EUROPE’S LARGESTFLEXIBLE DIGITAL SCREEN MEDIA COMPANY5,500 SCREENS REACHING 50 MILLION ADULTS EVERY WEEK

REACHING THE UK’S MOTORISTS

OVER 2,200 FOR TOur partnership with the UK’BP, Shell, Esso, that we can deliver 100% of the UK’and motorways. Motorists are daily drivers and habitual forecourt users, when they fill up their cars they have their keys in hand and car in sight. Amscreen forecourts provide advertisers with the perfect opportunity to deliver meaningful content to drivers in a receptive mind-set and an environment ideally suited to foster immediate action and consideration.

SCREENS IN THE UK

44 MILLION FORTNIGHTLY REACH

PE

(SOURCE: QUIVIDI & NETWORK PARTNER’S TRANSACTION DATA)

0 FOR TARGETING MOTORISTSOur partnership with the UK’s largest fuel vendors such as BP, Shell, Esso, Total, Moto and Welcome Break means that we can deliver 100% of the UK’s motoring audience across roads and motorways. Motorists are daily drivers and habitual forecourt users, when they fill up their cars they have their keys in hand and car in sight. Amscreen forecourts provide advertisers with the perfect opportunity to deliver meaningful content to drivers in a receptive mind-set and an environment ideally suited to foster immediate action and consideration.

PETROL FORECOURTS ARE PERFECT

INCOMEAVERAGE PERSONAL

THE FORECOURTMOTORIST

43%97%

OWN A CAR

WWORK FULLORK FULL--TIMETIME

HAVE CHILDREN

MARRIED / LIVING AS A COUPLE

61%

40%£28,573

65%

MOST LIKELY AGED

9,140 MILES A YEAR 18% MORE THAN

THE AVERAGE ADULT

FORD, VAUXHALL, VW, RENAULT, TOYOTA, NISSAN, PEUGEOT, HONDA, CITROEN, BMWTOP 10 CAR BRANDS OWNED IN THE UK

(SOURCE: TGI)

Innovative cars

Their car to be equipped with all possible safety features

Seeing content onscreen for motorrelated products& services

3

62% REQUIRE

45% LIKE

DRIVE

57%

S A COUPLE

61%

AR 8% MORE THAN

GE ADULT

GI) (SOURCE: TGI & FACTS INTERNATIONAL)

MOTORISTS

Innovative cars

Their car to be equipped with all possible safety features

Seeing content onscreen for motorrelated products& services

32% LIKE

62% REQUIRE

45% LIKE

To buy a vehiclein the next

2 years

Fuel efficiency isthe most important

factor whenchoosing a car

Than the averageadult to agree thatadvertising is the

2nd most importantfactor influencing

their decision to buy

57% BELIEVE

97% MORE LIKELY

36% INTEND

ARE CAR ‘CHAMPIONS’

DRIVE

Are decision makers of the policy (51)*

Have bought tyres in the last 12 months (83)*

Pay a subscription for digital TV

More likely than the average to have changed both utility suppliers in the last 12 months

CAR INSURANCE

TYRES

HOME UTILITIES

HOME ENTERTAINMENT

Own a phone and 88% pay their own bill

TELECOMS

FORECOURT MOTORISTS THINK ABOUT

OTHER THINGS

66%

49%

97%

65%

28%

(SOURCE: TGI)*PERCENTAGE MORE LIKELY THAN THE AVERAGE ADULT

Richard King, Founder & CEO, Ingenie

TESTIMONIAL

(Leading youth insurance brand)

AN AUDIENCEWHO NOTICE, LOOK & ACT

ACT ON IT

SEE IT

94%

68%

Look at the screens

WELCOME IT

82%Say the screens are a

helpful source of information

Consider visiting a dealership after

seeing the ad

ATTENTION GRABBING PROXIMITY SIGNAGE WHICH ENGAGES

THE CONSUMER WITH RELEVANT CONTENT WHILE

THEY ARE WAITING IN LINE

(SOURCE: FACTS INTERNATIONAL & QUIVIDI)

{WHO ARE

82%Say the screens are a

helpful source of

TIONAL & QUIVIDI)

TESTIMONIAL“With the advanced technology featured in the new Cee’d model, Amscreen’s forecourt advertising network offered us the perfect motoring target audience in the right mind-set. Being able to talk exclusively to motorists who would be receptive to our technology messages in an environment where they have time to consider them, made the Amscreen network a highly relevant advertising platform for the launch of the new Kia Cee’d”

Lawrence Hamilton, Marketing Director, Kia

BUDGET SHOPPER

WORK HARDPLAY HARD

MODERNMAN

MUMS FASTLIVING

ROADWARRIOR

SOPHISTICATEDME

{ { { { { { {

(SOURCE: 5 ONE)

WHO ARE FORECOURT CONSUMERS?

OUR

IS PROVEN TO WORK

(SOURCE: FACTS INTERNATIONAL)

47% prompted awareness

27% would most likely purchase a VW if they had to make a decision

today

60% were more likely to find out

more information about Vauxhall

after seeing the ad

91% are willing to travel up to 20 miles

to a dealership

1/3 recalled specific dealership details

CLIENTS WHO HAVE WORKED WITH US

MEDIA

VOLVO, SKODA, HONDA, RENAULT, FORD, PEUGEOT, MINI, MERCEDES, FIAT, TOYOTA, KIA & BMW

TESTIMONIAL

ADVERTISING

S INTERNATIONAL)

1/3 recalled specific

Choose the most relevant time for your ad to feature

Select locations by site or postcodes

One ad with automated local details making

it location specific

D WITH US

“As global leaders in satellite

navigation delivering intelligent

innovative navigation and GPS

solutions, this partnership is a

great match for both of us.

We’re able to utilise Amscreen’s

unique technology to talk to our

customers using the latest

targeting and delivery methods

to give ultimate stand out.

The ease of their technology also means that we

can trial new advertising and communication ideas

quickly and monitor the results without any hassle.”

Dawn Ramsay,

Managing Director of Garmin UK

Whether you want to reach consumers at specific places, at specific times of the day or keep them updated on up to the minute

information, we make the complicated stuff easy.

OPPORTUNITIES

GEO Location Specific Targeting

GEO +Automated Geo Targeting

GEO Location Specific Targeting

DAYPARTTime Specific Targeting

& BMW

EUROPEFLESCOMP5,50

RE

4TH FLOOR32-36 GREAT PORTLAND STREETLONDON W1W 8QX Tel: +44 (0)20 7291 9090enquire@amscreen.co.ukwww.amscreen.eu

CONTACT