Real Estate Management – Strategic Management

Session Nine: Stone Soup – a critical incident approach

Future-proof graduates

• Develop teaching resources that address the ‘needs’ of employers

• Resources developed in response to ‘critical incidents’ in the work place

• Relationship between the individual and the group in the work place.

Strategic Management

Story telling - powerful strategic management tool

1. Creates strategic image

2. Communicates strategic culture

3. Makes sense of culture

Maps not blueprints

Reflective practice

Reflective practice

Concrete Experience

Reflective practice

Reflective Observation

Reflective practice

Abstract Conceptualization

Reflective practice

Active Experimentation

Reflective practice

Story telling approach

Reflective practice

A serious approach?

The power of story

Tolkien

“Lord of the Rings”

The power of story

The power of story

Narrative approach

Stories have the power to ‘hold’ our identities…

Narrative approach

Stories have the power to ‘hold’ our identities…

and are shaped by the accounts of our lives …

Narrative approach

A narrative approach communicates meaning…

Narrative approach

A narrative approach communicates meaning…

and at the same time creates distance so that the meaning can be understood.

Corporate Story Telling

1. To create a strategic image

2. To communicate strategic culture

3. To make sense of change

Corporate story telling 1

• Story telling to ‘create’ strategic image

Corporate story telling 2

• To create corporate culture:

• The corporate myth

Corporate story telling 3

• To make sense of what is going on…

Active experimentation

Reflective practice

The critical incident

• Relationship between an individual and the group in the workplace

The critical incident

• Relationship between an individual and the group in the workplace

• Resources as an example

The critical incident

• Relationship between an individual and the group in the workplace

• Resources as an example

The critical incident

• Relationship between an individual and the group in the workplace

• Resources as an example

Active experimentation

Reflective practice

PCs left on

Task

• Use the model (Stone Soup)

Task

• Use the model (Stone Soup)

• Example of a critical incident

Task

• Use the model (Stone Soup)

• Example of a critical incident

• Develop a strategy:

Task

• Use the model (Stone Soup)

• Example of a critical incident

• Develop a strategy:

A. Promoting strategic image

Task

• Use the model (Stone Soup)

• Example of a critical incident

• Develop a strategy:

A. Promoting strategic image

B. Communicating corporate culture

Task

• Use the model (Stone Soup)

• Example of a critical incident

• Develop a strategy:

A. Promoting strategic image

B. Communicating corporate culture

C. Cultural sense-making