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These handouts were used in the workshop for Realify Your Secret Idea.
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Realify Your Secret Idea withLean Startup Methods
IA Summit Pre- Conference April 3, 2013Kate Rutter, Co-Founder, LUXr
Association for Information Science and Technology1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USATel. 301-495-0900 / Fax: 301-495-0810 / E-mail: [email protected]
* Make a Product in Three Hours
http://luxr.co
@luxrco
© 2013
people
problem solution
have
addressesuse
the Molecule date
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© 2013Persona
Facts Needs & Goals
Behaviors
date
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© 2013Value proposition 6-up
With __________________, _________________ can...
date
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© 2013Value proposition
With
can...
,
date
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@luxrco
© 2013MVP Features
To deliver on that, we will build these features:
featurefeature
feature
date
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@luxrco
© 2013
metric
Metrics dashboard
metricmetric
by
Goal
Notes
/ / / / / /
To assess progress, we will measure these metrics:
date
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@luxrco
© 2013Metrics check
vanity good betteruseless awesome
total number of registered
users
% of users who post an update 3+
times a day,per week
% of users who sign in 3+ times a
day,per week
% of new registered users per
week
sign-ups
Making metrics actionable
Does the metric beginwith a number?• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]
1 Is there a time basis?• “per week” [ ___/wk ]• “per month” [ ___/mo]
2 Is there an object basis? * not required, but super-helpful• “per user” [ ___/user]• “per user per week” (fancy!)
3
a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”
a good metric......measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.
* In this example, posting an update is a key feature of the product.
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© 2013Techniques checklist
Use basic supplies: sharpies, stickynotes and white paper
Dump & sort & 2x2 organizing
Go wide, then decide
Generate independently, discuss as a team. (3 people ideal)
Work at the wall
Quiet read (before discussion)
Sketch (especially of people)
Share info with Information radiators
Timebox (speed kills the censor)
Quick decisionmaking (dot vote, stack-rank)
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@luxrco
© 2013
4 Bonus Templates
(Not used in the workshop,
but handy for future work...)
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© 2013
Values
end date
/ / to metric start date
/ /
Date / /
Metric value
Notes
/ / / / / / / / / /
Metrics information radiator
http://luxr.co
@luxrco
© 2013
My purpose with this product idea is...
drafts
Of all the things you could be doing, why are you doing this product idea?
Purpose statement date
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© 2013
purpose...
values...
product...⤷⤷(it may pivot) ⤷
Vision pyramid date
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© 2013
1Riskiest
Assumption
Te
stin
g n
ow
Lat
er
2 3
Ne
xt u
p
Assumptions date
