R.E. Real Estate Magazine April2014

METRO ATLANTA EDITION > APRIL 2014

alsoPartners’ Profile

Roof RXand

R.E. People

Marshall Berchand AssociatesCollective Wisdom

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Prudential Georgia Realty, was officially converted to Berkshire Hathaway HomeServices, Georgia Properties in December. This conversion included more than 20 metro Atlanta offices and 1,100 sales

associates. Over 900 company agents, corporate leaders and special guests attended the Conversion Celebration, a tea at the High Museum of Art in Atlanta.

Prudential Georgia Realty Converts to Berkshire Hathaway HomeServices, Georgia Properties

(Top row, l-r) Berkshire Hathaway HomeServices, Georgia Properties President and CEO Dan Forsman joined honored guest Earl Lee, CEO of HomeServices Affiliates in officially cutting the ribbon as (bottom row, l-r) Senior Vice President Charlie Louis, Chief Marketing Officer Tony Floyd, Senior Vice President of New Home Services Lori Lane, Senior Vice President of Relocation and Corporate Services Kathy Connelly, Edward Erbesfield and Executive Vice President of Real Estate Operations Toni McGowan look on.

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Cherokee Association of Realtors® Builds Habitat for Humanity Home

Last year, the 2013 Cherokee Association of Realtors® (CAOR) president, Susan West was determined to bring awareness about real estate professionals to the local community and get the Association’s membership more involved in the community. “When I thought of these goals, the idea of building a house through Habitat for Humanity became the focus of how we could accomplish all of our goals. The CAOR Board of Directors voted to make this our goal and the project for the Association and its membership for the entire year,” West explained.

Approximately $80,000 would be needed – a huge amount for a real estate organization of this size. Through numerous fund-raising events such as the CAOR Golf Tournament, Cherokee’s Got Talent contest, Cherokee WCR Chili Cook-off, dessert auctions, silent auctions, and a promotional fund-raising t-shirt, the group raised $80,489.85. CAOR members also secured several donations for the actual home, including all the flooring, the roof, the heating and air system, the shutters, the landscaping and all the paint.

After months of fund-raising, CAOR started the build in September and the home was dedicated on December 14, 2013, to the Palffy family. West summarized, “We are very proud of our accomplishment and would love to encourage other associations to follow in our footsteps.”

2 r.e. REAL ESTATE MAGAZINE > APRIL 2014

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PublisherLawrence A. [email protected]

Editorial ConsultantTC [email protected]

PhotographerMimi [email protected]

Database AdministratorSeth [email protected]

Graphic Design/ProductionJon B. Bradie/Unit B [email protected]

Contributing WritersMark and Mary Helen ThompsonTC McClenning

Board of AdvisorsDan ForsmanKevin LeventSandra McCraryCarol MorganJenny PruittWalter SanfordTom Spurlin

R.E. Magazine® is published quarterly by REM Publishing, LLC., 3036 Leafwood Drive SE., Marietta, GA 30067.Phone: 770-956-7100 FAX: 770-956-7105

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Capital City Realty has joined Real Living Real Estate, a national real estate franchise with 340 offices from coast to coast. It will now be known as Real Living Capital City.

“Real Living is a powerful, progressive real estate company, and we are thrilled to join its national network of offices,” Rusty Willis said. “Aligning ourselves with a national organization which shares our core beliefs ensures we meet the total real estate needs of our clients and agents.”

Real Living Capital City serves the Intown Atlanta market. Originally opened in 2010, Real Living Capital City has grown from just two agents to 13. In March, Real Living Capital City opened its new office in the Sage Hill Shopping Center near Emory University/CDC.

Capital City Realty Joins Real Living Real Estate Franchise

Pegasus Residential, an Atlanta based property management company, has added four-legged, furry residents to its 2013-14 philanthropy program. During this time Pegasus has been involved in many various philanthropy programs through their Pegasus Gives program. The program allows every employee one paid day every quarter to volunteer at a charity or program of their choice. Employees have chosen to spend their days at numerous charities such as Toys for Tots, local food banks, and the Special Olympics.

In 2013, Pegasus Residential expanded their focus. “Pegasus for Paws” was created to benefit the Angels Among Us organization in Alpharetta, Georgia. Angels Among Us is a non-profit organization that rescues animals that are in danger of being euthanized by traditional pet shelters. This organization was discovered by Kay Hall, one of the Pegasus accountants who rescued Camby, a mixed breed new family member. “It only costs $150 to save an animal,” said Hall. “I know we

can save at least 50!” Through Bonnie Spinks’ and

Jackie Ware’s social media efforts and Pegasus employees across the country, Pegasus Residential has raised nearly $17,000. A check was presented to the director of Angels Among Us on December 20, 2013, for $16,896.28, the largest donation ever received by the organization!

“We are thrilled to have extended our efforts to the neglected pets this organization helps,” said Lindy Ware – President, Pegasus Residential. “With our pets in the office every day, including Mia, a shelter rescue herself, we obviously have a special place in our hearts for our furry family members. We hope to extend our efforts throughout 2014 and beyond.”

Pegasus Residential Raises Nearly $17,000 for LocalPet Rescue Organization


GAR Holds President’s GalaThe Georgia Association of Realtors® (GAR)

President’s Gala was held on Wednesday, February 5, at the Cobb Galleria. More than 250 Realtors® and guests donned their finest attire for an elegant evening of networking, dining and dancing. The highlight of the evening was the inauguration of 2014 GAR President Linda Carol Porterfield and her leadership team. The Gala was a part of GAR’s Inaugural & Legislative Conference, which drew more than 700 Realtors® from across the state to Atlanta.

1. Robin Lance, 2013 GAR President, passes the gavel to Linda Carol Porterfield as she takes the reigns of GAR for 2014.

2. Cobb Realtors® were well-represented at the GAR President’s Gala.

3. 2014 GAR Officers take the oath of office from 2003 GAR President, David LeCraw (l-r) Linda Carol Porterfield, President; Jim Smith, President-Elect; Robin Lance, Immediate Past President; Ryan Brashear, Vice President; Sheila Brower, Vice President; Chris Jiles, Vice President; and Michael Faulkner, Vice President.

Have Your Company or Story Featured in R.E.! Have a piece of real estate-related news? Send information to Editor, R.E. Magazine, 3036 Leafwood Drive S.E., Marietta, GA 30067, or e-mail to [email protected].

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contentsAPRIL 2014 VOLUME 12 NUMBER 1

Visit our Facebook fan page at:www.facebook.com/remagazine

Cover: Photo by Mimi Erickson

Cover Story

Marshall Berch 8Redefining the team and family concept has helped this native Atlantan create his own thriving real estate village

Partners’ Profile

Roof RX 15By repairing, rather than replacing, Roof RX is doing its part to help keep a roof over their clients’ heads.

Inside

R.E. News 2

R.E. People 6

Calendar of Events 19

Inspection Section 20

Realtor® Resource Directory 22

Get Connected . . . Stay ConnectedGeorgia MLS’ Mobile app puts the MLS in the palm of every member’s hand.

Conveniently save listings for review later, or share it with text, e-mail, Facebook or Twitter

Find your way to the front door with turn by turn directions

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www.gamls.com | Phone: 770.493.9000 | Toll Free: 800.289.1214


Keller Williams International, Inc. recently honored Mark Spain and his team as the number one real estate team worldwide out of nearly 95,000 Keller Williams agents for closed units. In 2013, the Mark Spain Team closed 1,420 transactions for a gross sales volume of $264 million. Mark Spain has been in the top 20 since joining Keller Williams in 2011. The team consistently ranks as the No. 1 real estate team in the Atlanta Board of Realtors®. Mark Spain also ranked No. 12 for closed transactions last year on The Wall Street Journal and REAL Trends annual Top 1,000 Real Estate Professionals in the United States in Sales Volume and Transactions.

Who’s Who in Luxury Real Estate, the national network of residential firms engaged in marketing highest-end properties and estates, accorded Jenny Pruitt, CEO of Atlanta Fine Homes

Sotheby’s International Realty, its Lifetime Achievement Award at the association’s 8th annual conference held in Atlanta. Pruitt was presented with the award by John Brian Losh, who cited “Jenny’s four decades of success in residential real estate.” In the past, Pruitt has been the recipient of the Georgia Small Business Person of the Year Award, the E.A. Isakson Award, and was an inductee in the Georgia State University J. Mack Robinson School of Business Hall of Fame.

Carol Moson, a long-time agent with RE/MAX Greater Atlanta, was named the 2013 Realtor® of the Year by the Cobb Association of Realtors®. A past president of the Cobb Association, Moson is also very active in the Georgia Association of Realtors®, where she has volunteered on numerous committees, including the State and Local Legislative Committee; State RPAC (Realtor® Political Action Committee) Trustee; and as a regional director for Region 1.

The Gwinnett Women’s Council of Realtors® recently announced its chapter awards, naming Kathy Burham Hall Member of the Year and Connie Lawson Entrepreneur of the Year 2013. Lawson serves as the Gwinnett chapter president for 2014.

John and Linda Monroe have joined Keller Williams Realty Partners in Woodstock. A husband and wife team, John and Linda had been with Prudential Georgia Realty since 1996, where they were named the number one team several years. The Monroes have been ranked in the top 100 real estate agents in metro Atlanta since 1999 and ranked the #2 overall agents in the Cherokee Board of Realtors® in 2012. Linda has several designations including Seller Relocation Specialist, Accredited Buyer’s Representative, and Short Sale Specialist. John is an Associate Broker. The Monroe Team specializes in Cobb and Cherokee counties.

Horner Baker Partners has recently joined Atlanta Fine Homes Sotheby’s International Realty from their own top-producing brokerage, owned and operated by Lynn Horner Baker and Chase Horner. Lynn

Horner Baker (R.E.Magazine cover story January 2006) is

Jenny Pruitt

Connie Lawson

Carol Moson

Mark Spain

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Angie Mezza-Smith has joined Palmer House Properties as senior vice president. She manages the firm’s brokerage and legal affairs. A licensed real estate agent since 1999, she previously served as managing broker for Virtual Properties Realty since 2004 and director of Georgia Realty School. She is an active member of the Atlanta Board of Realtors®, Atlanta Commercial Board of Realtors®, the Northeast Area Metro Association of Realtors®, and the Women’s Council of Realtors®. Angie has also served multiple terms on the GAR forms and real estate forms committees.

“Angie is a seasoned and experienced broker and she brings 15 years of industry know-how to the table,” stated Tom Ellicott, president. “Her knowledge, strong business acumen, and deep-rooted integrity will only strengthen our position in the market and help us attract and retain agents. Angie is also well known and respected statewide for having conducted literally hundreds of real estate training and CE classes.”

John Monroe Linda Monroe

Lynn Horner Baker

Chase Horner


a 23-year member of the Cobb Association of Realtors® where she is a life member of the board’s Multi-Million Dollar Club, achieving her most recent award, the Crystal Phoenix Award, for 20 consecutive years of exceptional sales production. Horner Baker Partners was the #2 Team in the Cobb Association of Realtors® for 2011 and a top 10 Team in 2012. In addition, Lynn is a national real estate coach and speaker for the Craig Proctor coaching organization.

Chase Horner, an alumnus of Emory University, worked extensively in the film industry in Los Angeles before making the transition to real estate. Chase has also been on the product development teams of several real estate technology start-ups whose national marketing platforms now provide his clients powerful information, negotiating leverage, huge exposure and ultimately an advantage in their real estate transactions.

The Georgia Certified Residential Specialist Chapter announced the CRS of the Year award, naming Margie Medlin of Re/Max Pure in Marietta as the 2013 recipient. Medlin earned her CRS designation in 1997. She was recognized for her work on the CRS Chapter with Heart Committee that she

chaired in 2013, which raised thousands of dollars for local charities in Georgia, including the Fisher House in Augusta, the Ronald McDonald House in Savannah and the GAR Scholarship Foundation.

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Jo Kenney of Keller Williams Realty Metro Atlanta was installed as the 2014 National President of the Women’s Council of Realtors® in a ceremony held in San Francisco on November 9, 2013. The Women’s Council of Realtors® is a 10,000-member professional real estate group affiliated with the National Association of Realtors®.

As President, Kenney will serve members of over 270 Council chapters across the country. Her duties include goal setting, strategic planning and leadership development. Active in the Women’s Council of Realtors® for 14 years, Kenney has served as president of the Georgia State chapter and her local DeKalb chapter. Kenney has also served on the Executive Committee and the Leadership Academy for Women’s Council.

Margie Medlin

Redefining the team and family concept has helped this native Atlantan create his own thriving real estate village.


Marshall Berch& Associates

Some agents find motivation and reward in monitoring their sales year by the number

of closings or gross sales. Marshall Berch, team leader of Marshall Berch & Associates with PalmerHouse Properties, has an extremely different approach. His focus is on collective wisdom.

Just what does collective

wisdom have to do with real estate sales? Berch believes in having someone on his team with expertise in different skill sets, as well as for every Intown neighborhood they serve. And service is a key component of the core values of the 29-agent team. Every agent, whether young or old, single or married, has deep ties back to their respective

communities. As a result, they are very much tied in with local school systems, neighborhood associations, children’s sports teams, community charities and events.

Marshall Berch & Associates is becoming known for its volun-teer efforts and sponsorships. Whether it’s assisting to raise funds at a local library, sponsoring a local PTA, coordinating a bike

Marshall Berch and Associates

were once again winners of the DeKalb

Association of Realtors®

Pinnacle Award for Top Team.

(From L to R): Azizi Penny, Jane Meeks,

Eveie DeWitt, Catherine

Holton, Barb Raggett, Cindy Hopper, Vickie

Bracewell, Veronica Sciacca,

Gwen Gordon, Julie White,

Jeannie Mills, Marshall Berch,

Mercer Moore, Jessica Colclough, Margie J. Shine,

Robyn Binger, Jessica Wall,

Chloe’ Rowell, Sandy Bowley, Paula Needle,

Scott Lerner, Conner Allred,

Tracey Bell, and Patrick Grant. Photo by Mimi Erickson

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drive, volunteer efforts at church, an annual coat drive or hosting a boot camp as a fundraiser, one or more members of the team are regularly going above and beyond to make a positive difference in the community.

Perhaps one of the team’s biggest community events is Shredfest,

an all-weekend event held every January. Shredfest has grown from an event lasting just a few hours to an entire weekend. The team uses social media and community association groups to get word out

and people stop in by the hundreds to bring documents for shredding. The most recent event shredded 30,000 pounds of documents.

The team’s start was very inauspicious. A native Atlantan, Marshall Berch got into real estate after leaving a corporate job. After going through the necessary licensing

process, he gave himself a year to sell real estate, and in his first year, was named Rookie of the Year for his company. That was 25 years ago and Berch has now added more than two dozen additional sales associates to

his team. He credits selecting the

right members for his team and not focusing on the numbers as two reasons for the team’s phenomenal success. Marshall Berch & Associates has been named the top sales team for the DeKalb Association of Realtors® multiple times. They hold the largest market share in the area and have a strong presence from Northlake to the Emory area. Their office is based in Toco Hills on North Druid Hills Road.

Ann Mills, a three-time client of Marshall Berch, is an avid fan of his real estate expertise. He just helped sell their current home as Ann and her family prepare to move out of state. While she has worked with other

real estate professionals in the past, she says, “No one has surpassed Marshall. He knows his business and he’s very good at communicating exactly what’s happening. You never once feel he does not have your best interests at heart.”

By concentrating on client needs and community involvement, Berch

says, “We’ve never had a year where we didn’t do better than the year before.”

That includes a pretty significant five-year recession period that began in 2008 and hit real estate markets extremely hard. Marshall Berch & Associates continued to add team members and increase sales numbers.

PalmerHouse Properties CEO and Founder Kevin Palmer notes, “I have never seen a team with such cohesiveness. People want to join his team. And Marshall has never spent a penny on recruiting materials to get more agents. They come to him.”

Berch reveals that his team environment was created with a conscious effort. While he never dreamed he would one day lead a team with this many agents – and he has not ruled out adding additional team members if the fit is right – Berch wanted to create an atmosphere of helpfulness and shared wisdom.

“There’s a lot of camaraderie that happens – whether it’s about a listing, marketing or personal matters. We learn from and support each other for the greater good of


“We are like a family. We really and truly want to share our knowledge, expertise and experiences with each other to

learn and grow.”


the group. Everyone looks out for each other.”

Examples of this collective wisdom include agents who teamed up to handle a p r o p e r t y w i t h zoning issues or two agents who co-listed a property because they were both friends with the seller. They felt it was better to work together for the good of the client than compete with each other for the listing.

The team rarely loses an agent. “Some agents have been with

me their entire careers. One person has been licensed since 1978 and others have only been licensed a matter of months,” explains Berch. “It’s a very diverse group! We’re as close to family as can be and I am madly in love with everyone I work with.”

Team member Joan Kaplan says they feel it too. “We care about

each other on both a personal and professional level. We are like a family. We really and truly want to share our knowledge, expertise and experiences with each other to learn and grow. This carries over into our work and how we care for and take

care of our clients.”Kaplan also notes that, by selling

to people in the neighborhoods where they live, they become friends with their clients, parenting together at school events as well as seeing them at area stores and

restaurants. “Our common thread is we value relationships with people, have passion for real estate, want what’s best for each other, and care about our clients. It’s so much more than a place to work. It’s our family of choice.”

Fellow agent Jeannie Mills, who has worked in the Atlanta real estate market for more than 35 years, says real estate is a contact business and what sets the team apart is the knowledge and involvement in the local communities. “It takes a village.

And our group is the village. We are very diverse with age, production levels, and time in the business.”

Mills admits the younger people in the office keep her feeling young and help her stay on top of technology. Clearly fond of her

Marshall Berch & Associates agent Joan Kaplan (center) receives the Clark Harrison Community Service award at the DeKalb Association of Realtors® annual Pinnacle Awards ceremony from Joyce Turner and Jean Day.

“Our team dynamic is unique in real estate and in business. It’s all about people and relationships. The product just

happens to be houses.”

team leader, she says, “Marshall is the reason for our success. He makes work fun. He’s the most entertaining person I have ever known and a very likeable person.”

The team is relatively new to PalmerHouse Properties, joining in late 2013. Berch felt the company would be an excellent fit. “The way they do business and their values are very in line with ours. They believe in taking care of people while still growing and being innovative.”

In typical Marshall Berch fashion, however, the entire team had to meet with Kevin Palmer and Tom Ellicott, company president, before he agreed to join PalmerHouse. Palmer remembers Marshall was very concerned about picking a real estate company that

would be the right fit for his team. Everyone on Marshall Berch & Associates had the opportunity to interview Kevin and Tom, ultimately having a say-so on their move to PalmerHouse Properties.

“Our team dynamic is unique in real estate and in business. It’s all about people and relationships. The product just happens to be houses,” explains Kaplan. “We rely on each other’s expertise. One of our builders assisted with his expertise over a boundary dispute that didn’t even involve him. We don’t compete with each other, we collaborate with each other.”

Berch takes the addition of new team members very seriously and has had to turn away more agents than he’s accepted because he did

not want the flavor of the group to change. The screening process consists of an initial meeting between Marshall Berch and the potential candidate.

If that seems to work, Berch will have the person meet a few team members without him. He wants his agents to honestly answer any questions so the potential new team member can get a true feel for what the office is like and how he is as the team leader. That’s better accomplished without him being present. It is also testimony to Berch’s ultimate goal, that the new team addition has to be a fit for everyone involved.

In one recent agent interview, the person asked what her quotas and minimums would be if she


The team website at www.marshallberch.com. “Our site is built with people. Our agents, our clients and most of all our community,” explains Marshall.


joined the team. Imagine her surprise when Berch told her none

of his team members have such restrictions! Members of Marshall Berch & Associates are not saddled with identical closing goals. Berch leaves production levels up to the individual agents because he knows someone with small children at home has different priorities than a single person or an empty nester.

It all lends to an office atmosphere that is so much friendlier and less regimented than some other real estate offices. Several team members can be

hotly debating politics one minute and going out to lunch together

the next minute. Berch sums up the overall office atmosphere by saying, “I am very protective of

our environment. I want everyone to be happy. If they’re happy, the productivity will follow.”

TC McClenning is a marketing consultant and writer who has helped hundreds of Realtors®, companies, builders and Realtor® associations with their marketing efforts, media coverage, websites, blogs and social media. Author of the award-winning book, All In a Day’s Work for Real Estate Agents, contact TC at 404-819-0643, [email protected] or follow @RealtorPR.

404-591-4457www.marshallberch.com

“Putting people first” is one of the core beliefs of the team, explains Marshall. “We believe in focusing exclusively on the needs of our clients, and going well beyond their expectations!”

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“I am very protective of our environment. I want everyone to be

happy. If they’re happy, the productivity will follow.”


Coldwell Banker Residential Brokerage has appointed Jonathan Kiser, a Certified Relocation Professional (CRP), as Relocation Director. Kiser has extensive experience working with two major relocation companies and for the past several years has been the Relocation Director for a large independent Midwest real estate brokerage. During

his time in that position, he led his department to award-winning performance status and grew relocation business significantly.

Better Homes and Gardens Real Estate Metro Brokers recently promoted Craig McClelland to Chief Operating Officer. He will be responsible for business growth and strategic direction. McClelland joined BHGRE Metro Brokers in 2008 as the Director of Strategic Growth, and helped merge and acquire more than a dozen companies and their agents. McClelland previously owned and

operated SimplySold Real Estate for more than five years, expanding the business to 23 offices and more than 1,000 agents in 10 states.

On January 15, the Greater Atlanta Home Builders Association (HBA) installed its 2014 Board of Directors. The evening began with a cocktail reception and presentation recognizing the association’s 2013 award winners. Then, the 2014 Board of Directors took their oath of office, administered by Lt. Governor Casey Cagle.

Jim Brown, owner and president of JWB Properties, LLC was installed as the 2014 HBA president. Brown has over three decades of experience in the homebuilding and remodeling industry. Additional HBA senior officers installed include: Vice President, Rob Myers, Colonnade Enterprises, Inc.; Treasurer, Steve Palmer, Home South Communities; Secretary, John Cooper, Cooper Homes; Parliamentarian, Michael Turner, The Home Service Store; Builder at Large, John Beach, Paces Construction Co., LLC; Builder at Large, Charlie Bostwick, Brightwater Homes; Builder at Large, Steve Goodsell, S.A. Goodsell Development; Builder at Large, Brian

Congratulations

Marshall Berch and Associates!

Thank you for being the professionals

that you all are, and for allowing us

to be part of your success!

from your friends at

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Congratulations

Marshall Berch and Associates!

www.GusPoundsHomes.com

Jonathan Kiser

Craig McClelland

News continued from page 7

Jim Brown

Congratulations

Marshall Berch & Associates!

Thank you for choosing us asthe moving company you recommendto your clients! Weʼre honored to work

with such a team of professionals!

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Canady, BBC Builders, Inc.;Associate Vice President, Ro Preisinger, Berkshire Hathaway HomeServices Georgia Properties; and Associate at Large, Jeff Pogue, ProBuild.

After almost three years in financial services (Acru & CSB), Brad Nix has returned to real estate to help Becky Babcock grow her already top-producing team at ERA Sunrise Realty in Cherokee County. Brad has the dual responsibility of defining new growth strategies and the tactical execution to ensure success. Using design thinking, he is simplifying processes, applying technology appropriately, and optimizing experiences for agents and clients alike.

The Women’s Council of Realtors®

announced that Christian Ross, known for hosting some episodes of HGTV’s “House Hunters,” has been named president of the organization’s Atlanta chapter. Ross, 33, is the youngest president in the history of the 54-year history of the organization. Ross has significant experience in lobbying around property

rights, internationally and in the U.S. She has also been appointed to the 2014 Consumer Communications Committee for the National Association of Realtors®.

Champia Real Estate Inspections has honored Mike Gonzalez as their 2013 Employee of the Year, and Joe Niehuser is recipient of the Outstanding Customer Service Award.

“Mike received this award because of his volume of inspections as well as for his number of personal requests made by real estate agents,” said Bill Compton, president and CEO of Champia Real Estate Inspections. “Joe Niehuser received his outstanding service award for two reasons. He took on an extra service role and met our customers to work on solutions whenever any problems arose no matter who did the inspection. He also took on the responsibility of holding monthly technical training meetings with all of our inspectors.”

Gonzalez, who is an ASHI-certified inspector with over 12 years of experience, has inspected over six hundred homes. Gonzalez also served in the U.S. Marines as an active and reserve member for sixteen years. Niehuser is also an ASHI-certified inspector and an ICC code certified inspector with over seven years’ experience.

O’Dwyer Homes welcomed three experienced sales associates to their team, Jackie Pala, Sandy Galvis and Sherry Aimonetti. Pala has been a licensed agent for nearly 30 years and has served in every capacity of

residential and commercial construction. After several years with real estate construction and development, Jackie managed the New Homes Division of Jenny Pruitt & Associates. Galvis joins the team with over 20 years as a licensed agent and property manager, earning her the Million-Dollar Club Life Member distinction for eight years. Aimonetti, a multimillion dollar producer, comes to O’Dwyer Homes with over 26 years of real estate experience, selling over 700 new homes throughout her career with award winning builders in California, Texas and Georgia. She has earned numerous new home sales awards and has been recognized for her achievements by the Sales and Marketing Council while in California.

Windsong Properties has recently named Gay-Lynn Turner as its newest sales agent. Raised in Cobb County, Turner developed a passion for real estate while working with her father’s commercial land sales business during her college years. After earning her degree from Georgia State University, Turner acquired her Georgia

real estate license and began selling new and resale homes for Northside Realty/Coldwell Banker.

And finally, some stork news in our greater Atlanta real estate community. Jana Waycaster and her husband, Craig, recently welcomed Amelia Lauren Waycaster on December 12. She weighed 7 pounds.

Virtual Properties Realty agent Betty B. Jones was presented the Georgia Association of Realtors® Good Neighbor Award at their February awards luncheon. Betty founded Real Estate Agents in Need, also known as RAIN, a non-profit organization dedicated to providing financial assistance to

fellow real estate agents who have suffered a catastrophic illness, family loss, or have exhausted all other sources of aid. Involved in all aspects of the organization, including fundraising, recruiting sponsors and funds distribution, she has personally delivered utility payments for agents who were too sick to drive, as well as made insurance payments for agents and contributed to funeral expenses. In addition to planning two 5K races to raise funds for the cause, she personally collected household items, then drove with her husband 2½ hours to Adairsville, GA to deliver them to Realtor® victims of the tornado last year. Congratulations to Betty on a well-deserved award.

Joe Niehuser

Christian Ross

Mike Gonzalez

Gay-Lynn Turner

Jana Waycaster and family


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Roof RX

Why Re-Roof When You Can Repair?

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One of the highest maintenance costs for a typical home is the roof. Replacing a roof, something that usually needs to be done every 15-20 years, can cost upwards of $10,000, and for premium roofs

or larger homes, quite a bit more. As any homeowner knows, there is no shortage of roofing companies that would be happy to sell them a new replacement roof at the first sign of a leak. One notable exception is Kenneth Jolly, Georgia area director of Roof RX®.

“Many roofs are replaced 10 years before their life expectancy,” explains Jolly. “Most roofing companies will tell you that you need a new roof. We, on the other hand, do not sell new roofs. We are strictly a roof repair

company. Replace a roof prematurely and you’re not getting your money’s worth. By repairing it, we can usually save a home owner 70-80 percent.”

That kind of savings is usually music to most people’s ears. “Why spend thousands of dollars on a new roof when, in most cases, it can be repaired,” says Jolly. “We can usually go in for less than $1,000 and take care of the problem, buying you the time you need to save the money to get that new roof. We can also give you an estimated life expectancy, so you know how long you have to budget that money.”

Established in 1998, Roof RX specializes in roof repair, leak repair, roof maintenance, roof inspection and

“Our promise is simple. We will evaluate and repair your roof to give you the maximum possible value for your money,” says Managing Director Kenneth Jolly, shown here with one of their Certified Roof Technicians Tye Chandler. “We have the highest standards of roof maintenance and repair in the industry.”

Roof RXBy repairing, rather than replacing, Roof RX is doingits part to help keep a roof over their clients’ heads.

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roof certification, for both residential and commercial properties. They are experts in all kinds of roofs, including asphalt, cedar, clay tile, concrete tile, copper, metal, rubber, slate, wood shingle, Spanish tile, steel, and cap sheet roofs. Licensed, bonded and insured, the company currently operates in California, Florida and Georgia, and serves homeowners, property managers, and real estate professionals.

Roof problems are serious business. When a leak occurs, it can compromise the water-tight seal on a home, causing major damage, destroying personal valuables and family memories. Interior moisture in a home can even attract destructive insects, such as termites. When a roof problem occurs, most people do not have the luxury of waiting around to find out what they need to do. Roof RX offers 24-hour emergency service, as well as same-day roof repair when available. Their team of professional dispatchers assures that their expert roof technicians will show up on a timely basis to assess the situation. They begin

with a thorough 19-point inspection, which includes taking photographs.

“We take 30-40 photographs before, during and after,” says Jolly, describing the process they use to both evaluate and certify the roofs they work on. Those photos are emailed to their clients, so that they can see first-hand both the problem and the solution. “Most people don’t get on their roof themselves, so it’s nice for the homeowner to get that visual proof of repair. They know that we do what we say we’re going to do. It breeds trust.”

Trust is an important element in the Roof RX equation. For that reason, the company never uses outside contractors to perform the repair. All of the company-certified roofers have been trained in their proprietary methods, have passed their high screening standards, and are true professionals.

One recent client was so happy with Roof RX, they posted their review online at HomeAdvisor.com, saying that “the customer care was excellent. Not only did they make the repairs that I needed, but Scott found some additional problems that might cause future roof leaks and repaired them also at no additional charge…I’ll definitely be going back to

Roof RX if I need any future work.” Another wrote, “The other guys that called to

come out to give estimates told us we needed a new roof. These guys found the problem and repaired it without putting on a new one. Our roof was still in great condition. Thank you for being honest and not taking us for a very expensive ride!” In fact, Roof RX has an overall rating of 4.68 out of 5 on this popular contractor review site, one of their highest ratings.

In addition to a one-year written workmanship warranty on all roof repairs, Roof RX goes one step further, offering an exclusive Total Roof Warranty (TRW) for just $199 per year. This revolutionary new program

goes above and beyond typical roof warranties, which often have restrictive exclusions. Marketed through American Home Shield, one of the premier home warranty companies in the country, and serviced exclusively by Roof RX, the program not only covers most leaks or damages up to $1,000 per occurrence and up to five times a year, it actually

includes $199 worth of roof maintenance, such as rain gutter cleaning, debris removal and/or vent or flashing sealing, making the warranty itself practically cost-free. In addition, the program includes a full Roof Inspection Report, a tool many real estate agents have found invaluable when selling a home. (The TRW, if purchased when listing a home, is fully transferable upon the sale!)

Cynthia Dekal, a real estate agent with Keller Williams Peachtree Road office, loves the Total Home Warranty, and frequently uses it as a closing gift to her clients. “The Roof RX warranty is so

affordable, and it’s just amazing coverage. It just makes sense to add it on to a standard home warranty.”

Not surprisingly, Roof RX is a very popular company among real estate agents, investors, and property managers, as the roof is often one of the major issues in any real estate transaction. Roof RX will come out and do a roof inspection and Roof Certification for only $199, as well as provide a written estimate of any needed repairs, and a written estimate of the roof’s life expectancy. Dekal, who first contacted Jolly when her own rental property had a roof leak, now considers him her “go to

“The Roof RX warranty is so affordable, and it’s just amazing coverage.

It just makes sense to add it on to a standard home warranty.”


guy” for any roof problems she encounters. “The roof is the biggest ticket item on a house,” she explains. “We felt right away that Kenneth was very trustworthy, and that he knew what he was talking about. He is always extremely responsive and professional, and we now have an ongoing business relationship.”

Scott Smith, another Keller Williams agent, has utilized Jolly’s expertise both for his own home and his clients’ homes. “Kenneth is very professional. He educated us on the procedure, then did the job, and did it on time!” Smith, who understands full well the trust his clients place on his recommendations, has no problem referring Roof RX. “The feedback from all of my clients has been very positive,” he reports. “I have even recommended him to other real estate agents.”

For his part, Kenneth Jolly is proud to be partnered with such an outstanding company that has made such a positive impact on people’s lives. He explains that everyone in Roof RX is passionate about helping their clients avoid the high cost of roof replacement by finding the best, most

cost-effective solutions to their roofing problems. “We’re leak hounds,” he says proudly, and emphasizes that even after the roof is repaired, he feels his job has just begun. “Ongoing maintenance is one of the most important things we can do to help extend the life of your roof. With the Total Roof Warranty, we’re going to come out in a year to inspect the roof again, and take care of anything that might be a problem. We’re going to hit a lot of the things that are known problem areas, and we’re going to take care of them so it doesn’t become a problem down the road.”

Andrew Lawrence is a freelance writer in the metro Atlanta area.

Tye Chandler and Kenneth Jolly do a complete 19-point inspection of a roof, including making sure each roof penetration and vent is properly installed and sealed, all valleys are sealed, chimney flashing is installed to state building codes and there are no issues with decking. “When we are finished with a roof inspection, the customer will fully understand the exact state of their roof, what needs to be repaired, and what the estimated life expectancy is,” explains Jolly.

800-676-8888 www.roofrx.com

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April 9 9:15 a.m. – 12:30 p.m.Atlanta Board of Realtors®Improving Customer Care & RetentionLocation: Atlanta Board, 5784 Lake Forrest Drive, AtlantaCost: $25 deposit (refundable upon completion)Instructor: Leigh BrownRegister online by following link on abr.org.

April 14 registration begins at 9:00 a.m. Cherokee Association of Realtors®2014 CAOR Charity Golf TournamentDinner & awards follow at 5:30 p.m. – proceeds benefit Habitat for Humanity and CAOR.Location: Woodmont Golf & Country Club, 3115 Gaddis Road, CantonRegister online at cherokeerealtors.org; early bird discount until March 30.Contact person: Karen Cunningham, [email protected], 770-591-0004

April 17 8:30 a.m. - 10:00 a.m.Gwinnett Women’s Council of Realtors®Using the Internet to Dominate Your Market, with guest speaker John AdamsLocation: 1818 Club at the Gwinnett Chamber, 6500 Sugar-loaf Parkway, DuluthCost: $15 members / $25 non-membersInfo: Connie Lawson, 770-318-0458, [email protected]

April 23 9:30 a.m. – 11:00 a.m.Cobb Association of Realtors®April Membership MeetingLocation: MUST Ministries officesCost: $ 5 members / $10 non-membersInformation: Debbie Dart, 770-422-3900, [email protected]

April 24 5:00 p.m. - 7:30 p.m.Atlanta Women’s Council of Realtors®‘Appy Hour with Maura Neil - Leveraging Mobile Technology for your BusinessLocation: Kaleidoscope Bistro, 1410 Dresden Drive, AtlantaCost: $20 Info: Christian Ross, 404-419-3500, [email protected]

April 24 10:00 a.m. - 3:00 p.m.Northeast Atlanta Metro Association of Realtors®6th Annual Partners in Business ExpoLocation: 6400 Sugarloaf Parkway, DuluthCost: FreeInfo: Ron Hawley, 770-670-6417, [email protected]

April 24 5:00 p.m. - 7:30 p.m.DeKalb Association of Realtors®REALTORS® Night Out (An RPAC event, sponsored by DAR)

Location: Sage Woodfire Tavern, 4505 Ashford-Dunwoody Rd NE, Atlanta, 30346Cost: $15 (Members: Ticket purchase represents an RPAC contribution)Info: [email protected]

May 1 10:00 a.m. - 4:00 p.m.DeKalb Association of Realtors®Red Cross Blood DriveLocation: DAR offices, 1414 Montreal Road East, TuckerCost: free (and open to the public)Info: To schedule a time, call:770-493-6100

May 1 10:00 a.m.Atlanta Women’s Council of Realtors®Beltline TourLocation: begins at Inman Park MARTA stationCost: $10, with lunch included (limited to 25 spots)Info: Christian Ross, 404-419-3500, [email protected]

May 1 6:00 p.m. - 9:00 p.m.Real Estate Connections ATLNetworking EventTeam up with R.E. professionals to network and share ideas, strategies and real estate news.Location: The Ivy Buckhead, 3717 Roswell Road, AtlantaCost: $20Register online at realestateconnectionsatl.eventbrite.comInfo: Peter & Brian 1-800-645-7249 [email protected]

May 8 5:00 – 8:30 p.m.Realtors® Raise the RoofFund-raising/Networking EventPut on by the Atlanta Board of Realtors® to benefit Habitat for Humanity-Atlanta chapter and the ABR Educational FoundationLocation: Capital Grill at Perimeter MallCost: $50 in advance; $60 at the doorInformation/registration: visit abr.orgContact person: Crystal Bradshaw, 404-732-0663,[email protected]

May 19-20 9:00 a.m. - 4:30 p.m.Northeast Atlanta Metro Association of Realtors®Accredited Buyer’s Representative designationLocation: 2145 Duluth Hwy., DuluthInstructor: Tom GillettCost: $245 (12 CE credits); register online https://register.namar.org/DefaultN.aspx?event=772Info: Janet Creel, [email protected]

Calendar of Events April and May 2014

Visit our Facebook fan page at:www.facebook.com/remagazine

Why should you care about smoke and carbon monoxide detectors as long as they work when they are supposed to? It’s amazing how

little we think about such devices – even a seat belt we assume will just work if we buckle up, but devices can and do fail.

Smoke and carbon monoxide detectors have come a long way since my home was built in1995. Carbon monoxide detectors were not required at that time. Many inspectors will not cite a home without carbon monoxide (CO) detectors as non-compliant since it was not required when the home was built. However, as a common sense approach, inspectors will advise adding CO detectors.

Honestly, most people didn’t really care about CO detectors until we heard the news of sick kids at local Atlanta schools. If you did an online search, you discovered there were about 80,000 incidents in 2010 according to the National Fire Protection Association, or about one every 6½ minutes. CO is a colorless, tasteless and odorless compound often referred to as the “silent killer” because it is virtually undetectable without using detection technology1. In August 2008, Georgia became the 16th state to implement CO detector requirements.

Carbon monoxide detectors do not have to be mounted on the ceiling or high on the wall, which might require expensive remodeling. Instead, they can be mounted on a regular hall outlet. According to the National Fire Protection Association (NFPA), the location for effective performance is not generally dependent on mounting height. The density of carbon monoxide is similar to that of air at room temperature, and carbon monoxide generally mixes readily with air.

Of course, we always recommend following manufacturer specific recommendations for placement. It is worth your time and about $15 to take a trip to the hardware store and install a CO detector.

Smoke detectors have also come a long way in recent years, offering significant advancements in time of detection and fewer false alerts. About 10 percent of the time, when tested, smoke detectors don’t work, either due to missing batteries, defective devices or it has been ripped off the wall because it kept beeping (a good sign your battery is dead now).

About 90 percent of homes today have ionization detectors, and approximately 5 percent have photoelectric detectors. According to a study by Texas A&M, ionization detectors respond 15 to 50 minutes slower detecting smoldering smoke than photoelectric detectors. Judge David E. Schoenthaler2 summed it up best, “A smoke detector that sounds approximately nineteen minutes after smoke reached its sensing

chamber is like an airbag that does not deploy until 19 minutes after a car accident.”

If you watched the Olympics, you saw the difference between winners and losers could be as little as 1/100 of a second. These athletes work extremely hard because they know every second is important. Every second counts when it comes

to guiding your family to safety. Take a moment this weekend to check your detectors, consider upgrading to at least one photoelectric detector for faster alerts and ensure your family’s future safety.

Mark and Mary Helen Thompson are co-owners of HouseMaster Property Inspections. Mark is an ASHI Certified Inspector, former general contractor, trained by the National Institute of Building Inspectors, and has an MBA and Bachelor of Science degree. To learn more about HouseMaster, visit www.NorthAtlanta.HouseMaster.com. 1Underwriters Laboratories, Protect Your Family from the ‘Silent Killer’, retrieved 2009-09-2422009 International Residential Code® for One- and Two-family DwellingsDavid E. Schoenthaler summed it up best, (Mercer v. Pitwas/BRK Brands, First Alert)


Don’t Take Smoke and Carbon Monoxide Detectors for Granted

by Mark and Mary Helen Thompson

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advertising

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N2 Publishing. . . . . . . . . . . . . . . . . . . . . 404-786-7700Reach the most upscale neighborhoods in metro Atlanta

www.n2pub.com

agents

Marilyn Atkinson, Chapman Hall . . . . . . . . 678-794-0111

alarm systems

Ackerman Security . . . . . . . . . . . . . . . . . 770-552-1111 residential, small business, commercial

www.ackermansecurity.com

associations

Atlanta Board of Realtors® . . . . . . . . . . . . 404-250-0051

Cherokee Association of Realtors® . . . . . . 770-591-0004

Cobb Association of Realtors®. . . . . . . . . . 770-422-3900

DeKalb Association of Realtors® . . . . . . . . 770-493-6100

Empire Board of Realtists® . . . . . . . . . . . . 404-755-5575

Metro South Assoc. of Realtors® . . . . . . . . 770-477-7579

Northeast Atlanta Metro Assoc. of Realtors® . . . . . . . . . . . . . . . . . . . . . . . . 770-495-7300

attorneys

Carol Clark Law . . . . . . . . . . . . . . . . . . . . . 404-250-3300

Campbell and Brannon . . . . . . . . . . . . . . . 770-521-1180

Dickenson Gilroy, LLC . . . . . . . . . . . . . . . 770-518-5515experience. service. excellence.

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Law Offices of Sam Maguire Jr., PC . . . 404-257-8885Where Real Estate Meets Real People

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Lefkoff, Rubin, Gleason & Russo, P.C. . . . . 404-869-6900

McCurdy & Candler, LLC……………404-373-1612Your REO and Foreclosure Specialists

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McMichael & Gray . . . . . . . . . . . . . . . . . . . 678-373-0521 Murphy & Shank . . . . . . . . . . . . . . . . . . . . . 770-517-9300

Morris|Hardwick|Schneider . . . . . . . . . . 678-298-2100Exceeding Expectations. One Closing at a Time

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O’Kelley & Sorohan, LLC…………….770-497-188018 offices across Georgia for your convenience

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Law Offices of Kirsten Miller . . . . . . . . . . . 404-207-1620

Shafritz & Dean, LLC. . . . . . . . . . . . . . . 404-255-8183Now 7 offices for your clients’ convenience

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The Wachter Law Firm . . . . . . . . . . . . . . 770-973-1100Knowledge, Experience and Results

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Thomas & Brown . . . . . . . . . . . . . . . . . . 770-591-5200East Cobb Office 678-337-3223

www.wachterlaw.com

Weissman, Nowack, Curry and Wilco, PC . 404-926-4500

basements and waterproofing

Aquaguard . . . . . . . . . . . . . . . . . . . . . . . . . 770-419-9111

builders

Gus Pounds Homes . . . . . . . . . . . . . . . . . . 404-848-9713 (see display ad page 13)

graphic design

Unit B Creative . . . . . . . . . . . . . . . . . . . . . . 404-423-9876

home inspection services

Atlanta Property Inspections . . . . . . . . . . . 770-932-8634 Buyers Protection Group . . . . . . . . . . . . . . . 800-285-3001 (see banner ad page 21)

Champia Real Estate Inspections . . . . . . . 770-953-0767

DRC Inspections and Consulting. . . . . . . . 770-794-1494

Home Probe, Inc . . . . . . . . . . . . . . . . . . . . . 404-218-1040(see banner ad page 21)

Home Inspection Pros ……….. . . . . . . . 404-454-7651 (see banner ad page 21)

HouseMaster ……….. . . . . . . . . . . . . . . . 770-847-0449(see banner ad page 21)

Lighthouse Home Inspections . . . . . . . . . . 404-379-6061

National Property Inspections . . . . . . . . . . 770-656-2209(see banner ad page 21)

Pillar to Post . . . . . . . . . . . . . . . . . . . . . . . . 404-372-8100(see banner ad page 21)

ProTech Home & Property Inspections . 770-277-5655 Peace of Mind…One Home at a Time!

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insurance

I approve this ad layout ______________________________ _________________ signature date

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management companies

PEMCO Ltd . . . . . . . . . . . . . . . . . . . . . . . . . 404-995-7111

mortgage companies

Homestar Financial Corp . . . . . . . . . . . . . . 770-713-0882

Brand Mortgage . . . . . . . . . . . . . . . . . . . . . 855-754-4339

resource directoryresource directoryRealtor® resource directory

For advertising information, call Lawrence Cohen at 770-956-7100.


PNC Mortgage . . . . . . . . . . . . . . . . . . . . . . . 404-531-5900

Primary Capital . . . . . . . . . . . . . . . . . . . . . 678-505-4171

Shelter Mortgage . . . . . . . . . . . . . . . . . . . . 770-724-8053 (see display ad page 4)

moving and storage

Atlanta Peach Movers . . . . . . . . . . . . . . . . 770-447-5121 (see display ad page 13)

multiple listing services

Georgia MLS . . . . . . . . . . . . . . . . . . . . . . 770-493-9000 “More Prices, More Places, More Possibilities”

www.gamls.com (see display ads pages 5 & 7)

painting & drywall

Brushmasters . . . . . . . . . . . . . . . . . . . . . . . 678-315-2857

M & M Painting and Drywall . . . . . . . . . . . 770-527-7335

Southern Styles Painting . . . . . . . . . . . . . . 678-457-8534

pest control

All Exterminating . . . . . . . . . . . . . . . . . . . . 770-887-2571

Prevention Pest Control . . . . . . . . . . . . . 770-978-5839Termite Treatment & Letters, Pest & Rodent

www.PreventionPest.com

Trademark Pest Solutions . . . . . . . . . . . . . 770-614-6534

photography

P H O T O G R A P H Y

Specializing in interior and architectural photography

678.702.2002 mimiericksonphotography.com


































Heather Fritz Photographer . . . . . . . . . . 770-256-7073Marketing, Architectural, Real Estate, Events

www.PhotosbyHeatherFritz.com

property preservation

Georgia Loss Mitigation Services . . . . . 770-256-7073Trashouts, Evictions, Yards, Pressure Washing & MORE

www.GeorgiaLossMitigationServices.com

restaurant delivery

GoWaiter.com . . . . . . . . . . . . . . . . . . . . . 678-819-4982Let us Cater Your Next Office Meeting!

www.GoWaiter.com

roof repairs

Roof RX . . . . . . . . . . . . . . . . . . . . . . . . . . 770-294-9156Don’t Replace – Repair!

www.roofrx.com(see Partners’ Profile page 15)

The Yankee Tradesman……….770-294-9156Replacement, repairs, chimney pans, gutters

www.TheYankeeTradesman.com

security systems

Ackerman Security……….770-552-1111residential, small business, commercial

www.ackermansecurity.com

virtual tours

Glide Tour . . . . . . . . . . . . . . . . . . . . . . . . . . 770-560-9658

HomeScenes Virtual Tours . . . . . . . . . . . . . 770-594-1193

window services

Sunshine Window Cleaning . . . . . . . . . . . . 770-422-8105

resource directoryresource directoryRealtor® resource directory

For advertising information, call Lawrence Cohen at 770-956-7100.

Specializing in Residential and Commercial Real Estate and Litigation

experience. service. excellence.TM

Dickenson Gilroy LLCPhone: 770.518.5515Fax: 770.518.5516

www.dickensongilroy.com

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R.E. Real Estate Magazine April2014