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METSÄ BOARD STAKEHOLDER MAGAZINE WINTER ISSUE 2015–2016
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What better way to combat stress and anxiety than to sit down with a few brightly-coloured pencils and simply fill in the gaps? Pure ambient entertainment, as peaceful as the forest itself. Just get out your colouring pencils and relax, and don’t forget to share your finished e�orts on Instagram with the #ColourMeMetsa hashtag.
WHAT WE ARE MADE OF | Cover: Carta Integra 190 g/m2 (10.2 pt), made in Äänekoski, Finland by proud Metsä Board employees. Cover e�ects: Matt-laminated glossy-spot UV varnish. Cover illustrations drawn by Sami Viljanto in his wooden summerhouse deep in the Finnish forest. Colouring by Hanna Kinnunen with pencils by Caran d’Ache of Switzerland.
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TABLE OF CONTENTS
26
20+ 23
37
LIVING IN HARMONY WITH NATURE HAS BEEN THE
DREAM OF HUMANS FOR CENTURIES.
WITH THE COMPLE-TION OF A NEW
FOLDING BOXBOARD MACHINE, A NEW ERA
BEGINS AT HUSUM MILL.
WOOD AND WATER ARE BECOMING SCARCE IN CERTAIN AREAS, BUT
FINLAND HAS PLENTY OF BOTH.
METSÄ BOARD MAGAZINE | Winter Issue 2015–2016 | [email protected] | ISSN 2323-5500 | Publisher Metsä Board Communications, P.O. Box 20, FI-02020 METSÄ, Finland | www.metsaboard.com | Editor-in-chief Katri Kauppila, vice president, communications | Managing editor Tytti Hämäläinen | Editorial board Tytti Hämäläinen, Minna Kantsila, Katri Kauppila and Ritva Mönkäre | Production and graphic design Miltton Oyj | Print Erweko Oy | The opinions expressed in this publication are not necessarily those of Metsä Board.
5 Editorial – The benefits of wood
6 Bites
9 The US perspective
10 The best from the north
16 A partnership measured in decades
18 The world’s first next-generation bioproduct mill
20 #foodserviceboard
23 The shape of the new
26 The lungs of the city
30 Certification promotes sustainable forestry
32 Excellent scores in the CDP
33 Success on display
36 Towards a flourishing dialogue
37 The world in wood
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M ore and more companies are now interested in the renewability of wood and the benefits of fresh forest fibre – from small starts-ups to global companies. This is nothing new to us at Metsä
Board, as we have relied on northern wood as our basic raw material for decades. We know the opportunities that wood provides today and see it is an unending source of new benefits and possibilities for our customers.
In line with our strategy, we are focusing on folding boxboards and linerboards based on fresh forest fibre. They are suitable, above all, for consumer, retail-ready and food service packaging. In this issue, we will
tell you more about our Carta Dedica product family, developed especially for the food service packaging industry. We have carefully designed the different board grades for a range of applications such as cups, plates and trays. Several manufacturers of these products have tested these boards, and the
feedback has been very good. Demand for our paperboards has seen steady growth, and it goes
without saying that we wish to cater to this increased demand by offering high-quality products to our customers. In the period from mid-October until January, Metsä Board installed a new folding board machine at the Husum mill in Sweden. We are primarily marketing this board volume to Americas as well as to food service packaging globally. The linerboards currently made at Husum have also been well received by the customers.
On the heels of population growth and urbanisation, it is increasingly important for companies to be able to develop ecological solutions. CDP, formerly the Carbon Disclosure Project, provides valuable environmental information about different companies to the market and investors. We have seen encouraging results from CDP. This year, we are delighted to announce that our CDP performance has improved even further. In the Water programme, we are now the only European company, and the sole forest industry company, to be included on the A List of just eight global companies. In the Climate Change programme, we once again stepped up our reporting performance, reaching a full score of 100/100.
In the future, Metsä Board will seek to further enhance its efficiency in the use of wood, water and energy. This will enable us to best help our customers launch products that place a lower burden on the environment. And consumers can, in good conscience, choose products packaged using our boards.
A warm thank you to all our customers for your continued support and strong collaboration.
EDITORIAL
Mika Joukio CEO, Metsä Board
THE NEW FOLDING BOXBOARD
MACHINE IN HUSUM HAS STARTED!
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FOUR CARTONS using boards from Metsä Board have won awards in the 2015 Pro Carton ECMA Awards, including the top honour of the Sustainability Award, in a year when the focus was on the unique sustainability of cartonboard. Metsä Board’s products were also used by winners in three categories: Beauty & Cosmetics; Beverages; and Healthcare & Pharma-ceuticals.
The annual Pro Carton ECMA Award competition attracts hundreds of entries, with the jury looking for excellence in design, convenience, brand communication and the major role cartonboard plays as a sustainable packaging material.
THE SUSTAINABILITY AWARD was presented to Fazer Alku New Mill Products for its cereal box, described as offering a decisive advance in terms of sustainability. The judges praised the design and convenience as well as the high cartonboard ratio that makes the pack ideal for recycling. The carton uses Simcote from Metsä Board.
The winner of THE BEAUTY & COSMETICS CATEGORY was the Müller Soft Star Tissue Duchesse pack, which uses Metsä Board’s Carta Solida in a round cylinder shape. The judges felt it was highly original in shape and construc-tion, with tremendous impact on the shelf. They were also
impressed by its tactile soft feel, embossing and textures that gave the pack desirability.
In the HEALTHCARE & PHARMACEUTICALS CATEGORY, the winner was the Multipack for Clinical Trials produced for Hoffman La Roche, using Carta Elega from Metsä Board. The judges were impressed by how different bottle shapes and sizes were securely held in place, without the need for foam or other cushioning materials, just clever cartonboard engineering. The effect on sustainability was also considerable, as there is less waste, reduced shipping costs and 100 per cent recycling by using cartonboard as a mono-material.
The winner of the BEVERAGES AWARD was the YO Syrup Carton Sleeve produced for Eckes-Granini, an eye-catching wrap-around design printed on Carta Solida from Metsä Board. It was felt that the protruding ribbon added a playful touch and acted like a signal never seen before on a shelf of syrup products. The judges commented that it was perfect for the kids target market and a very well thought through example of structure and graphic design.
Metsä Board extends our congratulations to everyone who participated in the vision, design, and production of the winning cartons!
FOUR WINNERS IN THE
Category: The Sustainability Carton producer: AR Carton Oy
Brand Owner: Fazer Mill & Mixes
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Category: the Beauty & Cosmetics Carton Producer: Mayr-Melnhof Packaging, C.P. SchmidtBrand Owner: Müller Großhandels Ltd. & Co. KG
Catergory: Healthcare & Pharmaceuticals Carton Producer: RondoBrand Owner: Hoffmann La Roche
Category: Beverages Carton Producer: Mayr-Melnhof Packaging AustriaBrand Owner: Eckes-Granini
METSÄ BOARD RECOGNISED FOR
HIGH-LEVEL PERFORMANCE AND TRANSPARENCY BY WWFMETSÄ BOARD AND ITS ASSOCIATED COMPANIES Metsä Fibre and Metsä Tissue were all recognised by WWF’s Environmental Paper Company Index (EPCI). According to the index, all the companies scoring improved in comparison to the 2013 index. For Metsä Board the highlight was the decreased greenhouse gas emissions from its mills.
Metsä Group has taken part in the EPCI since 2011. The index is one of WWF´s key tools to promote supply chain transparency and continual improvement in the sector.
QUESTIONS ABOUT SUSTAINABILITY? Please direct all your sustainability-related questions to [email protected] – here you can reach all of Metsä Board’s sustainability experts. The questions can be about, for example, product safety, the origin of wood or CDP.
ALL METSÄ BOARD’S FINNISH MILLS were audited during the autumn of 2015 according to Sedex Members Ethical Trade Audit (SMETA). The main goal of the audits was to find out how Metsä Board cares for the working conditions and rights of its personnel.
As one of the most commonly used ethical audit methodologies in the world, SMETA plays an important role in the effort to ensure responsible sourcing and transparency in supply chains. SMETA audits focus on labour standards, health & safety in the workplace, and optionally also on environmental aspects and ethical business practices.
SMETA methodology is recognised by an ever increasing number of companies and the audit results can be shared on the Sedex Database.
METSÄ BOARD’S FINNISH MILLS
AUDITED ACCORDING TO SMETA
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LINERBOARDS FOR
LITHOLAMINATION IT’S POSSIBLE to meet the most demanding packaging needs quickly, cost-efficiently and responsibly. All Metsä Board’s liners for litholamination offer great printability, strength and durability.
CARTA SOLIDA is a fully coated bleached paperboard with a white back. It offers premium printability with superior colour density on the top side. The board has superlative brightness and outstanding odour and taint neutrality.
MODO NORTHERN LIGHT LITHO is a fully bleached dou-ble-coated white liner. Its high whiteness provides a clean look and superb contrast for printing, and offers outstanding printability and gloss. Additionally, its excellent sheet flatness ensures easy converting.
CARTA SELECTA is a double-coated speciality liner. Its smooth surface results in first-class colour density and contrast as well as excellent UV gloss. It provides excellent litholamination runnability and great folding endurance.
MODO NORTHERN LIGHT is a fully bleached uncoated white linerboard. Its high whiteness creates exceptional contrast and its uncoated surface gives an attractive matt look and tactile feel. It has good strength characteristics in both elas-ticity and compressibility, and is less prone to washboarding. It can also be used as fluting.
KEMIART GRAPH+ is a double-coated white top kraftliner. It has excellent strength, which provides opportunities for light-weighting. It enables the printing of detailed half-tone pictures and colours with superb gloss and colour density.
STRONG, DURABLE, AND GOOD LOOKING
ESTIMATE YOUR REQUIREMENTS!HAVE YOU ALREADY checked out the Metsä Board Calculators mobile application? The calculators, available for Android, IOS, Blackberry and Lumia mobile phones, is a set of free of charge applications. The package includes:
PALLET WEIGHT CALCULATOR: Use this to calculate the weight of board on a pallet
PRICE CALCULATOR: For calculating the price of a needed amount of board sheets.
REEL CALCULATOR: For calculating reel dimensions, like the amount of board on a reel or the weight of a reel. • Reel length calculator from dimensions • Reel weight calculator after diameter reduction • Reel weight calculator from dimensions
YIELD CALCULATOR:
Use this for calculating the yield difference between two board grammages.
This application works only on mobile phones but they are also accessible at www.metsaboard.com
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1 .WHAT’S GOING ON IN THE FOOD SERVICE SECTOR IN THE USA?
The packaged food and beverages market is quite large, and continues to grow in the US. Consumer demand for safe, healthy, environmentally responsible packaging is increasing.
Trends come and go, and consumers are continually changing the way they view, interact with and utilise packaging further. It’s important to keep up with packaging market trends and reflect the changing needs of the consumer in your products. Companies that stay on top of these changing trends have a competitive advantage.
2. WHAT ARE THE BIGGEST CHALLENGES YOU SEE IN THE US MARKET?
Consumers are becoming increasingly more aware of global environmental issues and are changing their buying habits accordingly. Understandably, consumers don’t want to pay any more than they have to for their packaged goods, which is why cost is and will be one of the key packaging market trends.
There is also more demand now for transparency between manufacturers and con-sumers as a result of recent food misuses in the industry. The origins of products need to be traceable back to their source to re-establish trust throughout the supply chain. Understanding how commitment to sustainability can be communicated in an engaging way on the packaging is the key to attracting, relating to, and keeping consumers. It seems that sustainability is no longer an optional add-on. It’s an essential part of business planning for those in the packaging industry.
3. DO YOU FEEL EATING IS BECOMING MORE HECTIC AND ON-THE-GO?
Increasingly busy lifestyles mean that consumers are seeking ease of use. Smaller, lighter and easily disposable packaging makes consumption on-the-go more efficient. There’s a growing tendency for consumers to make purchases when they are running out of a specific product, as opposed to taking an in advance, ‘pantry-loading’ approach, which has been the norm in the past. Smaller and easy-to-carry packaging therefore holds the greatest potential for these money-conscious, last minute shoppers.
Demand for food service disposables in the US is projected to increase 3.9 per cent per year to USD 21.9 billion (EUR 24.7 billion) in 2019. Packaging products, including clamshells, paperboard cartons and other containers, are expected to register the fastest growth among the major product types. Meanwhile, growth in the quick service restaurant (QSR) segment – the largest single outlet for disposables – will be restrained by the shift in consumer preference away from traditional fast food.
Nina HapponenVice president of sales, Metsä Board Americas
NEW WWW FOR METSÄ BOARD
It’s time for the new www.metsaboard.com. The previous renewal was done in 2012 when we launched the new group identity – it was time for an update!
The new pages are responsive and thus work with all devices: laptop, tablet or mobile. A lot of effort has been given to the visual look which is a must nowadays. Another big emphasis was given to usability and easy navigation.
The old goodies are naturally still there: IR pages, blogs, news, articles, and publi-cations to name but a few.
We hope you like them!
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Renewable northern wood is the main raw material for Metsä Board’s products. The high quality of softwood in Finland has its roots in the oldest forest legislation in the world: the Forest Act requires forests to be managed sustainably and treated with respect.
TIMO NYKÄNEN SAMI KARPPINEN, WWF, HANNA KINNUNEN
NORTH
THEBESTFROMTHE
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et’s start with the facts: of the wood purchased by Metsä Board, 75 per cent comes from Finnish and Swedish commercial forests. Forestry land covers around 86 per cent of Finland, the country where Metsä Board purchases most of the wood it uses. As a result of good forest management, Finnish forests provide more wood than ever before, and sustainable management will ensure wood supply for future generations, as well.
According to an inventory of Finnish forests completed in spring 2015, the volume of growing stock is 2.4 billion cubic metres. Over the past 50 years, its annual growth has doubled to 105.5 million cubic metres. Metsä Board uses around 4.9 million cubic metres of Finnish wood annually, meaning that the supply will not run out in the most densely forested country in Europe.
What explains the success story of Finnish forest manage-ment?
“Forests are our most significant natural resource, and we have a long tradition of taking good care of our forests. Finnish forest legislation has prohibited deforestation since the late 1800s. When we make use of forests, we must also ensure their renewal,” says Janne Soimasuo, environmental manager at Metsä Group.
According to Soimasuo, the growth of Finnish forests has exceeded their use since the early 1970s. At that time, forest management measures were introduced to ensure good growth for commercial forests.
“Forest management in Finland uses species naturally found in the country. The situation in many other countries is quite different. There, it’s much more common to grow foreign species, such as eucalyptus, in places where they would not otherwise be found,” Soimasuo points out.
According to Soimasuo, using domestic tree species also enables their natural accompanying species, such as insects and fungi, to live in commercial forests and ensures their vitality.
RAW MATERIAL ENERGY WATER AIR SOCIAL
IN SOCIETYThe industrial use of forests for sawn timber and paper products began in the mid 19th century
AT METSÄ GROUPMetsä Group’s first mills were founded in the 19th
century
Metsäliitto Cooperative was established
Renewing the forests after use builds the base for the first Finnish Forest Act
19341886
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A S
US
TAIN
AB
ILIT
Y J
OU
RN
EY
1970 1980
Introduced in Finland at the turn of the millennium, forest certification supports the diversity of species by requiring, for example, that a certain number of retention trees are left in felling areas to increase the amount of decaying wood in forests. In addition, Finland has the largest number of forest areas strictly protected by the state in Europe.
Strong, high-quality northern softwood fibreGlobally, only around 10 per cent of forests are certified. In Finland, certification covers 90 per cent of commercial forests. In 2014, around 79 per cent of the wood that Metsä Board used in production was certified. Metsä Board has actively participated in developing forest certification systems, with the PEFC being the most widely used system in Finland (read more about forest certification on p. 30–31).
“All of our products are certified throughout the produc-
tion chain. We are also leading the way in traceability, as we are able to prove the origin of all of the wood that we use. Our raw materials always come from legitimate sources and sustainably managed forests,” says Minna Kantsila, product manager at Metsä Board.
As well as being a renewable, sustainably produced raw material, northern softwood fibre is highly suitable for producing top-quality paperboard. Its strength properties are particularly superior to recycled fibre. This is largely related to the short growing season in the north in the summer: trees grow slowly, producing consistently high density.
Fresh forest fibre is also necessary for recycling paper and paperboard and using recycled fibre.
“If fresh fibre was not added to the stream, the production of wood-based paperboard packaging would run out of raw material in six months,” says Kantsila.
“It’s great to see in practice where and how Finnish
forests and wood raw ma-terials originate,” says José Ayala, managing director of printing materials manufac-
turer Stafix.
The oil crisis speeded up the transition to increased use of
other sources of powerFrom intensive forestry to
sustainable forest management
Emerging discussions about emissions to water and air
Rising environmental management to wider corporate responsibility with social and economic aspects
A forerunner in water purification: modern biological water purification
plants were built to the mills. Other mills soon followed
First Environmental Report published by Metsä-Serla, now Metsä Board
1984 1989
RAW MATERIAL ENERGY WATER AIR SOCIAL
1990
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1990 2000
Ensuring diversity
Metsä Group has cooperated
with WWF Finland since 2011.
According to Liisa Rohweder,
CEO of WWF Finland, the
main purpose of the coopera-
tion is to ensure the diversity
of natural environments in
commercial forests.
“In practice, this can
mean discussing how the diversity of nature could be
considered even more extensively in forest management.
We put our ideas into practice by further developing forest
management guidelines, for example, and training forest
professionals to pay attention to the management of groves
and sun-exposed slopes, which are particularly important
habitats for endangered species,” says Rohweder.
According to Rohweder, providing training for Metsä
Group’s experts and forest owners also helps both parties
to better understand one another and increases mutual
trust.
“An atmosphere of openness facilitates new, innovative
ideas, the best of which benefit both natural environments
and business operations. Metsä Group has a good level
of knowledge of natural diversity and its consideration
in forest management practices, and this knowledge is
increasingly seen as part of being a forest professional.”
Rohweder emphasises that well-being in Finland will con-
tinue to be based on forests, and ensuring their diversity is
high on the WWF agenda.
“We cannot achieve our ambitious goals on our own,
which is why we cooperate with many strategically
significant players. Cooperation is one of the key principles
guiding the operations of the WWF.”
Taking a break from normal office work, a team of employ-
ees from Stafix tried their hand at planting trees.
The Kyoto Protocol encourages states to reduce greenhouse
gas emissions
Certified quality and environment manage-ment systems to mills
Customers’ rising interest towards the origin of wood and sustainable
forest management
95% of Finland’s forests certified
Occupational health and safety
management system OHSAS 18001 to
Metsä-Botnia
The Finnish forest sector sets voluntary energy efficiency targets
From intensive forestry to sustainable forest management
Forest management and the use of wood in public eye
Emissions trading schemes and energy efficiency
In-depth cooperationMost of the forests in Finland are owned by families or small private owners. The average size of a forest holding is just over 30 hectares. Metsä Group purchases most of the wood it uses from the members of its parent company, Metsäliitto Cooper-ative, whose members own nearly half of the private forests in Finland. Globally, this arrangement is exceptional in the sense that the parent company of the Group is owned by around 122,000 members. Metsä Group provides these members with expert services that support their forest management and seeks to increase the value of their forest assets.
“The cooperative ownership base ensures a steady supply of wood for us and a high demand and value for wood for the members. This increases the level of commitment and enables us to plan our operations for the long term. We can also take care of the renewal and management of forests on behalf of
1999
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the owners, meaning that our operations extend far beyond the trade in wood raw material,” says Jussi Ripatti, environmen-tal director at Metsä Group.
Forest expert Mervi Seppänen helps Metsä Group’s owner-members with issues related to forest management and wood supply in the Viitasaari region in Central Finland.
“Our members truly feel that we are working towards common goals. Of course, they also benefit through interest income on their investment in the cooperative and through competitive prices on wood,” says Seppänen.
Metsä Group is building a bioproduct mill in Äänekoski, around 60 kilometres from where Seppänen is based. The new mill has met with a positive response from forest owners. The mill is the largest investment in the history of the Finnish
forest industry. It will increase the annual use of pulpwood by around 4 million cubic metres, or around 10 per cent, at the national level.
According to Seppänen, forest owners increasingly need comprehensive and easily accessible services, from clearing and
seedling stand management to investment advice. If needed, a forest expert helps forest owners identify management and logging needs and provides an estimate of the related income and expenses.
“Finns continue to have a close, emotive relationship with forests. They want to take good care of their forest holdings, even if they don’t themselves deal with forests on a regular basis. This is one of the reasons why trustful relationships between us and forest owners are important,” says Seppänen.
For Stafix planting trees was a new way of spending time together that is also beneficial for the environment. The Stafix team: Veijo Jokinen, Lorenzo Bracco, Olli Räsänen, Aleksi Rastela, José Ayala, Adrian Darwin, Michael Trepczyk, Hanna Voutilainen, Arttu Seppi.
FINNS CONTINUE TO HAVE A CLOSE, EMOTIVE
RELATIONSHIP WITH FORESTS.
RAW MATERIAL ENERGY
WATER AIR
SOCIAL
2010
In total -36% CO2 reduction per product tonne since 2009
-11% process water used per product tonne since 2010
Highlighting resource efficiency and increasing the value of side streams in all
operations
Resource scarcity and popula-tion growth create an increasing need for resource efficiency
2014
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Sanna Pastila from Helsinki and the Kangas couple from Nivala in
Northern Ostrobothnia represent different types of forest owners.
Pastila lives far away from her forest holdings, while Olli and
Helena are farmers.
Pastila has a comprehensive forest management agreement
with Metsä Group. She has a forest holding of more than 100 hect-
ares in the Savitaipale region, 200 kilometres from Helsinki. She
inherited part of her holding from her father and bought the rest in
a change-of-generation transaction. As an urban forest owner, she
finds the electronic services provided for owner-members to be
particularly useful.
“I try to visit my forest holding at least once a year, but I use the
Metsäverkko online service practically every week,” says Pastila.
Metsäverkko provides up-to-date information about the
owner’s forest management plans, complete with maps, as well
as information about forthcoming forest management measures,
logging and investments. The forest management plan is also
available as a mobile app, which Pastila finds ideal for taking
pictures and notes in the forest.
As well as providing financial security, forests serve as a
recreational resource for Pastila.
“Even though we live in Helsinki, we live right beside a forest.
The forest is our second living room: we go for walks and picnics,
and also pick berries and mushrooms. I always say that this is the
furthest that I will ever move from a forest,” Pastila says with a
laugh.
From one generation to another Olli and Helena Kangas run the Jokisaari dairy farm, which was
passed on to them by Olli’s parents in a change-of-generation
arrangement. The farm keeps the couple busy to such a degree
that they decided to rely on Metsä Group for help with managing
their forest holding of 35 hectares. They have been satisfied with
the expert help.
The cooperation began in 2010, when they sold wood for the
first time. They have also had logs sawn for their own use, to
renovate the main building of the farm.
“It would be easier to buy the wood from a retailer, but it’s a
nice feeling to know the origin of the wood used in our house.”
The couple are looking for financial gain, but values related to
recreation and the landscape are also important to them. Owning
forests is in itself something their entire family values.
“The feeling that you are able to take responsibility for forests
is important. We want to teach forest management to our children
as well,” says Helena Kangas.
WORRY-FREE FOREST MANAGEMENT
The Kangas family turned to Metsä Group's experts for help with managing their forest holding.
Sanna Pastila, here in the picture with her 16-year-old cat
Olga, finds the Metsäverkko online service particularly
useful, since she lives far away from her forest holdings.
NIVALA
SAVITAIPALE
HELSINKI
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A PARTNERSHIPMEASURED IN DECADES
The merchant Inapa France succeeded in winning over an ecologically aware customer, thanks to the “homemade”
certified wood Metsä Board uses.
CHRISTOPHE RIEDEL THIBAULT STIPAL
CORBEIL, one hour south of Paris. Here, in the green countryside along the banks of the Essonne river, the continuous paper-making machine was invented in 1798. Things have moved on since then, but the huge warehouse on Inapa France’s site continues the old tradition by shipping 500 tonnes
of paper from stock to its customers every day.
Having spent 35 years in the firm’s service, Arnauld Ducouret, technical director and product manager at Inapa, is the 50-year-old company’s very own living history book. He likes to bond with people as he delivers the 8,000
part numbers in the company’s stockrooms. He’s therefore the best person to tell us how sustainability issues, especially forest certifica-tion, happened to be the key to one recent deal.
A new green contractArnauld Ducouret and Stéphane Porraz, Metsä Board France’s account manager for Inapa, explain with one voice how Metsä Board’s grades tipped the balance in their favour to win a new customer. “Metsä’s paper-boards were in competition against an Asian producer. We convinced the brand-owner cus-tomer of the importance of the origin of the paperboard, and the environmental aspects were decisive in his choice. Inapa was
able to explain these differences thanks to the strengths of Metsä Board.”
Ducouret and Porraz summarise these strengths as “ ’homemade’ wood from certified northern forests and renowned lightweight cartonboard.” 100 per cent of the wood used to produce the board is traceable, and comes from certified or controlled sources. More than 80 per cent of the wood is PEFC certified. The complete supply chain is tightly controlled.
“This added value in terms of reliability was decisive,” concludes Ducouret.
The decisive lever? TransparencyArnauld Ducouret talks about the part-nership with Metsä Board. “For more than 35 years, we have been sourcing folding boxboard from Metsä Board’s Kyro and Äänekoski mills.”
The partnership is built on exchanges between people, and accord-ing to Ducouret, “it’s an everyday task. It’s very important that partners meet one another!” These trusting and close relationships facilitate exchanges and negotiations.
Inapa FranceInapa France was established in 1965. Their
shipped volume is 195,000 tonnes and
storage capacity 30,000 tonnes. Inapa
France belongs to the Portuguese Inapa
Group, which is listed on the Lisbon Stock
Exchange. The group has operations in nine
countries: France, Germany (Papier Union),
Luxembourg, Belgium, Switzerland, Portugal,
Spain, Turkey and Angola.
The products of Inapa France range from
consumables and reams of paper to
varnishes, blankets and UV and offset inks.
Examples include digital printing of covers
for prestigious books and POS (point-of-sale)
advertising materials.
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PARTNERSHIP
The trust in this relationship has a lot to do with transparency: it was Metsä Board’s transparency that allowed the brand-owner customer’s preoccupations to be addressed. The customer wanted traceable products, guarantees that all social and envi-ronmental standards were met, plus a controlled, local supply chain. This demanded shorter movements of the raw materials and finished products in order to improve the carbon balance.
“Right from the very first delivery, the customer was able to benefit from the combined gains of rapid supplies and raw materials with a reduced environmental footprint.”
Stéphane Porraz emphasises that “Thanks to the efforts made by Arnauld Ducouret’s team, we received the right information and were able to present to his new customer an optimal green pitch, including a host of arguments other than just the price.”
This success was also the fruit of the swift, efficient engagement and involvement of numerous departments at Metsä Board and Inapa, from sales to sustainable development. Was this synergy decisive? Indeed so.
The view aheadInapa are currently in a strong position, as the former paper and paperboard
manufacturer has extended its range of products and services for the graphical arts and digital sectors. “We have extended our distribution range to include plotters and inks for the graphical industries with Sun Chemical. Customers in the print graphical industries can now source their complete range of inks, and their paper, from us. And it will stay that way!” says Arnauld Ducouret. “We also have the fibre for the future, because paperboard, as long as it’s recycled, is an environmentally safe material and does not destroy forests.” With all this in mind, Inapa views its future with great confidence.
Arnauld Ducouret, technical director and product manager at Inapa, is an expert on
the company’s 50-year history.
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NEXT-GENERATION BIOPRODUCT MILL
S H A R E O F C E R T I F I E D WO O D
90PER CENT
U S E O F WO O D
6.5MILLION CUBIC
METRES PER YEAR
THE ÄÄNEKOSKI
BIOPRODUCT MILL’S
FIGURES SPEAK FOR
THEMSELVES. THIS IS
THE NEXT GENERATION
OF PULP AND ENERGY
PRODUCTION.
Metsä Board’s associated company Metsä Fibre is currently building the world’s first next-generation bioproduct mill in Äänekoski, Finland. With a value of EUR 1.2 billion, this rep-resents the Finnish forestry industry’s largest ever investment.
Once completed, the mill will produce 1.3 million tonnes
of pulp per year – nearly three times the annual production of the current pulp mill on this site. Metsä Board will invest EUR 24.9 million into the project, with the company’s holding in Metsä Fibre remaining at 24.9 per cent. The mill will begin operations in the third quarter of 2017.
More than just a pulp mill
The bioproduct mill will use 6.5 million cubic metres of pulp-wood per year to produce 1.3 million tonnes of softwood and birch pulp. Making full use of wood and production side streams was the starting point in designing the mill. Bioproducts will make up 20 per cent of the mill’s net sales, even in the first phase.
The most efficientrecovery boiler in the worldA significant share of all renewable energy produced in Finland is generated when black liquor, consisting of wood and cooking chemicals, is combusted in a recovery boiler in pulp production. This process converts the cooking chemicals into a reusable form. The bioproduct mill will be the most energy-efficient pulp mill in the world, as its equipment solutions are based on highly advanced energy technology. The mill will produce 2.4 times as much electricity as it uses.
Äänekoski bioproduct millThe bioproduct mill’s fibre line will process wood chips into pulp in around 24 hours. Production side streams will be used to produce other bioproducts and bioenergy. In terms of efficiency, the bioproduct mill will be in a class of its own.
I N V EST M E N T
1.2EUR BILLION
METSÄ BOARD SAMI VILJANTO
18
E L ECT R I C I T Y P R O D U CT I O N
1.8TERAWATT HOURS
PER YEAR
P U L P P R O D U CT I O N
1.3MILLION TONNES
PER YEAR
1. Producer gas from bark and sludge to be
used as biofuel for the mill
New biofuels from bark and energy wood
2. Sulphuric acid and methanol from odorous gases
to be used by the mill
3. New bioproducts from lignin
4. Biogas from sludge to be used as a fuel for vehicles
5. Fertilisers and earth work materials from ash
6. New textile fibres from pulp Biocomposites from pulp
* PRESENT BIOPRODUCTS
BARK*ODOUROUS GASES
LIGNIN
SLUDGE
CLEAN WATER
DREGS ANDASHES
BIOENERGY*
GLAUBER SALT
PULPUPGRADING
PULPWOOD
PULP*
TURPENTINE AND TALL OIL*
1.2.
3.
4.
5.
6.
E L ECT R I C I T Y S E L F-S U F F I C I E N CY
240PER CENT
19
ollowing th
e mega
trend of u
rbanisatio
n, busy lifes
tyles a
nd the
consequent o
n-the-g
o eatin
g, Mets
ä Board
launched th
e food
servic
e board
Carta D
edica in
2014.
“Now, a
year la
ter, w
e have
altoget
her four d
ifferent en
hanced
grades o
f Cart
a Dedica
. Two of th
e grad
es are u
ncoated an
d two
coated,” sa
ys the p
roduct manage
r Minna K
antsi
la.
With
the fo
ur grad
es, Cart
a Dedica
can be u
sed in
many fo
od
servic
e pack
aging fr
om cups fo
r hot an
d cold drin
ks, bowls a
nd
trays t
o plates, f
olded trays,
and takeaw
ay.
“The p
opularity
of easy e
ating is
highly i
nterlin
ked with fo
od
servic
e pack
aging. I
f you have
a barb
ecue, i
t’s conven
ient to
eat
the steak
from a s
turdy paper p
late which
is eas
ily disp
osable a
fter
the soiré
e. A plate
made o
f paperb
oard ca
n be recyc
led aft
er use.”
The su
ccess o
f food an
d drink on-th
e-move
goes han
d-in-
hand with
effect
ive pack
aging – fo
r protec
tion, fo
od safet
y, insulat
ion, branding, an
d ease
of use
in eatin
g or d
rinking.
“All t
hese ar
eas ar
e a m
ust when ta
lking about su
ccessf
ul pack
aging. Our p
aperboard
provides
a lightw
eight a
nd susta
inable solutio
n for b
rand owners
and co
nverter
s looking
for a re
sponsible p
ackaging m
ateria
l for th
eir fas
t food products
. Our b
oards a
re made o
f
fresh fo
rest fi
bres which
are a
renew
able raw
mate
rial.”
From
the n
ew machin
e
For the t
wo years
Mets
ä Board
has been
manufac
turing C
arta D
edica
, it has
been pro-
duced at
the T
ako mill.
Now, w
ith th
e new
folding b
oxboard
mach
ine at th
e Husum m
ill
ready, t
he producti
on of Cart
a Ded
ica will
be tran
sferre
d there
.
In additio
n to th
e new
folding b
oxboard
mach
ine, Mets
ä Board
is als
o inves
ting in
an
extrusio
n coati
ng line a
t the m
ill. A su
bstantia
l amount o
f food an
d food ser
vice p
ackaging
require
s barr
ier propert
ies ag
ainst,
for exam
ple, moistu
re an
d greas
e, and th
ey can
be
produced with
extru
sion co
ating.
“Extr
usion-co
ated paperb
oard co
mpetes o
n many o
ccasio
ns with
plastic
s. Tran
sferrin
g
to paperboard
offers fo
od servic
e compan
ies an
opportunity
to im
prove their
susta
inability.”
Before
Metsä B
oard’s o
wn extru
sion co
ating li
ne start
s in ea
rly 2017, M
etsä B
oard’s
paperboard
s are
coated by e
xternal c
onverter
s.
Versatil
ity and fo
rmabilit
y
All Cart
a Ded
ica gr
ades can
be used
as th
ey come, o
r with
an ex
trusio
n or disp
ersion
coating f
or additio
nal barr
ier propert
ies.
FOOD SERVICE
BOARD
It’s not o
nly on th
e city
stre
ets w
here yo
u see people w
alking
around w
ith fo
od and drin
ks, b
ut it’s
also ta
king ove
r socia
l media
feeds t
oo. The m
arke
t for f
ood serv
ice boar
ds is g
rowing – vi
sibly.
This is
why Met
sä B
oard decid
ed to dedica
te a boar
d grade fa
mily
to fo
od serv
ice. H
ere th
en ar
e the fo
ur gra
des of C
arta
Dedica
. T
YTTI HÄM
ÄLÄINEN
METSÄ B
OARD, ISTOCKPHOTO, S
HUTTERSTOCK
F20
ollowing th
e mega
trend of u
rbanisatio
n, busy lifes
tyles a
nd the
consequent o
n-the-g
o eatin
g, Mets
ä Board
launched th
e food
servic
e board
Carta D
edica in
2014.
“Now, a
year la
ter, w
e have
altoget
her four d
ifferent en
hanced
grades o
f Cart
a Dedica
. Two of th
e grad
es are u
ncoated an
d two
coated,” sa
ys the p
roduct manage
r Minna K
antsi
la.
With
the fo
ur grad
es, Cart
a Dedica
can be u
sed in
many fo
od
servic
e pack
aging fr
om cups fo
r hot an
d cold drin
ks, bowls a
nd
trays t
o plates, f
olded trays,
and takeaw
ay.
“The p
opularity
of easy e
ating is
highly i
nterlin
ked with fo
od
servic
e pack
aging. I
f you have
a barb
ecue, i
t’s conven
ient to
eat
the steak
from a s
turdy paper p
late which
is eas
ily disp
osable a
fter
the soiré
e. A plate
made o
f paperb
oard ca
n be recyc
led aft
er use.”
The su
ccess o
f food an
d drink on-th
e-move
goes han
d-in-
hand with
effect
ive pack
aging – fo
r protec
tion, fo
od safet
y, insulat
ion, branding, an
d ease
of use
in eatin
g or d
rinking.
“All t
hese ar
eas ar
e a m
ust when ta
lking about su
ccessf
ul pack
aging. Our p
aperboard
provides
a lightw
eight a
nd susta
inable solutio
n for b
rand owners
and co
nverter
s looking
for a re
sponsible p
ackaging m
ateria
l for th
eir fas
t food products
. Our b
oards a
re made o
f
fresh fo
rest fi
bres which
are a
renew
able raw
mate
rial.”
From
the n
ew machin
e
For the t
wo years
Mets
ä Board
has been
manufac
turing C
arta D
edica
, it has
been pro-
duced at
the T
ako mill.
Now, w
ith th
e new
folding b
oxboard
mach
ine at th
e Husum m
ill
ready, t
he producti
on of Cart
a Ded
ica will
be tran
sferre
d there
.
In additio
n to th
e new
folding b
oxboard
mach
ine, Mets
ä Board
is als
o inves
ting in
an
extrusio
n coati
ng line a
t the m
ill. A su
bstantia
l amount o
f food an
d food ser
vice p
ackaging
require
s barr
ier propert
ies ag
ainst,
for exam
ple, moistu
re an
d greas
e, and th
ey can
be
produced with
extru
sion co
ating.
“Extr
usion-co
ated paperb
oard co
mpetes o
n many o
ccasio
ns with
plastic
s. Tran
sferrin
g
to paperboard
offers fo
od servic
e compan
ies an
opportunity
to im
prove their
susta
inability.”
Before
Metsä B
oard’s o
wn extru
sion co
ating li
ne start
s in ea
rly 2017, M
etsä B
oard’s
paperboard
s are
coated by e
xternal c
onverter
s.
Versatil
ity and fo
rmabilit
y
All Cart
a Ded
ica gr
ades can
be used
as th
ey come, o
r with
an ex
trusio
n or disp
ersion
coating f
or additio
nal barr
ier propert
ies.
FOOD SERVICE
BOARD
F21
WHY N
OT HAVE
A LOOK AT THE
CARTA DEDIC
A VID
EO?
That can be fo
und at
www.mets
aboard.com
/vid
eos
“We h
ave both uncoate
d options fo
r a natu
ral lo
ok and co
ated optio
ns for su
perior
print re
production,” s
ays Kantsil
a.
What’s
in co
mmon with th
e whole C
arta D
edica
product fam
ily is t
hat the g
rades
are
suitable f
or food co
ntact a
s well,
as th
ey are
free o
f optic
al brig
hteners
(OBA fre
e). Th
ey
also have
neutral se
nsory propert
ies.
“They
are als
o hard-siz
ed to prev
ent edge p
enetrati
on by moistu
re. Th
eir ex
cellen
t
consistency
and fo
rmabilit
y enable s
mooth printin
g and co
nvertin
g and th
eir pure
shade
indicates
clean
liness
. Cart
a Ded
ica is
very v
ersati
le paperb
oard,” e
nthuses Kantsil
a.
CARTA DEDICA FRESH:
◊ For paper cups for hot
and cold drinks, paper
plates and bowls
◊ Uncoated 185–355 g/m
2
(250–520 µm, 9.8–20.5
pt)◊
Excellent formability and
efficiency
CARTA DEDICA FIRM:
◊ For plates, folded trays,
take-away and food
packaging
◊ Clay coated 195–345 g
/m2 (305–610 µm
,
12.0–24 pt)
◊ High yield and effi
ciency
vs. SBS
CARTA DEDICA FINE:
◊ For cups for cold drinks,
plates and bowls and
trays◊
Clay coated 205–365 g
/m2 (265–520 µm
,
10.4–20.5 pt)
◊ Excellent form
ability and
efficiency
CARTA DEDICA FAST
◊ For take-away, paper
plates, folded trays and
food packaging
◊ Uncoated 175–325 g
/m2 (315–620 µm
,
12.4–24.4 pt)
◊ High yield and effi
ciency
vs. SBS
22
THE SHAPE
Metsä Board’s Husum mill in Sweden is now a paperboard mill; the new board machine sprang into action in January 2016. This marks the beginning of a new era for the mill.
TYTTI HÄMÄLÄINEN SEPPO SAMULI
OF THE NEW
The past year has been a year of changes at Husum: one paper machine was transformed to produce linerboard and the mill’s port was upgraded. And now, a new folding boxboard machine has started. This is the big picture which includes a lot of details, planning, forecasting and hard work.“The building of the new folding boxboard machine went according to the schedule, even though it was deliberately made tight,” says Kai Vikman, vice president of Technology at Metsä Board. Vikman is also the project director of the technologies to be installed at Husum.
To a non-engineer, the building of a new machine sounds, well, kind of simple. But listening to Kai Vikman, it’s easy to realise the size of the project.
“For example, during the busiest month, there were around 1,000 builders working at the site. But there has also been the finalisation of the product specifications, processes, technol-ogies and training for the mill personnel,” adds Vikman. The training is naturally needed because manufacturing board is different from manufacturing paper.
23
• The first investment shutdown was held
successfully in April.
∙ Paper machines 6 and 7 were closed during
October–November 2015.
∙ The new folding boxboard machine (BM1)
started in January 2016.
– Related infrastructure improvements included
the upgrade of the harbour.
∙ The extrusion coating line will
start at the beginning of 2017
HUSUM
7-50,000 t/a
BLEACHED
KRAFT PULP
300,000 t/a
LINERBOARD
400,000 tonnes/a
FOLDING BOXBOARD
-
-
24
The investments in short
◊ The value of the investment is approximately EUR 170 million, plus the extrusion coating line and related infrastucture approximately EUR 38 million.
◊ Starting from 2016, the annual board capacity of the paperboard mill is 700,000 tonnes of which 400,000 tonnes folding boxboard and 300,000 tonnes linerboard.
◊ Paper machines PM6 and PM7 were closed and PM8 turned to linerboard machine BM2.
◊ The folding boxboard production is targeted especially at Americas and global food service markets
◊ From the beginning of 2016, Metsä Board’s paperboard capacity will be over 2 million tonnes annually
◊ The capacity of the extrusion line to be launched in early 2017 will be 100,000 tonnes.
Please turn to PAGE 21 for more information about the products made at Husum.
To share insight regarding the differences, the training pro-gramme involved everyone; truck drivers, operators, engineers and product specialists, to name but a few. Visits were made to board mills in Finland, and training were also given at Husum.
“With extensive training, we have made sure that high-quality board is also available from this mill now that the new board machine has started.”
The ramp-up of the new board machine will take some time, and it should reach its full capacity of 400,000 tonnes from the end of 2016.
Enhanced food service boardVikman says that the starting point for the design of the new machine was to be able to optimise the quality and efficiency of the boards.
“With the brand new board machine, the benefits of our boards remain the same: high quality, brightness and lightness. This equates to all paperboards manufactured at Husum; Carta Dedica, Carta Solida and Modo Northern Light.”
Modo Northern Light is the fully bleached liner that has been manufactured at Husum since 2014. Now, with the new board machine, the production of Carta Dedica will also be centralised at Husum.
“This has given us the opportunity to enhance the board to meet the customer requirements even better. Since its launch in 2014, the Carta Dedica range has been expanded to four grades, Fine, Fresh, Firm and Fast,” says the product manager of the board, Minna Kantsila. (Turn to the previous article to read about Carta Dedica in detail).
The boards manufactured at the mill are targeted at specific markets; Carta Solida to North American markets, food service board to the Americas and to food service end-uses globally. The fresh forest fibre linerboards are also for global markets.
Different coating optionsFor the manufacturing of high-quality boards, it’s essential to use Metsä Group’s own pulps.
“This helps us know better how the fibres behave during the process.”
The board production at Husum uses chemical pulps made at the site and Metsä Board Kaskinen’s bleached chemi-ther-momechanical pulp (BCTMP).
“In addition to our own pulp mill, it’s also a plus to have our own port which makes the shipping of both pulps and boards easier. And with regards to the pulp mill, it helps that the mill is within close proximity to large forest areas with good existing infrastructure,” explains Vikman.
The mill has a modern coating section, a separate unit, as opposed to being a part of the board machine. “Because it’s a separate unit, we are able to coat both folding boxboards and linerboards on the same machine. This increases flexibility,” explains Vikman.
Metsä Board is also investing in its own extrusion coating line for Husum, which will begin production at the beginning of 2017.
“A substantial amount of food and food service packaging requires barrier properties against, for example, moisture and grease, and they can be produced with extrusion coating,” says Kantsila.
Thanks to the new machine Metsä Board’s paperboard capacity will be over 2 million tonnes per year. This is good news for all Metsä Board customers; there should be good availability for paperboard in all the markets.
25
THE LUNGS OF THE CITYLiving in harmony with nature has been the dream of humans for centuries. The urban forest makes that dream a reality.
IAN FENTON ISTOCKPHOTO
Tiergarten 2.1 km² Berlin, Germany Created 1527 The park was originally founded to accommodate the King of Prussia’s preferred pastime, hunting. This use gradually faded away as the city of Berlin began to expand and the hunting area shrank to accommodate its growth.
26
CITY PLANNERS seem to have always understood the need for greenery in their towns. As far back as the 18th century, various prominent figures began to use the phrase “the lungs of London” to describe the city’s Hyde Park. Similar words were famously adopted by Frederick Law Olmsted, the influential American landscape architect, in 1872, to explain the Manhattan green space he was in the process of augmenting: Central Park.
Today, we use the urban forests within such city parks not only for recreation and socialising, but as vital filters for pollution and the storage of carbon dioxide, which helps to abate global warming. We have come to rely on these “lungs,” and as a recent study undertaken at the University of Chicago has shown, the reasons are more scientific than metaphorical.
Plotting trees against healthThe researchers, led by psychologist Omid Kardan, scrutinised two sets of data. Firstly, the details of every public tree kept by the city of Toronto, which number some 530,000, categorized by species, location, and tree diameter, and supple-mented by information on other trees gleaned from satellite photography.
The second database was composed of the health records of 30,000 of the city’s occupants. These provided insight into the subjects’ individual self-perceptions of health, as well as heart conditions, the prevalence of diseases such as cancer and diabetes, and mental health issues, for example.
Not only did the study confirm the positive effects of living in close proximity to trees, but the so-called “public trees” appear to confer the most significant benefits.
HAVING 11 MORE TREES ON A CITY BLOCK CAN
MAKE YOU FEEL 1.4 YEARS YOUNGER*
*in terms of your cardio-metabolic condition
27
“Controlling for income, age and education, we found a significant independent effect of trees on the street on health,” Marc Berman, a co-author of the study and also a psychologist at the University of Chicago, explained to the Washington Post. “It seemed like the effect was strongest for the public [trees]. Not to say the other trees don’t have an impact, but we found stronger effects for the trees on the street.”
Trees share the qualities of youth and wealthPerhaps most interestingly, when the researchers compared the benefits of living close to public trees to other known health differentiators such as age and wealth, they were in a position to make some stunning claims.
“We find that having 10 more trees in a city block, on average,” the study maintains, “improves health perception in ways comparable to an increase in annual personal income of USD 10,000 (EUR 8,850) and moving to a neighbourhood with USD 10,000 higher median income or being 7 years younger. We also find that having 11 more trees in a city block, on average, decreases cardio-metabolic condi-tions in ways comparable to an increase in annual personal income of USD 20,000 (EUR 17,700) and moving to a neighbourhood with USD 20,000 higher median
income or being 1.4 years younger.”From Central Park to the vast
urban forests of Europe, such as Berlin’s Tiergarten, citizens have been enjoying health and happiness for generations thanks to their local trees. Elsewhere – as in Tokyo, for example – a city’s wooded recreation space can offer the urban landscape a few rare natural indications of the changing seasons. It just goes to show: some truths don’t need to wait for science to prove them.
Central Park 3.41 km² Manhattan in New York City, United States Created 1857 Point of interest: Hundreds of movies have been shot in Central Park, making it the most filmed location in the world. Countless others have included aerial shots of the park or were filmed on its borders at locations like the Plaza Hotel, Trump Tower, and the Dakota Apartments.
*in terms of health perception
HAVING 10 MORE TREES ON A CITY BLOCK CAN MAKE YOU FEEL
7 YEARS YOUNGER*
28
Ueno Park 0.53 km² Taitō ward in Tokyo, Japan Created 1873 Ueno Park is one of Tokyo’s most popular spots for the viewing of sakura (cherry blossom trees) in bloom. Visitors can enjoy their pink addition to the urban landscape from the end of March until early May.
2929
CERTIFICATION PROMOTES
SUSTAINABLE FORESTRY
M etsä Board knows the origin of the raw materials – wood, chemicals and energy – that it
uses in the manufacture of its products. All of the wood is fully traceable to its source, regardless of its country of origin and whether it comes from a certified forest. Metsä Group purchases wood from Finland, Sweden, the Baltic coun-tries and Russia. More than 80 per cent of the wood comes from certified sources.
“Traceability simply means that we can verify the sources of the wood and the legitimacy and sustainability of the entire supply chain,” says Jussi Ripatti, environmental director at Metsä Group.
The traceability and transparency of the entire value chain also ensure that
packaging made from Metsä Board’s paperboard meets product safety requirements.
Metsä Group’s wood tracing systems are certified and verified according to PEFC and FSC Chain of Custody requirements. Other raw materials and services are also purchased from reliable suppliers complying with Metsä Group’s Supplier Code of Conduct.
Supporting diversity and marketingForest certification has been used in Finland since the PEFC was widely adopted at the beginning of the new millennium. More than 90 per cent of commercial forests in Finland have
PEFC certification, while around 6 per cent have FSC certification. Of all the forests in the world, only around 10 per cent are certified, which puts Finland in a class of its own.
For Metsä Group, FSC and PEFC certification are supplementary ways to foster the diversity of forest environ-ments and support the marketing of forest industry products. In terms of responsibility, both serve as a reliable way to prove the origin of products. In this respect, there are no significant differences between the systems. Their differences are related to areas protected from felling and the number of retention trees, as well as the size of buffer zones around natural water systems.
Wood supply
Pulp PaperboardThe origin is known of all of the raw
materials used by Metsä Board in its paperboard production. All of the wood
comes from sustainably managed forests and can be traced back to its source.
TIMO NYKÄNEN
30
Wood supply
Pulp Paperboard
“PEFC was initially introduced in Finland largely because of its group certification model, which favours small forest owners. Today, FSC features group certification as well,” says Ripatti.
In Finland, nearly two-thirds of commercial forests are owned by private citizens and families, with the average size of forest assets being small: 30 hectares.
Nordic countries lead the wayAccording to Thorsten Arndt, head of communications at PEFC, a bottom-to-top operating model that focuses on local operators makes the PEFC particularly suitable for small forest owners. Its operating model allows for the development of national standards
based on local special characteristics and in alignment with PEFC’s globally recognised sustainability benchmarks. According to Arndt, this explains the global popularity of the PEFC as the most widely used forest certification system.
“In our opinion, the development of standards and ownership at the national level are key factors in successful forest certification,” says Arndt.
Currently, PEFC is working on expanding the system to cover the rest of Asia in addition to China, as well as Africa. Especially in these cases, paying attention to local factors is important.
“For example, these areas do not always have a well-functioning network
of local forest organisations, which is tremendously important to enable smallholders to obtain certification. For this reason, we greatly appreciate the example set and support provided by Nordic forest owners’ associations for creating and strengthening similar local operators,” says Arndt.
He says that the Nordic countries are exemplary promoters of sustainable forestry.
“Urban people are not necessarily that much in touch with forests anymore, but people in the Nordic countries have managed to maintain a very personal, appreciative relationship with forests.”
ALL OF METSÄ GROUP’S WOOD IS FULLY TRACEABLE TO ITS SOURCE, REGARDLESS OF ITS COUNTRY OF ORIGIN AND WHETHER
IT COMES FROM A CERTIFIED FOREST (AS MORE THAN 80 PER CENT DOES).
31
METSÄ BOARD REACHED excellent levels in all three public reporting programmes of the CDP: Climate Change, Water and Forest. The company also actively participates in the Supply Chain reporting programme where it is invited by some of its brand owner customers.
For the depth and quality of climate change reporting to investors and the global marketplace, Metsä Board achieved the highest score ever with 100B in the Nordic Disclosure Leadership Index (CDLI).
In the Water programme, Metsä Board was the only company in Europe that received a Leadership Status on how the company reports water scarcity, stress and other water-related issues. Metsä Board was also the only forest industry company on the list.
In the Forest sub-programme, the feedback was also very positive. The data was also filled in for the Supply Chain sub-programme, where Metsä Board’s data was analysed as a part of our customers’ reporting.
“We are proud to note that the work we have been doing in all areas, climate change, water and forests, has been fruitful and it is also now acknowledged by the CDP,” says Metsä Board’s CFO Markus Holm.
The CDP disclosure scores are provided to investors and other decision makers through various channels, including Bloomberg terminals, to help them assess corporate preparedness for changing market demands and emissions regulation. CDP now holds the largest collection globally of primary climate-change, water and forest risk commodities information and puts these insights at the heart of strategic business, investment and policy decisions.
In the next issue, Metsä Board Magazine dives deep into the CDP.
EXCELLENT SCORES IN THE
TYTTI HÄMÄLÄINEN METSÄ GROUP
CO2 = 100B = Leadership status + Water A list = Leadership status
32
A supportive hand from Metsä Board has helped to keep Polish litholaminator TFP Grafika on the
growth track.
IAN FENTON MICHAL KALET
LIKE ALL THE BEST business manoeuvres, Polish firm TFP’s move into litholaminated products began with a strong customer need. Having begun life as a producer of corrugated board, in the early 2000s their retailer clients began asking whether it could also supply litholaminated store displays.
Rafał Leciej, commercial director of TFP Grafika, the sister company founded to take advantage of this demand, picks up the story. “There weren’t many producers in Poland offering this kind of product,” he tells us. “So we began to develop it, activating R&D and studying the market.”
Visiting other countries to get a sense of how shop displays were developing, TFP’s team observed increasingly colourful packaging, and abundant store displays. It was clear that there was a real opportunity in litholamination, one that comple-mented TFP Grafika’s first steps into the new business.
“It was easier to start with displays than packaging,” he con-tinues, “as we had no machines for high-volume production at the time. Customers were particularly happy with our creative team’s designs, and thanks to this we were able to grow.”
Building on their entry into the market as a commercial agent primarily using subcontractors at the printing phase, by 2007 TFP Grafika had invested in litholamination, die-cutting and fold-gluing machines of their own, and a new production house was born. Since then, expansions into packaging and permanent displays, and the adoption of in-house printing facilities, have contributed to the company’s growth.
The secret ingredientTFP Grafika’s success story is a tale of acute observation and business savvy, but it is underpinned by one crucial fact: litholamination is a challenging application, and one for which material selection is tremendously important.
Metsä Board has been providing TFP Grafika with board expertise since the very beginning, even before a single sheet of Kemiart Graph was sold. Once again, it all started with the customer, and, in particular, the rapid growth of Poland’s retail chains. Their need for colourful packaging, mostly printed in offset, made excellent printability a must in TFP Grafika’s board choices.
“Our customers in retail made suggestions about the quality they wanted to see,” Rafał explains. “They had high expectations, and this translated to the need for a kraftliner with excellent printing properties, coated for offset printing. Metsä Board were on hand immediately with suggestions.”
Let’s get technicalIn the litholamination process, the stiffer the board used, the better. This ensures that operations can be executed quickly without jams in the machine.
In the printing phase also, board made from fresh forest fibres offers a distinct advantage.
“Metsä’s board helps us to achieve better efficiency in printing thanks to the reduced need to clean the machine, as
SUCCESSON DISPLAY
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they don’t generate dust,” Rafał continues. “Waste-based mate-rials make a lot of dust, and the structure of the board is not so solid.” With dust also having a visible impact on printing results, the question goes beyond reduced downtime: overall quality is also in jeopardy.
Another potential challenge in litholamination relates to cracking along the folds of the package or display, which can occur during the bending or die-cutting stages. Thankfully, this issue is also circumvented by the use of Metsä’s boards.
“Our customers, and particularly their marketing depart-ments, are very sensitive to this fault, which often occurs when using waste-based material. For them, we need the perfect product: it has to be virgin-fibre-based board.”
Fresh forest fibres, also known as virgin fibres, and the expertise required to make the best use of them, are a clear competitive advantage for TFP Grafika. Building on their ability to satisfy their ambitious retail customers, the company was able to begin collaborations with international agencies to supply markets in Scandinavia and Western Europe. Currently, 35 per cent of its products are exported, with the domestic share at 60–65 per cent depending on the time of year.
The service mindsetEven after Rafał’s patient summary of the advantages of Metsä Board’s products, when asked what he likes best about the
working relationship with his supplier, he turns right away to the subject of service.
“We see Metsä Board as the company interested in being close to manufacturers,” he enthuses. “They really wanted to help us with technical support, which is a very tangible benefit for us. With our litholaminating and printing machines, for example, they supplied us with material for testing.”
The notion of technical customer service from a supplier is not one convertors take for granted. In fact, the advice Metsä Board’s technical experts provided came as something of a surprise for TFP Grafika.
“Metsä Board helped us to test and find the best possible solution. We greatly appreciated this. Metsä Board were also constantly working on their own quality, making notes on where they might improve.
“We feel that their team listen to us,” says Rafał. “Generally, if you speak to the big mills producing hundreds of thousands of tonnes, sometimes they aren’t able to fulfil your expecta-tions or meet your needs. With Metsä Board it’s different.”
By the sounds of it, neither party is resting on their laurels here. Yet more applications and board types are being explored, not to mention TFP Grafika’s eagerness to maintain their track record of growth and expansion. With market share and export sales on the increase, there is certainly more ground to be covered yet.
DO
SS
IER TFP Grafika, based in Srem, Poland, offers
corrugated board, design packaging and dis-plays for both local and international clients. They also provide design and consultancy to help their customers arrive at the ideal solution. Relying on creativity and an individual approach to each customer, the company develops a wide range of products, combining advanced printing and electroluminescence techniques.
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“WE SEE METSÄ BOARD
AS THE ONLY COMPANY
INTERESTED IN BEING CLOSE TO
MANUFACTURERS.”
Rafał Leciej, Commercial director, TFP Grafika
What is litholamination?Litholamination combines extremely high-quality graphics with the option to do short production runs. First, graphics are printed on a liner using an offset lithography press. Then the sheet is laminated onto a single-face corrugated board, which is then die cut and glued to make a finished container.
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WE AT METSÄ BOARD wish to share our news and inspiring stories about product, service and process developments with you, and recently we have accomplished a great deal in this area.
The planning, installation and start-up of our new folding boxboard machine in Husum, Sweden has been a big effort between Metsä Board and our partners. At the same time, we have continued our development work in food service boards, to be able to provide you with boards designed for specific end-uses.
All of these achievements are worth sharing with you in this magazine. Nevertheless, I understand that our customers require a closer rapport with us. Even in today’s digital world, personal relationships, open dialogue and face-to-face contact continue to grow in importance.
Taking the time to talkBy communicating face-to-face, we can work more easily to meet each other’s expectations – exchange information, share views and continue developing our businesses together. Our sales representatives, technical experts and customer service coordinators are your closest contacts in facilitating this dialogue.
Nevertheless, for longer discussions and development planning, it’s crucial to reserve time away from daily work and beyond annual negotiations. Indeed, also our customer survey tells us that a large number of our customers are keen to engage in close conversation with us.
A good way to do this is through mill visits. During trips like these, our customers can meet our business and mill management, and get a feel for the working ethos at our production sites.
Come and unwind in our forestsIt also makes sense to combine a mill visit with a trip into the Finnish or Swedish forest to see sustainable forest manage-ment in action, and learn how we care for the environment. As our mills are located close to rivers, lakes and woods, a visit to them offers a rare occasion to unwind in natural surroundings before returning to business priorities.
So, if your company would like the opportunity to thor-oughly understand how we serve you all the way from forest to consumer, discuss this with your Metsä Board account manager. We hope to welcome you to Finland or Sweden sometime in the near future!
NAME: KATRI KAUPPILA TITLE: VP, COMMUNICATIONS, METSÄ BOARD
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THE WORLDIN WOOD
Wood and water are approaching scarcity in certain areas of
this planet, but Finland has both in abundance.
SAMI VILJANTO
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The world’s forests
Gaining growing stock
Zero change
Losing growing stock
The wood stock situation Growing stock change in the 50 most forested nations (in colour)
Coniferous forests
Deciduous and mixed forests
Tropical and subtropical forests
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Both FSC and PEFC (includes SFI, CSA and ATFS)
Only FSC
Only PEFC
Share of certified forests per region
Forest certification levels
Water availabilitySource: Facts and Trends: Water, WBCSD
Little or no water scarcity
Physical water scarcity
Approaching physical water scarcity
Economic water scarcity
8 %
36 %
2 %
65 %
90 %
X %
2 %
7 %
1 %
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