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WE CAN CONNECT YOU WITH THE RIGHT AUDIENCE TO MEET YOUR MARKETING GOALS. CONTACT YOUR ACCOUNT REPRESENTATIVE OR SEND AN EMAIL TO [email protected]
REACH A
VERIFIED AUDIENCE
MEASURE AND
OPTIMIZE RESULTS
TARGET BY INDUSTRY, REGION, AND BUSINESS TYPE
UL’s Product iQ™ connects suppliers with formulators, product developers and engineers around the world.
PRODUCT iQ’S MEDIAOPTIONS ALLOW YOU TO:
MEMBERS IN
COUNTRIES AROUND THE WORLD
VERIFIED USERS
AUDIENCE
PRODUCT iQ TM MEDIA KIT
100,000+
139+
MEDIA KIT
MEDIA KITPRODUCT iQ™
WE CAN CONNECT YOU WITH THE RIGHT AUDIENCE TO MEET YOUR MARKETING GOALS. CONTACT YOUR ACCOUNT REPRESENTATIVE OR SEND AN EMAIL TO [email protected]
AUDIENCE
TARGET THE PROSPECTOR AUDIENCE
BY
REGION
BY INDUSTRY
BY
BUSINESS TYPE
3%Latin
America
43%North America 21%
Europe (EMEA)
32%
BUILDING MATERIALS
APPLIANCES - SMALL/LARGE
CONSUMER ELECTRONICS
INDUSTRIAL/INSTITUTIONAL EQUIPMENT
INDUSTRIAL AUTOMATION
LIFE SAFETY & SECURITYELECTRICAL/ELECTRONIC COMPONENTS
FIRE SUPRESSION
LIGHTING
MEDICAL DEVICES/HEALTHCARE
HVAC
RETAIL/DISTRIBUTION
OEM /FABRICATOR
MANUFACTUREROF FORMULATED
PRODUCT
EQUIPMENT /MACHINERY /
SOFTWARE
CONSULTING /SERVICES COMPANY
TESTINGFACILITY / LAB
RESEARCH &DEVELOPMENT
DISTRIBUTOR /BROKER
GOVERNMENT /UTILITIES / PUBLIC WORKS
RETAIL GOODS /SERVICES
ARCHITECTURE /DESIGN / ENGINEERING
SOLUTIONS
ADVERTISING SOLUTIONS Prospector has marketing tools to meet your
goals. You can receive actionable insights toallow you to refine and optimize results
REACH YOUR TARGET AUDIENCE
PRODUCT iQ™
ONSITE ADVERTISING Skyscraper Banner Ad
Homepage Box Ad
EXPERTISE ENGAGEMENT BRANDING
EMAIL MARKETING Targeted Email
Click Report
File Page Box Ad Click Report
Click Report
ACTIONABLE INSIGHTS
Click and Activity Report
TARGETED EMAILProduct iQ member base. Segmentation criteriainclude: industry, region and business type. SUBMISSION GUIDELINES: P
@
Product iQ members.
ONSITE ADVERTISINGPlace your special message in front of a targeted audience of qualifiedprofessionals on Product iQ. You can select the specific segments you wishto reach. Ads can be targeted by region, industry and business type.
With nearly 1 MILLION WEB SESSIONS A MONTH* visibilityon Prospector can be very powerful for your business.
SUBMISSION GUIDELINES: P
3
MEDIA KIT
MEDIA KIT GUIDELINES
4
MATERIALS SUBMISSIONPlease correctly submit all materials listed in the materials submission requirements section on or before the materials deadline to guarantee your media run date.
WE CAN CONNECT YOU WITH THE RIGHT AUDIENCE TO MEET YOUR MARKETING GOALS. CONTACT YOUR ACCOUNT REPRESENTATIVE OR SEND AN EMAIL TO [email protected]
DIGITAL MEDIA GUIDELINES & SPECSUse these guidelines when preparing and submitting materials for
requirements for each media type, and best practices to follow.
IMAGE FILES• Animated GIFs are accepted for onsite banner advertising only•
HTML FILES (if you submit your own)• No CSS, embedded forms or scripting• • Linked background images are not recommended
CREATIVE FEES• • Creative ad development is $800 per ad, including up to 3 rounds
of revisions• Additional edits or revisions will be billed in 30-minute increments
at $100 per hour
PRODUCT iQ™
GUIDELINES
Email Marketing
BEST PRACTICES• Product iQ will place the HTML inside the Product iQ
header and footer as shown• Display logo clearly and prominently• Keep layout clean and simple with minimal text or
bullet points• Include an explicit call-to-action and use images to
draw attention to it• Link to the product or component certification on
productiq.ul.com for best results
• Underline and bold all links
MATERIALS SUBMISSION REQUIREMENTS• O
embedded forms or scripting)• A• Up to six links• Email selection criteria• Email subject line
TARGETED EMAIL
PRODUCT iQ™ MEDIA KIT
GUIDELINES
Newsletter Advertising
SPOTLIGHT AD
400
px
400
px
640 px310 px
640 pxMobile Version
175
px
175 px640 px
SINGLE IMAGE SPOTLIGHT• IMAGE: 640 x 400 px• Up to three additional links for
under the image
HORIZONTAL IMAGE & TEXT SPOTLIGHT• IMAGE: 640 x 175 px• HEADLINE: 100 characters• BODY COPY: 250 characters• U• One link for the call-to-action
VERTICAL IMAGE & TEXT SPOTLIGHT • IMAGES: 310 x 400 px,
640 x 175 px image (mobile)• HEADLINE: 100 characters• BODY COPY: 250 characters• Up to three links within copy• One link for the call-to-action
MATERIALS SUBMISSION REQUIREMENTS
BEST PRACTICES• Display logo clearly and prominently• Keep layout clean and simple with minimal text,
or bullet points• Include an explicit call-to-action• Underline and bold all links• L
ULProspector.com for best results
MORE SPOTLIGHT BEST PRACTICES
PRODUCT iQ™ MEDIA KIT
GUIDELINES
Newsletter Advertising
BOX AD
250
px
100
px
300 px100 px
TEXT WITH IMAGE• IMAGE: 100 x 100 px• HEADLINE: 60 characters• BODY COPY: 250 characters• CALL-TO-ACTION: 30 characters• One link per box ad
SINGLE IMAGE AD • IMAGE: 300 x 250 px • One link per box ad
WHITE PAPER BOX AD • HEADLINE: Up to 90 characters• BODY COPY: 250 characters• One white paper document
MATERIALS SUBMISSION REQUIREMENTSCharacter count includes spaces.
BEST PRACTICES• Prospector will build the box ads exactly as shown• Please send no more than the alloted character counts,
which includes spaces• For single-image ads, keep your copy brief, include a call-
to-action, and display your logo• For white paper box ads, Prospector will build a landing
page according to content
PRODUCT iQ™ MEDIA KIT
GUIDELINES
Newsletter Advertising
ENHANCED PRODUCT ANNOUNCEMENT
MATERIALS SUBMISSION REQUIREMENTS• O• One product listed on ULProspector.com• One product description up to 250 characters
including spaces (up to 175 Chinese characters)
BEST PRACTICES• Enhanced product announcement can promote one product
or formulation – product title must match Prospector product
• If no product description is submitted, the description from
160 px
80 p
x
BEST PRACTICES• Display logo clearly and prominently.• Keep layout clean and simple with minimal text.• Include an explicit call-to-action.
LEADERBOARD
MATERIALS SUBMISSION REQUIREMENTS• IMAGE: 728 x 90 px• One link
90 p
x
728 px
PRODUCT iQ™ MEDIA KIT
GUIDELINES
Onsite Advertising
PRODUCT DESCRIPTION & BEST PRACTICES• Display logo clearly and prominently.• Keep layout clean and simple with minimal text.• Include an explicit call-to-action.
MATERIALS SUBMISSION REQUIREMENTS• IMAGE: 160 x 600 px• One link
SKYSCRAPER BANNER AD160 px
600 px
BEST PRACTICES• Prospector will build the ad exactly as shown• Content may promote one product or formulation• T
be used• L
SPONSORED SEARCH RESULTS
MATERIALS SUBMISSION REQUIREMENTS• One product or formulation that is currently
active on Prospector
PRODUCT iQ™ MEDIA KIT
