Reading Habit of print media in Surat city

1 Study the Reading habit of print media in Surat city

INTRODUCATION

Introduction about Print Media Industry

Print Media, as anyone can understand is one of the most important factors coming through in

the way a nation works. Newspapers, magazines, books etc. are ready by a lot of people and

are certainly one of the most trusted mediums of National and International News.

India has a vast array of Print Media with Thousands of Magazines and Newspapers in

circulation. Top Notch Journalism, great reporting, press unity and a very strong network is

what makes Print Media so much of a success even today in the age of Television and the

Internet. It is also said that Print Media also helped literacy and undoubtedly the General

Knowledge of the average person in India.

Origin and development of the Print Media industry

The first printed newspaper appeared in Peiking (Beijing) in the 8th century A.D. The Chinese

did the printing using separate wooden block for type, which could be used over & over again.

The Koreans also followed the Chinese. Printing ink & paper were developed in china &

Egypt. But the whole process of printing had a stunted growth in Asia Europeans, on the other

hand, used the new process on large scale. They benefited from the popularization of printing,

which led to the advent of affordable books & popular newspaper. This also led to the

democratization of communication.

The very first newspaper in the US was Public Occurrences-Foreign & Domestic, published by

Benjamin Harris, a bookseller in Boston, in 1690. Harris could not continue publication as he

was imprisoned by the British authorities for printing without prior consent. Then came

another news paper, the Boston Newsletter in 1704. James Franklin, brother of Benjamin

Franklin, published the New England Courant in 1721.

First printing press in India

The first printing press arrived in India on 6th September 1556 & was installed at the college

of St.Paul in Goa.

B.R.C.M. College of Business Administration


History of press council

Press Council is a mechanism for the Press to regulate itself. The raison d’être of this unique

institution is rooted in the concept that in a democratic society the press needs at once to be

free and responsible.

If the Press is to function effectively as the watchdog of public interest, it must have a secure

freedom of expression, unfettered and unhindered by any authority, organized bodies or

individuals. But, this claim to press freedom has legitimacy only if it is exercised with a due

sense of responsibility. The Press must, therefore, scrupulously adhere to accepted norms of

journalistic ethics and maintain high standards of professional conduct.

Where the norms are breached and the freedom is defiled by unprofessional conduct, a way

must exist to check and control it. But, control by Government or official authorities may

prove destructive of this freedom. Therefore, the best way is to let the peers of the profession,

assisted by a few discerning laymen to regulate it through a properly structured representative

impartial machinery.

History of press council in India

The Press Council of India was first constituted on 4th July, 1966 as an autonomous, statutory,

quasi-judicial body, with shri justice J R Mudholkar, then a judge of the Supreme Court, as

chairman. The press council Act, 1965, listed the following functions of the council in

furtherance of its objects:-

To help newspapers to maintain their independence;

To build up a code conduct for newspapers and journalists in accordance with high

professional standards;

To ensure on the part of newspapers and journalists the maintenance of high standards

of public taste and foster a due sense of both the rights and responsibilities of

citizenship;

To ensure the growth of a sense of responsibility and public service among all those

engaged in the profession of journalism;

To keep under review any development likely to restrict the supply and dissemination

of news of public interest and importance.



To keep under review such cases of assistance received by any newspaper or news

agency in India from foreign sources, as are referred to it by the central government.

Growth and present status of the industry

Generally speaking, journalism is flourishing in India today. The Indian language newspapers

have overtaken the English newspapers in number & circulation. The highest circulation till

the 1990‘s was enjoyed by the English newspapers despite the fact that less than 5 percent of

the population of India claim English as their mother tongue. English is still the medium of

instruction in colleges & many prominent schools. It is also the language of administration,

although state governments have introduced legislation in favor of local government.

Hindi newspapers have the largest total circulation in India. Hindi is the main language of 10

Indian states- Bihar, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jharkhand, Madhya

Pradesh, Rajasthan, Uttaranchal and Uttar Pradesh. Certain trends in communication &

journalism throughout the modern world prompted several sociologists & media experts to

discuss the desirability of re-examining the trends in the light of basic issues. In other words,

back to the basics’ say the experts. This is where Gandhi becomes relevant. High technology is

good, but if it does not enable us to solve basic problems confronting the succeed in catering to

the greed of a few to the exclusion of the need of the many-as it has done through the recent

decades and in all countries that experienced colonial subjugation in the past.

Future of the industry

The Print media sector is one of the fastest growing sectors in India. The publishing and media

sector is significant for India in terms of the value of the market and also in terms of

employment. For the Indian Union, the sector is particularly important because of its

contribution to and relationship with European culture –the publishing and media sector is

central to creating and strengthening India’s identity. The fortunes of publishing and media are

closely linked to the strength of the underlying economy because of revenues resulting from

advertising and end-user spending. Consequently, the sector saw boom times in the 1990s but

was adversely affected at the turn of the millennium by the bursting of the dot.com bubble, the

restructuring in the telecommunications sector and the general downturn in the global

economy.



History of newspapers as a print media

Before the invention of newspapers in the early 17 th century, official government bulletins

were circulated at times in some centralized empires.

In Ancient Rome, ActaDiurna, or government announcement bulletins, were made public by

Julius Caesar. They were carved in metal or stone and posted in public places.

In China, early government-produced news sheets, called tipao, circulated among court

officials during the late Han dynasty (second and third centuries AD). Between 713 and 734,

the KaiyuanZaBao ("Bulletin of the Court") of the Chinese Tang Dynasty published

government news; it was handwritten on silk and read by government officials. In 1582 there

was the first reference to privately published newssheets in Beijing, during the late Ming

Dynasty.

In Early modern Europe the increased cross-border interaction created a rising need for

information which was met by concise handwritten newssheets. In 1556, the government of

Venice first published the monthly Notizie scritte, which cost one gazetta These avvisi were

handwritten newsletters and used to convey political, military, and economic news quickly and

efficiently to Italian cities (1500–1700) - sharing some characteristics of newspapers though

usually not considered true newspapers.

However, none of these publications fully met the classical criteria for proper newspapers, as

they were typically not intended for the general public and restricted to a certain range of

topics.

Definition

Newspapers typically meet four criteria:

Publicity: Its contents are reasonably accessible to the public.

Periodicity: It is published at regular intervals.

Currency: Its information is up to date.

Universality: It covers a range of topics.


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Industrial Revolution

By the early 19th century, many cities in Europe, as well as North and South America,

published newspaper-type publications though not all of them developed in the same way;

content was vastly shaped by regional and cultural preferences. Advances in printing

technology related to the Industrial Revolution enabled newspapers to become an even more

widely circulated means of communication. In 1814, The Times (London) acquired a printing

press capable of making 1,100 impressions per minute.

Soon, it was adapted to print on both sides of a page at once. This innovation made newspapers

cheaper and thus available to a larger part of the population. In 1830, the first penny press

newspaper came to the market: Lynde M. Walter's Boston Transcript.

Penny press papers cost about one sixth the price of other newspapers and appealed to a wider

audience In France, Emile de G same methods with "Die Presse" (which was named for and

frankly copied Girardin's publication). Irardin started "La Presse" in 1836, introducing cheap,

advertising-supported dailies to France.

Origin of Newspapers

The History of newspapers is arguably one of the most dramatic episodes of human

experience. The actual origin of newspapers lies in the Renaissance Europe when local

merchants used to distribute handwritten newsletters amongst each other. However it was not

until the late 1400’s when Germany introduced the precursors of printed newspapers. Since

then newspapers have evolved dramatically and today there are more than 6580 daily

newspapers in the World. A typical modern day newspaper is filled with various materials like

editor’s columns, newspaper classified ads , newspaper display ads, forecasts, comic strips,

entertainment section and much more. Unfortunately the sudden economic downturn has also

seen the rise of electronic or web-based versions of newspaper journals which automatically

resulted in a decline in newspaper classified advertising and circulation.


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History and origin of newspapers in India

The history of newspapers in India is equally interesting. The introduction of newspapers in

India was hastened by the spreading sense globalization amongst the countrymen who wished

to be informed about the recent events in the world. It was during the same time that the first

newspaper of the country was introduced in Calcutta (Kolkata). The newspaper titled

Calcutta General Advertise or Hickey’s Bengal Gazette was introduced by an eccentric

Irishman called James Augustus Hickey during the 1780’s. In the years to come India was the

establishment of another newspaper daily in the form of Bombay Herald followed closely by

Bombay Courier.

History and Evolution of Indian Newspapers

Although there was a flurry of English broadsheets during the eighteenth century, newspapers

in regional languages made its way much later during the second half of the nineteenth century.

First on the list were two Bengali newspapers called SamacharDarpan and Bengal Gazette

while the first Hindi newspaper was SamacharSudhaVarshan. The Hindu newspaper which

was launched as a competitor of MadrasMail became the first national newspaper of the

country. Soon it became the voice of the nation during the establishment period.

Indian Newspapers: History & Origin

Since then many newspapers have been introduced out of which newspapers dailies like Times of India, Gujarat mitra, sandesh, divya bhashkar, Hindustan Times, Economic Times, Rajasthan Patrika, etc. have become the highest circulated newspapers of the country.


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The major Indian languages Newspaper

Digdarshan was the first Indian language newspaper. It started in April 1818 by the Serampur

missionaries William Carcy, Joshua Marshman & William Ward. They soon started another

journal in June of the same year & named it SamacharDarpan.

The famous Raja Ram Mohan Roy also brought out periodicals in English, Bengali & Persian.

Some of Roy’s papers were SambadKaumadi, Brahmical Magazine, Mirat-ul-Akhbar, and

Bangadoota & Bengal Herald.

ASSAMESE:-

Amnodaya, a distinguished journal in the Assamese language was started in 1846 under the

editorship of the Reverend Oliver.T.Cutter.

GUJARATI:-

The newspaper with the greatest longevity in India, Mumbai Samachar was also the first

Gujarati Newspaper. It was established in 1822 by FarduvjiMarzaban as a weekly & then

became a daily in 1832.

HINDI:-

The first Hindi daily was samacharSudhavarshan (Calcutta, 1854). Later SamayadantMartand,

Banaras Akhbar, Shimila Akbar & MalwaAkhbar came out.

Calcutta was the birth place not only of English, Bengali & Hindi journalism. The first Urdu

newspaper was published by Urdu Akhbar in the second decade of the 19th century.

KANNADA:-

Kannada Samachar was the earliest Kannada journal, according to many scholars. But others

think that the first Kannada journal was MangalooraSamachar. Later SubudhiPrakasha,

Kannada Vaatika, Amnodaya, Mahilaasakhi&Sarvamitra came out during the 18th century.

MALAYALAM:-

Mathrubhumi, MalayalaManorama, Kerala Kanmudi are the main newspapers of Kerala. The

other daily newspapers are Desabhimani, Mangalam, Madhyamam, Chandrika, Deepika etc.



MARATHI:-

Darpan was the first Marathi newspaper started on 6 January 1832. Kesari & Sudarak were

other papers of the 18th century. Induprakash was an Anglo-Marathi daily established in 1862.

ORIYA:-

The first Oriya magazine Junaruna was published by the Orissa Mission Press in 1849 under

the editorship of Charles Lacey. Then another publication from the same press

‘Prabhatchandrika’, under the editorship of William Lacey. UtkalSahitya, Bodhadayini,

Baleshwar SambadBalika etc. Started in the 18th century.

PUNJABI:-

Although, Maharaja Ranjit Singh encouraged the development of Punjabi journalism. The

earliest Punjabi newspaper was a missionary newspaper. The first printing press in Punjab was

established in Ludhiana in 1809.

TAMIL:-

The first periodical ‘Tamil Patrika’ a monthly was brought out in 1831 by the Religious Tract

Society in Madras; it lasted till 1833.

The next periodical weekly was the Dina Vartamani published in Madras from 1856 by the

Dravidian press & edited by the Reverend P.Percival. Later Swadeshamitran, Deshabaktan

etc… were other papers.

TELUGU:-

KandukuriVeeresaliongamPantulu, known as the Father of the renaissance movement in

Andhra & the founder of modern Telugu, sparked a social reform movement through his

weekly Vivekavardhini. He also founded separate journals for women; Satihitabodhini.

URDU:-

Sir Sayyid Ahmed Khan, a great educationist, judge & social reformer did much for the

development of Urdu journalism.



Introduction of Magazines as a print media

Definition of magazine

The English word magazine recalls a military storehouse of war materiel and originally was

derived from the Arabic word makhazin meaning "storehouses." The term magazine was

coined for this use by Edward Cave, editor of The Gentleman's Magazine.

Types of magazine

Most magazines look more or less the same at first glance, but they are targeting different

audiences.

Consumer: magazines targeting general reading audiences who are subsets of the general

public with special interests. For instance, there are consumer magazines that cover homes,

sports, news, fashion, teen gossip, and many more groups of readers.

Trade and Professional: magazines targeting people working in trades, businesses and

professional fields. These periodicals provide news, information and how-to articles for readers

working in specific industries with advertising content focused on those industries or trades

including job notices.

House Organ: also known as in-house magazines, in-house publications and house journals,

these periodicals are published by for-profit and not-for-profit organizations such as

companies, special interest groups and affinity groups for their customers, employees, clients

and members.

Distribution

Magazines can be distributed through the mail; through sales at newsstands, bookstores or

other vendors; and through a variety of free distribution methods including making them

available at selected pick-up location.

Paid circulation: The magazine is sold to readers for a price, either on a per-issue basis or by

subscription, where an annual fee is paid and issues are sent by mail to readers.

Free circulation: There is no cover price and issues are given away.



Controlled circulation: Usually industry-based publications distributed only to qualifying

readers, often for free and determined by some form of survey. This widely used before the

rise of the World Wide Web and is still employed by some titles.

Timeline

1663 The world's first magazine – ErbaulicheMonaths-Unterredungen (translation:

Edifying Monthly Discussions) – is published in Germany.

1731 The first modern general-interest magazine, The Gentleman's Magazine, is

published in England as entertainment with essays, stories, poems and political

commentary.

1739The Scots Magazine begins and today remains the oldest consumer magazine in

print.

1741 Benjamin Franklin intends to publish America's first magazine, General

Magazine, but is scooped when American Magazine comes out three days earlier.

1770 The first women's magazine, The Lady's Magazine, starts with literary and

fashion content plus embroidery patterns.

1843 The Economist begins examining news, politics, business, science and the arts.

1857 The Atlantic magazine arrives.

1895 Collier's weekly magazine starts and is published until 1957.

1895 An American magazine, The Bookman, lists "Books in Demand" originating the

idea of a bestseller list.

1896 The first pulp fiction magazines are printed on cheap wood pulp paper with

ragged untrimmed edges.

1897 The old Saturday Evening Post is revived by Cyrus Curtis to become the most

widely circulated weekly magazine.

1899 National Geographic appears.

1902 McClure's Magazine inaugurates the muckraking era with the article "Tweed

Days in St. Louis" by C.H. Wetmore and Lincoln Steffens.



1912 Photoplay is the first magazine for movie fans.

1922 Reader's Digest begins publishing.

1923 Time, the first U.S. newsmagazine, is started by Henry Luce.

1925 New Yorker magazine arrives.

1933 Newsweek begins publication.

1933 Esquire is the first men's magazine.

1936 Life, a weekly photojournalism news magazine, is started by Henry Luce and

continues to 1972.

1937 Look, a bi-weekly, general-interest and photojournalism magazine, starts and

continues to 1971.

1944 Seventeen is the first magazine devoted to adolescents.

1953 TV Guide starts.

1953 Playboy opens with Marilyn Monroe on the cover.

1954 Sports Illustrated is started by Time magazine owner Henry Luce. Two other

magazines with that name had been started in the 1930s and 1940s, but both had failed.

1967 Rolling Stone demonstrates the popularity of special-interest magazines.

1967 New York magazine appears as a regional magazine.

1972 Feminist Gloria Steinem brings out Ms.Magazine.

1974 People debuts with Mia Farrow on the cover.

1990 Entertainment Weekly starts.

1993 Wired magazine arrives with a voracious curiosity about everything under

the Sun.



COMPANY PROFILE

Details of the various Newspapers

The Times of India

Director: A. P. Parigi

Director: SumirChadha

CEO: Dinesh Wadhawan

Chairman: Vineet Jain

Chief Editor: Rajesh Karla

This Magazine is managed by Bennett, Coleman & Co. Ltd., The Times of India also known as

TOI is one of India's leading English daily newspapers. TOI group has 45 dailies and

periodicals in 3 languages and 108 editions from 9 centers across the country and a combined

readership of over 40 million.

Started 170 years ago, the paper has earned credentials for its authentic and up to date news

publications. India's largest media group, Bennett, Coleman & Co. Ltd, along with this

newspaper also publishes “Economic Times", "Mumbai Mirror", the "Navbharat Times" and

"Maharastra Times". In January 2007, the Kannada edition of the paper was launched in

Karnataka's capital Bangalore. The Times of India has its daily editions from New Delhi,

Mumbai, Kolkata, Lucknow, Ahmadabad, Pune, Nagpur, Chandigarh, Patna, Hyderabad,



Bangalore and Mangalore.

Recently Times group has launched a controversial new business initiative, called "Private

Treaties." It offers to take an equity stake in a company in exchange for advertising.

History of Times of India

The Times of India came into being on November 3, 1838 and was known as "The Bombay

Times and Journal of Commerce". Initially the paper served only the British residents of

western India. Published twice a week on every Saturday and Wednesday, The Bombay Times

and Journal of Commerce contained news from Europe, America and the sub- continent and

was circulated between India and Europe via regular steamships. From the year 1850 the daily

editions of the paper were started and the newspaper got its present name in 1861.

In the 19th century, the company employed over 800 people and had a good circulation in India

and Europe. The Times of India was originally British-owned and controlled. Ivor S. Jehu was

its last British editor, who left the editorship in 1950. After India's Independence in 1947, the

ownership of the paper was passed on to the industrial family of Dalmiyas and later it was over

by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore of Uttar Pradesh.

The Economic Times

The Economic Times is an English-language Indian daily newspaper published by the Bennett,

Coleman & Co. Ltd., (This Company along with its other group companies is more popularly

known as The Times Group). The Economic Times was started in 1961. The Economic Times

is published simultaneously from 10 cities - Mumbai, Delhi, Bangalore, Chennai, Kolkata,

Lucknow, Hyderabad, Ahmadabad and Chandigarh.


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The Economic Times has its offices in Mumbai outside Chatrapati Shivaji Terminus railway

station. Its main content is based on the Indian economy, share prices, prices of commodities

as well as other matters related to finance. The Founder / Editor of the paper when it was

launched in 1961 were P.S. Hariharan. The current Executive Editor of The Economic Times is

Rahul Joshi.

The Economic Times is characterized by its salmon-pink paper, which it copied from the

Financial Times. It is sold in all major cities in India. In June 2009, it also launched a

television channel called ET Now. The channel is also headed by Rahul Joshi.

Gujarat Mitra

Established in 1863, the 'Gujaratmitra is one of the oldest newspapers in the country. A bi-weekly

named 'Gujaratdarpan' was amalgamated in 1894 with the 'Gujaratmitra' and therefore the paper is

known as 'Gujaratmitra & Gujaratdarpan'. Initially started as a weekly in 1936, the paper was converted

into a daily. The spirit of patriotism and missionary zeal established by its founder Shri

DinshawArdeshirTalyarkhan was at its Zenith during the freedom struggle and has been maintained

even today.

In 1998, the alliance of the Reshamwala family with the 'Gujaratmitra' completed its 100 years as Shri

UttamramReshamwala joined it as sub-editor in 1898. Deeply concerned about the noble and idealistic

policies of the paper and its future, in 1920, the aging and feeble Parsi owner could not find anyone

more worthy and devoted than ShriUttamram and urged him to purchase the press and take over the

reins of the newspaper. Since then the 'Gujaratmitra' belongs to the 'Reshamwala' family. 1n 1937

Pravinkant, the younger son of Shri UttamramReshamwala had to take over the reins of the newspaper

at the tender age of 19 on the sudden and untimely demise of his elder brother ShriChampaklal. With

his strong determination, progressive policies and devoted love towards the 'Gujaratmitra', the late Shri

PravinkantReshamwala nurtured the paper to a sound footing. After his demise in 1983 the

'Gujaratmitra' is in the hands of his son Shri Bharat Reshamwala.


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Sandesh

History

Initially in 1923 Shri NandlalBodiwala started Sandesh daily on a small scale, but in 1958

when late Shri Chimanbhai Patel was at the helm of affairs; his vision, foresight and business

acuemenship changed the destiny of Sandesh and its circulation began to increase by leaps and

bounds. His unique contribution was Sunday SanskarPoorti in Gujarati journalism that

included many celebrities as columnists. Thus he was the pioneer of Sunday Supplements in

Gujarati journalism. He was always in search of new talents and new ideas to make Sandesh a

unique and dynamic daily. It was this missionary zeal that made Sandesh a household name in

Gujarat.

Present CMD and the Editor of Sandesh Shri Falgunbhai Patel joined the organization in 1979

after completing his MBA in USA. His close collaboration with his father made a rare

combination of wide experience and youthful dynamism that added a rare spirit of adventure

and calculated business viewpoint in the development of Sandesh as a giant entity. The

Sandesh Limited is the first media house to become a public limited company in 1994.

But destiny sometimes plays cruel game and in March 1995 Shri Chimanbhai Patel succumbed

to a massive heart attack and Falgunbhai lost his best friend, philosopher and guide in the

person of his beloved father. It was a sad sorrowful day for the entire SandeshPariwar. Since

his father’s demise, Falgunbhai had to shoulder additional responsibilities of editorial section

in addition to his managerial duties. He took all the challenges with the help of his professional

assistants with great skill and acuemenship.


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Gujarat Samachar

Gujarat Samachar is the numerous daily newspapers in Gujarat. It is published in Gujarati and

its main office is in Ahmadabad. It has one branch in Surat as well. Gujarat Mitra, one of the

oldest and most respected dailies of the country, is the most popular daily newspaper of Surat

and South Gujarat. Besides Gujarat Mitra, other dailies include Gujarat Samachar, Sandesh,

Divya bhaskar and Commodity World. Local editions of these newspapers are published in

Gujarati. Loktej was the first Hindi daily published in Surat. Rajasthan Patrika and Savera are

now the top Hindi daily newspapers in Surat. The national English dailies such as The Times

of India, Indian Express and Mid Day are the most popular English-language newspapers.

DNA-Daily News and Analysis is a new addition to the list of English dailies available in

Surat.

Since the city has the largest synthetic textile manufacturing center in India, there is an

exclusive textile newspaper called Textile Graph. It is published in Surat, since 1994, in

Gujarati and Hindi versions. The 'Textile Directory of Surat' (5 th Edition) comprising business

information of textile traders and industry in and around Surat is also published by Textile

Graph.

Most cable service providers have local television channels. Satellite TV DTH services are

provided by DISH TV, TATA SKY and BIG TV. Broadband internet connections are also

available in the city. Broadband service providers include BSNL, TATA Indicom, Reliance

Communication, YOU Broadband and VSNL (ANAR COMMUNICATIONS). Wi-Fi

connectivity is available at many cafes. Currently, Surat has four FM Radio stations - Radio


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City 91.1, Radio Mirchi 98.3, My FM 94.3, and Big FM 92.7 along with the national radio

VividhBharati.

Divya Bhaskar

Type : Daily newspaper

Format : Broadsheet

Owner : DB Corp Ltd.

Publisher : Rameshchandra Agrawal

Founded : 2003

Language : Gujarati

Headquarters : Ahmadabad, [Hindustan]

Circulation : 08, 54,097 Daily

Divya Bhaskar is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd. It is the largest

circulated Gujarati daily, with the most number of editions in Gujarat.

Launch

In 2003, Madhya Pradesh MADHYA PRADESH (MP), the Bhaskar Group identified Ahmadabad,

Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya

Pradesh (MP). It surveyed 12, 00,000 households, with a team of 1050 surveyors, 64 supervisors, 16



zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at

colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-

50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were

given a certificate of appreciation. The team was trained to reach out to 8 lakhs households in

Ahmadabad and 4 lakhs households in adjoining districts, in a time span of 40 days. The newspaper

was launched in Ahmadabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000

copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara.

To counter the Bhaskar group's threat, the leading Gujarati newspapers came up with color pages, price

reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the

largest circulated Gujarati daily with 11.5 copies.

The group's pre-launch door-to-door twin-contact launch programmed has been recognized as an Orbit

shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case

study in several B-schools including Indian Institute of Management, Ahmadabad and SPJIM.

Dainik Jagran

Type : Daily newspaper

Format : Broadsheet

Owner :JagaranPrakashan Ltd.

Founded : 1942

Political alignment : Independent

Language : Hindi

Headquarters : Jagran Building, 2, Sarvodya Nagar, Kanpur-208 005, India

Circulation : 2,168,000 Daily

Official website : www.jagran.com

Dainik Jagran (Hindi) is a Hindi language daily broadsheet newspaper in India. According to the IRS

Q1 2010, Dainik Jagran ranks No. 1 among the dailies with a Total Readership (TR) of 54,254,000.





Overview

Dainik Jagran was founded by Puranchandra Gupta in Jhansi in 1942. In 1947 Dainik Jagran shifted its

headquarters to Kanpur, where it launched its second edition on 21 September 1947. The Rewa and

Bhopal editions were added in 1953 and 1956. In 1975, publication of Gorakhpur edition started,

followed by Varanasi, Allahabad and Lucknow in 1979. In 1984, Meerut edition was launched,

followed by Agra in 1986, Bareilly in 1989 and Delhi in 1990. Between 1997 and 2006, eighteen new

editions were added, and through 2007-08, six new editions were launched.

More than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently,

DainikJagran’s 37 editions are published across eleven states of India. Its editions are published from

the following places:

* Madhya Pradesh: Bhopal, Indore, Gwalior, Jabalpur, Ratlam, Satna, Saugor

* Uttar Pradesh: Kanpur, Jhansi, Varanasi, Agra, Allahabad, Aligarh, Bareilly, Gorakhpur

* Jharkhand: Ranchi, Dhanbad, Jamshedpur

* Uttarakhand: Dehradun

* Punjab: Amritsar, Ludhiana, Jalandhar

* Haryana: Panipat,Hissar

* Bihar: Patna, Bhagalpur

* Himachal Pradesh: Dharamshala

* West Bengal: Siliguri

* Jammu & Kashmir: Jammu



Definition and Features of Newspaper

A newspaper is a written publication containing news, information and advertising, usually

printed on low cost paper called newsprint. General interest newspapers often feature articles

on political events, crime, business, art / entertainment, society and sports. Most traditional

papers also feature an editorial page containing columns which express the personal opinions

of writers, supplementary section may contain advertising, comics, coupons and other printed

media.

Newspapers are most often published on a daily or weekly basic and they usually focus on one

particular geographic area where most of their readers live.

Features a newspaper may include are:

Local and international news

Weather news and forecasts

Editorial

Business news

A sports column

Reviews on movies, plays, restaurants, etc.

Health news

Automobile news

Employment

Religious, etc.

Types of Newspaper

While most newspapers are aimed at a broad spectrum of readers, usually geographically

defined, some focus on groups of readers defined more by their interests than their location: for

example, there are daily and weekly business newspapers and sports newspapers. More

specialists still are some weekly newspapers, usually free and distributed within limited areas;

these may serve communities as specific as certain immigrant populations, or the local gay

community.



DAILY

A daily newspaper is issued every day, sometimes with the exception of Sundays and some

national holidays. Saturday and Sunday editions of daily newspapers tend to be larger, include

more specialized sections and advertising inserts, and cost more. Typically, the majority of

these newspapers’ staff work Monday to Friday, so the Sunday and Monday editions largely

depend on content done in advance or content that is syndicated. Most daily newspapers are

published in the morning. Afternoon or evening papers are aimed more at commuters and

office workers.

WEEKLY

Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there

also are newspapers that are published twice or three times a week, these newspapers are

generally still classified as weeklies.

NATIONAL

Most nations have at least one newspaper that circulates throughout the whole country a

national newspaper, as contrasted with a local newspaper serving a city or region. In India,

there are numerous national newspapers, including The Times of India, The Hindu, Deccan

chronicle, Hindustan times, the new Indian Express, etc. Large metropolitan newspapers have

expanded.

Distribution networks and, with this effort they try to expand themselves and become

nationalized.

INTERNATIONAL

There is also a small group of newspapers which may be characterized as international

newspapers. Some, such as Christian Science Monitor and The International Herald Tribune,

have always had that focus, while others are repackaged national newspapers or “international

editions” of national-scale or large metropolitan newspapers. Often these international editions

are scaled down to remove articles that might not interest the wider range of readers. As



English has become the international language of business and technology, many newspapers

formerly published only in non-English languages have also developed English language

editions. In places as varied as Jerusalem and Bombay (Mumbai), newspapers are printed to a

local and international English-speaking public. The advent of the Internet has also allowed the

non-English newspapers to put out a scaled-down English version to give their newspaper a

global outreach.

ONLINE NEWSPAPER (E-PAPER)

With the advancement of technology, the Internet is gaining more and more popularity every

day, the newspaper industries have identified their prospects in this sector and started

publishing their news articles in the form of e-papers, which allows the users to read the news

online. The e-papers are given at free of cost by some sites and some sites charge their

customers for the news, thus the e-paper has gained a large amount of popularity in the recent

times. Some newspapers provide some or all of their content on the Internet, either at no cost

or for a fee. In some cases, free access is available only for a matter of days or weeks, after

which readers must register and provide personal data. In other cases, free archives are

provided.

CUSTOMIZED

A new trend in newspaper publishing is the introduction of individualization through on-

demand printing technologies. Customized newspapers allow the reader to create their

individual newspaper through the selection of individual pages from multiple publications.

This "Best of" approach allows reviving the print-based model and opens up a new distribution

channel to increase coverage beneath the usual boundaries of distribution. Customized

newspapers online have been offered by MyYahoo. I-Google, CRAYON, ICurrent.com,

Kibboko.com, Twitter Times and many others.



Format of Newspaper

Most modern newspapers are in one of three sizes:

Broadsheets:

600 mm by 380 mm (23½ by 15 inches), generally associated with more intellectual

newspapers, although a trend towards "compact" newspapers is changing this.

Tabloids:

Half the size of broadsheets at 380 mm by 300 mm (15 by 11¾ inches) and often perceived as

sensationalist in contrast to broadsheets. Examples include The Sun, The National Enquirer,

The Star Magazine, New York Post, the Chicago Sun-Times, and The Globe.

"Microdaily" is infrequently used to refer to a tabloid-sized free daily newspaper that offers

lower ad rates than its broadsheet competitors. The content of a micro daily can range from

intense local news coverage to a combination of local and national stories.

Berliner or Midi:

470 mm by 315 mm (18½ by 12¼ inches) used by European papers such as Le Monde in

France, La Stampa in Italy, El Pais in Spain and, since 12 September 2005, The Guardian in

the United Kingdom.

Advertising of Newspaper

The bulk of newspapers' revenue comes from advertising - the contribution from sales is small

by comparison. On average, a newspaper generates 80% of its revenue from advertising and

20% from sales. The portion of the newspaper that is not advertising is called editorial content,

editorial matter, or simply editorial, although the last term is also used to refer specifically to

those articles in which the newspaper and its guest writers express their opinions. Newspapers

have been hurt by the decline of many traditional advertisers. Department stores and

supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but

due to industry consolidation are much less likely to do so now. Additionally, newspapers are

seeing traditional advertisers shift to new media platforms. The classified category is shifting



to sites including craigslist, employment websites, and auto sites. National advertisers are

shifting to many types of digital content including websites, rich media platforms, and mobile.

Circulation and Readership

The number of copies distributed, either on an average day or on particular days (typically

Sunday), is called the newspaper’s circulation and is one of the principal factors used to set

advertising rates. Circulation is not necessarily the same as copies sold, since some copies or

newspapers are distributed without cost. Readership figures may be higher than circulation

figures because many copies are read by more than one person, although this is offset by the

number of copies distributed but not read (especially for those distributed free).

In India, The Times of India is the largest-circulation English newspaper, with 3.14 million

copies daily. According to the 2009 Indian Readership Survey, the Dainik Jagran is the most-

read, local-language (Hindi) newspaper, with 55.7 million readers.

Reasons why people read a newspaper

The dawn of Internet brought new kind of lifestyle to news readers and subscribers; however,

it wasn't enough to change what others have been used to. More people still subscribe to

magazines and daily newspapers for their own reasons. To sum it up, here are the six main

reasons why people read newspaper.

1. To Get Latest Updates and News - majority of newspaper readers want to know the latest

happenings around them and newspaper is the easiest medium to get updated. Newspaper

offers stories which cannot be found in the Internet and so many online news readers get one

for themselves every day. Although, Internet has news forums or news communities which

also cater the latest news all over the world, newspapers offer something different.

2. To Find Satisfaction in Reading Good-Writing Skills - others read newspaper to

proofread what columnists have written. They can find satisfaction listing down misspelled

words and grammatically-wrong sentences. But they find greater satisfaction when reading

well-written articles and news.



3. To Find Information on Daily Living and Job Opening - it is better to check the

newspaper for local job postings; Internet seldom offers this feature. Also, people expect to

read daily living tips or articles which they can use for their own livelihood.

4. To Simply Pass Time- nowadays, the most efficient way to pass time is to browse through

the Internet or play video games. However, others simply get a newspaper and look at the

pictures or interesting stories but without even reading the details; this will be their way of

killing time or let it pass smoothly.

5. To Avoid Conversation - one way to avoid annoying conversations is to read or pretend to

read a newspaper in front of others. Those who can see you reading would also think you are

busy, unavailable or does not want to be disturbed. If you think you need time for yourself in

the morning or in the park, then bring a newspaper with you.

6. To Keep the Habit - a lot of people have been reading newspapers for years and it has

become a habit for them to hold the paper in the morning with their coffee. While it became

habitual for them, others cannot just start their morning without reading some news.

Top 10 Reasons for Reading a Newspaper

1. My newspaper has never crashed, gone down, or flashed animated ads at me.

2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless

connection or a PDA.

3. I can read my newspaper while standing, while eating, while riding a bus, but not while

driving my car, which is just as well since I should be paying attention to the road.

4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30 days

later.

5. I don't have to sign in or customize or register or remember passwords to read my

newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally think I'd

be interested in.



6. My newspaper has high-resolution pictures and type on large pages that load almost

instantly, making it easy to browse and enjoy.

7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.

8. My newspaper is not made of unrecyclable toxic materials.

9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not

sneakily applied to the original story after I’ve read it.

10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is

blowing, because I know how to fold a newspaper.



Details of the various Magazine

Chitra lekha

Chitralekha is a Gujarati weekly magazine. Chitralekha is published by the Chitralekha Group

from Mumbai, Maharashtra; India. Chitralekha first issue was published in 1950, under the

editorship of Vaju Kotak.

It had given rise to many prominent Gujarati columnists including Kanti Bhatt,

ChnadrakantBakshi, Taarak Mehta, and others. After the sudden demise of founding Editor

Vaju Kotak in late 1950s, MadhuriKotak took the charge of the magazine along with

Harkishan Mehta.

The Chitralekha Group publishes several other weekly magazines, including G (a film

magazine in Gujarati, Marathi and English) and BTW (By The Way).

On 20 April 2011, the Indian Postal Service issued a Rs. 5 commemorative postage

stamp honouring Chitralekha.


http://en.wikipedia.org/wiki/Postage_stamp

http://en.wikipedia.org/wiki/Postage_stamp

http://en.wikipedia.org/wiki/Rupee

http://en.wikipedia.org/wiki/Indian_Postal_Service

http://en.wikipedia.org/wiki/Taarak_Mehta

http://en.wikipedia.org/w/index.php?title=Vaju_Kotak&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Gujarati_language


The Week

It was founded in the United Kingdom by Jolyon Connell (formerly of the right of centre

Sunday) in 1995. In April 2001, the magazine began publishing an American edition;

an Australian edition followed in October 2008. Dennis Publishing publishes the UK and

Australian editions and The Week Publications publishes the US edition.

The Australian edition of The Week ceased operation in October 2012 and Administrators

have been appointed to its publisher, Dennis Publishing Pty Ltd (Australia). The final edition,

its 199th, was released on 12 October 2012. The Australian edition was launched in October

2008 and in the most recent audit was selling 28,000 copies a week, with a readership of

83,000.


http://en.wikipedia.org/wiki/Dennis_Publishing

http://en.wikipedia.org/wiki/Australia

http://en.wikipedia.org/wiki/Jolyon_Connell

http://en.wikipedia.org/wiki/United_Kingdom


India today

The India Today is an English language weekly magazine. It is established in 1975 by VV

purie owner of Thompson press, with his daughter madhutrehan as its editor and AroonPurie

as its publisher. At present, India today is published in Hindi, Telugu, Tamil and Malayan.

India Today International, an edition of the weekly news magazine, is circulated across the

world to enable people overseas to stay in touch with India.

Outlook

Outlook is a weekly general interest news magazine published in India. It features contents

from politics, sports, cinema, and stories of broad interests. It was first issue in October, 1995

with Vinod Mehta as the Editor in Chief.

Today it is one of four top selling news magazines in India.


http://en.wikipedia.org/wiki/Vinod_Mehta


OBJECTIVE & REVIEW

Review of Literature

Begum and Ramesh (1991) investigated the Factors inhibiting the public library use; A case

study of city central library, Mysore. This article “Factors inhibiting the public library use

analyzed the responses gathered from the users of the City central library, Mysore, India.

Assesses the reading interests, factors inimical to the use of City central library, availability of

reading materials and the necessary improvements suggested by the users to the existing

conditions of City central library, Mysore. Somsong(1999), Reading habit promotion in

ASEAN libraries. This paper described the different activities that ASEAN Libraries had

undertaken to promote reading by increasing awareness among their people. Firstly, factors

limiting reading habit in ASEAN Libraries had been approached. Secondly roles of local

institutes or organizations in helping libraries conducting reading habit promotion had been

acknowledged. Finally some suggestions on effective methods and successful programs of

reading habit promotion by ASEAN Libraries had been collectedBndaka(2007) investigated

the using newspaper articles to develop student’s Reading skills in senior high school that the

aim of this paper is to present a reading lesson which was initially designed for the students of

Peiramatiko Senior High School (Experimental Senior High School) of Patras, Greece and

more specifically for class A of Senior High School. The main aim of the lesson was to

develop the students reading skills using a newspaper & magazine article and help student’s

gain confidence when faced with authentic texts. The planning of the lesson was based on the

belief that students should be exposed as much as possible to authentic reading texts so that

they are given the chance to encounter real language and not only the language made up of

course books.



Objectives

The basic objective of the research is “TO STUDY THE READING HABIT OF CITIZEN

OF SURAT WHILE REFERRING TO PRINT MEDIA”. Many big newspapers &

magazine are giving tough competition. So I have tried to find out that new a day what should

be done to consumer needed.

Every newspaper and magazine has its particular objective, usually high circulation that leads

to better salaries, perks and profits. How do they get that? With mixture of good and evil.

To know people habits regarding various newspaper & magazine.

To inform the public, to safe guard our freedom, to be critical of the government and

our society.

To study the preference of newspaper among people with different occupation.

To study the preference towards newspaper & magazine gender wise as well as an

occupation wise.

To study the customer behavior & their requirement towards the print media

instrument.

To measure in which category information newspaper are expected.

To know the reader is satisfied the news related to the sports, polities, economic and

advertisement.

To know the consumer are expected with quality of paper, length of information,

truthfulness of information.

To know which improvement quality of news to attract people.

To know how regularly read newspaper & magazine.



RESEARCH METHODOLOGY

Definition of Research

“Research is an organized inquiry designed and carried out to provide information for solving

problems.” - FredKerlinger.

“Research is careful inquiry or examination to discover new information or relationships and

to existing knowledge. - FranciRammel.

“Marketing research means the systematic, gathering, recording, analyzing of data about

problems relating to the marketing of goods and services”

Marketing research has proves on essential tool to make all the need of marketing

management. Marketing research therefore is the scientific process of gathering and analyzing

of marketing information to meet the need of marketing management. But gathering of

observation is must be systematic, the systematic conduct of research requires:

Orderliness, in which the measurement are accurate.

Impartiality in analysis and interpretation.

Types of Research

All of research can be categorized into basis applied.

Basic research

Basic research is that indented to expand the body of knowledge for the use of others.

Applied research

Applied research is one, which is carried out to find the solution for a particular problem or for

guiding a specific decision it is usually private in nature. My research on “TO STUDY THE

READING HABIT OF CITIZEN OF SURAT WHILE REFERRING TO PRINT MEDIA” is

carried on for guiding specific decision and its result are useful to many news paper &

magazine like Times of India, Indian express, divya bhaskar, sandesh, Gujarat Samachar, The



week, outlook, frontline, India today, etc. For taking particular decisions regarding product

quality, staff and security. Hence the nature of my research study is “applied research”

Process of marketing research

The marketing process is done in systematic. Research pursued the below process of marketing

for my study at times of India, Indian express, divya bhaskar and Gujarat Samachar, India

today, Pratap, outlook, frontline etc.

Research presses

Problem identification

“What is the level of reading habit of the client and companies who gives the news in the

newspaper and magazine in Surat city?”

Some people are not reading newspaper & magazine in Surat city.

Most of news paper & magazine are not so popular in home-maker and student.

The news is not so good quality and good content.


Problem Identification

Sources of the data collection

Methods of data collection techniques

Sampling Plan

Data Analysis & Interpretation

Research Report & Presentation


Sources of the data collection

For preparing this project report, researcher has used two types of data which are as fallow.

Primary data and secondary data

Primary data:

The primary data is that data which is generated by person for own study of his own purpose.

This type of data is not generated by anybody in the past so this type of data is called

“primary.”

Researcher has collected some primary data for preparing this project by personal interview

method. In this the researcher had interviewed some officer in the research also get data by

taking on the telephone, so researcher also used telephonic interview method.

Secondary data:

“The data which are already generated by some other in the past for his own purpose & it such

data are co-ordinate by us for our purpose than those data are called secondary data” researcher

has used the project of last year and internet as a secondary data for preparing this project.

Therefore my project is based on primary data & secondary data.

Research design:

Research design indicates the methods and procedure of conducting research study.

Research design can be done in following three types.

Exploratory research:

Exploratory research focuses on the discovery of new ideas and is generally based on

secondary data.

Descriptive research:

Descriptive research is undertaken when the researcher want to know the characteristics of

certain groups.



Casual or experiment research:

An experimental research is undertaken to identify causes and effect relationship between two

variables.

In this project, I use the Descriptive research design.

Methods of Data collection

Sources of data collection:

Primary data collection:

Primary data collection the following four types of methods.

Observation method:

It contains causal observation, systematic observation, and direct observation and contrives

observation.

Survey method:

It contains personal interview, telephone interview and mail interview.

Experimental method:

Panel method:

Secondary data collection:

It can be collected from internal as well as external sources

Internal sources:

Various internal sources like customers, books, sales activity, stock availability, etc.

External sources:

Libraries, trade publications, literatures, etc are some important sources of external data. The

research has used primary data for the core purpose of the project. And this primary data has

been gathering by survey method.



Data collection tools:

To conduct a survey, the research has selected a structured questionnaire as an instruction for

gathering valuable information from the respondent. Questionnaire which is used for the

survey is consisting of questions and checklist questions and checklist question to check the

responds feedback.

Content method:

After sampling plan has been determined, the research has contacted responds and requested

them to fill up the questionnaire.

Sampling plan:

Researcher has design a sampling plan that is consist of five decisions.

Sampling unit:

Who is to be surveyed?

The researcher has selected responds of times of times, Indian express, divya bhaskar, Gujarat

Samachar, outlook & India today.

Sampling types:

There are two types of sampling i.e. probability sampling and non- probability sampling.

Probability sampling

Probability sampling means each unit of the universe has equal chance of getting selected. The

most frequently used probability sampling methods are as below:

Simple random sampling

Stratified random sample

Multi-stage random sampling

Cluster sampling

Multi-phase sampling



Non-probability sampling

Non-probability sampling contains following methods

Judgmental sampling

convenience sampling

panel sampling

quota sampling

Researcher will use non-probability sampling, in which convenience sampling

Sample size:

Sample size means limited number of responds covered under the research study from the

population. And researcher has taken survey of 150 responds to know the reading habit of

print media in Surat city.

Sampling area:

The area of doing my survey was various colleges, society, friends in Surat city.

Sampling technique:

How should the responds be chosen?

Researcher has selected customer of times of times, Indian express, divya bhaskar, Gujarat

Samachar, outlook, frontline and India today.

Data analysis and interpretation:

After all the above steps are completed now the important step is data analyzing and interpretation. For

this there are various analytical and statistical tools. Some of these tools are percentage, weighted

average, Co – Relation, Regration.



Research report:

Once the data has been tabulated and analyzed, the researcher has to prepare a report. The report

consists of findings of the research studies and recommendations also. Report writing needs some

skills, which can be develop with practice. The researcher should follow certain principles objectivity,

clarity of ideas and use of charts diagrams. A good research report should effectively communicate its

research findings.

Limitation of Research Process

There is always a boundary existing everywhere and every time every task that is under taken

has some obstacles in its way some basic imitated that made the task a bit difficult are started

as follow:

As the time constraint was there so I am able to take more responds I took only 150

responds.

As I choose convenience sample major part of total questionnaire fill started and

student have some different views related newspaper and magazine in compare to

business people or working people.

I use only percentage tools & Weighted Averages method.

Cost of survey.

Where the newspaper rating makes is installment then it is highly impossible to predict

exactly which newspaper read is.

We can’t study the whole population of study.

In print media industry, I study only newspaper & magazine.



FINDING & ANALYSES

Instrument use in print media

Objectives:

To know the which type of instrument use by respondents

Frequencies No of responds

Newspaper 69

Magazine 31

Both 50

Total 150

Newspaper Magazine Both0

10

20

30

40

50

60

70

Respondents

Interpretation:

In this chart, respondents are like to newspaper rather than magazine. 69 respondents read only

newspaper & 31 respondents read only magazine 50 respondents read newspaper and magazine

both.



Frequencies as per gender (News paper)

Objectives:

To know read newspaper as gender wise.

Frequencies No of responds Percentage

Male 64 53.78%

Female 55 46.22%

Total 119 100%

male female42

44

46

48

50

52

54

56

Frequencies as per gender

Interpretation

In above chart, we can easily seen that male respondents read the newspaper more rather than

female respondents.



Frequencies as per gender (Magazine)

Objectives:

To know read the magazine as gender wise.


male 47 58.02%

female 34 41.98%Total 81 100%

male female0

10

20

30

40

50

60

70

Frequencies as per gender

Interpretation:

In this chart, male ratio is more rather than female. Male interest is more reading magazine

rather than female.



Analysis gender as age wise

Objectives:

To know gender as age wise

particular 10 to 20

year

21 to 30

year

31 to 40

year

41 to 50

year

51 to 60

year

male 16 37 13 10 03

female 25 36 05 03 02

Total 41 73 18 13 05

male female0

10

20

30

40

50

60

70

80

90

1625

37

36

135

103

3

2

51 to 60 year

41 to 50 year

31 to 40 year

21 to 30 year

10 to 20 year

Interpretation:

In above chart, 21 to 30 years respondents more reading habit compare to other.51 to 60 years

respondents less interest to read newspaper & magazine.



Analysis as occupation wise

Objectives:

To know Respondents as occupation wise.

Student Businessman Job Housewife Prosfessional.0

10.0

20.0

30.0

40.0

50.0

60.0

51.3

16.720.0

10.7

1.3

Interpretation:

In this chart, we can easily see that student reading habit is more compare to other occupation.

Housewife’s reading habit is only 20%.


Frequency Respondents Percentage

Student 77 51.30%Businessman 25 16.70%Job 30 20.00%Housewife 16 10.70%Professional 2 01.30%Total 150 100%


Analyses as income wise

Objectives:

To know analyses as income wise

None Below 2,00,000 2,00,000 to 3,00,000 Above 3,00,0000

10

20

30

40

50

60

Interpretation:

In above chart, 24% respondent’s income is 2 lakhs to 3 lakhs & only 8% respondent’s income is above the 3 lakhs.


Frequency Respondents percentageNone 77 51.34%

Below 2,00,000 24 16.00%

2,00,000 to 3,00,000 37 24.66%

Above 3,00,000 12 08.00%


PART - A

Which time reading newspaper by respondents

Objectives:

To know the time when respondents read newspaper


At morning with break-fast 77 37.00%

While traveling 47 22.71%

When you have free time 57 27.29%

At afternoon 26 13.00%

At morning with break-fast

while traveling When any free time at afternoom0%

5%

10%

15%

20%

25%

30%

35%

40%37.20%

22.71%

27.29%

12.56%

Interpretation:

In above chart, we can see that 37% respondents read a newspaper at morning with breakfast.

Then 27.29% respondents would like to read newspaper when they have a free time & only

13% respondents are read newspaper at afternoon.



Why reading newspaper by respondents

Objectives:

To know the reason why respondents read the newspaper

For business 61 23.64% For local city matters 65 25.19%For state & national issue 50 19.38%For time pass 25 09.69%Hobby 42 16.28%Other 15 05.81%

23.64

25.19

19.38

9.69

16.28

5.81

For business

For local city matters

For state & national issue

For time pass

Hobby

Other

Interpretation:

According to chart, 25.19% respondents read a newspaper for a purpose of getting information on local city matters. Than after 23.64% respondents read newspaper for information on business & 9.69% respondents read newspaper for time pass.



Which part most like in newspaper by respondents

Objectives:

To know which parts is most like by respondents


Economy 24 20.17%

Sports 30 25.21%

Entertainment 23 19.33%

Political 11 09.24%

International affairs 22 18.49%Others 09 07.56%

Economy Sports Entertainment Political International affairs Others

20.17

25.21

19.33

9.24

18.49

7.56

part most like in newspaper

Interpretation:

According to survey, 25.21% respondents would like sports part in newspaper. 20.17%

respondents would like to read economy part & 19.33% respondents would like entertainment.

Only 9.24% respondents like political part in newspaper.



Which newspaper are reading by respondents

Objectives:

To know the newspaper read.


Gujarat mitra 46 16.43%

Gujarat Samachar 67 23.93%

Sandesh 45 16.07%

Divya bhashkar 53 18.93%

Pratap 02 00.71%

Dainik Jagran 04 01.43%

Rajasthan Patrika 07 02.50%

Times of India 28 10.00%

Indian express 05 01.79%

Indian times 12 04.29%

Economic times 06 02.14%

Gujarat

mitra

Gujarat

samach

ar Sandes

h

Divya bh

ashkar

Pratap

Dainik J

agaran

Rajastha

n patri

ka

Times of In

dia

Indian

express

Indian

times

Econom

ic times lok

tej Other

0.00

5.00

10.00

15.00

20.00

25.00

30.00

Various news paper reading by respondents

Interpretation:



In above the chart we can see that 23.93% respondents would like to read Gujarat Samachar.

Than after 18.93% respondents would read divya bhaskar. Only 00.71% respondents read

Pratap newspaper.

Factor consider while selecting newspaper

Objectives: Which factor most selected by respondents

PARTICULARS 1 2 3 4 TOTAL RATE RANK

Availability 35(141) 44(132) 51(102) 20(20) 395 2.63 2

Print Quality 62(248) 43(129) 25(50) 20(20) 447 2.98 1

News Quality 27(108) 51(153) 24(48) 48(48) 357 2.38 3

Brand Name 26(103) 12(36) 50(100) 62(62) 302 2.01 4

Availability Print Quality News Quality Brand Name0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

2

1

3

4

Rank

Rank

Interpretation:

In this graph, most of respondents first select the print quality while purchasing

newspaper. And then select the parameter of availability.

Study or take a note of advertising while appearing in newspaper



Objectives:

To know respondents Prefer to advertising or not while reading newspaper


Yes 88 73.95%

No 31 26.05%

Total 119 100%

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

Study or take a note of advertising while appearing newspaper

Interpretation:

In above chart, 73.95% respondents take a note of advertising while appearing newspaper &

26.05% respondents are not take a advertising in newspaper.

Which channel prefer to purchase newspaper by respondents



Objectives:

To know the Which channel prefer to purchase news paper by respondents


Daily Vendor 101 84.87%

Shopkeeper 16 13.45%

Other 02 01.68%Total 119 100%

Daily Vendor Shopkeeper Other0

10

20

30

40

50

60

70

80

90

Channel prefer by respondents

Interpretation:

According to chart, 84.87% respondents purchase their newspaper from daily venders. Only

13.45% respondents purchase their newspaper from shopkeeper.



Frequencies of visiting web sites by respondents when they are away from home town

Objectives:

To know the how many people read the newspaper with help of web sites when they away from home town

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

visiting web sites by respondents

Interpretation:

In the graph, if respondents away from home town than 56.30% respondents are would like to

read newspaper from particular websites of newspaper & 43.70% respondents not visit any

websites of newspaper.



Yes 67 56.30%

No 52 43.70%

Total 119 100%


Exchange the newspaper with neighbor

Objectives:

To know exchange the newspaper with neighbor by respondents

Yes No0.00

10.0020.0030.0040.0050.0060.0070.0080.00

Exchange the newspaper by respondents

Interpretation:

According to survey, 72.27% respondents exchange their newspaper with neighbor. Only

27.73% respondents do not exchange their newspaper.



Yes 86 72.27%

No 33 27.73%Total 89 100%


Frequencies of reading afternoon or evening newspaper by respondents

Objectives:

To know the frequencies of read the afternoon or evening news paper by respondents


Yes 54 45.38%

No 65 54.62%

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

Afternoon or evening newspaper read by respondents

Interpretation:

In the graph, we can see that 45.38% respondents read afternoon or evening newspaper & other

54.62% respondents are not read this type of newspaper.



PART - B

How regularly read magazine by respondents

Objectives:

To know the respondents read magazine regularly


Daily 16 19.75%

Once in week 32 39.51%

Twice in a week 13 16.05%

Other 20 24.69%

Daily Once in week Twice in a week Other0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

45.00

Regularly read the magazine

Interpretation:

In the above chart, we can see that 19.75% respondents are reading magazine in daily.16.05% and 39.51% are reading magazine respectively twice in a week and once in week and other are 24.69%.



Frequencies of reading magazine by respondents

Objectives:

To know which language magazine respondents read.

Gujarati Hindi English Other0.00

10.00

20.00

30.00

40.00

50.00

60.00

Languages prefer by respondents

Interpretation:

In the above chart, we know that most of the people are reading magazine in Guajarati language and

English language. & only 11.11% respondents read Hindi magazine.



Gujarati 29 35.80%Hindi 09 11.11%English 43 53.09%

Other 00 00.00%Total 81 100%


Analyses of reading magazine education wise as well as language wise

Objectives:

Easily know the education wise respondents which language prefers

Less than 10th std. 12th std. Graduate Post graduate0

5

10

15

20

25

30

35

13

20

4

0 1

9

20

3

33

5

Gujarati

Hindi

English

Interpretation:

In above chart, less than 10th standard, only 1 respondent read Guajarati magazine & none of

this read English or Hindi magazine. In graduate respondents, read the English magazine rather

than Hindi or Guajarati.


Gujarati Hindi English TotalLess than 10th std. 01 00 00 01

12th std. 03 01 03 07Graduate 20 09 33 62Post graduate 04 02 05 11Total 28 12 41 81


Why read the magazine by respondents

Objectives:

To know the reason why read the magazine by respondents

28.05

23.7818.90

9.76

11.59

7.93

For business

For local city matters

For state & national issue

For time pass

Hobby

Other

Interpretation:

According to chart, 23.78% respondents read a magazine for a purpose of getting information on local city matters. Than 28.05% respondents read newspaper for information on business & 9.76% respondents read newspaper for time pass.


Frequencies No of responds Percenta

ge

For business 46 28.05% For local city matters 39 23.78%For state & national issue 31 18.90%For time pass 16 9.76%Hobby 19 11.59%Other 13 7.93%


Which part most like in magazine by respondents

Objectives:

To know most part like in magazine by respondents


Economy 23 28.40%

Political 09 11.11%

International affairs 17 20.99%

Sports 09 11.11%

Entertainment 17 20.99%

Others 06 07.40%

Economy Political International affairs

Sports Entertainment Others0.00

5.00

10.00

15.00

20.00

25.00

30.00

Most part like in magazine

Interpretation:

According to survey, 28.40% respondents would like the economy part in magazine.20.99%

respondents would like to read Entertainment part in magazine & only 7.40% respondent like

other part in magazine.



Which magazine read by respondents

Objectives:

To know the various magazine read by respondents


Outlook 28 15.91%

India today 50 28.41%

Abhiyaan 12 06.82%

Chitralekha 32 18.18%

Frontline 13 07.39%

The week 20 11.36%Total 176 100%

Outlook India today Abhiyaan Chitralekha Frontline The week Other0.00

5.00

10.00

15.00

20.00

25.00

30.00

Various magazine read by respondents

Interpretation:

In this graph, we can see that 28.41% respondents would like to read India today. Than after

15.91% respondent read outlook & only 6.82% respondents would like to Abhiyaan.



Study or take a note of advertising appearing magazine

Objectives

To know people Prefer to advertising or not while reading magazine


Yes 59 72.84%

No 22 27.16%

Total 81 100%

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

Study or take a note of advertising while appearing magazine

Interpretation:

In above chart, 72.84% respondents take a note of advertising in magazine and

27.16% respondents are not taking advertising in magazine.



Frequencies of visiting web sites by readers when they are away from home town

Objectives:

To know the how many people read the magazine with help of web sites when they away from

home town


Yes 39 48.15%

No 42 51.85%

Yes No46.00

47.00

48.00

49.00

50.00

51.00

52.00

53.00

Visiting web sites by respondents

Interpretation:

According to survey, we can see that 48.15% respondents’ not visiting websites when they

away from home town & only 51.85% respondents not visit the particular websites.



Purchase your own magazine

Objectives:

To know the respondents purchase own magazine or read from other sources


Yes 49 60.49%

No 32 39.51%

Yes No0

10

20

30

40

50

60

70

Purchase magazine by respondents

Interpretation:

In above chart, 60.49% respondents purchase your own magazine & 39.51% respondents read

the magazine from other sources.



Frequencies of subscribed magazine for one year or longer period

Objectives:

To know the respondents subscribed magazine for one year or longer period


Yes 61 75.31%

No 20 24.69%

Total 81 100%

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

Subscribed magazine by respondents

Interpretation:

In this chart, 75.31% respondents subscribed magazine for one year or longer period & 24.69%

respondents not subscribed magazine.



Frequencies of occasionally purchase magazine during travelling

Objectives:

To know the how many respondents occasionally purchase magazine


Yes 60 74.07%

No 21 25.93%

Total 81 100%

Yes No0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

Occasionally purchase magazine

Interpretation:

According to survey, 74.07% respondents occasionally purchase magazine during travelling &

only 25.93% respondents not purchase magazine while travelling.



CONCLUSION & SUGGESION

Conclusion

Most of people are reading the newspaper rather than magazine in Surat city.

Most of people are reading Guajarati and English newspaper & magazine in Surat city.

Students read the newspaper more rather than other.

Most of people are reading newspaper for to get information on local city matters.

37% responds are read newspaper with breakfast.

Most of the respondents are like sport part in newspaper & economy part in magazine.

40% respondent read the magazine only once in a week.

28% respondents read the India today magazine.

74% respondents occasionally purchase magazine during travelling.



Suggestion

To improve the distributers and dealers in Surat city.

To improve the content of news is given in the newspaper & magazine.

To give more advertisement in for the popularity of English newspaper in Surat city.

To give proper and truth news in the paper.

To improve the quality of newspaper & magazine.

To open the new branch of English news paper in Surat city.

Electronic news papers are more help to read all information very short period.

Online news papers may help to find out latest development in various field, employment

news, and other important news.

People must read the news papers for improve their knowledge skills.



BIBLIOGRAPHY

Web-sites

www.suratin.com

www.print media/print media,htm

www.print media/nprhist,htm

www.print media/newspaper,htm

www.print media/Mass media_wikipedia, the free encycopedia,

htm.

www.outlookindia.com

www.times of india.com

www.economicsof time.com

www.gujaratsamachar.com

www.gujaratmitra.com

Books

Research methodology – g.cberry

Marketing Management –Philip Kotler


http://www.gujaratmitra.com/

http://www.gujaratsamachar.com/

http://www.economicsof/

http://www.print/

http://www.print/

http://www.print/

http://www.print/

http://www.suratin.com/

Documents

Reading Habit of print media in Surat city