Readers Digest Presentation

8/4/2019 Readers Digest Presentation

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A Profile on Readers DigestA Profile on Readers Digest


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Introduction

Reader's Digest is renowned as the most widely read magazine in the world. It offers

a wealth of lively, useful, original content that helps readers' cut through the clutter of

life and simplify their world via a range of practical tips, insights and how-to insider

secrets.

The first official edition of Reader's Digest appeared in February 1922.

Dewitt Wallace and his wife Lila Bell Acheson founded the magazine.

During its inception in 1922, it offered the single most important voice in the creation

of popular geopolitics in America.

The Digest's most famous article, "And Sudden Death," published in August 1935,

graphically portrayed the hazards of reckless driving. It became the most widely re-

printed article in magazine history with 4 million copies in circulation.


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Lila and DewittWallace


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History of Readers Digest

Readers digest was the brainchild of Dewitt Wallace

While recuperating from the wounds sustained in World War I, Wallace developed

a formula for condensing periodical articles that sought to preserve their

substance, style and significance.

He printed his first edition and showed his sample to several publishing houses,

all of whom turned him down.

In January 1922, Wallace published his magazine with money borrowed from his

father and brother, and sold it to readers by direct mail.

The first edition of the magazine was 64 pages, and the cover story was by

"Alexander Graham Bell" on the "Importance of Self Education as a Lifelong

Habit".


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Growth Of Reader's Digest

Initially, Reader's Digest kept a low profile; partly for fear that envious magazines

might stop allowing it to reprint their articles.

Within a year of its first edition, circulation had risen to 7000 copies.

By 1929, the circulation had risen to an astounding two hundred and sixteen million

copies and by 1939, the circulation was 3 million copies

The first international edition was published in the United Kingdom. By the 40th

anniversary of Readers Digest, there were 40 international editions, in 13languages and Braille, and it was the largest-circulating journal in Canada, Mexico,

Spain, Sweden, Peru and other countries, with a total international circulation of 23

million


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Readers Digest India

The Indian edition was first published in 1954.

Its circulation then was 40,000 copies.

The magazine in India is being published by Living Media

India Ltd.

The present circulation now is over 3.5 million copies.


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Readers Digest Now

Now Readers Digest Association publishes 92 magazines globally including

50 editions of Reader's Digest magazine

Other magazines include Every Day with Rachael Ray (U.S.); The Family

Handyman (U.S. and Australia); Best Health (Canada and Australia) and RD

Specials.

Readers Digest Association also sells 50 million books a year worldwide

including general books, illustrated reference books and encyclopedias on

Science, History, Lifestyle etc


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Thank you.

Documents

Readers Digest Presentation