Ready-to-Wear: Wide-Leg Trouser

Ralph LaurenTory BurchBCBGBy Amanda Wilt, Elizabeth klebenow, Mackenzie neilson

Ralph Lauren: The BrandBegan career in 1960’s – men’s neckties (Brooks Brothers, and Beau Brummel)Label philosophy based on the upper crust society surrounding PoloTailored menswear to womenswear in the 1970’sMovie costuming ( The Great Gatsby, Annie Hall)1980’s- 1990’s brand expansion and public stock

Ralph Lauren

Visual merchandising/ Store Experience

Excellent customer serviceLush and feminine visual merchandisingOld Hollywood themed dressing room

The PantPresentation: HangingManufactured in Dominican Republic100% Wool, Dry-Clean onlyRetail: $755.00Size Range(instore): 6-12Description:

• Soft wool, welt pockets, pocket flaps, waistband detail,

The Pant continued…Seams surged, with silk pocket lining

Styling and ConsumerClassic StylingFits in with classic American styling of entire brandVersatile, staple garment- ability to stay fashionable in wardrobe for a long time

Upper Middle ClassMiddle agedLarge disposable incomeCaucasian‘Christian’ if applicableWife/mother/possibly business woman

Tory Burch: The brandStudied at University of PennsylvaniaWorked for designers such as Zoran, Vera Wang and Ralph Lauren Start her line in February 2004, which ran out of her Upper East Side ApartmentGrew into a flagship store in Manhattan and almost sold out on the first day of openingOprah Winfrey indorsed her line on her talk show in April 2005

Tory Burch

Visual merchandising/ store experience

Bright, vivid colors with neutral tonesHas a certain beach, bohemian feel to itClothes in every nook and cranny of the storeCustomer service was helpful and insighful

The pantPresentation: HangingImported 50% Acrylic 50% WoolDry Clean OnlySize Range: 0-14Description:

• Wide leg, suit pant. Back and hip pockets with a zip fly and a tab closure

The pant Continued…Pants are comfortable and stylishSuggested it be paired with a bow blouse or cropped fitted sweater to give the pants a more feminine touch

Styling and ConsumerClothes described as “preppy bohemian”Pants can be dressed up or dressed downPants can fit a number of women, all different ages and sizesTory Burch’s clothing is versatile and can be a part of a wardrobe for a working mom’s, soccer mom’s to socialities and wealthy women

However these women probably go on vacations to warm weather to show off her clothesThey probably have late lunches with girlfriends before picking their children up from school

BCBG: the brandWomen’s clothing line created by Max Azria

Created in 1989

Acronym for French saying “Bon Chic Bon Genre” (“Good Style, Good Class”)

Credited for offering designer-like garments at affordable prices

One of over twenty BCBGMAXAZRIAGROUP brands

BCBG: The Pants

BCBG: The Pants, continued…

Center pleat down front

Double button and hook and eye closure

Small cuff at bottom

Side pockets

Faux back pockets with button closure

Bcbg: the pants, continued…

Acetate and polyester blend

“Imported”

Wide-leg style

Sizes 0-10

Dry clean only

Retail: $218

Bcbg: styling & consumer

Wide-leg style, very classic

Meant to be a timeless wardrobe staple

Nothing particularly noteworthy or “trendy” about these pants

Meant to look “long & lean”

Easily dressed up for a night out or down for a casual setting

Business casual material and style

Flattering high-rise cut

Center crease elongates the leg

Bcbg: styling & consumer, continued…

Younger women:Graduate students, college students, young business professionals

Upper middle class buyers

Not very religious

Not a LARGE disposable income, but better off than average

Same level shoppers as those found at other designer diffusion line shops (i.e. Marc by Marc Jacobs, Dolce & Gabbana: D&G, etc.)

Bcbg: store merchandising

Exposed brick walls

Lots of hanging racks

A few large tables with folded clothes

Large “spotlight” ceiling lights

Long and narrow store

Small dressing rooms towards the back

Very clean & glamorous feeling

Only two sales associates working

Bcbg: store merchandising, continued…Colored coordinated hanging racks

Lots of neutral colors & metallics

Mannequins in the window and within the store

Easy to locate items