Readership Survey Results - techbriefsmediagroup.com

September 2009 Readership Survey conducted for NASA Tech Briefs by Lion Associates

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September 2009

Readership Survey Results

Prepared by:


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Objectives ………………………………… 3 Readership Responses Q1. - Advertisement Recognition/ Readership Scores … 4 Q2. - Pass along readership … 8 Q3. – How long a subscriber … 9 Q4. – Engineering disciplines … 10 Q5. – 2009/2010 budget changes … 11 Q6. – Other publications received & read regularly. … 12 Q7. – Ranking & Readership scores for editorial … 13 Methodology ……………………….…….16

Pre-Survey Email …………………….……17

Survey Invitation ….………………….…...18

Survey ………………………………….…...19

September 2009 Cover ……….……….…22


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NASA Tech Briefs commissioned Lion Associates to conduct a survey of the

advertising and editorial readership of its September 2009 issue.

Areas measured in the survey are:

Response to ads

Pass along readership

Years subscribing to NASA Tech Briefs

Engineering disciplines

Budget changes from 2009 to 2010

Publications received/read regularly

Ratings of specific departments within the September issue


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1. Using your copy of the September 2009 issue of NASA Tech Briefs as a guide to

help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue.

Recognition Score is the percentage of all respondents who indicated that they either read some or recall seeing an advertisement.

Digi-Key Corp. 74%

National Instruments 69%

The MathWorks 66%

COMSOL 60%

Northrop Grumman 56%

Agilent Technologies 55%

Stanford Research Systems 52%

Autodesk 51%

Aerotech 48%

Dassault Systèmes SolidWorks Corp. 46%

Advertisements with Top Ten RECOGNITION SCORES:


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1. (Continued) Using your copy of the September 2009 issue of NASA Tech Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue.

Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement.

The MathWorks 48%

Autodesk 44%

COMSOL 39%

Digi-Key Corp. 37%

National Instruments 36%

Agilent Technologies 36%

Proto Labs 35%

Northrop Grumman 33%

Dassault Systèmes SolidWorks Corp. 32%

Stanford Research Systems 29%

Integrated Engineering Software 29%

Eagle Stainless Tube 29%

University of Massachusetts Lowell 28%

Advertisements with Top Ten READERSHIP SCORES:


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Summary of Results (%):

Advertiser Page #

Recognition Score

Recall Seeing

Read Some

Read More Than Half

Did Not See Before

Readership Score

National Instruments Inside Front 69 42 27 9 13 36

Stanford Research Systems 2 52 30 22 7 22 29

Digi-Key Corp. 3 74 48 26 11 9 37

Autodesk 5 51 36 15 29 13 44

Integrated Engineering Software 6 45 24 21 8 28 29

The MathWorks 7 66 31 35 13 10 48

Newark 9 42 26 16 8 26 24

COMSOL 11 60 32 28 11 14 39

Agilent Technologies 13 55 28 27 9 17 36

Parametric Technology Corp. (PTC) 15 37 26 11 10 27 21

Sunstone Circuits 17 29 16 13 8 35 21

Associated Power Technologies 18 29 17 12 7 35 19

Elma Electronics 19 26 15 11 7 37 18

Dewetron 21 27 17 10 8 35 18

HBM 23 28 21 7 3 34 10

MicroStrain 25 41 25 16 11 27 27

University of Massachusetts Lowell 27 39 22 17 11 25 28

Vision Research/Ametek 29 38 26 12 9 26 21

ASIC Advantage 31 30 23 7 6 33 13


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Advertiser Page #

Recognition Score

Recall Seeing

Read Some

Read More Than Half

Did Not See Before

Readership Score

VTI Instruments 33 26 19 7 5 36 12

Powerex 34 27 18 9 8 32 17

POLYRACK North America 36 26 17 9 5 36 14

Objet Geometries 38 29 20 9 9 30 18

NuSil Corp. 39 31 19 12 8 29 20

Eagle Stainless Tube 40 43 23 20 9 21 29

Proto Labs 43 43 21 22 13 23 35

Dimension 45 35 20 15 6 28 21

Aerotech 47 48 30 18 8 18 26

Helical Products 48 41 26 15 10 23 25

Data Translation 49 31 23 8 6 27 14

Mill-Max Mfg. Corp. 51 26 16 10 3 39 13

Edak 54 20 14 6 6 39 12

Tecplot 55 27 17 10 7 36 17

EIC Solutions 57 28 19 9 6 30 15

Photon Engineering 61 42 29 13 6 23 19

Cree, Inc. 63 29 18 11 6 32 17

Northrop Grumman 65 56 34 22 11 15 33

Semrock 67 22 11 11 8 34 19

B&W Tek 69 27 14 13 5 35 17

Dassault Systèmes SolidWorks Corp. Back 46 26 20 12 20 32


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2. How many people, other than you, also read or looked into your copy of

NASA Tech Briefs? If none, please write “0”.

.

Average is 1.3 Additional Readers Per Copy 2.3 Readers Per Copy Total


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3. Approximately how long have you been subscribing to NASA Tech Briefs?

50% of respondents have subscribed to NASA Tech Briefs for more than five years.


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4. In which of the following engineering disciplines are you involved? (Check all

that apply.)

Mechanical Electronic Materials Mfg SW Other


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5. For purchases of equipment, software, and services that you influence at your company, do you expect the budget to increase, decrease, or remain the same in 2010, compared to 2009? (Check one.)

70% of respondents expect their 2010 budget to be equal to or greater than their 2009 budget purchases.


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6. Which of the following publications do you receive and which do you read regularly (at least 3 out of 4 issues)?

Publication Receive Read Regularly

Advanced Imaging 9% 6%

COTS Journal 3% 2%

Design News 30% 29%

Design World 11% 11%

EDN 24% 14%

EE Times 10% 9%

Electronic Design 24% 16%

Electronic Products 9% 7%

Embedded System Design 12%` 5%

Evaluation Engineering 5% 4%

Laser Focus World 14% 9%

Machine Design 19% 19%

Mechanical Engineering 15% 15%

Medical Design 12% 5% Medical Device & Diagnostic Industry 7% 2%

Microwave Journal 6% 6%

Microwaves & RF 7% 7% Military & Aerospace Electronics 16% 12%

Photonics Spectra 9% 9% Product Design & Development 22% 19%

Test & Measurement World 15% 12%

Vision Systems Design 7% 6%


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7. Please (A) check how thoroughly you read each of the following articles/departments that appeared in the September 2009 issue of NASA Tech Briefs and also (B) check how you rate each article you read.

UpFront (page 8)

Who’s Who at NASA (page 10)

NASA Patents (page 12)

NASA Awards 2008 Software of the Year (page 14)

Industrial PCS: Configurable System Optics & Quad-Core Performance (page 16)

Application Briefs (page 20)

Technology Focus: Nano Materials & Manufacturing (page 22)

Technologies of the Month (page 41)

Product Focus: Software (page 72)

NASA Tech Needs (page 80)


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Article/Department Ratings Continued:

Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial.

Technologies of the Month 76%

Application Briefs 74%

Technology Focus: Nano Materials & Manufacturing 70%

NASA Patents 66%

NASA Tech Needs 64%

Ranking Score is the percentage of all respondents who ranked the section “Excellent” or “Good.”

Application Briefs 62%

Technologies of the Month 60%

Technology Focus: Nano Materials & Manufacturing 58%

NASA Patents 51%

UpFront 48%

TOP 5 READERSHIP SCORES:

TOP 5 RANKING SCORES:


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Summary of Results (%):

Section Readership Score

Read Some

Read More

Than Half

Did Not Read Excellent Good Fair Poor Ranking

Score

UpFront (P. 8) 60 35 25 18 12 36 6 0 48

Who’s Who at NASA (P. 10) 50 27 23 32 14 26 7 1 40

NASA Patents (P. 12) 66 32 34 18 15 36 9 0 51

NASA Awards 2008 Software of the Year (P. 14)

58 30 28 23 11 34 8 1 45

Industrial PCs: Configurable System Optics & Quad-Core Performance (P. 16)

39 21 18 39 7 19 6 0 26

Application Briefs (P. 20) 74 37 37 12 26 36 2 0 62

Technology Focus: Nano Materials & Manufacturing (P. 22)

70 39 31 16 24 34 6 1 58

Technologies of the Month (P. 41) 76 33 43 11 26 34 6 0 60

Product Focus: Software (P. 72) 52 34 18 31 10 24 6 0 34

NASA Tech Needs (P. 80) 64 35 29 22 16 28 7 0 44


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NASA Tech Briefs provided the names and email addresses of 2100

subscribers, selected on an Nth name basis.

About two weeks prior to the survey, Lion Associates sent out an email to the

2100 subscribers informing them of the survey and requested that they save

their September issue.

As an incentive, they were also advised that all participants were to be

entered into a random drawing to win a $100 American Express Gift

Certificate in appreciation of their time.

An initial email was sent to subscribers advising them of the upcoming survey

and asking them to save their September issue. On September 23rd the

survey email was sent out with a link to complete the survey online. The

survey ended at 9:00 p.m. on October 18th with 106 completed surveys.


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Survey Invitation e-Mail


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Survey Email (sent 09/23/09):

From: Lion Associates for NASA Tech Briefs [mailto:[email protected]] Sent: Wednesday, September 23, 2009 11:02 AM To: Subject: NASA Tech Briefs September 2009 Readership Survey

Dear Subscriber: Below you will find a link to our readership survey that references the September issue of NASA Tech Briefs. As one of a select group of subscribers we have asked to participate, your opinions are very important to the success of this survey. In consideration of your time, we have designed the survey to be quick and easy to complete. It is only eight questions and should take less than 15 minutes of your time.

Don’t forget that all participants are automatically entered into a random drawing for a $100 American Express gift certificate.

To begin the survey now, click here:

NASA TECH BRIEFS SEPTEMBER 2009 CONFIDENTIAL READERSHIP SURVEY

Thank you for your time and consideration.

James Liolin

Lion Associates/Key Survey for NASA Tech Briefs

This link is unique to you. Please do not forward it.


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SEPTEMBER 2009 READERSHIP SURVEY


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Documents

Readership Survey Results - techbriefsmediagroup.com