realestateworld.com.au

Products & ServicesGuide 2010

Complete your officewith EAC Products & Services...

EAC_Prod_Serv_V2.indd 1 24/2/10 12:05:11 PM

The Estate Agents Co-operative (EAC) is the largest real estate Co-operative in Australia.

Co-operatives are mutual organisations which are operated for the benefit of their members. Co-operatives are distinguished from other forms of organisation by their democratic structure and the fact that capital is used to service the common needs of the members, rather than to provide individual benefit.

Our mission is simple: To be a high profile real estate co-operative that provides its members with the opportunity to enhance market share and profitability.

EAC was best known in the property market place for the Multilist service, launched in 1981, where information about properties for sale is “multilisted” by EAC member agencies throughout a local area, as well as the Realtor publications.

In recent years EAC has evolved as a premium service provider to the real estate and property industry and we now provide a range of solutions to over 1,500 Real Estate offices, Valuation businesses and government departments throughout Australia.

In 2007 we launched the realestateworld.com.au brand, the only totally independent industry owned and controlled online and offline marketing solution.

As a Co-operative, our Members, the real estate agents are the shareholders, and it is for them and the industry that we exist. To this end we are not profit driven and strive to provide cost effective goods and services to the industry. This directly benefits our Members and in some cases the greater industry as the competition we provide keeps down the rates of other non industry service providers.

Become a Member and make a difference to your business, your bottom line and your Industry.

At EAC Members Come First!

Dale Whittaker

EAC Chairman

About EAC

1 EAC_Prod_Serv_V2.indd 2 24/2/10 12:05:11 PM

A Co-operative is defined as a business owned and controlled equally by the people who use its services or who work at it. EAC is a Membership based organisation and whereas it could be said that some other real estate associations and groups have lost their sense of what they exist for, which in turn has affected the level of services they provide, EAC on the other hand exists for one reason and one reason only and that is for the benefit of the Members and the Industry they are part of.

With this philosophy in mind EAC provides its members with the latest in real estate technology & marketing products, giving their business a competitive edge, as well as access to other additional services at the most economical rates.

To qualify as a Member of the Co-operative you have to have an equal or majority shareholding in a active real estate business. To become a member of EAC you need to complete a Membership Enquiry Form. Once we receive the enquiry form your application is then circulated to all the existing members. After the circulation period your application and any feedback from the Members is submitted to the EAC Board for consideration and acceptance.

As a Member of the Co-operative you are actually a shareholder and once your application for Membership is accepted you will be allocated fifty $2.00 shares. Should you sell your business, retire or leave the Co-operative at some time in the future your share capital is refunded.

For more information or to speak to one of our Member Service Representatives please call 1300 137 161 or email [email protected].

EAC Membership

2EAC_Prod_Serv_V2.indd 3 24/2/10 12:05:12 PM

3 4

There are many benefits to being a Member of the Co-operative. We strive to provide Members with tangible benefits that not only assist with making their business more successful through improving day to day operations and providing access to some of the following benefits can also save them thousands of dollars a year.

realestateworld.com.au Website - EAC Members receive a discounted subscription rate on the realestateworld.com.au web site.

realestateworld.com.au Publications - Members enjoy a reduced page rate in some of our realestateworld.com.au publications.

Agency Practice Advice - Provides advice and guidance on practice related issues faced by real estate practioners on a day to day basis.

Electronic Newsletters - Including “In the Know”, Red Square and Industry News, Compliance and Product and Service Updates.

From the Boardroom – Our quarterly printed publication covering news about the Co-operative, our products and services and industry related advice and news.

In Office Compliance Review - Provides for a Compliance Review that is conducted in your office, the process usually takes a day with an verbal report provided on the day followed by a comprehensive detailed written report of the findings and areas of risk. Member discount applies.

Training and Professional Development – EAC Members receive a discount rate for all training including Red Square, CPD, Skills, Certificate of Registration and Licensing Courses. The courses may be held through EAC or in conjunction with our training partner Think Real Estate.

eForms – Provides access to all agency agreements on either a subscription basis or pay per form. Forms are packaged as part of the Platinum subscription. Member discount applies.

Printed Forms – EAC Easy Forms will provide your office with quality easy to use real estate forms at a cost that will easily compete with most existing forms in the market. Member discount applies.

Stationery – Includes stickers, signs and other marketing aids. Member discount applies.

EAC Member Benefits

3

3

3

3

3

3

3

3

3

3


3 4

Web Site Design and Development – Provides for the design and creation of real estate Web Sites for salespeople, offices and groups.

Domain Name & Web Site Hosting – Provides for Domain Name management and hosting of Web Sites powered by Red Square.

Email Redirection – Provides for redirection of your email if you have your own mail server or individual addresses for those offices that don’t have an internal mail solution.

XML uploads – Provides for the upload of listing information to third party sites. i.e. realestate.com.au, domain.com.au, Google Real Estate and many franchises and other third party sites.

Google Account Set Up Assistance - Provides for assistance with the setup of an Account with Google and Analytics if applicable.

Google Adwords Campaign Set Up – Provides for the setup of a Google Adwords Campaign. Due to the complex nature of this task an individual quotation will be provided.

Insurance Services - In conjunction with OAMPS providing General, Professional Indemnity and many different types of Insurance.

Printing Service - Provides a Design & Printing service for business cards, letter heads, brochures, flyers and real estate magazines. Member discount applies.

Subscription Discounts For realestate.com.au – 10% off the Standard Subscription rate for both Residential and Commercial Subscription packages. This discount could provide you with a saving of over $800 for a platinum subscription over a year. In addition to the above discount the XML fee charged by REA is waived if Red Square is used to upload listings to realestate.com.au.

Caltex Starcard - Starcard is an account facility offered by Caltex and Ampol Service Stations across Australia, providing EAC Members with a discount off the pump price for petrol and diesel.

YesBookit - EAC members that take up or are currently utilising the YesBookit Holiday Letting System will receive a 5% discount on YesBookit fees including YesBookit Setup, YesBookit Training and YesBookit monthly fees.

National Fleet Discount - On several makes of cars including Holden and Mitsubishi.

iVisual Digital Displays – Members receive 10% discount on installation and monthly service fees.

National Tenancy Database – Saving of $33.00 off an annual subscription with NTD.

1300 real estate – Members receive 10% discount on monthly service fees. 1300 real estate provides your office with more leads utilising cutting edge phone technology.

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3


3 4

EAC understands that the level of services required will differ from office to office and rather than take a one size fits all approach we offer a range of different Membership Packages that can be tailored to the needs of your office.

Base Membership Base Membership provides you with Membership to the Co-operative and access to the benefits that come with Membership. Starting at only $95.00 per month can you afford not to be a Member?

Membership PackagesFor those offices that require a higher level of service we then have our Silver, Gold and Platinum packages. The Platinum package provides an outstanding level of service and is by far our most popular package.

Membership Options and Packages


3 4

The services provided under these different packages include:

Service Basic Silver Gold Platinum

Membership Subscription 3 3 3 3

Red Square Software & Maintenance 3 3 3 3

Listing Management 3 3 3 3

Report Writer 3 3 3 3

CMA Pro - 3 3 3

Buyers Tour - 3 3 3

Current Market Information Opt 3 3 3

Property Sales Information 3 3 3 3

Street Maps 3 3 3 3

Neighbourhood Reports 3 3 3 3

XML Feeds & Uploads - Standard Sites 3 3 3 3

XML Feeds & Uploads- All Sites - - - 3

Web Site Developement Opt Opt 3 3

Access to Web Code & Web Service 3 3 3 3

Domain Name Hosting & Management Opt - 3 3

Web Site Hosting Opt - 3 3

Email Redirection Opt - 3 3

eForms - access to all forms Opt Opt Opt 3

For more information on the services contained in the packages please visit the associated page in the Red Square or Web Services sections of www.eac.com.au.

Alternatively, to speak to one of our Member Services Representatives please call 1300 137 161 or email [email protected].


Empowering real estate’s top professionals with industry leading marketing and data systems.

As with many other parts of our life today technology is playing an ever increasing role and this is no different in real estate. EAC’s Red Square provides access to the latest and most advanced software available for the real estate industry.

Real Estate Agents are always looking for that edge that will give them an advantage over their competitors and through the use of technology this can be easily achieved. So regardless of whether you are in Administration, Real Estate Sales, Property Management or Valuation, Red Square has something for you.

Today’s technology provides you with all the tools that you need to operate your agency more efficiently and used properly will save you time and money and allow you to provide a more professional level of customer service to your clients.

EAC has been developing Real Estate software for over two decades and as a real estate Co-operative we understand the needs of today’s real estate professionals. Red Square was released to the marketplace in 2000 and since then it has continued to evolve and today we have over 5000 licences in the marketplace.

Red Square is based on the eNeighborhoods software which is used by over 200,000 real estate professionals on a daily basis in over 100 markets in several different countries across the world. Not many other software providers can make this claim. What this means is that the software is the latest available and that it works.

Red Square Real Estate Software


The features offered by Red Square Listings include:

• Listings Management, Marketing and Distribution

• NSW Property Sales Information

• Current Market Information

• Street Maps

• CMA

• Buyers Tour

• Neighbourhood Report

• Electronic Real Estate Forms

• Custom web brochures, flyers and reports with built-in email functionality

• Stock Lists, For Sale and For Lease reports

• Salesperson and Office Listing statistics

• Access to Listing data online or offline

• Over 100 Standard Reports branded for your office

• Easy to design custom flyers and reports

From a Property Information perspective Red Square provides an excellent research tool and a wealth of information and statistics.

From a Listings perspective Red Square lets you manage, search and professionally market all your listings with a level of flexibility not found in other real estate applications.

For more information or to speak to one of our Member Services Representatives please call 1300 137 161 or email [email protected].


Central to the EAC Red Square system is the “key once – go to many” philosophy. The Red Square System and our Listings Management module provides a very quick and easy way to get your listings into Red Square.

Once your listings are in Red Square they are instantly displayed on your own web site if hosted by EAC or we can upload them to a multitude of different sites. For a full list see the XML Feeds and uploads page.

With our Red Square Listing Management feature you can promote Exclusive, Auction, Open and Multilist listings for Residential, Land, Rural, Business and Commercial Industrial properties for sale as well as Residential, Holiday and Commercial properties for lease.

The Listing Management feature provides salespeople with a snapshot of your listing performance. If you are setup in our system as a principal for the office you will be provided the listing performance statistics at an office level as well. The information provided includes statistics on Your Current Listings, Office Current Listings and a reminder on when they are going to expire. From a sales perspective you can view Listings and Sales Statistics for the current month and year to date with a comparison to last financial year.

For each individual listing you can view statistics on the number of views, brochures and emails received.

Red Square Listing Management


The Principal Distribution List

The Principal Distribution List (PDL) is a unique feature of our Listing Management module and it allows you to share your Exclusive listings with other offices using Red Square. The PDL was designed for use by offices that may be part of a group of offices, or those offices that may wish to share their exclusive listings with other offices that they work closely with.

When a listing is entered into Red Square as an Exclusive listing you are presented with the option of how that listing is to be distributed, with the choices being OWN or PDL.

If OWN is selected then it is only visible to the listing office and it is not made available for any other office.

If PDL is selected then the listing is made available to all offices that you have specified on your PDL.

The PDL is maintained by the Principal and is limited to users who have been assigned this level within the Red Square system.

For more information or to speak to one of our Member Services Representatives please call 1300 137 161 or email [email protected]


Our XML Feeds and Uploads are designed to save you time and money by eliminating the need to re-key your listings into multiple systems and web sites.

From the single entry into our Listing Administration system or from an external feed, your listings can be automatically displayed on your own web site if designed by EAC or automatically sent to any of the sites below. The upload to realestate.com.au, domain.com.au and Google is included in some of our Membership Packages and if it is not, you can upload to all of the sites below for as little as $19.95 a month. Some other listing aggregators are charging that much for each individual site.

XML Feeds and Uploads


The Neighbourhood Reports feature will allow you to produce professional reports for buyers, vendors and investors in a matter of minutes.

Neighbourhood Reports provide a detailed overview of the selected suburb combining recent sales information, demographic data and the latest property statistics along with our sales data which is updated on a weekly basis.

In addition to providing a wealth of information for your clients these reports also provide you with a level of information which can assist you in better understanding your market place.

The features offered by our Neighbourhood Reports include:

• Details of recently sold properties with images and maps.

• Informative market information, demographics, employment, and property related reports.

• The ability to perform suburb comparisons.

• Suburb Map and Aerials.

• All reports are personalised with your salesperson details and photo as well as office details and logos.

• Attractive report design to enhance your professional appearance.

• Colourful charts and graphs help convey important information.

• Reports can be emailed or printed.

The Neighbourhood Reports feature is easy to use for beginners and provides a very powerful tool for the advanced user.

Neighbourhood Reports


Our Property Information service offers unlimited and unrestricted NSW wide access to the most current, cost-effective, comprehensive and accurate NSW sales data on the market.

Red Square property information is used daily by Real Estate and Valuation businesses as well as Councils, Government departments and other organisations within the Property industry.In building our database, we have combined many different data sources including the Valuer General Sales, and other Land and Property Information data, EAC listing data as far back as 1986, council records where available, residential telephone data and auction results to name a few.

To maintain the highest level of database integrity, all data is matched against an industry reference database that makes the matching and updating process more accurate.

The features include:

• Unrestricted access NSW wide

• Updated sales data weekly

• Comprehensive Sales History for up to five previous sales

• Expanded property details with information such as bedrooms, bathrooms, parking and up to 20 photos where available

• Telephone data

• Ability to export data to external systems

• Flexible search function with the ability to format results to your requirements

• Inbuilt report writer allowing for the generation of custom and branded reports

Red Square Property Information


Street Maps is fully integrated with our Red Square software and provides unlimited and unrestricted NSW wide access to comprehensive cadastral maps combined with a wealth of other information.

The features include:

• Display dimensions and total area size on lots

• Ability to manually zoom in and out to your desired level or automatically from a 500m to 50km radius

• Distance line tool that displays the distance in metres between two points

• Area measurement tool that displays the total area of any square, rectangle or polygon drawn on the map in sq. metres, sq. km, acres or hectares

• Ability to add for sale, sold, your office logo, or any other image to the map

• Maps can be saved, printed, or copied and pasted into other applications

• User definable radius search

The number of applications are only limited by your imagination.

Street Maps is invaluable allowing you to visually locate properties and view an enormous amount of additional information.

For Purchasers and Tenants

Quickly reduce the searching process for a new home by providing them information on the facilities in the local area such as transport, parks and schools.

Save the time it takes for them to find properties that are for sale or rent or open for inspection by using the maps to create presentations pin-pointing the locations with a for sale sign or even your own logo making them easy to find.

For Vendors

Establish a more accurate selling price by comparing other properties that have recently sold in the area. Identify features or facilities that can affect the value of their property such as the distance to main roads, transport, shopping centres, parks, schools, sporting facilities, churches and other amenities in the local area.

As a presentation and marketing tool, include maps as part of your Market Appraisal or Valuation Report or even as part of your marketing material provided to potential buyers.

Street Maps


Stay one step ahead of the competition

If you want to know what is happening in your marketplace then you need access to Current Market Information.

Current Market Information - Sales

The Current Market Information feature in Red Square for Sales provides you with the knowledge of what is currently available for sale on the market as well as what has recently sold. The sold information is typically what is obtained from agent entered information prior to us receiving the sale details from the LPI.

Current Market Information - For Rent/Lease

The Current Market Information feature in Red Square for Rent and Lease provides you with the knowledge of what is currently available for rent on the market as well as what has recently been leased.

The features of Current Market Information include:

• NSW State-Wide access

• Detailed property information including the listing agent and property description with photos

• Estimated days on market or days since first advertised depending upon the source of information

• Listing history details displaying status and price changes

• Ability to save your search criteria allowing you to quickly and easily re-run searches

• Ability to sort, customise and save your search results to suit your individual needs

In addition to providing you with up-to-date information for inclusion in and enhancement of your market appraisal this information can also be used to identify listing hotspots, market trends and to even gauge your own market share.

Current Market Information is fully integrated with Red Square, CMA, Buyer Tour and Street Maps and combined with these features provides a very powerful prospecting and marketing tool for the modern real estate professional.

Current Market Information


Report Writer lets you create custom reports for the display, printing and emailing of listing information and property sales information. With Report Writer you can create as many report templates as you like and it provides you with the opportunity to really build your brand and differentiate yourself in the marketplace.

Report Writer is the same tool that we use to create the 120+ standard reports in Red Square, so that gives you some idea of what is possible. If you like the standard reports in Red Square but just want to make a change here or there then this can be done in a matter of minutes. Over the years we have assisted agents in creating hundreds of customised reports so there is a good chance that we have just the report you are looking for.

With Report Writer you can easily create your own Window display cards, Open for Inspection lists, letterbox leaflets, standard letters, labels and booklets with pictures, logos, graphics and maps. With Report Writer you won’t believe what you can produce for your clients. Let your creativity be expressed in your work through the simple drag, drop and insert tools in Report Writer.

With Report Writer the creation of listing reports and marketing materials has never been easier.

Red Square Report Writer


EAC prides itself on the level of service and support that it provides.To assist you in the use of Red Square and associated products and services a variety of support resources are available to ensure that you gain the maximum benefit from the services we provide.

Dedicated Account Manager

We have several Account Managers located throughout NSW that are responsible for the members and customers in their respective areas. All Account Managers have been fully trained in all aspects of our services with many having previous real estate experience. Your Account Manager can assist with enquires that you may have in relation to our services.

Where many organisations have been cutting back on number of people on the ground in the past few years, we believe that real estate is still about people and have heavily invested in putting more people out in the field over the past few years. If you are not aware of who your Account Manager is call 1300 137 161 and find out today.

Red Square Support Hotline - 1300 137 161The Red Square Support hotline provides access to our fully trained support staff. It is important that the support team have an understanding of what you are trying to achieve with our products and to this end we have built a team that consists of not only technical people but also a number of licensed real estate agents.

The Red Square Hotline is available from 8.30 am - 6.00 pm EST Monday to Friday.

Support Direct

For those times when a higher level of support or interaction is required we have GoToMeeting. With GoToMeeting our support team can simply send you an email with a link which you click and from there they will be able to see your screen and provide the necessary assistance.

GoToMeeting is also used to perform product demonstrations, webinars and remote product training where necessary.

Support Services


Knowledge Base

The Red Square Knowledge Base provides information about Red Square and the associated products including user manuals, troubleshooting steps, solutions to common issues, “how-to” and frequently asked questions. The site also allows you to submit a question to the support team online. To access the Knowledge Base visit www.eac.com.au

Hands on Training

The only true way to learn computer based applications is by hands on training whereby you are actually using the software as you would in the office. Red Square classes are held on a regular basis at our offices in Sydney and various other regional venues utilising our mobile training lab of laptops.

Keep an eye out on the events section on the home page for the next scheduled training in your area.


EAC Web services specialise in creative web design with cutting edge web development solutions. Our services include content management, domain name registration, search engine optimisation and providing a cost effective solution to best suit your business requirements.

We can assist with the registration and management of your domain name, redirection of your email addresses, through to the design and hosting of your web site. We can also assist with the setup of Google Analytics, Google Ad words and your Social Media marketing presence.

We have been building web sites since 1997 when we launched Realnet and since that time have been building sites for salespeople, offices, small and large real estate groups and even the eac.com.au site and realestateworld.com.au portal.

Rather than just providing a web site, we work with you to develop a complete internet strategy for your business based upon your requirements.

EAC Web Site Services


Domain Name

Management & Hosting

Owning your own domain name is critical to your internet strategy and should be an integral part of establishing your business online. It’s an effective and economical tool for marketing your services, and helps people find you quickly and easily on the web. When choosing your domain name you need to consider how it aligns with your offline profile and ensure that it’s easy for customers to remember. We can assist you with the selection, registration and maintenance of your chosen domain name. If you already have a domain name and would like us to host it in conjunction with your web site then we can also assist with the process of getting it moved over.

If you have any questions call Red Square Support on 1300 137 161 and we will assist you in registering your domain and discuss with you the various options you have in building a successful website.

If you are after a website for your Real Estate agency, please call our Web department to discuss a quote on 1300 137 161 during office hours, Monday to Friday.


At EAC we work with you to provide a web site that meets your needs and your budget.

We specialise in designing and developing real estate web sites. As a result of the platform we have developed we have found that we can provide our Members with a much more cost effective internet presence. This platform is comparable or better to other offerings in the marketplace that come at a much higher price.

As a starting point we can provide you with a template based site with all the basic features such as a Home Page, For Sale and For Rent searches, About Us and a Contact Form to get you underway for as little as a $399.00 once off fee.

For those offices looking for a little more we can provide a fully customised site based on our design or your own design. For some of our recent work check out the Example Sites page on eac.com.au.

We are able to provide many options when building your web site and these include:

Listing Search Options

For Sale SearchesFor Rent SearchesQuick Searches

Other Options

Virtual Tour HostingPersonal Agent E-mail Alert Self Maintained Newsletter Feature Property Neighbourhood Report Additional Web Pages Staff Profiles Content Management System

Web Based Forms

Tenancy Application FormMarket Appraisal FormRental Appraisal FormBuyer Enquiry FormRental Enquiry FormMortgage Calculator

EAC Web Site Options



Developed by the industry for the industryrealestateworld.com.au is entirely developed and owned by the real estate industry. This solution consists of the website and is supported by several real estate publications of the same name that are distributed in different areas of NSW on a weekly basis.

The advertising of listings on the realestateworld.com.au site and in the realestateworld.com.au publications is limited to licenced real estate agents only. We do not accept private listings.

realestateworld.com.au is a wholly owned subsidiary of Estate Agents Co-operative Ltd (EAC).

Site Benefits

realestateworld.com.au

Website


Packages

The Basic Package is designed to allow you to get underway but if you really want to stand out from the crowd and maximise the exposure for your office and listings then the Pro Package is where you want to be.

The Elite Package provides you with all the benefits of the Pro package but adds the ability for your listings to be uploaded to several third party sites such as realestate.com.au, domain.com.au, homehound.com.au and several other sites, saving you valuable time and money.

The following sites are available for upload to as part of the Elite package:

For more information or to speak to one of our Member Services Representatives please call 1300 137 161 or email [email protected].


A strong case for taking back control of your advertising and making significant savings.

As time progresses we become even more conscious of the high advertising and marketing burden that agents have to carry. Our publication role at the EAC is to work with you and to provide a cost effective, high quality publication for your region ensuring that you benefit not just in the short term but the long term as well.

In order for us to work with you to launch your own industry publication in your area it requires:

• The majority of agents in your region to get behind it.

• An understanding of the tactics that may be used by existing print media competitors.

• For you to want to save thousands of dollars a year.

• For you and other agents in your area to work together.

We offer:

• High quality, low cost advertising publication solutions.

• A say in your publication in regards to format, distribution and pricing.

• The experience and expertise to deliver.

• The chance for you to take back control of your own print advertising.

• The chance for you to save thousands of dollars.

• High quality gloss formats.

• Basket and/or door delivered.

• Full co-ordination and liaison with all participating agents in your region.

• A level playing field on advertising rates – no favouritism, no preferential rates to anyone – everyone pays the same rate so there is no inequality.

• An effective long term solution to your print advertising.

Our existing publications have saved real estate agents many hundreds of thousands of dollars in the past years and is open to agents in other areas of the state.

Visit www.realestateworld.com.au to view the latest editions of our publications.

To find out more about how you can have your own industry publication in your area contact us today on 1300 137 161.

realestateworld.com.au

Publications


Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales.

Social Media Marketing is about positioning yourself as an expert and engaging people. It is about moving from Offline to Online. It is about listening and sharing. It is about giving advice and passing on knowledge and reaching someone you may not otherwise have reached.

Most of all it’s about achieving a maximum internet search presence.

With this in mind the EAC technical team has developed a package to get your social media presence underway and includes the setup and configuration of the following:

• Facebook Profile and Facebook Business Page

• Setup of the necessary applications on Facebook

• Personal and Company Profile on LinkedIn

• Personal and Company Account on Twitter

• Basic customisation of Twitter background

• Social Media links in Salesperson Profile in Red Square

• Social Media links in the Office Profile in Red Square

• Google Account

• Google Profile

• Setup of Blog

• Google Local Business Centre

• Google Alerts

• Submission of all links created to Google Index

• Setup of uploads from Red Square to Social Media sites

• The linking of all the above to provide updates to each of the sites automatically from a single post in most cases

Prior to performing the setup we will forward a list of information, pictures and logos that will be required during the setup process and once completed your new social media presence will instantly start achieving results!

To find out more about this exciting new package contact Red Square Support on 1300 137 161.

Follow us on:

Social Media Marketing


11 12

Your Simple Cost Effective Printed Real Estate Forms Solution

EAC has listened to its members and the Industry and has responded and is pleased to announce the release of EAC Easy Forms. EAC Easy Forms will provide your office with quality easy to use real estate forms at a cost that will easily compete with most existing forms in the market.

Simple & Time Saving

EAC Easy Print Forms are simple to use and in some cases half the length of other existing forms in the market. Easy Forms simplicity will also be beneficial when it comes to explaining and completing forms with vendors, landlords and tenants.

Fully Backed by EAC

EAC Easy Print Forms are legally backed and supported by the Co-operative avoiding any compliance issues that may arise from using other non industry providers. Make sure you read their terms and conditions as some actually suggest you obtain your own legal advice as to the compliance or otherwise of their forms. We stand behind our forms and provide you with peace of mind.

Ease of Purchase

EAC Easy Print Forms are available to purchase by phone, online or via fax with next day delivery to your office in most areas.

Organised

EAC Easy Print Forms are colour coded for ease of recognition.

Support

Offices can call the EAC Easy Print Forms support line during business hours on 1300 137 161 for FREE professional advice on forms related queries or issues.

Easy Print Forms

Available from 21st March 2010


11 12

Compatibility

EAC Easy Print Forms are also compatible with our e-Forms for form consistency in your office.

Comprehensive

EAC Easy Print Forms cover all of the popular residential, business, rural and commercial property management and sales forms options.

Easy Pay

EAC Easy Print Forms can be purchased by credit card, cheque or cash with EAC members having the ability to include purchases on their monthly account.

Member Discount

All EAC Members receive a 10% discount on all forms purchases.

Easy Rewards

The more you buy the more you save! Bulk form purchases are rewarded with additional savings on the standard price of all form offerings. Spend $100 on an individual order and receive a 10% discount.

Sales Inspection Report & Exclusive Selling Agency Agreement & Continuing Agency

Page 1 of 2

Also available on eForms - www.eac.com.au

Copyright February 2010 | EAC FORM 011 v1.0 - MAR 2010

Name:

Address:

Phone:

Mobile:Fax:

Email:

Name:

Address:

Phone:

Mobile:Fax:

Email:

Items (Fixture/Fittings) to be included:

Items (Fixture/Fittings) to be excluded:

Easements/Covenants/Defects/Local Government Notices/Orders a�ecting the Property known to the Licensee:Terms and Conditions of Sale Known to the Licensee:

Special Instructions about the Marketing and Showing of the Property:

Name:

Business Name:

Address:

Phone:

Mobile:Fax:

Email:

Registered for GST

Registered for GST

Address:

Signature of Licensee:

Suburb:

Postcode:

Licensee’s Estimate of the Selling Price (Or Price Range) : (This opinion is not to be construed as a valuation)Licensee’s Recommendation as to the Most Suitable Method of Sale:$

Date of Preparation of Report: / /

Occupation: Vacant Possession Tenanted

ABN/ACN

ABN/ACN

Yes

Yes

No

No

PRINCIPAL (“the Principal”)

LICENSEE (“the Licensee”)

PROPERTY (“the Property”) Description of the Property su�ciently detailed to allow it to be readily identi�ed.

PRINCIPAL’S SOLICITOR / LICENSED CONVEYANCER

1. This agreement consists of three parts: Part 1 - Sales Inspection Report; Part 2 - The Particulars; Part 3 - Terms and Conditions (contained on the back of this agreement)

2. All parts of this agreement must be read before signing.3. The Property, Stock and Business Agents Act 2002 and the Property, Stock and Business Agents Regulations 2003 require all agreements to be in writing and contain prescribed terms.

PART 1 - SALES INSPECTION REPORTEAC011

Sales Inspection

Report & Exclusive Selling

Agency Agreement &

Continuing Agency EAC

011

Sales Inspection Report & Exclusive Selling

Agency Agreement & Continuing Agency

To re-order call 02 9724 6999 or visit www.eac.com.au

EAC011

RE

-OR

DE

R

CO

DE

NO

.

02/1

0


11 12

Your Simple Cost Effective Electronic Real Estate Forms Solution

EAC Easy Forms provide your office with the best quality real estate electronic forms at a fraction of the cost of most existing forms in the market. The EAC e-Forms solution brings the future of real estate forms to your office today.

Why choose EAC Easy Web Forms?

EAC Easy Web Forms can be accessed from any computer with an internet connection and offers a choice of Sales and/or Property Management forms packages to suit any budget.

Easy Web Forms Benefits

• Monthly, yearly and pay per form subscription packages available to suit your offices budget

• Access from any computer with an internet connection

• Web based, no software installation

• Automatic updates of forms with legislative changes eliminates old stock

• Can be personalised with your office logo

• Default settings provide consistency & minimise potential errors

• Unlimited technical support via the EAC support line 1300 137 161

• S earch and re-print completed forms for up to 24 months

Fully Backed by EAC

EAC Easy eForms are legally backed and supported by the Co-operative avoiding any compliance issues that may arise from using other non industry providers. Make sure you read their terms and conditions as some actually suggest you obtain your own legal advice as to the compliance or otherwise of their forms. We stand behind our forms and provide you with peace of mind.

Online access ensures that you are always provided with the most current form available without having to download or install updated forms, which eliminates redundancy.

Most importantly, with automatic population of your office information and the ability to save defaults for each form, the risk of errors and incorrectly completed forms is greatly minimised.

To find out more contact EAC Membership Services today on 1300 137 161

Easy Web Forms

Available from 21st March 2010


11 12

Looking for a Complete Design & Print Solution for Your Business?

Create – Innovative Graphic Design

Our creative team specialises in design & creativity solutions to suit your business requirements. Whether it be the creation of a new business logo, business card or a brochure design to help boost your bottom line, we will ensure your idea becomes a reality.

Print – Small or Large Run Specialists

Our production team have access to world class printing machinery and specialise in offset and digital work that ensures the best price for both short or long runs. Our services include Business Cards, Flyers, Stationery, Product Magazines, Brochures, Newsletters, Labels, Full Colour Posters and Docket Books.

Customer Service – From Design to Delivery

Our customer service representatives will track and communicate with you on the progress of your project from design to delivery. At EAC we focus on customer service to earn your repeat business. We can also provide after sales care such as letterbox delivery or storage needs.

Contact EAC Printing Services for the best customer service at competitive rates on 1300 789 675.

Testimonial

“Just wanted to pass on my thanks to the team at EAC for their help in getting our new identity off the ground last year. We changed from a franchise to an independent office and, quite frankly, I’m not sure we could have done it so efficiently without EAC’s input.”

“The design of our logo kicked the process off and all else flowed from there. The logo itself was a revelation - They obviously had something in mind and we have had nothing but positive feedback on the design - A touch of class! The logo features prominently on our exterior presentation and has helped make it fresh, modern and eye catching, even though we are in a somewhat difficult location”

Greg Williams - Greg Williams Real Estate

EAC Printing Services


Think EAC Training Services is dedicated to enhancing the productivity and profitability of estate agencies on a group and individual level.

Our mission is to provide a “total training and services solution” by using cutting edge training programs and the most up-to-date resources while being trained and serviced by highly experienced facilitators.

The services that we can offer include:

• Continual Professional Development (CPD 12 points in 4 hours) • Certificate of Registration for Real Estate and Stock & Station Salespeople• Real Estate Licensing (Full Course and under RPL) • Auctioneering Services (in-rooms or on-site) • Sales and Property Management Training • Principal Workshops - How to improve your bottom line • Auctioneer Accreditation

Whether you are an experienced Real Estate Agent or just new to the industry, Think EAC Training Services can provide you with the edge you need in this highly competitive business.

Continual Professional Development Points (CPD)

CPD Workshops are conducted on a weekly basis throughout the Sydney Metropolitan area, as well as regular CPD workshops in Newcastle, the Central Coast, Blue Mountains, South Coast, the Far North Coast and other regional areas (subject to minimum numbers).

All workshops meet the Commissioner’s Guidelines for CPD issued on 6 July 2009, and after the successful completion of a short assessment participants will receive 12 CPD points under learning category 3.

As well as public workshops, the facility of in house workshops is available where training is done at your own venue. This would suit larger offices or where several offices join together to run an in house event. For more details of what needs to be done to run an in house CPD event call Think EAC Training Services on 1300 818 874 or email [email protected].

CPD courses can also be completed by Distance Learning and an eLearning facility will be available in late March 2010.

Other Skills Training

Regardless of your level of experience or time in the real estate industry we provide on-going training and coaching to suit your requirements and needs. Frequent requests for training include:

• Wanting to take your business to the next level • Wanting to sell more auction listings “under the hammer” • Motivation and Making more Money

Courses include training for all departments - Sales and Property Management, through to Auctioneer Accreditation to Principal Management Training.

EAC Real Estate

Training Services


NSW Certificate of Registration

Certificate of Registration Courses are conducted in Sydney CBD every 6 weeks. This enables new entrants to the real estate industry to undertake study that will satisfy the education requirements of the Office of Fair Trading for the granting of a NSW Certificate of Registration.

The in-rooms course runs for 4 days, Monday to Thursday. For those that cannot attend, the course is also offered by Distance Learning (correspondence).

The course may also be conducted in major regional areas subject to minimum numbers.

Certificate of Registration courses include:- • Real Estate Salesperson • Stock and Station Salesperson

A Brochure or further information can be obtained by calling Think EAC Training Services on 1300 818 874 or email [email protected].

Licensing

EAC in conjunction with Think Real Estate offers the NSW Real Estate licensing course in the following ways:

For The More Experienced Agents

If you have been working in real estate for 3 years or more you can have your competencies recognised and applied against the competencies required in the Licensing modules. This system is called RPL. Recognising the competencies you already have will reduce the amount of work you need to do to gain your Real Estate License. The process is simple.

STEP 1: Read the licensing brochure, complete an “application form’ and submit with any certificates or transcripts that you may have.

STEP 2: You will be allocated an assessor who will meet with you and view the evidence that you have supplied to support your application. This evidence will facilitate the recognition of competencies you have, and reduce the number of subjects you have to study.

STEP 3: Your evidence will be assessed and you will be advised on the subjects in which we can recognise your competencies.

STEP 4: For the subjects that you cannot show complete competence, your assessor will explain the learning and assessment options available to you to complete the course.

For The Less Experienced

EAC in conjunction with Think Real Estate offers the full licensing course by a combination of in class and distance learning. You can study at a pace that suits you.

Special Workshops

A 8 Day Fast Track course is available throughout the year on set dates to fast track your study. (8 days held over 8 weeks)

Workshops include Finance, Trust Accounting, Sales 1, Sales 2, Property Management 1, Property Management 2, Legislation & Risk and Auctioneer Accreditation.

A complete training calendar can be viewed by simply logging onto www.eac.com.au and selecting the training and events tag.

To discuss your needs or obtain further information call 1300 818 874 or email [email protected].


As a result of demand from its members, EAC has reintroduced Agency Practice Support Services.

EAC members can be confident of receiving free expert advice on issues affecting day-to-day agency practice. Be sure you get it right - legislative compliance, agency agreements, commission claims, auctions, sales and property management.

The service is headed up by Geoff Hunter and Silvana Ferraro who between them have close to 50 years of agency practice experience and 23 years experience in providing services to agencies and real estate practitioners.

If necessary, we are also able to refer you onto our experienced legal advisors who specialise in the field of real estate practice.

Members can obtain agency practice support on 1300 137 161.

Agency Practice Support

and Compliance Review


Office Compliance Review

When did you last think about or check that your office procedures properly demonstrate compliance with the Property, Stock and Business Agents Act 2002 and Regulation 2003 and the Supervision Guidelines issued by the Commissioner for Fair Trading? You may think, “We’re good” or that an audit from the Office of Fair Trading (OFT) is unlikely. Think again. All it takes is a disgruntled client, prospect or tenant to contact OFT with a complaint.

Honest mistakes do happen. You can minimise the risk by having an independent assessment of your work practices. An incorrect agency agreement can lead to loss of commission and token attempts of compliance such as “we have checklists” can expose you to fines and penalties.

What you can expect: Our on-site visit will identify compliance weaknesses and areas of risk. You will receive immediate advice; often you can fix problems on the spot; followed by a written report of findings and recommendations. It is that easy.

Areas reviewed include:

• Licences and Certificate of Registration

• OFT Supervision Guidelines

• Banking Practices & Trust Accounts

• Estimated Selling Price Substantiation

• Advertising & Promotional Material

• Conflict of Interest and Duty to Disclose

• Financial & Investment Advice

• Complaints Handling Procedures

• Agency Agreements

• Auction Procedures

• Property Management Files

• Sales Files

• Privacy Policy

• Occupational Health & Safety

Geoff Hunter, EAC’s Industry Liaison Officer has noted that some errors uncovered have the potential to amount to thousands of dollars in fines and lost commissions.

“Licensees are exposing themselves to a maximum fine of $20,000 for failing to implement the Commissioners Supervision Guidelines and Checklists and as a consequence not being able to demonstrate ”Proper Supervision” as required by section 32 of the Act.”

Contact us to book your In Office Compliance Review on 1300 137 161 or email [email protected]


Insurance Services for Real Estate Agents

Mr David Crombie, Chief Executive Officer of the Estate Agents Co-operative (EAC) announced in December 2009 a new alliance endorsing OAMPS Insurance Brokers as their preferred suppliers of insurance services, expertise and risk management.

As the largest independent real estate organisation in Australia, EAC proudly offers its members and the industry a wide range of products and services to meet the needs of today’s real estate and property professional. With a core objective of providing the NSW real estate industry with the best insurance solutions available, the partnership with OAMPS Insurance Brokers was a natural alternative for a number of reasons, including their extensive experience and capabilities.

OAMPS has demonstrated an ability to work hand in hand with clients to truly understand the complexities of their business. With a broker network extending across the country, and a broad range of insurance options that also cover stock and station inclusions which has been neglected by other industry bodies.

OAMPS has the experience and capability to provide the industry with a wide range of insurance advice and solutions, including:

• Professional indemnity/Management liability insurance

• Property insurance - broadened definitions of buildings, stock and weather perils

• Business interruption insurance – with extended indemnity periods and cover extensions

• Public and products liability programmes

• Stock and Station

• Machinery and equipment programmes

• Commercial motor vehicle fleets

Insurance Services for

Real Estate Agents


Mr Bruce McCluskey, OAMPS Branch Manager said: OAMPS offers an insurance solution that’s a bit different than those available from the rest of the market. We pride ourselves on getting closer to clients through specialising and providing specifically designed protection packages. We are really excited about the opportunity to assist the members of EAC and the industry as a whole in ensuring they have the right insurance, at the right price.

For those that may be concerned about changing from their existing insurance provider, the OAMPS Professional Indemnity Policy automatically offers Unlimited Retroactive Date coverage. This provides you with peace of mind as the policy will respond for incidents or claims coming to your attention for the first time “i.e. out of the woodwork“ from years past irrespective of who the insurance provider may have been.

Next time your insurance is up for renewal let OAMPS Insurance Brokers provide you with an obligation free quote. Contact Bruce McCluskey on 02 4226 8700 or email [email protected].


For the information of all members. Below is a list of EAC Staff and their contact details that you can contact in relation to specific product and services enquiries.

Advertising & MarketingDamien McDonald (Sales & Marketing Manager)T: (02) 9724 6999e: [email protected]: 0425 257 482

EAC ITDon Harb (Manager)T: 1300 137 161e: [email protected]

Realestateworld.com.au PublicationsJudy GaleaT: (02) 9724 6999e: [email protected]

EAC Forms & StationeryMaureen FaapitoT: (02) 9724 6999e: [email protected]

Finance ManagerSylvia CortezT: (02) 9724 6999e: [email protected]

Red Square SupportT: 1300 137 161Monday to Friday 8.45am to 6.00pme: [email protected]

Member & Client ServicesPhyllis DevereauxT: (02) 9724 6999e: [email protected]

Web ServicesSean Elliott (Web Developer)T: (02) 9724 6999e: [email protected]

Print ServicesTrish Craig (Print Management Co-ordinator)T: (02) 9724 6999e: [email protected]

Agency Practice SupportGeoff Hunter - m: 0428 310 148Silvana Ferraro (Compliance and Risk Management)T: 1300 137 161e: [email protected] [email protected]

EAC Contact List



CALL NOW. AREAS SELLING FAST.

ONLY ONE AGENT PER AREA!Telephone: 1300 HEAD OFFICE 1 3 0 0 4 3 2 3 6 3

www.1300realestate.com.au

“ 1300 REAL ESTATE has been driving my business in the last 10 days. I can attribute 6 new listings to 1300 REAL ESTATE in the last 10 days and needless to say I am extremely happy!” David Shaw CEO Foster Pacific Palms Real Estate (EAC Member)

DO YOU WANT TO: • Increase listings

• Supercharge buyer leads

• Control a marketing tool with a unique point of difference

• Get an exclusive edge over all your competitors

Then 1300 REAL ESTATE is your ultimate competitive advantage.

1300 REAL ESTATE combines the real estate phone word, with cutting edge technology to help provide you with more leads and more listings. Best of all your competitors will never receive those calls.

It is the unfair advantage that makes your agency and seller’s marketing campaigns up to 23 times more memorable!*

Already sold out in Victoria, Tasmania & Western Australia, 1300 REAL ESTATE is now launching nationally. Once sold your area may be gone forever. SECURE IT NOW!

D & M Research “Are phone words really easier to remember than phone numbers? Consumer recall rates of phone words versus phone numbers in advertising”, June 2008.

BE THE ONLY AGENT WITH THE PHONE NUMBER EVERYONE KNOWS.

MORE BUYERS

MORE SELLERS

MORE PROFIT

‘Australia’s Real Estate Hotline’

HELPING YOU GENERATE:

VICTORIASOLD OUT!

TASMANIASOLDOUT!

WESTERNAUSTRALIASOLDOUT!


Documents

realestateworld.com.au