REALIBILITY TEST

Reliability

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases

Valid 41 100.0

Excludeda 0 .0

Total 41 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

.945 51

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Do you think that human

behavior through coffee

branding effect Malaysian

Social Culture?

245.39 931.344 .106 .945

Do you think that coffee

culture is a popular lifestyle

or current trends this days?

245.56 933.252 .063 .945

When you choosing coffee

shop, what you look into?

243.32 930.722 .053 .946

Does coffee branding affect

you socially?

245.17 935.245 -.038 .946

This coffee premises have

visually attractive parking

areas and building exterior.

241.54 892.905 .488 .944

This coffee premises serves

you in the time promised.

241.37 875.438 .699 .943

This coffee premises makes

you feel comfortable and

confident in your dealing with

them.

241.41 878.199 .773 .942


you feel personally safe.

241.59 887.249 .528 .944


you feel special.

241.93 872.170 .666 .943

This coffee premises seems

to have the customers' best

interest at heart.

241.20 889.511 .593 .943

This coffee parlor has a

decor in keeping with its

image and price range.

241.24 902.389 .503 .944

This coffee premises

provides prompt and quick

service.

241.49 882.256 .772 .942


dining areas that are

thoroughly clean.

241.00 896.000 .569 .944


staff members who are

clean, neat and appropiately

dressed.

240.88 892.660 .704 .943

This coffee premises have a

visually attractive menu that

reflects the coffee image.

241.32 887.272 .746 .943


personnel who seem well-

trained, competent, and

experienced.

241.29 882.012 .830 .942

This coffee premises are

dependable and consistent.

241.15 902.078 .603 .944

This coffee premises seems

to give employees support

so they can do their jobs

well.

241.39 889.844 .753 .943

This coffee premises serves

your fodd and beverage

exactly as you ordered it.

240.98 892.074 .786 .943


employees who can answer

your questions completely.

241.34 911.280 .345 .945

This coffee premises quickly

corrects anything that is

wrong.

241.34 895.530 .536 .944

This coffee premises, during

busy times has employees

shift to help each other

maintain speed and quality

of service.

241.56 913.252 .291 .945


visually attractive dining

area.

241.22 885.576 .783 .942


dining area that is

comfortable and easy to

move around in.

241.10 893.940 .675 .943


comfortable seats in the

dining room.

241.12 906.410 .458 .944


menu that is easily readable.

241.12 896.160 .589 .943

This coffee premises are a

very personal place. (It is like

en extended family; people

seem to share a lot of

themselves).

241.41 899.299 .423 .944

This coffee premises gives

extra effort to handle your

special requests

241.44 878.602 .802 .942


employees who are sensitive

to your individual needs and

wants rather than always

relying on policies and

procedures.

242.05 889.098 .634 .943


provides an accurate

customer bill.

241.12 893.360 .606 .943


personnel who are both able

and willing to give you

information about menu

items, their ingredients, and

methods of preparation.

241.76 899.839 .440 .944


employees who are

sympathetic and reassuring

if something is wrong.

241.85 901.978 .502 .944


anticipate your needs and

wants.

241.49 891.006 .611 .943

The glue that holds this

coffee premises together is

an emphasis of tasks and

goal accomplishment. (A

production and achievement

orientation is shared).

241.51 892.456 .648 .943


emphasizes people. (Human

Resources).

241.56 902.202 .438 .944

This coffee premises are

very production oriented.

(People are concerned with

only getting the job done).

241.61 909.744 .367 .945


emphasizes outcome and

achievement.

(Accomplishing goals is

important).

241.44 890.602 .731 .943

The glue that holds this

coffee premises together are

loyalty and tradition.

(Commitment runs high).

241.46 904.055 .442 .944

You would say positive

things about this coffee

premises.

241.34 903.680 .380 .945

You would do more business

with this coffee premises in

the next few years.

241.63 906.438 .435 .944

You would encourage friends

and relatives to do business

with this coffee premises.

242.10 893.290 .521 .944

You would recommend this

coffee premises to someone

who seeks your advice.

241.68 887.572 .632 .943

You would continue to do

business with this coffee

premises if its prices

increase somewhat.

242.76 907.739 .276 .946

You would consider this

coffee premises your first

choice to dine in.

241.93 865.270 .706 .942

You would pay a higher price

than competitors charge for

the value that you currently

receive from this coffee

premises.

242.24 911.289 .236 .946

You would switch to a

competitor if you experience

a problem with this coffee

premises service.

241.59 910.749 .311 .945

You would complain to this

coffee premises employees if

you experience a problem

with this coffee premises

service.

241.59 894.849 .493 .944

You would complain to

external agencies, such as

the better business bureau, if

you experience a problem

with this coffee premises

service.

242.41 905.799 .266 .946

You would complain to other

customers if you experience

a problem with this coffee

premises service.

242.10 912.040 .193 .947

You would take some of your

business to a competitor that

offers better prices.

241.63 924.538 .092 .947

You would do less business

with this coffee premises in

the next few years.

242.00 921.000 .179 .946

Documents

REALIBILITY TEST