Realizing the · 2017. 2. 23. · Customers Adopt Innovation at their Pace ... ©©SAP AG 2004, ESA Adoption Program / Ch. Hastedt-Marckwardt / 24SAP AG 2006, SAP Technology Tour

a spotlight presentationRealizing the value of enterprise SOA

Realizing the Value of Enterprise SOAEnterprise Services and Delivery

Robert LehmanDirector, SAP NetWeaver Solutions

© SAP AG 2004, ESA Adoption Program / Ch. Hastedt-Marckwardt / 2© SAP AG 2006, SAP Technology Tour 2007 / Enterprise SOA /

Once my system is up and running, you can touch my core processes once every 5 years ...

and it needs to be a Saturday …

and my CEO wants me to innovate every quarter”

“

CIO, Fortune 1000 Manufacturing Company

Modernizing the CoreThe CIO dilemma


CancelInvoicing Send

Notification

Natively Integrated Industry Processes on 1 Platform

Delete from database

“Cancel Order”

CancelShipment

AdjustPlanning

Elevating SOA into a Common Language of Business:Ready-to-Run, Co-Defined Enterprise Services, e.g. Cancel Order

Rollback inventory Notify

Suppliers



“Cancel Order”

Elevating SOA into a Common Language of Business:Ready-to-Run, Co-Defined Enterprise Services, e.g. Cancel Order

CancelInvoicing Send

NotificationDelete from

database

CancelShipment

AdjustPlanning

Rollback inventory Notify

Suppliers



Business Process Platform

Customer specific business processes

Business Process Platform

Customer specific business processes

Composition environment

Integration Platform

Enterpriseservices

definitions

Enterpriseservices

definitionsProcess

ComponentsProcess

Components

Ecosystem

Discover, use and extend enterprise service definitions(SAP NetWeaver enterprise service repository)

The 4 Defining Elements of a Business Process Platform

Consume and orchestrateservices(SAP NetWeavercomposition environment)

Implement reusable services(industry-specific business logic, delivered through SAP industry solutions)

Build, run, and integrate applications andprocesscomponents(SAP NetWeaver integrationtools and application platform)


Delivering Innovation Without Pain

NextSuiteRelease

Enhancement Packages

SAP ERP 6.0

SAP NetWeaver

2006 2007 2008 2009 20102005

New Enterprise Services

Industry-Specific Enhancements

Process and User Interface Simplification

Cross-Industry Functional Enhancements

Customers Adopt Innovation at their Pace


EP1 2006

Role-Based Access

Adaptive Manufacturing

HR Shared

Services

Retail

EP1 2007

Order To Cash

Order ToCash

Learning

ServiceIndustries

EP2 2007

Procure ToPay

Procure To Pay

Fast Closing

Trading Industries

EP3 2008

Accounting To Reporting

Treasury

Process Industries

EP1 2008

Attract To Perform

Financial Shared

Services

Compensation

Discrete Industries

Delivering on the Promise5 Enhancement Packages in the Next 2 Years

ENHANCEMENT PACKAGES

SIMPLIFICATION

ENTERPRISE SOA

FUNCTIONALITY

INDUSTRIES


Packages of Enterprise ServicesService Enabled Business Processes for Accelerated Business Value

“Connecting the dots" between enterprise services

Collaborative WIKI

Prioritization

Business Scenarios

Services

CustomerPartner SAP

Built-in Governance


Plan for Enterprise Services Delivery

2006: Available for Customers

SCMSpare Parts ManagementDemand PlanningATP CheckSupplier Collaboration with SCM

SRMSupplier Order Collaborationwith SRM External Requirement Processing

2007: In Progress

ERPCustomer Fact SheetElectronic Bill Presentmentand PaymentIntegration of Quality Management SystemsDocument Management Connectivity

ManufacturingIntegration of Manufacturing Execution SystemsManufacturing Work Instructions

RetailDemand ManagementGlobal Data Synchronization

InsuranceInsurance ClaimsManagement

Banking Current Account Management Installment Loans Account ManagementLoans Contract OriginationFS Business Partner Maintenance

Higher EducationCourse Approval Processes

Order2CashOrder To Cash: BasicsEngagement Management Professional ServicesFinancial Shared Services CenterBank relationshipmanagementExternal Cash Desk

Procure2PayProcure to Pay: BasicsSupplier Collaboration Invoice Clarification /Management

HCMTravel Management

DuetNew and enhanced scenarios

Logistic ExecutionIntegration of Logistic Service Provider

Generic LSP integration

Ocean Carrier Booking & Visibility

Integration with external Warehouse Management System

Outbound Logistics

ManufacturingOutsourced/Contract Manufacturing

Batch Traceability & Analytics

Service and Asset ManagementCustomer Service Execution

Maintenance Processing

DRAFT


Mobile Phone Consumer

Logistic Service Provider

Banking Services

Retail

Mobile PhoneSupplier

Credit Rating Agency

Mobile ServiceOperator



Logistic Service Provider

Banking Services

Retail

Mobile PhoneSupplier



ReceiveCustomer

Order At POS Online / Store

Verify Customer Contact Data

Check CreditRating

Service Provisioning

Billing and Payment

ProcessingReceivablesAccounting


Retail



Banking Services

Example: On-boarding a Mobile Phone Subscriber Under a Retail Brand



Business Partner Customer

Source-to-Pay Process

SRM ERP

Ease of use

The Result of Building on One Business Process Platform

User Experience of Choice with

Common Behavior

Common Process Logic

Common Enterprise

Services

Common, OpenPlatform

Processcontinuity

Higher speedof change

Lower TCO


Getting Started with Enterprise SOAEnterprise Services Delivered Your Way (in 2006)

ES Workplace

Sandbox for Enterprise SOA

Core/Edge ModelES Workplace

COMPOSESTART DEPLOY

For Architects & Programmers


Accelerated Business Value With Enterprise SOAxApps Delivered Your Way (in 2007)

ES Workplace

Appliance For Enterprise SOA

Core/Edge ModelxApps Hub

ADAPTSTART DEPLOY

For Business Process Experts


Customers Adoption of SOAWhich Strategies are Driving SOA Adoption?

Results from 100+ SOA Roadmaps performed in the US in 2005-6

Results from Enterprise SOA Adoption Program (consulting)“What business drivers were identified in the SOA roadmap?”

Others – 7%

Product Innovation

Build Relationships

Compliance

Process Innovation

Expand channel/market

15%

10%

11%

25%

5%

18%

Mergers/Acquisitions

Cost Leadership 18%

9%

25%


Key Business Initiatives Company IT-enabled Results

SAP survey with 175 customers

Business Initiatives That Drive Operational Excellence and AgilityBest Practice Examples of IT Providing Value to the Business

Post-merger Integration in 2-8 months

5 years ahead of mandate

Reduced days outstanding23%Cost containment

8%Compliance

5%Mergers and acquisitions

7x growth in permits / year

Grow 2x industry average

50% less time to market

Reduced costs and found alternate revenue source

14%Business process innovation

10%New markets and channels

23%Managing relationships

New products or services10%


Disruptive Innovators

Transforming Organizations Setup, Roles and Skills – Break the Silos

From technology driven application development to business driven IT services

From technology skills based to business knowledge and communication

From technology partners to innovation partners

Repository Keepers

Composers

Consolidators

Business Process Landscape

IT Platform

a spotlight presentation

An Enterprise SOA Showcase Gerhard Thomas

Hubert Burda Media

“Enterprise SOA allows Hubert Burda Media to offer parts of its value chain to other publishers to

generate new revenue streams“


Company profile of Hubert Burda Media

Four-pillar strategyMagazines

Internet activities

Direct marketing

Printing business

Facts & FiguresImportant sites e.g. Offenburg, Munich, Hamburg, Berlin, Moscow

Turnover approx. € 1,5 bn in 2005

7.170 Employees


Create competitive advantage:Improved processes, new technology and a new generation of employees will accelerate Hubert Burda Media

Generate new revenues:Ability for Business Process Out-tasking will support the strategy of Hubert Burda Media

Challenges and Strategy

Strategy of Hubert Burda Media

Margin Pressure

Media Business TrendsCirculation and Ad Sales of magazines are decreasing Internet and 1:1 marketing is tough competition Classical distribution models are under pressure

Internal RoadblocksHigh process costs due to large amounts of manual tasks Unclear responsibilities, roles and fragmented processes Missing flexibility in internal IT and applications cannot fulfill business requirements

in Million Euro

Ad Sales of magazines in Germany (2001-2005)

Ad Sales Internet in Germany (2001-2005)

in Million Euro


Business Strategy IT Strategy

Enterprise SOA enables IT to fulfill Business needs

Technology follows Process follows People –support a necessary restructuring process with Change Management

Generate new revenue streams based onBusiness Process Out-tasking

Implement a new ITGovernanceDrive OperationalExcellenceIncrease IT Flexibility for new business models


Process View – Example

Before After

- Fixed process step sequences (defined along system landscape)

- High amount of manual tasks(using various communication media)

- Unclear process responsibilities(missing or multiple process owners)

+ Encapsulate business process steps(for higher deployment flexibility)

+ Role specific process steps(across core business processes)

+ Speed up processes and reduce cost(to generate competitive advantages)


Architecture View

*RampUp Customer

Internal userusing improvedprocess

VIS/3 VIS/4SAP ERP 6.0

Outlook

BIKMC

Bugtracker

SAP NetWeaver

InternetSAP Enterprise Portal

Web Dynpro*

Web Services

Externalcustomerusingselected process steps

Distribution Management Problem SolvingNews FeedsCustomer

Communication

Intranet

Web Services


Key findings of Hubert Burda Media

End-to-end process optimization via service integration

Acceleration in delivery

Cost and risk reduction

Efficiency improvement of existing internal IT systems

No transformation without holistic changemanagement approach

Opportunity to offer flexible process components to business process out-tasking customers

Creation of a new business approach and generation of new revenues


Services that help SAP customers and partners in developing composite solutions and customer-specific enhancements.

Based on the SAP NetWeaver platform and enterprise Service Oriented Architecture.

Supporting Your Enterprise SOA Development Approach

SAP CUSTOM DEVELOPMENTIntegrated into the SAP overall enterprise

SOA service portfolio


SAP Education – Curricula and Certifications Drive Technical Skill Development and Measure Competence

Accomplish defined tasks to customize and validate functionality

Build proposed solutions to design and implement scenarios

Conceptualize complex processes to optimize integrated scenarios

Design strategies and roadmaps to architect solutions

MeasureCompetency

MitigateRisk

LowerTCO

Enable Growthof Partner Ecosystem

MASTER

PROFESSIONAL

ASSOCIATE

E-learnings

Tools

Classroom

ExpertWorkshops

www.sap.com/education


SummaryWhy Chose SAP for SOA?

1000 productized services in a repository with built in governance

Speaks language of business

1500+ suppliers of industry specific products and services

Co-innovation on a common platform

The first service-enabled business suite, powered by a unified platform

26+ proven industry solutions, service-enabled processes

Integrated Platform

Pre-packagedSOA

TrustedEcosystem


Questions

Documents

Realizing the · 2017. 2. 23. · Customers Adopt Innovation at their Pace ... ©©SAP AG 2004, ESA Adoption Program / Ch. Hastedt-Marckwardt / 24SAP AG 2006, SAP Technology Tour