Reach and Exposure Active & Engaged ... - Kelley Blue Book B2B · 12014 IHS Automotive Buyer Influence Study, in partnership with AutoTrader.com, U.S. buyers. 2KBB.com Site Data,

14_Q3_072

Reach and ExposureTake advantage of the power and reach of KBB.com. Connect and maximize your exposure with our immense, highly engaged audience you can’t reach anywhere else. Over 18 million consumers visit KBB.com every month.2

Powerful, In-Market AudienceKBB.com is the most-used third-party site among New vehicle buyers. We reach more than half of all car shoppers.1

Active & Engaged ShoppersKBB.com is one of the top resources buyers use during the car-shopping process. Our audience is actively in-market, determining what their current car is worth, what cars best meet their needs and what they should pay for their next car.

• 13.3 million KBB.com visitors are validating pricing every month3

• 4.3 million KBB.com visitors are determining which cars meet their needs every month3

• 2 million KBB.com visitors are actively shopping for cars every month3

Range-Based PricingOur research shows that 64% of shoppers prefer a range to fixed pricing.4 We know limiting valuations to a single price-point doesn’t take into account all of the variables associated with structuring a deal.

For more information, visit B2B.KBB.com

WHY KBB.COM

© 2015 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, KBB.com and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co. Inc.

THE RANGE-BASED KBB.COM PRICE ADVISOR DELIVERS THE FLEXIBILITY YOU NEED TO HELP PRESERVE YOUR BOTTOM LINE.

58% OF CAR BUYERSUSE KBB.COM158%

Sources:

12014 IHS Automotive Buyer Influence Study, in partnership with AutoTrader.com, U.S. buyers.2KBB.com Site Data, January – October 2014.3KBB.com Site Data, Monthly Average, Q1 2014 4Cox Automotive Consumer Brand Tracking, Q2 2014

Trust and FlexibilityThe KBB.com Price Advisor reduces tension during pricing discussions by giving shoppers realistic pricing expectations based on actual transactions. It’s pricing shoppers trust, giving them the confidence they need while providing the flexibility you require.

KBB.com®

Price Advisor

Kelley Blue BookValuation and Dealer Products

KBB.COM PROVIDES THE IDEAL OPPORTUNITY

Benefiting from access to tens of millions of retail and wholesale transactions each week, KBB.com’s market-reflective values provide you with relevant, localized data you can rely on. Kelley Blue Book analyzes over 75,000 auction

LISTING DATA3.4 million average

listings per day

DATA AGGREGATORSOver 100K sales

transactions per week

CONSUMERSVehicle reference demand as captured by KBB.com

DEALERSTens of thousands sales transactions per week

AUCTIONS75K to 90K transactions

per week, including Manheim auction data

OEMsVehicle configuration, incentive

and production level data

ECONOMIC VARIABLESUnemployment, GDP, CPI,

fuel prices, natural disasters, seasonality, regionality

SOURCES OF KELLEY BLUE BOOK® VALUES

MARKET YOUR INVENTORY AND SHOWCASE YOUR DEALERSHIP TO BUYERS AS THEY ACTIVELY DETERMINE WHAT TO BUY AND WHOM TO BUY FROM.

DEALER SHOWCASETargeted exposure, local market reach

Be the #1 dealership in your market on KBB.com with exclusive, targeted exposure on over 160 high-impact pages on KBB.com. Reach consumers in your local market who are interested in your brand and influence them to select your dealership.

HIGHLIGHT INVENTORY MODULEExclusive position near the KBB.com Price Advisor

Put your dealership and inventory first in line the moment a New car is priced by highlighting your inventory. Be the exclusive dealer advertiser near the KBB.com Price Advisor for your make, in your market.

This module also provides a powerful gateway for consumers to access content-rich pages promoting your dealership inventory and unique features.

ELITEMost prominent branding on KBB.com®

Elite provides your dealership with an exclusive ad unit at the top of the Search Results and Model Overview pages on KBB.com. It’s the largest, most prominent branding available within our Classifieds section.

QUICK VALUESInstant access to Blue Book® Values

Quick Values provides instant access to all of Kelley Blue Book Values, whenever and wherever you need them. Access vehicle values simply by submitting a VIN or entering Year/Make/Model.

KARPOWER ONLINEValue, manage and market your inventory

KARPOWER Online® is an easy-to-use, Web enabled software package that provides you with the information and necessary tools to value, manage, and market your vehicle inventory effectively.

SPOTLIGHTSPremium listings placement

Spotlighted ad units provide premium placement for your vehicles with the first 2 listings on the Search Results page on KBB.com. This allows you to amplify your exposure while highlighting cars that will drive traffic to your showroom.

LEADDRIVERCapture leads from in-market shoppers

Capture leads from in-market car shoppers as they explore Kelley Blue Book® Trade-In Values right on your dealership’s website. LeadDriver generates a robust lead form that includes customer contact information, detailed information about their trade and the customer’s vehicle of interest.

INVENTORY LISTINGSReach new in-market shoppers

KBB.com Classifieds help you effectively extend your reach to a whole new audience of in-market shoppers.

New Car Fusion – Capture a highly engaged audience of New car shoppers in both the Research and Classifieds sections.

Used Car Fusion – Tap into a powerful audience of local, in-market Used car shoppers.

New Cars for Salenear Rancho Santa Margarita, CA change t

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Chevrolet Malibu (559)

Chevrolet Camaro (846)

Buick Encore (2,028)

Cadillac Crossover (505)

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New 2013 Chevrolet Camaro LT Coupe

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27 photos

9 photos

800-555-1212Newton’s Autos

Hometown Autos USA866-288-6872

Exterior: Cool Mist Metallic Interior: BlackLocation: 4 miles away

Exterior: Taffeta White Interior: StoneLocation: 21 miles away

Free AutoCheck Vehicle History Report

Trans.: Continuously Variable AutomaticEngine: Hybrid Gas/ElectricDoors: 4 Door Sedan

Trans.: 5 Speed Automatic Engine: 4 Cylinder Natural GasDoors: 4 Door Sedan

Exterior: Blue Metallic Interior: Location: 14 miles away

Trans.: 6 Speed ShiftableEngine: 4 Cylinder GasolineDoors:

$22,970

$24,779

$33,225

10 miles

10 miles

50 miles

25 miles

unlisted miles

$26,020

$28,114

100 miles

$27,655

NEW LISTING

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$29,305 unlisted miles

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New 2013 Chevrolet Camaro LT Convertible

27 photos

Exterior: Black Interior: GreyLocation: 14 miles away

Trans.: 6 Speed AutomaticEngine: 6 Cylinder GasolineDoors: Two Door Coupe

New 2013 Chevrolet Camaro SS Convertible1 videos27 photos

Exterior: Inferno Orange Interior: Black

Black

Location: 14 miles away

Trans.: 5 Speed ShiftableEngine: 6 CylinderDoors:

New 2013 Chevrolet Malibu1 videos27 photos

Exterior: Plshd Mtl Met Interior: GrayLocation: 21 miles away

Trans.: 5 Speed Automatic Engine: 4 Cylinder GasolineDoors: Four Door Sedan


Exterior: Si Interior: GrLocation: 14 miles away

Trans.: Continuously Variable AutomaticEngine: 4 Cylinder GasolineDoors: 4 Door Sedan

cars4,124

(223)Chevrolet Volt

New Search$22,000 - $30,000 xSedan xNew x Less than 60,000 miles x

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models124View All

Spotlight

Spotlight + Fusion

Fusion

Connector

Standard




30 miles

$33,775

$45,777

NEW LISTINGNew 2014 Chevrolet Camaro LT Convertible

New 2013Chevrolet Camaro SSCoupe

3 videos27 photosExterior: Black Interior: BlackLocation: 14 miles away

Trans.: Engine: 4 Cylinder Gasoline

6 Speed Manual

Doors:


$38,977

New 2013Chevrolet Camaro SSConvertible

$33,777

New 2013Chevrolet Camaro LTConvertible

This dealer has26 more vehiclesthat match your search criteria

The AutoMart888-555-1212


Two Door Coupe

Two Door Coupe

4 Door Convertible

Search Results Page


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27 photos

9 photos










$22,970

$24,779

$33,225

10 miles

10 miles

50 miles

25 miles

unlisted miles

$26,020

$28,114

100 miles

$27,655

NEW LISTING

Sponsored

Sponsored

NEW LISTING


Stock Photo

Stock Photo


27 photos





Black









cars4,124

(223)Chevrolet Volt


Previous NextCars per Page:

models124View All

Spotlight

Spotlight + Fusion

Fusion

Connector

Standard




30 miles

$33,775

$45,777





6 Speed Manual

Doors:


$38,977


$33,777





Two Door Coupe

Two Door Coupe

4 Door Convertible


Sort by: Best Match

or Explore all





Previous | 1 2 3 4 5 ... 52 | Next




27 photos

9 photos










$22,970

$24,779

$33,225

10 miles

10 miles

50 miles

25 miles

unlisted miles

$26,020

$28,114

100 miles

$27,655

NEW LISTING

Sponsored

Sponsored

NEW LISTING


Stock Photo

Stock Photo


27 photos





Black









cars4,124

(223)Chevrolet Volt



models124View All

Spotlight

Spotlight + Fusion

Fusion

Connector

Standard




30 miles

$33,775

$45,777





6 Speed Manual

Doors:


$38,977


$33,777





Two Door Coupe

Two Door Coupe

4 Door Convertible


Sort by: Best Match

or Explore all





Previous | 1 2 3 4 5 ... 52 | Next




27 photos

9 photos










$22,970

$24,779

$33,225

10 miles

10 miles

50 miles

25 miles

unlisted miles

$26,020

$28,114

100 miles

$27,655

NEW LISTING

Sponsored

Sponsored

NEW LISTING


Stock Photo

Stock Photo


27 photos





Black









cars4,124

(223)Chevrolet Volt



models124View All

Spotlight

Spotlight + Fusion

Fusion

Connector

Standard




30 miles

$33,775

$45,777





6 Speed Manual

Doors:


$38,977


$33,777





Two Door Coupe

Two Door Coupe

4 Door Convertible

VIDEOUP TO 27 PHOTOS

Power Listing

KELLEY BLUE BOOK VALUATIONS

transactions each week, representing over 60% of all auction transactions occurring across the U.S. This insight, coupled with Manheim auction data, allows you to make confident buying and selling decisions.

OUR VALUES ARE BASED ON RETAIL AND WHOLESALE TRANSACTIONS, HELPING MAKE THEM THE MOST RELIABLE AND RELEVANT IN THE INDUSTRY.**Our data analysis shows that Kelley Blue Book provides valuations that most consistently and closely track real-time market pricing among top valuations providers.

Documents

Reach and Exposure Active & Engaged ... - Kelley Blue Book B2B · 12014 IHS Automotive Buyer Influence Study, in partnership with AutoTrader.com, U.S. buyers. 2KBB.com Site Data,