Real estate marketing shift

The shift in real estate marketing

The shift of homebuyers behavior

2%2%

18%18%

37%37%41%41%

71%71%74%74%

77%77%84%84%

87%87%87%87%87%87%87%87%

% of Buyers using the Internet

% of Buyers using the Internet

It is key to be where buyers areIt is key to be where buyers are

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0

10

20

30

40

50

60

1997 1999 2001 2003 2004 2005 2006 2007 2008

Signs Print ads Internet Realtors®

20082008

Internet as a source Internet as a source to find a home has to find a home has grown by 430% in grown by 430% in

7 years7 years

Realtors® as a Realtors® as a source have source have

decreased by 31decreased by 31%%

2002: Internet surpassed print ads

2004: More buyers found their home on the Internet

than from signs

NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers NAR 2008 Profile of Home Buyers & Sellers What is Working and what is notWhat is Working and what is not

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

Who is on the Internet?


Every age bracket has embraced the Internet

$80,000

$70,000

$60,000

$50,000

$40,000

$30,000

$20,000

$10,000

$0Median Household IncomeMedian Household IncomeMedian Household IncomeMedian Household Income

Who is the Internet Buyer?

Avg. Income of BuyersAvg. Income of BuyersAvg. Income of BuyersAvg. Income of Buyers(Internet vs. Traditional)(Internet vs. Traditional)(Internet vs. Traditional)(Internet vs. Traditional)


Internet Internet Internet Internet buyers buyers buyers buyers earn 50% more earn 50% more earn 50% more earn 50% more than traditional than traditional than traditional than traditional

buyersbuyersbuyersbuyers

Did you know?Did you know?Did you know?Did you know?

87% of Internet buyers used 87% of Internet buyers used 87% of Internet buyers used 87% of Internet buyers used a Realtor® vs. only 72% of a Realtor® vs. only 72% of a Realtor® vs. only 72% of a Realtor® vs. only 72% of

traditional buyerstraditional buyerstraditional buyerstraditional buyers


Is the Internet Where Prospects Really Go?


OK, They go Online to do Research, but do they Take Action?


There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online!There is an opportunity to capture more buyers online! Over 70% Over 70% Over 70% Over 70% of online of online of online of online shoppers shoppers shoppers shoppers do not do not do not do not find find find find

their their their their RealtorRealtorRealtorRealtor® ® ® ®

online!online!online!online!

Why?Why?Why?Why?Why?Why?Why?Why?

How to leverage the 87% of homebuyers who shop online to

get more business

What is a WebsiteWhat is a WebsiteSupposedSupposed to be?to be?

Is it supposed to just be informational?= Most visitors come and leave without taking action

Is it supposed to be conversational?= Visitors have an opportunity to connect live

Shift from being ON the Internet to Shift from being ON the Internet to Shift from being ON the Internet to Shift from being ON the Internet to being IN the Internetbeing IN the Internetbeing IN the Internetbeing IN the Internet

BE IN THE RIGHT PLACE AT BE IN THE RIGHT PLACE AT BE IN THE RIGHT PLACE AT BE IN THE RIGHT PLACE AT THE RIGHT TIMETHE RIGHT TIMETHE RIGHT TIMETHE RIGHT TIME

Engage potential customers on the web to

have a conversation.

Enjoy exponential growth in the number of

qualified leads you will generate from your site.

What Could it Look Like?What Could it Look Like?

ABCRealty

Are your agents instantly available whenyour websitevisitors have a question?

TURN YOUR WEBSITE VISITORS INTO CLIENTS

We do all the work!We do all the work!We do all the work!We do all the work!We do all the work!We do all the work!We do all the work!We do all the work!

We proactively engage your web visitor


We convert the visitor into a live prospect

We meet and greet website shoppers

You gain more opportunities

Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!Be first to connect with prospective buyers!

Track your site traffic liveTrack your site traffic live

Access to all sites inside

your organization

You can monitor all the

chats

Review live traffic data

In depth reporting of traffic and

activity

Grow your franchise by being on the forefront of technology

CaptureCaptureCaptureCapture more buyers, get more sellers and grow your business

Technology edge: Technology edge: Technology edge: Technology edge: Be an early adopter of a solution that generates immediate and measurable results.

Increase profit Increase profit Increase profit Increase profit by generating new revenue streams


The competitive edge The competitive edge The competitive edge The competitive edge The competitive edge The competitive edge The competitive edge The competitive edge

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[email protected]@[email protected]@activsalesagent.com

www.activSalesAgent.com www.activSalesAgent.com www.activSalesAgent.com www.activSalesAgent.com

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Real estate marketing shift