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reached Media (Pty) Ltd. is Johannesburg's integrated marketing communication solutions firm.
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REPORT BRAND
2015
2
BRAND REPORT 2015
Reached media Brand report 2015
3
Beginning IN THE
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REPORTING PARAMETERS The reporting period for this brand report is the 13 months, starting in October 2014 and ending on 30 Novem-
ber 2015. The report is compiled to give guidance and to benchmark the organisations service offerings. It also
serves as a framework of product programmes and general activities. The brand report is also a catalyst, serv-
ing as a tool for windows of opportunity in which we hope to maximize our future business opportunities. This
report includes selected operations and service activities of the year under review.
reached Media (Pty) Ltd. is Johannesburg’s outsourced and contract-based integrated marketing communica-
tion solutions firm. As such, reached Media (Pty) Ltd. is a growing firm and in its pursuit, reached Media (Pty)
Ltd. is gradually moving towards its primary objectives and commitment in line with a fast growing world of
digitalisation. All questions relating to this brand report can be directed in writing to: [email protected].
Reached media Brand report 2015
5
CONTENTS
Brand/report 2015
OVERVIEW BY THE MD 6
1. GENERAL INFORMATION 9
2. PERFORMANCE SUMMARY 17
3. HUMAN RESOURCES 33
4. OUTREACHED 30
5. YEAR IN PICTURES 39
6. YEAR AHEAD 45
7. PROPHETIC WORD 46
8. 2016 PLANS 52
6 Reached media Brand report 2015
WELCOME BY THE MD
Good day and welcome to our inaugural, annual brand report. Thank you for taking the time to read a copy.
I’d like to start by informing you that reached Media (Pty) Ltd. is a wholly and a one hundred percent Christian business. The business and its operations are guided by God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit. As such, the purpose of this report is to first of all honour, glorify and praise God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit and to thank Him for His gracious guidance throughout 2015.
This brand report is a testament to the programmes, projects and
general activities we conducted in the year under review 2015. The
year 2015 has been a most exciting year, filled with its own bag of
trials and tribulations. However, through it all, excellence has con-
tinued to be at the center of our mission.
To us, this brand report represents a celebration. We are celebrat-
ing our milestones within our milestone, we are celebrating an idea
turned into a product, and we are celebrating a business commit-
ted to making a difference in the lives of South Africans. We are
also celebrating partnerships between pubic sector, private sector
and government geared toward bridging our country’s employ-
ment needs. This report also signifies growth from humble begin-
nings. Finally, we are celebrating Jesus Christ our Lord and Saviour.
A quick glance at the year gone by and I am sure our team can tes-
tify in saying ‘If only these walls could talk’. A quick glance at my
shoes would unveil a small tail into the talking walls.
At reached Media (Pty) Ltd. the Christian Holy Bible is more than
just a ‘book’, the Christian Holy Bible symbolises our lives. God the
Father through Jesus Christ of Nazareth and by the leading of the
Holy Spirit says in Joshua 1:8: “This book of the law shall not depart
out of your mouth, but you shall meditate on it day and night, that
you may observe and do according to all that is written in it. For then
you shall make your way prosperous, and then you shall deal wisely
and have good success.”
This Scripture for us sets the foundation and maps the simple direc-
tion that the business, and to some of us, our personal lives, must
take. It aligns our way to the steps guided by the Christian Holy
Bible. Through this Scripture, reached Media (Pty) Ltd. has been
able to find its way amidst a sea of chaos.
reached Media (Pty) Ltd.’s business philosophy
rests in the interpretation of the true life story
of William Colgate, a devout Christian who
made a deal with God the Father.
William went to God and said that should God
make him successful he will give a tenth
(meaning 10% of his income including monies
that people give him in general) to the house
of the Lord without fail. Further to that he
committed himself to helping God’s house in
any way possible. William reminded God of a
Scripture which is found in the Christian Holy
Bible in the book of Malachi 3:10 which says:
“Bring all the tithes (the whole tenth of your
income) into the storehouse, that there may be
food in My house, and prove Me now by it, says
the Lord of hosts, if I will not open the windows
of heaven for you and pour out a blessing, that
there shall not be room enough to receive it”. It
is said that because William kept his promise to
God, God Himself gave William Colgate the
recipe of how to make Colgate toothpaste.
God not only blessed William with the recipe, it
is believed that God further said to William
Colgate “NO ONE SHALL OUTSHINE YOU IN MAK-
ING TOOTHPASTE UNTIL THE END OF DAYS”.
As reached Media (Pty) Ltd. we have commit-ted ourselves to live by these same values. To work for the House of God the Father through Jesus Christ and by the leading of the Holy Spirit and to also claim our share in the Abra-hamic Promise. The Christian Holy Bible says that “God loves a cheerful giver” (2 Corinthians 9:7), the Bible also says “it is more blessed to give than to receive” (Acts 20:35). God is our Father and the thing that is close to His heart reached Media (Pty) Ltd. endeavours to achieve.
The Bible says in James 1:7 “External religious worship [religion as it is expressed in outward acts] that is pure and unblemished in the sight of God the Father is this: to visit and help and care for the orphans and widows in their afflic-tions and need, and to keep oneself unspotted and uncontaminated from the world”.
Thus reached Media (Pty) Ltd. is committed to
being a ray of hope dedicated in reaching wid-
ows, orphans and the homeless through the
reached Media (Pty) Ltd.’s ‘reached Media
Foundation (OUTREACHED).’ We are commit-
ted to the services that we develop and supply
to our clients. We are committed to being fair
and honest and compassionate in our business
dealing.
In closing, reached Media (Pty) Ltd.’s clients,
workforce, communities, stakeholders and
partners are at the centre of our business’s
success. We would like to express our sincere
gratitude to the external support team that
are the real custodians of the success of
reached Media (Pty) Ltd. Pastor Blessing Chili-
za and family thank you for always speaking
the sweet Word of God.
As you read the report, we trust that you will
find it compelling, informative and insightful.
Thank you
Mr. Simphiwe Mtetwa
Managing Director
7 Brand/report 2015
8 Reached Media Brand/report 2015
9 Brand/report 2015
GENERAL
INFORMATION
10 Reached media Brand report 2015
THE PROMISE THE MISSION THE VISION
11 Brand/report 2015
VISION
To be a leading and trusted integrated marketing communication solution partner in Johannesburg.
To build a firm that serves, services and holds true to its founding values and principles.
MISSION
To provide effective integrated communication solutions in Johannesburg.
PROMISE
We have renounced disgraceful ways (secret thoughts, feelings, desires and underhandedness, the methods and arts that men hide through shame); we refuse to deal craftily (to practice trick-ery and cunning) or to adulterate or handle dishonestly the Word of God, but we state the truth openly (clearly and candidly). And so we commend ourselves in the sight and presence of God to every man’s conscience [II Corinthians 4:2].
12 Reached media Brand report 2015
reached Media (Pty) Ltd. is Johannesburg’s outsourced and contract-based public and private sector integrated marketing communication solutions firm. We coordinate, manage and assist public and private sector organisations in developing, maintaining their communication methods, models and applications so that they
are in line with their organisational visions and values. reached Media (Pty) Ltd. ensures that our clients’ projects are conveyed through effec-tive vehicles of communication, as well as market-ing that can enhance their key value offering in line with their project operations and strategic goals.
Business Profile
INCORPORATION PROFILE
reached Media (Pty) Ltd. Certificate issued by the Commissioner of Companies & Intellectual Property Commission
on Friday, May 15, 2015 at 13:29.
ENTERPRISE INFORMATION
Registration Number: 2015 / 149372 / 07
Enterprise Name: reached Media (Pty) Ltd.
Registration Date: 15/05/2015
Business Start Date: 15/05/2015
Enterprise Type: Private Company
Enterprise Status: In Business
Vat Number: 4340269887
BBBEE Status: Level 1
Registered Address: 25 Sunninghill Office Park
04 Peltier Drive
Sunninghill, Jhb
South Africa, 2057
E mail: [email protected]
Website: www.reached.co.za
13 Brand/report 2015
GEOGRAPHICAL SPREAD
reached Media (Pty) Ltd. has a Gauteng wide footprint with the ability to operate far and wide. With our
head office centrally located in the hub of Johannesburg’s business center in Sunninghill, Gauteng. reached
Media (Pty) Ltd. has conducted activities across much of the nine provinces in South Africa.
As a 100% Christian organisation guided by the Christian Holy Bible, our key focus is in spreading the Word
of God and honouring the Will of God the Father, through Jesus Christ of Nazareth and by the leading of
the Holy Spirit. We do this by conveying important information to people in need, particularly those in
poor and rural communities. For this reason, reached Media (Pty) Ltd.’s beneficiaries include Churches,
Pastors, and spiritually disadvantaged communities with a range of backgrounds, as well as widows, or-
phans, the homeless and a host of other needy people across South Africa.
BENEFICIARIES
14 Reached media Brand report 2015
reached Media (Pty) Ltd. is a growing or-
ganisation that has standardised an opera-
tional and sustainable model in light of the
current economic times. We see ourselves
as Johannesburg’s outsourced and con-
tract-based integrated marketing commu-
nication solutions firm which involves itself
in supporting and collaborating with other
South African businesses in aid of continu-
ously building a free and fair democratic
South Africa.
reached Media (Pty) Ltd.’s income re-
sources consist of a host of activities, piv-
oting around our sales division in order to
fund the sustainability of reached Media
(Pty) Ltd. Our team of sales executives
work tirelessly in selling our marketing
communication packages. Further to this,
we engage the skills of reached Media
(Pty) Ltd.’s internal and external staff for
actual service delivery activities.
The adaptability of reached Media (Pty)
Ltd. is due to the perfect mix of our aca-
demic team who also give a sense of sus-
tainability for our integrated marketing
communication solutions services we em-
ploy.
SUSTAINABLE MODEL
15 Brand/report 2015
MODEL SUSTAINABLE
16 Reached media Brand report 2015
17 Brand/report 2015
PERFORMANCE
SUMMARY
18 Reached media Brand report 2015
In 2015, the business operations of reached Media (Pty) Ltd. were in the foundation phase. In this report, our reporting considerations are predomi-nantly focused on a few projects whilst giving guidance to the firm’s strate-gic framework. This includes developing a sound operational model and developing a sales, communication, marketing, and human resources man-agement framework. In the year under review, reached Media (Pty) Ltd. signed a sustainable marketing communication services retainer contracts in April, and partnered with several public and private sector organisation including government to deliver their service needs.
2015 saw the firm develop and re-launched CSRNEWSSA, which is a digital multimedia platform promoting South African Corporate Social Responsibil-ity. We further developed CSRNEWSSA products, namely The Reporter, The Profiler and The AGM Reviewer. A full national team has since been ar-ranged, with our predominant reporters based in Johannesburg and in the Western Cape.
EXECUTIVE REPORT
19 Brand/report 2015
Our outreached programmes continued with much loved success, and
the launching of two new programmes was included in our host of
activities. The programmes are named the Bread Basket Friday pro-
gramme and the ACT - Seed of Love programme. It was also concluded
that a formal reached Media foundation will be launched in 2016.
reached Media (Pty) Ltd. continues to show tremendous innovation and continues to yield great businesses across Johannesburg. This brand report will only showcase three major programmes, although we have many other amazing programmes on offer. For more infor-mation on our programmes, please visit our website (www.reached.co.za).
20 Reached media Brand report 2015
2015 IN BRIEF
Developed Two
Comms Strategies
Organised four
Major Events
21 Brand/report 2015
OUTREACH support 2 schools, 2 church revivals, 12 orphans,, 1 laptop
20 homeless, 15 taxi commuters, 1 church building
Developed & designed
two annual reports
22 Reached media Brand report 2015
WORLD WATER WEEK World Water Week is organised by the Stockholm International Water Insti-tute (SIWI) and takes place in Stockholm, Sweden. It has been the annual focal point for the globe’s water issues since 1991.
Every year, SIWI provides a platform for over 200 collaborating organisations to convene events about water and development issues. It is also an oppor-tunity for individuals from around the globe to present their findings at the scientific workshops.
Annually, World Water Week addresses a particular theme to enable a deep-er examination of a specific water-related topic. While not all events during the week relate to the overall theme, the workshops driven by the Scientific Programme Committee, as well as many seminars and side events focus on various aspects of the theme.
23 Brand/report 2015
reached Media (Pty) Ltd, working with the Department of Water and Sani-tation and the South African Water Board, coordinated and managed the South African delegation’s corporate appearance and overall communica-tion, styling and toning. This included involvement in high level consulting on the international South African exhibition and stand design. reached Media (Pty) Ltd. also coordinated the South African youth programme called Youth Water Prize, which included designing and developing the look and feel of the presentation by the youth, during the event.
An alliance of partners were involved in coordinating the international col-lective, including the information marketing and communication elements in Sweden. Finally, all involved were tasked with dressing the Minister of Water and Sanitation at the Youth Presentation Programme, as well as con-sulting on the attire for Africa Day, which is a day set out for Africa in Stock-holm during World Water Week, where African World leaders discuss Afri-can progress and African agenda on Water and Sanitation.
PROJECT DESCRIPTION
24 Reached media Brand report 2015
The Mvula Trust is South Africa’s leading and largest Water
and Sanitation NGO. Established in 1993, the trust has created
a reputable reputation that precedes itself as an organisation.
The Mvula Trust has achieved quality results with real com-
munity impact and its undeviating industry position has con-
tinued to be in transforming and empowering the South Afri-
can rural and peri- urban Water and Sanitation landscape
through quality community improvement and incomparable
industry leadership.
THE MVULA TRUST
25 Brand/report 2015
The Mvula Trust awarded a three year contract to reached Media (Pty)
Ltd. which was signed on the basis that reached Media (Pty) Ltd. would
service the leading and largest Water and Sanitation NGO with integrated
marketing communication solutions needs. reached Media (Pty) Ltd.
worked on a host of activities, from general communication, to the coor-
dination of national programmes, websites design and coordination,
newsletters, content drafting and management, excursions, architectural
design, photography, annual reports, research, and speech drafting for
the CEO.
Through reached Media (Pty) Ltd.’s integrated service, we coordinated
and afforded The Mvula Trust an invitation to parliament by the Minister
of Water and Sanitation. Further to this, we coordinated an excursion
which entailed The Mvula Trust to trust reached Media (Pty) Ltd. to coor-
dinate and manage the Minister’s delegation to one of the site visits,
which we called the Spring Water Protection Excursion. Finally, The Mvu-
la Trust, through our work and management, travelled to Stockholm,
Sweden where they were one of the leading partners of the South Afri-
can delegation.
PROJECT DESCRIPTION
26 Reached media Brand report 2015
KAGISO CAPITAL Kagiso Capital (Pty) Ltd. is an investment holding company and is whol-ly-owned by Kagiso Trust. The primary purpose of Kagiso Capital is to ensure the longevity of Kagiso Trust and to diversify the investment asset base of Kagiso Trust beyond its two current investments. Kagiso Capital currently manages two of the Kagiso Trust’s assets and itself holds investments in one listed entity and another private enterprise. The company has a balance sheet worth just over R8 billion.
27 Brand/report 2015
Kagiso Capital (Pty) Ltd. chose reached Media (Pty) Ltd. as their inte-
grated marketing communication solutions partner. As an invest-
ment arm for wholly owned Kagiso Trust which manages Kagiso
Trust’s assets and investments, Kagiso Capital wanted a trusted
partner to work with across a host of activities.
reached Media (Pty) Ltd. will be working across a host of integrated
solutions for Kagiso Capital, from content drafting, management,
toning, framing, and design, to website design and overall manage-
ment of daily marketing communication needs. reached Media (Pty)
Ltd. is the trusted partner for all Kagiso Capital’s communication
activities.
PROJECT DESCRIPTION
28 Reached media Brand report 2015
CSRNEWSSA CSRNEWSSA is an online digital multimedia platform promoting South Afri-can Corporate Social Responsibility. CSRNEWSSA offers corporate social responsibility (CSR) multimedia services which allow clients to view the online impact of their strategies and goals in a systematic manner.
The platform has a nationwide reach. It also delivers in reporting, informing, engaging, debating, discussing, sharing, concluding, developing, and deliver-ing broad-based CSR standards. Sustainability, broad-based B.E.E impact, corporate governance and social responsibility are also key focuses of this platform. Corporate Social Responsibility represents a South African voice of philanthropy, and is a pioneering giant and leader in South Africa.
29 Brand/report 2015
reached Media (Pty) Ltd. pioneered this programme and is now running with it for the next three years. The programme includes a host of report-ers, journalists and photographers reporting on quality corporate social responsibility news in South Africa. In 2015, the programme covered and partnered with brands such as the Sunday Times Top 100 Business Awards, Peermont Global CSI Awards, as well as The Black Business Quarterly Awards 2015. CSRNEWSSA is fast becoming the leading CSR news-platform in South Afri-ca which promotes South African Corporate Social Responsibility. The pro-gramme also covered other programmes which included the PSETA AGM and the W&RSETA national road show, AVBOB CEO Frik Rademan. CSRNEWSSA has been established with a full sales team to run the nation’s ‘do-good programmes’.
PROJECT DESCRIPTION
30 Reached media Brand report 2015
The reached Media ‘outreached’ programme was established to be the do good umbrella with the firm focus of honouring God the Father through Jesus Christ and by the leading of the Holy Spirit. The out-reached programmes focus on three key priority: giving aid to widows, orphans and the homeless. Outreached is a for-profit working as a non-for-profit. As a Christian busi-ness our profits go to the benefiters of our programmes. All pro-grammes and activities of outreached are funded by reached Media (Pty) Ltd. A formal outreached website will be launched during the first quar-ter of 2016 followed by a full team to run and focus on the outreached programmes under outreached.
OUTREACHED
31 Brand/report 2015
In 2015, reached Media (Pty) Ltd. hosted an array of activities in line with the key priority pillars as established in the Outreached pro-gramme. Our programmes included ACT – Seed of Love, Bread Basket Friday, and the School Winter Campaign. These programmes were championed in 2014 and 2015. We hosted Church revival programmes and are continuing to host these programmes across South Africa. The programmes have been held in two provinces, namely Johannesburg and Mpumalanga. Our School Winter Campaign entailed us assisting two rural farm schools with school shoes and school uniforms. The programme has since adopted a third rural farm school to assist with school uniforms, as well as adopted 12 orphans and provided them with the much need-ed school shoes.
32 Reached media Brand report 2015
33 Brand/report 2015
HUMAN
RESOURCES
34 Reached media Brand report 2015
HUMAN RESOURCES
STAFF
reached Media (Pty) Ltd.’s Human Resources framework involves a systematic assessment of future requirements
in terms of numbers and skill and competency levels, as well as the formulation and implementation of plans to
meet these requirements.
reached Media (Pty) Ltd. is a growing business and as such, it is vital to match our human resources to the firm ’s
long-term needs, and to maintain an ongoing review of how to make the best use of current and future human
resources. In the process, reached Media (Pty) Ltd. must assess how a well- trained and flexible workforce can
best be maintained to meet the firm’s changing, and at times, uncertain needs.
The reached Media (Pty) Ltd. job design approach precedes job classifications and focuses more on the actual
quality of work presented, the roles of appointees of given jobs and the relationships which exist between the job
holders and others in the firm.
When it comes to job content, our requirements are as follows: It must meet the firm’s requirements for opera-
tional efficiency and quality service, while satisfying the job holder’s needs, interests and accomplishments.
reached Media (Pty) Ltd. has a team of highly intelligent, global-thinking, competent and capable staff. A team of
academics, graduates and insightful leaders who are specialists in their respective fields. The team’s combined
unique offering is a sophisticated mix of intelligence, excellence and work hard ethic.
35 Brand/report 2015
Talent at reached Media (Pty) Ltd. is represented by hard work. Not only do we take in university graduates, but we empower them and provide them with the necessary skills to succeed by getting them to write about their everyday experiences on the job. We have found that this drives them to be more aware of their work, thus driving a more focused approach to job delivery which ultimately translates to quality serviced delivery.
We also use their experiences as a framework for new and emerging talent. Our talent is constantly given tasks which are in line with their job description. As an example of this, we have included an article in this report by one of our members, Nontobeko Zuma. This article was featured on our website and is titled ‘High Speed Project Coordination’. It was written about a project which was coordinated by Nontobeko when the team travelled to Mpumalanga on an assignment based on ‘research for developing a new service’ which included a corporate event. This brilliant article is an example of how we develop the skills and provide opportunities for our talent.
TALENT
36 Reached media Brand report 2015
PERCEPTIVE LEADER
Hi, my name is Nontobeko Zuma and I am the junior pro-
ject coordinator at reached Media. My position occasion-
ally demands working on quite a number of multi-
complex projects which require one to be an effective
communicator, a strategic planner and a creative thinker.
A lot of creative thinking and strategic planning goes into
executing a project successfully from conception to im-
plementation. When planning a project, even the tiniest
details that one would take for granted are important.
For instance, your creative thinking must be on the go at
all times, you have to think far ahead, and you need to
think of possible glitches. Let’s say you are planning a CSI
project for a corporate organization that will require
them to travel from one location to another. As one
would assume, obviously you will need transportation.
When hiring transportation, there are many factors you
need to consider such as the rental fee, the total number
of people that will be traveling, the quantity of passen-
gers which your hired car will take, the number of kilome-
tres you will travel, the amount the rental company
charges per kilometre, the number of tollgates you will
go through, the cost of each tollgate, and how much a
full tank of petrol will cost for the particular car you will
be hiring.
You should acquire at least three quotations from three different car rental companies and compare them, so that when you consolidate your cost estimation, you have a proper budget that is realistic and attainable. I hold a Bachelor’s Degree from the University of Johan-nesburg and I was fortunate to have done project man-agement as one of my modules. As a 19 year old student, I thought that this would be sufficient, but I didn’t realize that there is so much detail that goes into planning a pro-ject, which is why you need to be a strategic planner and a creative thinker who sees far beyond what people think they need.
Nontobeko Zuma
HI SPEED PROJECT COORDINATION
Another detail of utmost importance which you need to consider when planning a project is effec-tive communication.
A successful project coordinator must be a great communicator, and reached Media (Pty) Ltd. is a communication firm which means that effective communication is our primary focus. As a project coordinator, you need to be in the ‘know’ and keep open communication everyday with every person involved in the project, be it via phone calls, e-mail or face to face meetings.
This helps avoid last minute complications that could hinder your results. For instance, if you need T-shirts designed for the same CSI project men-tioned above, keep constant communication with your graphic designer, the T-shirt manufacturing company and the T-shirt embroidery company, so you all share the same vision and are all aiming for the same results.
Everyone involved must know the colour of the T-shirts, know where the design should be placed, know the deadline, and know the costs involved.
As a project coordinator, it is your duty to keep regular communication open with all these parties in order to ensure that the work is done within budget and within the time frame allocated. Unex-pected complications such as extra costs that were not included in your initial cost estimation or time extensions that could be needed, should be catered for in your project planning stages.
In conclusion, to run a successful project you need to be a great strategic planner and an effective communicator, take charge, lead by example, de-liver your objectives within the allocated time frame, and be trustworthy and transparent in all your communication with all parties involved, so that in the future, they do not hesitate to work with you again.
37 Brand/report 2015
38 Reached media Brand report 2015
39 Brand/report 2015
2015 YEAR
In pictures
40 Reached media Brand report 2015
2015 in pictures events, interviews and activities we covered
41 Brand/report 2015
42 Reached media Brand report 2015
2015 in pictures events, interviews and activities we covered
43 Brand/report 2015
44 Reached media Brand report 2015
45 Brand/report 2015
THE YEAR
AHEAD
46 Reached media Brand report 2015
2016 Prophetic word I was counseling over the phone when the Prophetic Word of God the Father
through Jesus Christ of Nazareth and by the leading of the Holy Spirit came
to me for the year 2016. Whilst in conversation, the Words “2016 is a year of
expansion and a year of storage” came through from Above. I paused a little
to take in the Prophetic Word and immediately I started to think about it.
What does ‘expansion and storage’ mean and how do I, as a Christian, make
sure that I align myself to be in line with God’s Word for 2016? These are the
questions that immediately flooded my heart.
Through this message, we hope to give you insight, a quick self aid guide and
prayer points that we believe will help you succeed in the year ahead in both
your business and your personal life. In the past when a Prophetic Word is
spoken by a Pastor, the Pastor would say ’the prophetic word is’. I remem-
ber wondering what the next step should be. The year would then tick by
but nothing in my life would change, as I would still be driving the same car I
drove the year before, I would still be living in the same place I lived in the
year before and I’d still be facing the same challenges I was facing the year
before.
I would then start criticizing the Pastor in my mind, wondering whether the
Pastor is truly a man of God and if so, why I’m not achieving anything as he
said. Even though the Pastor would deliver a dynamic Prophetic message
that gets me to shout Amen and Halleluiah, I still felt like it was not working
for me and that something was missing.
Then one day I started questioning myself and through that process, the
answer came to me. Funny enough, it came to me when we were registering
for VAT in 2015 for reached Media (Pty) Ltd. As one of the signatories, the
law states that before you register for VAT, all directors must be tax vetted
or compliant. I therefore had to be compliant and that included submitting
tax vetting forms. After filling in the documents, I expected to hear the
dreaded “you owe us ten thousand rand” or something along those lines.
However, I was pleasantly surprised, as instead, the consultant who was
assisting me informed me that in fact, it was SARS who owed me money.
I looked at her in amazement as she went on to tell me that they owed me
just under ten thousand Rand. At that point, I realised that for the last five
years or so, when I was broke, driving the same car, living in the same home
and experiencing the same problems, my money was lying in the govern-
ment’s bank account because I did not claim it. The problem was not with
the government, you see, the problem was with me. Likewise, the same con-
cept applies when the Pastor delivers a Prophetic Word on ‘the year of great
prosperity’. The problem is not with the Pastor, but with the fact that I did
not claim my Prophetic Word for that year.
A Prophetic Word represents far more than we
can imagine. A Prophetic Word is a Word coming
directly from heaven and landing on a worker
who has been ordained by God Himself to carry
the message. To see such a worker, one must
read Matthew 16:16: “Simon Peter replied, You are
the Christ, the Son of the living God.” 17 “Then Je-
sus answered him, Blessed (happy, fortunate and
to be envied) are you, Simon Bar-Jonah, for flesh
and blood [men] have not revealed (manifested)
this to you, but My Father who is in heaven.”
In these Scriptures, Jesus Christ asked His disci-
ples who people think He is. His disciples could
not answer Him directly. They kept on dodging
and dandling, trying to find an intelligent answer
when eventually they replied: “some say You are a
prophet and some say You are Elijah.” Jesus then
said to them: “great, but who do you say I am?”
Simon Peter says “You are the Christ, the Son of
the living God”, what I want us to notice is what
Jesus says at the end. He says “for flesh and blood
[men] have not revealed (manifested) this to you,
but My Father who is in heaven.” Amen! Right
there we can see that Peter spoke a Prophetic
Word which no one on earth revealed to him but
God who is in heaven. A Prophetic Word is there-
fore a Word from heaven. Amongst the twelve
disciples, Peter received the Prophetic Word with
the Prophetic power, as did the Pastor amongst
you and me with the prosperity Word. It is now
our duty to claim it.
A Prophetic Word is a gift from Above. This is
demonstrated in James 1:17 when the Word of
God says “Every good and perfect gift is from
Above...” Therefore, a Prophetic Word is a Gift
from God Himself.
In the Christian Holy Bible, Jesus Christ our Lord and Saviour speaks to a great crowd. He tells them about the parable of the sower, what He says next, at the end of the parable, is what star-tled me into knowing that in each Prophetic Word, there is work to be done by all of us, other-wise we will continue driving the same car and
living in the same home with no real change in our lives.
In Matthew 13:8, Jesus says: “...Other seeds fell on good soil, and yielded grain - some a hundred times as much as was sown, some sixty times as much and some thirty.” What he means is that even if we receive a Prophetic Word, there are those who don't even reap anything from it at all. The words “thirty, sixty and one hundred percent” show us that there are those who it passes by completely.”
Further to this the Apostle Paul teaches us in 2 Timothy 2:15 when he says “...Study to show yourself approved to God...” that with every Pro-phetic Word, there is studying to be done. Paul says we need to study so that the ‘Prophetic Word Gift’ can manifest in our lives. We do it so that we can be approved, and once approved, revelations happen and then manifestations take place. Remember that what you should be striving for is for the “revelation of the Prophetic Word”.
The Bible says in John 1:1 .“In the beginning was the Word, and the Word was with God and the Word was God...” and in John 1:14 the Word says: “The Word became Flesh...” Note that it went from the ‘Word’ to the ‘Flesh’. Also note that the Word manifested into a human.
Jesus Christ then says in John 14:21 “The person who has my commands and keeps them is the one who [really] loves Me; and whoever [really] loves Me will be loved by My Father, and I [too] will love him and will show (reveal, manifest) Myself to him. [I will let Myself be clearly seen by him and make Myself real to him].” What the Lord Jesus Christ is saying here is that the Prophetic Word will mani-fest, and will be revealed when applied according to heavenly knowledge. The Prophetic Word rev-elation ‘will’ manifest. In closing, 2016 is the year of expansion and stor-age. The Prophetic Word is a gift from God. Do not allow 2016 to go by without you claiming this wonderful blessing that the Lord Jesus Christ has established for you. Don’t allow this Prophetic Word to remain in these pages. Claim it and achieve it and achieve greatness.
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48 Reached media Brand report 2015
The Prophetic Word for 2016 speaks
about expansion and the Scripture
that sets the foundation for 2016 is
found in Isaiah 54:2 which states:
“Enlarge the place of your tent, and
let the curtains of your habitations be
stretched out; spare not; lengthen
your cords and strengthen your
stakes.”
The focus for 2016 is going to be on
the term “spare not”, meaning don't
put measures into your expansion
and don’t apply limits. For example,
don’t tell yourself that all you need
is a double story house. By doing
this, you are applying measures and
limits to what God wants to do and
to what God wants in your life. The
best way to explain this is by saying
that only your flesh is limited, while
your spirit is not. In other words,
your spirit can be in London right
now, but your flesh would need to
literally either get into a plane or
ship before getting there. Don’t
think around your flesh, think
around your spirit. By “spare not”,
God also means that you should
rather have way too much, than way
too little.
Why expansion? The year 2016 is a
preparation for a big portion of
reaping and this means that we
need to prepare ourselves to ex-
pand our spiritual territory. Let me
be clear that the expansion is first
and foremost a Christian spiritual
expansion. Only when the spiritual
expansion overflows does it mani-
fest into the physical. Therefore,
when it comes to your own personal
expansion, think about the expan-
sion of your spirit more than the
expansion of a nice car or a house.
This is because your spirit is superior
and your spiritual expansion will
automatically overflow into your
physical.
The Prophetic Word also mentioned
“a year of storage”. When the Lord
was giving me examples on this one,
He showed me “corn”. The reason
that this is relevant is because there
is a saying that “one corn seed pro-
duces a million more”. Not one corn
cob, but one corn seed. (If you look
at the image above the picture has
corn cobs and seeds). The average
cob of corn has approximately 400
to 600 seeds and just one of these
400 to 600 seeds has a potential to
produce one million seeds.
2016 is going to be about reaping
and storing all these seeds. For ex-
ample, if you have reaped 50 cobs,
you will need to count 50 cobs mul-
tiplied by an average of 400 seeds,
on each cob which totals 20 000
seeds. Reaping one million on each
of the 20 000 seeds means that you
will reap 20 billion seeds on an aver-
age 400 portion. You have to have a
big storeroom for that type of har-
vest and this is where ‘storage’
comes in.
2016 Seed of expansion
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2016 Word for storage
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Then the Prophetic Word said that in
2016, we have to “store”. In Matthew
6:20 the Word of God says: “But store up
for yourselves treasures in heaven, where
neither moth nor rust destroys, and where
thieves do not break in or steal.”
The Things of heaven work differently
from the things of this world. I have to be
clear with you that the Prophetic Word
will not work on earthly desires. The full
application of it is for heaven and those
that are sealed by the gift of the Holy Spir-
it. It is only when heaven is full that your
earthly territory will receive.
Think of it this way: In America, there is a
Colgate factory and the only time that this
Colgate factory thought they needed
stores outside of America was when they
had abundance in America. So, In earthly
harvest, it has to go across borders and in
heavenly harvest, it overflows to earth.
In closing, Jesus in John 10:10 says: “The
thief comes in order to steal and kill and
destroy. I came that they may have and
enjoy life, and have it in abundance (to the
full, till it over flows).”
Here, Jesus brings two contrasting mes-
sages together which are going to help us
close and leave you with a choice to
make. He begins by telling us about the
purpose of the thief: “The thief comes in
order to steal and kill and destroy.” The
way that this can be applied to real life, is
to translate it into the following:
First the thief is going to attempt to steal
your Prophetic Word, he is going to at-
tempt to kill your Prophetic Word, and
then he is going to attempt to destroy
your Prophetic Word and leave you with
the same car, the same house, and the
same problems etc.
Jesus then continues but opens with a
new sentence which says: “I came that
they may have and enjoy life, and have it in
abundance (to the full, until it over-
flows).” Right here, Jesus does not point
at me or you as a believer because He
uses the word “they”. Who are “they”?
they refers to those who are diligent,
those that study, and reaped either thirty,
sixty or one hundred percent.
It is important to understand that the
storage is in heaven, and only when you
have stored in full capacity in heaven does
the “overflow” of the Scripture manifest
on earth. It is from the abundance of the
“overflowing heavenly life” that you get
to enjoy life on earth.
Everything that Jesus speaks about is
about heaven, and every command and
action is directly linked to heaven. There-
fore, when He says “I came that they may
have and enjoy life, and have it in abun-
dance (to the full, till it over flows)” He is
saying the first thing that has to be filled is
your heavenly life. How do we know this?
In John 4:24 it is written: “God is Spirit (a
spiritual Being) and those who worship Him
must worship Him in spirit and in truth
(reality).”
Note how this Scripture ends by saying
“...in spirit and in truth (reality)” which
shows us how the Prophetic Word will
translate from spirit into reality.
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We are as committed to your heavenly and earthly success as we are to our very own, but our joint or singular
success is going to be founded in the following basic Christian Biblical principles that you are going to need to ex-
ercise in 2016 in order to succeed.
1. Ask Holy Spirit to remind you to visit these Scriptures throughout the year.
2. Study these Scriptures once a week, once a day or once a month throughout 2016 (Isaiah 54:2 and Mat-
thew 6:20). The measure you put in is the measure you will get back.
3. Understand that for the abundance to happen in your earthly life, it all begins with the heavenly spirit.
4. It is going to require serious diligence and focus in the things of God the Father through Jesus Christ and by
the leading of the Holy Spirit. By diligence we mean to study.
5. Praying daily – one, two, three to five times - that being any of these sessions 06:00, 09:00, 12:00, 15:00 and
18:00 (5 - 15 minute prayers each session) if possible, anything less is also fine. But remember the measure
you put in is the measure you will get back.
6. You have to believe in Jesus Christ.
7. You have to have faith in Jesus Christ.
8. You have to obey the greatest command that the Lord Jesus Christ has commanded: Matthew 16:36-40
“Jesus replied: ‘Love the Lord your God with all your heart and with all your soul and with all your mind.’”[a]
38 This is the first and greatest commandment. 39 And the second is like it: “Love your neighbor as your-
self.’[b] 40 All the Law and the Prophets hang on these two commandments.”
2016 PROPHETIC WORD
TOOL KIT
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1. Heavenly Father I come before You to Honor Your Name, to glorify Your Name, magnify Your Name, to exalt Your Name, to praise Your Name, to worship Your Name in the Name of Jesus Christ my Lord and Saviour.
2. Father in Your Word in Zechariah 4:6 you said “it is not by might nor by power but by My Spirit.” Heavenly Father I ask that as I pray that I may not pray by might nor by power but only by Your Ho-ly Spirit so that Holy Spirit can help me in reveal-ing the revelation of the Prophetic Word of 2016.
3. I refuse to remain in the same state, fight the same challenges and be in the same conditions that I have declared I shall no longer be in in Je-sus’ Name.
4. Heavenly Father Jesus Christ said in John 15:5 “…Apart from Me you can do nothing” Father Your Word is clearly spoken by Jesus Christ that apart from Jesus Christ my Lord and Saviour I can do nothing. So I ask that the Lord Jesus Christ help me to understand the Prophetic Word of 2016.
5. Heavenly Father in the Name of Jesus Christ my Lord and Saviour please fill the Prophetic Word in Your Scripture with Your kind of Faith and where I come short I ask in the Name of Jesus that Jesus Christ through the leading of the Holy Spirit that You may take over and fill the Prophetic Word according to the Power invested in the Prophetic Word for 2016.
6. Heavenly Father You said in Your Word in Ro-mans 8:26 “…We do not know what we ought to pray for, but the Spirit himself intercedes for us through wordless groans.”
7. Heavenly Father where I come short, I ask in the Name of Jesus Christ that Holy Spirit can pray and intercede for me through wordless groans.
8. This is my year of living, this is my year of receiv-ing life and in abundance, this is my year of living within the Prophetic Word Parameters of Heav-en, This is the year where the enemy will not de-ceive me, or manipulate me, or lie to me. This year will not finish without me accomplishing all that You had ordained from the foundation of the earth.
9. Your Word says in Psalm 118:17 “I shall not die, but live, and declare the works of the LORD.” I declare that in 2016 I shall not die but live to declare the works of the Lord.
10. In Genesis 6:3: You said “…their days will be a hundred and twenty years.”, Father in the Name of Jesus Christ of Nazareth, in the same way that you called upon heaven and earth as it is written in Deuteronomy 30: 19 “I call upon heaven and earth to witness as I declare according to your Word, that I shall not die young, I will reap the manifestation of your Prophetic Word for 2016 not thirty percent, not sixty percent but one hun-dred percent so that your Name may be glorified in Jesus Name.
11. And I claim that from hence fourth each and eve-ry Prophetic Word coming from Above I will be alert to it to do according to what it commands and for the full works of the Lord. And that each year until I reach 120 years as You said that we will live for, I will understand, perceive and do for the glory of the Lord.
12. Father You are my God, You said in Malachi 3:6 “I the Lord do not change…”
13. I thank You for not changing and I thank You in Jesus Name that I will not be destroyed in 2016 but live to declare the works of the Lord.
14. Father if I have sinned, said or done anything that could stop these prayers from reaching You I repent now in the Name of Jesus Christ of Naza-reth. Father in the Name of Jesus Christ if I have spoken any negative word or words that would want to stop these prayers, I cancel that word and words and deem them nil and void in the Name of Jesus Christ of Nazareth.
15. Father I thank You that I came across this Pro-phetic Word, it is not by chance but by your un-failing love and mercy to see me prosper accord-ing to your riches and glory.
16. Thank your for the message and the Prophetic
Word 2016.
2016 PROPHETIC WORK PRAYER POINTS
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reached Media (Pty) Ltd.’s is geared toward transformational growth and
our strategic plans are governed by our three year strategic framework
that was developed in 2015. Other exciting programmes include the launch
of the inaugural Annual SA Communication Dialogue, aimed at the commu-
nication industry and small businesses.
Another exciting programme is under the CSRNEWSSA programme where
over and above just maintaining our strategic goal, we have developed a
programme enhancer to be convened in the second quarter of 2016, which
is aimed at driving partnerships between CSR and CSI programmes in South
Africa. The official launch of the programme will be on Mandela Day 2016.
reached Media (Pty) Ltd. will continue to get into every office, every house,
and into every communication manager and CEO’s mind by simply follow-
ing our simple focus on deriving and generating modest business which is
focused in Johannesburg.
2016 plans
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MODEL GEARED
54 Reached media Brand report 2015
GLOBALISATIONGEAREDTOWARDS
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GLOBALISATION GEAREDTOWARDS
56 Reached media Brand report 2015
Best2015
photo
57 Brand/report 2015
PHOTO OF THE YEAR 2015
PHOTOGRAPHER: JAY GROAT
PROJECT: THE MVULA TRUST SPRING WATER
Ntithane Primary School - Piet Retief, Mpumalanga, South
Africa. Young boy leads a team on a Zulu dance
John 3:16
Lets
BUSINESS DO
Contacts
Tel: +27 (0) 11 234 3515
Fax: +27 (0) 11 234 3612
Eml: [email protected]
Web: www.reached.co.za
Gauteng
South Africa
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reached Media (Pty) Ltd.
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