) systems
mental business
© 2010 Hitachi, Ltd. All rights reserved. 13
2-2. FY2010 R&D initiatives
Build up information platform1
To generate globally c
Build-up information platformFacilitate business cooperation and coconsolidate IT research facilities in th
1.
D l l tf t h l iDevelop platform technologi
Eco-friendly data centers, Railway Sys
2.
New directions in electronicsfor
3.
4. Strengthening Green Mobilit
s
ms for social infrastructure
competitive business
ms for social infrastructureontribution to fusion business by e Yokohama area
i t t IT PIS f iies to support IT-PIS fusion/environmental business
stems, Inverter, Li-ion batteries
s research r social innovation business
ty R&D for environmentalbusiness expansion
© 2010 Hitachi, Ltd. All rights reserved.
business expansion
14
2-3. Social infrastructure in■ Collect massive volume of data from s
value-added information and control
Social infr
Urban planningUrban planningUrban planningUrban planning
ManufacturingManufacturingSmagrid
Smartcities
TransportTransportTransportTransportPlantPlantPlantPlant
olle
ct2006 2025
Dat
a vo
lum
e
Next-generat① Social infrastru
KaaS (Knowledge as a servic
Co
③ f
Storage Server (virtuali
CloudCloudcomputingcomputing
Eco-friendly
② Knowledge creation · sy
③ Information pro
Social infrastructure i
co e d ydata center
Information platforms
nfo. platformsocial infrastructure, transform into
rastructure
Power infrastructurePower infrastructure
rt GreenMobility
Rail infrastructureRail infrastructure
ntro
l
tion networkcture network layer
ce) Massive data management
Con
Collect・Control
f
Encryptionization)
Middleware
Add value
Highly reliable
ystem coordinated platform
© 2010 Hitachi, Ltd. All rights reserved.
ocessing platform
information platform
Highly reliableinformation processing
15
2-4. Network transport equ
■ Highly reliable high quality next-generavarious services in one infrastructure• World’s first operational service via delivery t
Awarded 52nd (FY2009) Best Ten New Produ
1. Able to accommodate various services regarpacket communication or legacy transmissio
2. Providing high quality & high reliability: 99.9
Awarded 52 (FY2009) Best Ten New Produ(Nikkan Kogyo SFeatures
2. Providing high quality & high reliability: 99.9
4. Central control of network•Quality assuranceId tifi ti f f il l ti t ti
Wide-area
NGN/Broadband
Pack
et
•Identification of failure location, restorati
Adaptor
Packet Packet transporttransportMobile
phoneLandline
ethernet
acy
P
Adaptor 2. LandlineDedicated line
Lega
1. Accommodating multiple services
Information platformsipment
ation transport equipment integrating
to a domestic carrier (2009/8) ucts Prize
rdless of whether it is on999% availability
Packet transportMPLS-TP equip.
ucts Prize Shimbun, Ltd.; 2010/1)
999% availability
3. Constant monitoring of transmission quality
Network management
system
Router
on
Mobile
Switch
PacketPackettransporttransport
Packet transport path
© 2010 Hitachi, Ltd. All rights reserved.
Instant path switching upon failure
Central Research Laboratory
Optical transmission networks
16
Highly reliable information processing platforms
2.5 Virtualization technology supporting info
Storage capacity virtualization
g y p g p
Providing users with virtual storage capacity greater than actual capacity
• Worldwide No. 1 share in enterprise storage capacity13 ea sales eco d of
g p y
Enterprise storage USP V
• 13 year sales record of No. 1 domestic share for storage
Integrated management of virtual storage⇒number of administrators, cost reductionUSP V
Task B Task C Storage administrator
Virtual capacity800TB
Virtual storage equipment
Total actual capacity
Task A
Free capacity allocation for each
150TB
100TB 80TB20TB
p y350TB
Provide a larger virtual capacity than actual total capacity
allocation for each task⇒ increased capacity
Central Research Laboratory & Sy
20TB
Other vendorNear line(low cost)
OlderHitachi model
ormation processing platformsInformation platforms
Server virtualizationMultiple business processes achieved onone server• 51st (FY2008) Best
Ten New Products Prize (Nikkan Kogyo Shimbun; Jan. 2009)
2009 l l
one server
• FY2009 Kanto local commendation for invention: Invention encouragement prize
Blade serverBlade Symphony BS2000
Physical server 2Physical server 1
LPAR#1 LPAR#2 LPAR#3Task A Task B Task C
number of administrators, cost reduction
In a system which manages several servers, the tasks from low load servers are collected on one
Memory
Task AOS
Task BOS
Task COS
Virtualization mechanism
© 2010 Hitachi, Ltd. All rights reserved.
Use one physical server as if 2 or more theoretical servers exist
collected on one physical serverCPU CPU CPU CPU
ystems Development Laboratory 17
■ Verification tests conducted on prototype
2-6. Eco-friendly data cente■ Verification tests conducted on prototype
control systemPrototype configuration
IT-Facilities collaborative control
Optimized IT workload
OptimizedOptimizedairair--conditioningconditioningIT workload
consolidationairair conditioningconditioning
controlcontrol
Operation
ITIT equipmentequipment
pstatus dataControl
AirAir--conditioner,conditioner,etcetcq pq p
Outdoor airOutdoor air--coolingcooling
Air-conditioning power savingsetc.etc.
Verified 20-50%
e IT/Air conditioning Facilities collaborative
ers Fusion business
e IT/Air conditioning Facilities collaborative
IT power control operation status
Power control serverPower control serverON/OFF controlJob monitor
Idle serverOFF |
Pow
er
32J b 1
OFF ServerON
Ope
ratio
n
32Job 1
Workload consolidation trial system
ON/OFF control synchronized with operation
© 2010 Hitachi, Ltd. All rights reserved.
ON/OFF control synchronized with operation
% power savingsCentral Research LaboratoryMechanical Engineering Research LaboratorySystems Development Laboratory
18
2-7. Global rail services
■ 2009/12/13 UK high speed express (Cl(St. Pancras StationLondon
Existing line
New express line
Ashford
St it f D
Channel Tunnel Rail Link Class 395 in op(Carriage designed by
Core technology supporting globa
Strait of Dover
Analysis-led design MONOZUKURI technology
Supercomputer simulation
Friction stir welding
Hitachi Research b
Hitachi Labo
Collision absorption blockすれ違う2つの車両
Mechanical EngineeringResearch Laboratory
Two trains passing in a tunnel
Laboratory
車両やトンネル壁の圧力変動を評価
Green mobility
lass 395) commences operationn, London)
1. Designed to conform to European carriage
Features
Awarded Prime Minister’s Prize in
European carriage regulations
2. Aluminum carriage: “A-train”
perationDesign Divn.)
Awarded Prime Minister s Prize in the 39th Japan Industrial Technology Awards (2010/4/7)
l rail systemsUK IEP
(Intercity Express Programme)2009/2 Appointed preferred bidder status
Inverter & Battery technology
◊ Planned delivery:
Light-weight, compact & low noise inverter
Research oratory
© 2010 Hitachi, Ltd. All rights reserved.
◊ Planned delivery: max. 1,400 cars
◊ Planned delivery: 2013-2018Li-ion battery system
19
2-8. Fortifying inverter R&D■R&D formation to expand business in hi
Inverter research organization (2010/4)
■R&D formation to expand business in hi
(2010/4)Hitachi Research LaboratoryCentral Research LaboratoryProduction Engineering Research LaboratoryMechanical Engineering Research Laboratory
Approx. 120 people
cars
4
3)
Hitachi Pro4.5mm
Main applications
Rail
*
3
2Sies
ista
nce
(kV)
4.5mm
d. e
quip
. UPS
*
1
SiGa
Pres
sure
re
Ind
0 40 80 1Current capacity (A)
0
*Uninterruptible power source
Dighly efficient compact & low cost inverters
Green mobility
ighly efficient, compact & low cost inverters
Power device & modulesPower device & modules
Inverter circuits & controlInverter circuits & control
Inverter design platformsInverter design platforms
30% decrease in power conversion loss (2009/4)
ototype Si chip(3kV/10)
SiC di d
iC diode
SiC diode
Si-IGBTiC diodeaN diode
Prototype module 3kV/400A
Si-IGBT
© 2010 Hitachi, Ltd. All rights reserved.
120 160
20
2-9. Li-ion batteries■ Strengthen R&D to expand business in
Hitachi Research Laboratory(Adv. Battery Research Center, estab. 2009/4)
Approx. 7
■ Strengthen R&D to expand business inion batteries for motor vehicles and ind
( y , / )Mechanical Engineering Research LaboratoProduction Engineering Research Laborato
HEV/Trains PHEV/EV
4
54th Gen.
HEV/Trains PHEV/EVConstruction e
Announced 2009/5/19[2013~ planned]
2
3 3rd Gen.[2010]
y (k
W/k
g)ou
s fo
rce
Announced 2009/5/19
For PHEV [201
1
2
NiMHPb
2nd Gen.[2005]
Announced 2
wer
den
sity
Inst
anta
neo
UPS/PoweIndustrial use
PHEV: Plug-in Hybrid Vehicle EV: Electric Vehicle HEV: Hybrid Electric Vehicle
00 50 200100 150
Pb
Pow
= I
Energy density (Wh/kg) = Sustainability
Industrial use
Green Mobility
n high output high quality & safety Li-
Battery Systems Company70 people
n high output, high quality & safety Li-dustrial applications
y y p y(est. 2010/4)ory
ory2x battery capacity
V/Product
Development
V/equip.
2x battery life3~planned]
107mm
2010/1/12
er storagee [Announced 2010/4/5]
© 2010 Hitachi, Ltd. All rights reserved.UPS: Uninterruptible Power System
←46mm→
250
e [Announced 2010/4/5]
21
ContentsContents
1. Corporate R&D 2. R&D to pioneer
businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary
organizationfusion & environment
he future
© 2010 Hitachi, Ltd. All rights reserved.
3-1. Challenging R&D fr
1910 1981950
Independent technology devt.Independent technology devt.Electric locomotive
MOS transistor
5HP motorFirst product with
domestic tech.
Shinkanmanage(1972)
Electric locomotiveED 15 (1924)
General pcompute
Electron microscope(1942)
domestic tech.
The Chugoku Electric Power Co., Inc.Shimane nuclear power plant (1974) computeElectron beam holographyVerification of the A-B Effect (1986)
Proton beatherapy faMD Anderson cTreatment star
rontiers
200080 2010~
Global/Open innovationGlobal/Open innovationCo-generationE i t / E
Pattern
Innovative materials for batteries
nsen traffic ement system
Next Generation BWR
Environment / Energy
purposeer
Finger vein authentication New ICT
New Power DeviceIT
er equipment (2000)
Innovative Technology for Database
Next Generation Photonic Connection
Perpendicular magnetic recording HDD (2000)
Single cell analysis
Robotics
for Databaseam cilitycancer centerrted on (2002)
Basic
© 2010 Hitachi, Ltd. All rights reserved.
Brain Machine Interface
Single cell analysis
23
■ Promotion of world leading advanced re
3-2. Global / open innov■ Promotion of world-leading advanced re
through concentration of knowledge witAdvanced storage device
•• Hitachi Cambridge Laboratory ARL CRLHitachi Cambridge Laboratory ARL CRL
Spintronics
Hitachi Cambridge Laboratory, ARL, CRLHitachi Cambridge Laboratory, ARL, CRL•• Univ. of Nottingham, Univ. of Cambridge Univ. of Nottingham, Univ. of Cambridge •• Paris South Univ., Charles Univ. in PragueParis South Univ., Charles Univ. in Prague
Tsukuba Robo(2010/4 )
Spintronics(2009: Nature Physics)
EncryptionUS NIST international Cryptographic Hash Algorithm Competition (2012) (2010/4~)
• University o• Mechanical
Research La
• Katholieke Universiteit Leuven• System Development Laboratory
Hash Algorithm Competition (2012)
Atomic level resolution holography electrmicroscopy (FIRST program 2010/4~)
• RIKEN• MEXT
•• Advanced Research Advanced Research LaboraLabora•• Central Research LaboratorCentral Research LaboratorMEXT
• JSTElectronmicroscope
Central Research LaboratorCentral Research Laborator
AIST: National Institute of Advanced Industrial Science and Technology MMEXT: Ministry of Education, Culture, Sports, Science and Technology J
esearch to pioneer next generation industry
vationesearch to pioneer next-generation industry thin Japan and overseas
Analytical technology for semiconductor characteristics (2008/2~)
• IBM Watson Laboratory• SUNY Albany Nanotech Complex• Hitachi High-Technologies Corporation•• Central Research LaboratoryCentral Research Laboratory
ot special zone Semiconductor i i
of TsukubaEngineering
aboratory
inspection equipment(CD-SEM)
Autonomous robot(Public space experiment)
ron Green nano-electronics deviceTsukuba Innovation Arena (2010/4~)
• AIST• METI
atoyatoyryry
•• Central Research LaboratoryCentral Research Laboratory•• Hitachi Research LaboratoryHitachi Research Laboratory
© 2010 Hitachi, Ltd. All rights reserved.
Power device
24
ryry yy
METI: Ministry of Economy, Trade and IndustryJST: Japan Science and Technology Agency
ContentsContents
1. Corporate R&D 2. R&D to pioneer
businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary
organizationfusion & environment
he future
© 2010 Hitachi, Ltd. All rights reserved.
IP stra-No. 1 IP strength in soci
Strengthening oversea(esp in Asian dev(esp. in Asian dev
ategyial innovation business –as patent applications veloping nations)veloping nations)
© 2010 Hitachi, Ltd. All rights reserved.
4-1. Globalization of IP act
• Total no. of patent applications:• Shift focus from US to developing na• Total no. of patent applications:• Shift focus from US to developing na
■ Strengthen overseas patent app
Shift focus from US to developing na• Potential PCT patent applications for
Shift focus from US to developing na• Potential PCT patent applications for
Domestic: 53% Overseas: 47%
Europe & US (22%)
Domestic: 53% Overseas: 47%
Japan (53%)
PCT route (13%)
Developing nations(12%)
PCT route (13%)
FY2009 resultsFY2009 results
・ Anti-counterfeit measures: Reinfor・ Anti-counterfeit measures: Reinfor
※ PCT (Patent Cooperation Treaty ): WIPO international treaty cov
ivity (1)
Overseas > Domestications in Asia
Overseas > Domestications in Asia
plications
ations in Asiar potential markets ations in Asiar potential markets
Domestic: 50%< Overseas: >50%
Europe & USA (20% <)
Domestic: 50% Overseas: 50%
Japan (50%<)
PCT route (30%<)(Mainly in developing(Mainly in developing nations)
FY2010 targetFY2010 target
© 2010 Hitachi, Ltd. All rights reserved.
ce local staff (numbers & education)ce local staff (numbers & education)
vering international patent applications 27
4-2. Globalization of IP act
Heavy elect ical
■ Strengthening portfolio in develPatent applications in China (5 year tota
electrical
Hitachi Gr. Co. A Co. B Co. C Co. D
Heavy electrical
Patent applications in South-East Asia (5
electrical
※Hitachi survey based on Shareresarch、PATOLIS、IFIPAT/Questel‐
Hitachi Gr.Co. A Co. C Co. B Co. D
ivity (2)
Information & Telecommunications
oping nations of Asial)
Telecommunications
Hitachi Gr. Co. E Co. F Co. G Co. H
Information & Telecommunications
5 year total)
Telecommunications
© 2010 Hitachi, Ltd. All rights reserved.‐orbit、Pat-List/CN
Hitachi Gr.Co. E Co. H Co. F Co. G
28
4-3. Current state of paten
Company
E
■ Example areas of IP activity foc
Power Systems CompanyEpg
Industrial & Social InfrastructureIndustrial & Social Infrastructure Systems Company G
Information Control Systems Company
SCompanyUrban Planning & Development Systems Company E
Information & EInformation & Telecommunication Systems Company
ENC
B tt S t C
FS: Flagship PPM: Patent portfolio mana
Battery Systems Company L
t acquisition (1)
FY 2010 FS/PPM theme
E i t l/hi hl ffi i t th l
us for social innovation business
Environmental/highly efficient thermal power generation; Nuclear power generation; Power device (SiC)
Global rail
Smart grid
Elevator
Eco-friendly data centersEco friendly data centersNext generation networks (NGN)Cloud computing
b
© 2010 Hitachi, Ltd. All rights reserved.
agement
Li-ion batteries
29
4-4. Current state of paten
■ Environment-related technologyon
sor
maj
or n
atio
nts
in 2
009
fobl
iciz
ed p
aten
HitachiGroup Co. A Co. D Co. C
No.
of
pub
1) Total of patents publicized patents for Jpan, USA, EU (EPC), and 2) Hitachi survey based on Shareresarch、PATOLIS、IFIPAT/Questel
t acquisition (2)
y patent portfolio
Highly functional materialsInformation & TelecommunicationsTelecommunicationsPower & industrial
Co. B Co. F Co. G Co. E
© 2010 Hitachi, Ltd. All rights reserved.
China‐orbit、Pat-List/CN
30
4-5. IP activity targets
■■ Diff ti ti & tiDiff ti ti & ti■■ Differentiation & preventionDifferentiation & prevention
■■ Secure degree of freedom fSecure degree of freedom f
■■ Income from patent feesIncome from patent fees
t ib t t dt ib t t d, contribute to orders, contribute to orders
for business (cross licensing)for business (cross licensing)
© 2010 Hitachi, Ltd. All rights reserved. 31
ContentsContents
1. Corporate R&D 2. R&D to pioneer
businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary
organizationfusion & environment
he future
© 2010 Hitachi, Ltd. All rights reserved.
Summary
■ New corporate R&D structu• Shift the R&D portfolio towa• Consolidation of IT research
Design Division
■ Research strategy• Reinforce development of o
IT PIS f i b iIT-PIS fusion business• Innovative technology to ex
& reinforce development of & e o ce de e op e t o
■ IP strategyReinfo ce o e seas (esp in• Reinforce overseas (esp. in patent applications
ureards social innovation businessh facilities & integration of the
riginal technology to pioneer
xpand environmental business key componentsey co po e ts
de eloping nations in Asia)
© 2010 Hitachi, Ltd. All rights reserved.
developing nations in Asia)
33
© 2010 Hitachi, Ltd. All rights reserved.