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NACE 2004 National Meeting & Exposition
Reactions to the LatestJob-Search Tool:
Online Career Portfolios
Jill Lumsden & Myrna HooverJune 4, 2004
NACE 2004 National Meeting & Exposition
Workshop Objectives
• Do employers use online portfolios?
• Do employers find online portfolios effective?
• When do employers use portfolios?
• What do employers look for in portfolios?
• How can we guide students in creating more effective portfolios?
NACE 2004 National Meeting & Exposition
Program Outline
• Goals of the FSU Career Portfolio
• History of FSU Career Portfolio
• Demonstration
• Employer Reactions/Survey Results
• Implications of Feedback
• Future Objectives
• Questions & Discussion
NACE 2004 National Meeting & Exposition
Goals of the FSU Career Portfolio
• Educate students about workforce skills
• Connect students with opportunities to develop skills
• Provide a mechanism for students to document their skills and market themselves to employers or graduate schools
NACE 2004 National Meeting & Exposition
Fall 1997 1998 - 1999 June 1999 Ju ly 1999 D ecem ber 1999 2000 2001- 2002 A pril 26 , 2002
P ro to type D eveloped
O P S Funding for S taff P osition
P residen t’s In itiative
S tart o f R esearch & D evelopm ent
A IS P ro ject T eam E stab lished & T echnical In frastructure D evelopm ent B egins
In ternal & E x ternal P roposals
C areer C en ter P ortfo lio T ask Force E stab lished
D edicated S taff P osition
P ro to type T esting B egins
E xpanded U niversity S upport, A IS W eb D esigner Jo ined T ask Force
C areer P ortfo lio L au n ch
Live T esting w ith S elected G roups & C ontinued D evelopm ent
Key Events In Project History
NACE 2004 National Meeting & Exposition
Demonstration
http://portfolio.fsu.edu
NACE 2004 National Meeting & Exposition
Employer Reactions -Survey Results
• Survey Objectives
• Timeline
• Methodology
• Results
• Implications
NACE 2004 National Meeting & Exposition
Survey Objectives
• Usefulness
• Usability & Effectiveness
• Familiarity, Access & Effectiveness
• Stage of Recruitment Process
• Importance of Components
NACE 2004 National Meeting & Exposition
Fall 1997 Fall 2000 Spring 2002 Fall 2002 Spring 2003 Fall 2003 Spring 2004
President’s Initiative
Electronic Survey
“Usability & Effectiveness”
Career Portfolio
“Launch”
Data Collection & Analysis
Employer Survey -Focus Group
“Stage of Recruitment Process, Importance of
Components”
Timeline of Surveys
Employer Survey @ Career Expo
“Familiarity, Access & Effectiveness”
Employer Survey OCR“Familiarity, Access & Effectiveness”
Employer Survey
“Usefulness”
NACE 2004 National Meeting & Exposition
Employer Survey “Usefulness”
• Date: September 15, 2000
• Participants: Employers participating in Expo, Fall 2000
• Method: Survey distributed at Expo– Number of Employers Surveyed: 264
– Respondents: 87
– Percentage: 33%
NACE 2004 National Meeting & Exposition
Survey Results “Usefulness”
“Would you be interested in an online portfolio system?”
YES88%
NO6%
UNSURE6%
NACE 2004 National Meeting & Exposition
“Would you use an on-line portfolio to screen candidates?”
YES87%
NO8%
UNSURE5%
“Would you use an on-line portfolio to supplement a candidate’s interview?”
YES71%
NO16%
UNSURE13%
NACE 2004 National Meeting & Exposition
“Would you prefer a paper portfolio rather than an on-line portfolio?”
YES18%
NO66%
UNSURE16%
“Would access to candidates’ self-reported employability skills be useful in screening potential applicants?”
YES87%
NO8%
UNSURE5%
NACE 2004 National Meeting & Exposition
Implications
Employers endorsed an on-line portfolio system - a tool providing evidence of a candidate’s skills would be useful in screening and evaluating candidates.
NACE 2004 National Meeting & Exposition
Employer Survey “Usability & Effectiveness”
• Date: December 2001
• Participants: Actively Recruiting Employers
• Method: Electronic Survey
• Number of Employers Surveyed: 93– Respondents: 21
– Percentage: 23%
NACE 2004 National Meeting & Exposition
48%
38%
24%
0% 0% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0%
52%52%
43%
52%
62%
71%
48%
5%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I found the Career Portfolioeasy to use.
I like the design and look ofthe Career Portfolio.
The Career Portfolio is wellorganized.
I feel the Career Portfolio isuseful in providing evidence
of a candidate’s skills.
I feel the Career Portfolio willbe beneficial in assessing
candidates.
Strongly AgreeAgree
NeutralDisagree
Strongly Disagree
Survey Results
100% of employers agreed or strongly agreed the portfolio was easy to use
NACE 2004 National Meeting & Exposition
Survey Results
48%
38%
24%
0% 0% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0%
52%52%
43%
52%
62%
71%
48%
5%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I found the Career Portfolioeasy to use.
I like the design and look ofthe Career Portfolio.
The Career Portfolio is wellorganized.
I feel the Career Portfolio isuseful in providing evidence
of a candidate’s skills.
I feel the Career Portfolio willbe beneficial in assessing
candidates.
Strongly AgreeAgree
NeutralDisagree
Strongly Disagree
95% strongly agreed or agreed the design was user friendly
NACE 2004 National Meeting & Exposition
Survey Results
48%
38%
24%
0% 0% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0%
52%52%
43%
52%
62%
71%
48%
5%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I found the Career Portfolioeasy to use.
I like the design and look ofthe Career Portfolio.
The Career Portfolio is wellorganized.
I feel the Career Portfolio isuseful in providing evidence
of a candidate’s skills.
I feel the Career Portfolio willbe beneficial in assessing
candidates.
Strongly AgreeAgree
NeutralDisagree
Strongly Disagree
100% strongly agreed or agreed that the Career Portfolio was well organized
NACE 2004 National Meeting & Exposition
Survey Results
48%
38%
24%
0% 0% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0%
52%52%
43%
52%
62%
71%
48%
5%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I found the Career Portfolioeasy to use.
I like the design and look ofthe Career Portfolio.
The Career Portfolio is wellorganized.
I feel the Career Portfolio isuseful in providing evidence
of a candidate’s skills.
I feel the Career Portfolio willbe beneficial in assessing
candidates.
Strongly AgreeAgree
NeutralDisagree
Strongly Disagree
98% strongly agreed or agreed the portfolio validated candidates’ skills
NACE 2004 National Meeting & Exposition
48%
38%
24%
0% 0% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0%
52%52%
43%
52%
62%
71%
48%
5%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I found the Career Portfolioeasy to use.
I like the design and look ofthe Career Portfolio.
The Career Portfolio is wellorganized.
I feel the Career Portfolio isuseful in providing evidence
of a candidate’s skills.
I feel the Career Portfolio willbe beneficial in assessing
candidates.
Strongly AgreeAgree
NeutralDisagree
Strongly Disagree
Survey Results
95% strongly agreed or agreed that the Career Portfolio was beneficial in assessing candidates
NACE 2004 National Meeting & Exposition
Implications
Employers endorsed the Career Portfolio as easy to use and effective in assessing and validating candidates’ skills.
NACE 2004 National Meeting & Exposition
Employer Survey: “Familiarity, Access, & Effectiveness”
• Date: Fall 2002 - Spring 2004
• Participants: – On-Campus Recruiters – Participants at Career Expos
• Method: Employer Evaluations
• Respondents
NACE 2004 National Meeting & Exposition
Survey Return Rates
OCR
2002-2003
OCR 2003-2004
Expo Fall 2003
Expo Spring 2003
Eng. Expo
Fall 2003
Number Surveyed
395 317 122 104 58
Number Responded
149 107 46 31 18
Response
Rate
37% 34% 38% 30% 31%
Overall:
34%
NACE 2004 National Meeting & Exposition
Respondents by Industry Types
Financial27%
Government7%
Retail32%
Technology16%
Engineering18%
NACE 2004 National Meeting & Exposition
Are you familiar with the FSU Online Career Portfolio?
0%10%20%30%40%50%60%70%80%90%
100%
2002-03 2003-04 Fall 03 Sp 04 Fall 03
OCR OCR SF SF ED
Yes (%)No (%)No Response (%)
Survey Results “Familiarity”
42% were familiar
NACE 2004 National Meeting & Exposition
Survey Results “Access”
Have you been given access to a student's Online Career Portfolio?
0%10%20%30%40%50%60%70%80%90%
100%
2002-03 2003-04 Fall 03 Sp 04 Fall 03
OCR OCR SF SF ED
Yes (%)No (%)No Response (%)
27% were given access
NACE 2004 National Meeting & Exposition
Survey Results“Effectiveness”
If yes, how beneficial did you find it in identifying the student's skills as they relate to your organization's
opportunities?(1= not beneficial, 5= very beneficial)
4.082.80
4.003.80 4.30
1
2
3
4
5
2002-03 2003-04 Fall 03 Sp 04 Fall 03
OCR OCR SF SF ED
Average
Those 27% rated the
Portfolio as Beneficial
NACE 2004 National Meeting & Exposition
Implications
• Familiarity of the online portfolio is increasing among employers, yet only 1 out of 11 have been provided access by a student.
• Employers with access rated the effectiveness of the online portfolio as above average.
NACE 2004 National Meeting & Exposition
Employer Survey“Stage of Recruitment Process -
Importance of Components”
• Date: January 2004
• Participants: Judges of Career Portfolio Contest
• Method: Employer Survey & Focus Group
• Respondents: 7 Judges/5 Participants
NACE 2004 National Meeting & Exposition
Survey Results
0%
0%
14%
0%
43%
14%
29%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
All of the above/ equally useful at all steps
None of the above / not useful
Placement after Selection
Final Selection
Secondary Interview Process
Initial Interview Process
Application ProcessAt what step in
the recruitment
process would you find this
tool most useful?
NACE 2004 National Meeting & Exposition
Survey Results
3.14
2.71
2.86
4.43
5.57
1.00
0 1 2 3 4 5 6
References
Transcript
Profile
Artifacts
Skills
Resume
Please rank the following items in
terms of their usefulness in evaluating
candidates. (1=Most Useful, 6=Least Useful)
NACE 2004 National Meeting & Exposition
Implications
• Employers identified the second interview as the most likely stage they would use the online portfolio; the application process was second.
• The resume was considered the most important component; followed by skills and artifacts.
NACE 2004 National Meeting & Exposition
Future Objectives
• Provide students with results of employer feedback.
• Encourage students to provide access to employers in the second interview process.
• Survey employers about the effectiveness of interviews with students who have completed an online portfolio vs. those who have not.
NACE 2004 National Meeting & Exposition
Questions & Discussion
For more information, please visit: http://www.career.fsu.edu/portfolio/info.html
NACE 2004 National Meeting & Exposition
Thank You!