Real Estate Big Idea

8/14/2019 Real Estate Big Idea

1/26

GreenKey Real Estate

Big Idea: Brand sustainable real estate company as GreenKey Real Estateand introduce the tagline The Natural Way Home

Agency: Waterseed

Media: Indentity, Tagline, Business SystemRole: oncept, Copy, Design


2/26

The Evergreen Group

B Introduce the nations first sustainable business brokerage as an action-orientedcompany that helps Buy, Sell, Value and Grow green enterprises

Agency: WaterseedMedia: Corporate Branding, Web Site, Advertising, Direct Mail

Brand Strategy, Creative Direction, Design,Identity, Information Architecture, Copy Writing, Tagline

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3/26

Bridgeway Media Group

B Brand Bridgeway Media Group with an indentity system - logo and tagline -that conveys infinite possibilities, expanding horizons and an entryway into the future.

Agency: WaterseedMedia: Corporate Branding, Stationary, Business Cards, Web Site

Brand Strategy, Creative Direction, Design,Identity, Information Architecture, Copy Writing, Tagline


4/26

United Parcel Service

B Motivate UPS employees to UpStretch and reach new heightsby up-selling and enhancing customer service

Bravanta/WaterseedMedia: Employee Incentive Promotion

Role: Strategy, Naming, Design


5/26

Dos Equis

B Move brand beyond burritos via a socially responsible web campaignand online promotion designed to promote a revolution of mind, body and spirit

A Better World BrandingMedia: Consumer Web Site, Online PromotionStrategy, Creative Direction, Design Concept,Information Architecture, Copy, Tagline


6/26

Semifreddis

Big Idea: Brand bakery with the tagline Silly Name. Serious Bread.and playfully execute that idea in outreach communications

Agency: WaterseedMedia: Tagline, P.O.S., Advertising

Role: Strategy, Graphic Design, Copy

BERKELEY 3 O 8 4 C L A R E M O N T A V E . 5 1 0 . 5 9 6 . 9 9 4 2 KENS ING TON 3 7 2 C O L U S A A V E . 5 1 0 . 5 9 6 . 9 9 3 5

EMERYV ILLE 4 2 4 2 H O L L I S S T . 5 1 0 . 5 9 6 . 9 9 3 4

EMIFREDDIS AYS:


7/26

Jamba Juice

Big Idea: Re-introduce Juice Club as Jamba Juicewith consumer lifestyle and popular culture-based advertising.

Beren & FernbaughMedia: tc reat ve r nt ut oor

Role: trategy, es gn oncept, opy r t ng


8/26

Del Monte

Big Idea: Launch Fruit Smoothie Blenders product with fun, high-impact headlines andcolorful, package-reinforcing visuals in newspapers across the country

Agency: McCann-EricksonMedia: Print AdvertisingRole: Strategy, Design Concept, Copy


9/26

GET A GOOD NIGHTS SLEEPWEAR.

Banana Republic

B Promote Banana Republics sleepwear and cashmere collections with playful sophistication

A Better World Branding

Media: Web Banner AdvertisingRole: oncept, Copy, Design

SWEET DREAMS ARE MADE OF THIS.

LADIES AND GENTLEMEN,

JOHNNY CASHMERE.

STOCK OPTIONS, THREE WEEKS VACATION &

CASHMERE FRIDAYS .


10/26

Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developedby Weiden & Kennedy in Wall Street Journalprint advertising

Agency: Cohn & WellsMedia: Direct Response Print Advertising

Role: Strategy, Art Direction, Copy


11/26

Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developedby Weiden & Kennedy in direct response print advertising

Agency: Cohn & WellsMedia: Direct Response Print Advertising

Role: Strategy, Design Concept, Copy


12/26

Microsoft

Big Idea:Persuade IT professionals to deploy software by conveying the ease of whichMS Transaction Server helps networkers build server applications

Agency: Cohn & WellsMedia: Direct Mail BrochureRole: Concept, Copy


13/26

Microsoft

Big Idea:Persuade small business owners to purchase Office 97with clever and compelling benefit-driven copy

Agency: Cohn & WellsMedia: Direct Mail Brochure

Role: Concept, Copy


14/26

Cisco Systems

Big Idea:Empower mad scientist IT managers with world-controllingequipment via direct response print campaign

Agency: Cohn & WellsMedia: Direct Response Print AdvertisingRole: Strategy, Design Concept, Copy


15/26

Cisco Systems

Big Idea:Relieve worn and weary IT managers withtherapeutic technology via direct response print campaign

Agency: Cohn & WellsMedia: Direct Response Print AdvertisingRole: Strategy, Design Concept, Image Research, Copy


16/26

AT&T Wireless Services

Big Idea:Promote features of AT&T Digital PCS with benefit-driven wordplayAgency: McCann-EricksonMedia: Print Advertising

Role: Strategy, Copy


17/26

Nth Power

B Enrich company branding by evolving logo mark, modernizing colors,introducing new tagline and re-writing and re-designing the corporate website

Agency: WaterseedMedia: Branding, Identity, Web Site

Brand Strategy, Creative Direction, Design Concept,Information Architecture, Copy Writing, Tagline


18/26

Regale

B Position Regale as the industry leaderRevolutionizing the Art & Science of Packaging Design

by Rethinking the Design, Reinventing the Technology,and Repackaging the World.

A Cymbic InteractiveBranding, Corporate Web Site. Flash Promo

Role: Brand Strategy, Information Architecture, Copy Writing


19/26

UTStarcom

Re-position leading telecom company as offering tomorrowstechnology today by exploiting existing cutting-edge logo and introducing

five brand tenets Innovative Technology, Invaluable Investment,International Scope, Interpersonal Service and Integrated Solutions

A Cymbic Interactive

Branding, Web Site, CollateralBrand Strategy, Competitive Research & Analysis,Creative Direction, Design Concept,

Information Architecture, Copy Writing, Tagline


20/26

BoostWorks

B Brand company and their products as Fuel for Faster Networksand create a service station-themed trade show event

Kimball GroupCorporate Branding, Web Site,

Trade Show, Direct Mail, AdvertisingStrategy, Creative Direction, Design Concept,Information Architecture, Copy, Tagline


21/26

Toyota

Big Idea:Encourage college graduates to Take The Wheel and applyfor management careers with Toyota Motor Sales USA

Agency: TMP WordwideMedia: Recruitment Collateral

Role: Strategy, Concept, Research,Content Management, Copy, Theme Name


22/26

Naming & Nomenclature

ircleSpark EducationNew name for Developmental Studies Center,

a K-8 pu is er eve oping interactive,

social skill-building education programs

GoSwIRLNew name for IRL Networks,

an Internet an In Rea Li e

social networking service

Grassroots BridgesNew name for Marin County

Grassroots Lea ers ip Networ

reamHome MediaNew name for Design Center Solutions,

a media rm servicing the homebuilder industry

GreenKey Real Estate

Bay Area sustaina e rea ity company

WaterseedBran enric ment, mar eting

and design rm


23/26

Taglines & Themes

Greenkey Real EstateThe Natural Way Home

The Evergreen GroupGuiding Sustainable Business

Through Evolutionary Change

ircleSparkWhole-School Education. Whole-Child Enlightenment

Bridgeway Media GroupExpand Your Digital Horizons

VyyoWireless Liberty for All

oostWorksFuel for Faster Networks

California Forest FuturesRetain. Sustain. Gain.


24/26

Nth PowerEnergy. Vision. Capital.

UTStarcomNext Generation Network Technology. Now.

ickFireMake Great Marketing Together

Dos EquisLive the Revolution!

Waterseed

Loo . Spea . Grow. Bigger & Brig ter.

Petes Wicked Aleee t e P.E.A.K.

Per s. Enticements. Awar s. Ku os.)

el MonteFruit Smoothie BlendersRea ruit. Rea convenient.

ust add ice and blend.


25/26

Lawyer In Your CornerOnline legal advice and referral service

KickFire*Collaboration-enhancing, online

marketing tools and services

in collaboration with Idiom Naming

Longhair ActivitiesMusic industry-focusedmarketing and design rm

Plantiquerare plants and antiques boutique

ounds Delicious!Interactive/experiential

music-t eme restaurant

plat GoodiesSpecia ity pu ing, mousse

and creamy dessert shop

The Shower Galleryustomizeable shower curtain

and decorative bath product


26/26

Semifreddis

i y Name. Serious Brea .

sh-Kosh BGoshW at Wou You Do wit

9 Pockets and a Loop?

Lawyer In Your CornerAdvice anytime.good defense when you need it.

iPrint.comiPromote your Business.

iPersonalize your Life.

aiser PermanenteThe Vision to Lead.

The Experience to Succeed.

RegaleChallenge Us

nited Parcel ServiceUPStretch!

Documents

Real Estate Big Idea