REACH RELEVANCE RECEPTIVITY

of time spent listening since

1998

consumers every week

235m 87 %of audience through commercial breaks

92 %

The indisputable, proven facts

Sources: RADAR 96, March 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+American Radio Trends TSL Estimates, Arbitron, Monday-Sunday 6AM-Midnight, Persons 12+“What Happens When the Spots Come On,” Arbitron, Media Monitors, & Coleman Research, 2006

RADIO On-Air

Improving quality and expanding content– 1,500 HD Radio

stations• A 50% increase over 1

year ago

– Nearly 750 HD-2 channels• A 50% increase over 1

year ago

Source: HD Radio Alliance

New distribution platforms

– Nearly 4000 stations stream

– 33MM streaming listeners per week

– Audio experience remains intact from platform to platform

RADIO Online

Sources: M Street, The Radio Book 2007-2008 | The Infinite Dial 2008, Arbitron, Edison Media

• Print and video are different experiences when they move to digital

The Rolling Stones sound like the Rolling Stones across audio channels

• Radio on the Web• Radio websites are local• Local Radio station website

traffic increased 27% in the past year while Internet pure-play sites declined 6%

RADIO Online

Source: JP Morgan, Internet Radio Scorecard, February 2008

RADIO On-Site

On-Site Marketing• Local – even

national advertisers want that local footprint

• Connecting with consumers on Main street

• Radio stations have “fans”

Radio - Unique brands• Every Radio station is a distinctive brand• Brand extension on new platforms are revenue opportunities• Loyal listeners will follow the brand

Expanded Distribution Options• Radio-ready MP3 players like the Zune• FM Adaptor for the iPod

RADIO On-Demand

New technologies• iTunes Tagging with HD Radio• Mobile phones for two-way communications• Podcasts - 23 million people per month listen to an audio podcast

RADIO On-Demand

Source: The Infinite Dial 2008, Arbitron, Edison Media

It’s Everywhere. It’s Free.

92% of people say Radio plays an importantrole in their life.

Radio Heard Here

An unprecedented, collaborative industry initiative

A L L I A N C E

Engage our industry • Engage our listeners • Engage our advertisers

A Comprehensive Initiative• Address perceived challenges: stale content; old technology• Underscore Radio’s presence in a digital world

Radio Heard HereMulti-dimensional, multi-year initiative • Advertising• Industry outreach• Public relations• Viral communications

Radio Heard Here – Multi-Platform Campaign

Radio Heard Here – Online Communities• RadioHeardHere.com for Radio enthusiasts• Radiocreativeland.com for advertisers and sellers

Radio Heard Here – Viral Videos

Promote and Educate • Accessible Technology - easy, everywhere and on-demand• Playlist variety • Format diversity• Build for the future - training

Radio Heard Here

RAB - Training• CDMC – Certified

Digital Marketing Consultant

• RAB09 Conference• Online Training

Academy Courses

One Point of Contact

RAB Business Development

An unprecedented joint venture

Be an advocate for Radio• Energize your staff• Engage your advertisers• Enlighten your family and friends

The leader in audio entertainment and information