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Rebecca Jacoby SVP & CIO, Cisco
SPEED of
INNOVATION
1/3 Of Worlds Population
Will Drive More Than
60% of world
GDP growth
1 Out of
Every 3 College Students and Young
Employees Believes the Internet Is
As Important As Air, Water,
Food, and Shelter
Source: June 2011, “Competitive Strategy In The Age Of The Customer” Forrester report
SOURCES OF DOMINANCE
SUCCESSFUL COMPANIES
1900–1960 2010–Future 1990–2010 1960–1990
Age of Manufacturing
Mass manufacturing
makes industrial
powerhouses successful
Age of Distribution
Global connections and
transportation systems
make distribution key
Age of Information
Connected PCs and supply
chains mean those who
control info flow dominant
Age of Customer
Empowered buyers
demand a new
level of customer
obsession
Ford, RCA, GE,
Boeing, P&G, Sony
Facebook, IBM,
Best Buy, Apple
Walmart, Toyota,
UPS, CSX
Amazon, Google,
Intuit, MBNA
Data Center
Consolidation
Cloud
Unified Computing
BYOD
Segmented Solutions/
Support
AnyConnect
Business
and Technology
Architectures
Collaboration
and Video Virtualization
Architectural Transformation
Technology
Process
Culture
Unified Communications
TelePresence
Web 2.0
Instant Messaging
Mobility
Captain “Sully” Sullenberger
MARKET UTILITY AUTOMATION
Unified Fabric Unified
Computing Inter-Cloud
Data Center Networking
Enterprise-Class Clouds
PRACTITIONER VIEW
CONSUMER VIEW
Location Freedom
HW Freedom
Provisioning Freedom
Business Process Freedom
VIRTUALIZATION CONSOLIDATION
Infrastructure as a Service
SECURED COLLABORATIVE
SERVICES
Services Management Framework
Large Scale And Governed
Capabilities
User Provisioned Environment
Planned Architecture
Hybrid “Cloud” Services
PRACTITIONER VIEW
CONSUMER VIEW
IT Predictability Reusable
Services
Integrated Business
Architecture Business Value
Applications as a Service
MULTI-SOURCED SERVICES
COMPLEX SERVICES
BASIC SERVICES FOUNDATION
NETWORK DATA
Operational and Analytical Intelligence
Collaborative Analytics
Real Time Contextual Data
Enterprise Data SSOT Master Data Management
& Governance
Contextual Data Analytics
PRACTITIONER VIEW
CONSUMER VIEW
Data Accuracy Data Availability Actionable Insight Personalized Information Experience &
Business Value
Data as a Service
BIG DATA KNOWLEDGE
MANAGEMENT DATA SERVICES FOUNDATION
LIFESTYLE
Mobile connectivity Pervasive campus wireless
2G network
Native experience Security / encryption 3G network (data)
Laptops Basic connectivity
Cloud services VXI / VDI / VXC
Enterprise App Store AnyConnect 4G networks
Basic Mobile Voice Basic Collaboration Global BYOD Policy
Convergence of Social-Mobile-Visual-Virtual
Cloud 4G networks (global)
Devices Integrated
with Data and Apps
CONSUMER VIEW
Mobility as an Experience
PRACTITIONER VIEW
Work Your Way.
Anywhere
NEXT-GENERATION MOBILE EXPERIENCE
SECURED MULTIPLE DEVICES
SMARTPHONES VOICE / LAPTOP
PERVASIVE COLLABORATION
Unity MS Exchange Network video
Scalability Learnings / behaviors with social platforms
Intranet Call Manager
Converged platform Converged security
Enterprise architecure
Inter-Cloud User Provisioned
Environment Contextual Data
CONSUMER VIEW
PRACTITIONER VIEW
Basic Voice &
Integrated
Communication
Best-of-Breed
Social Applications
Integrated
Collaboration
Integrated
User Experience
Communications and Collaboration as an Experience
ENTERPRISE COLLABORATION
DEPARTMENTAL COLLABORATION
UNIFIED COMMUNICATIONS
IP TELEPHONY
IT Service Providers
External Threats
• Any Device
• Any Place
• Any Time
• Transport
• XaaS
• Social
• Video Video
Social
Hobbyist ► Activist ► Criminal ► Sponsored
Access
Control
Point
Access
Control
Point
Consumerization
Data eMail
DATA SECURITY
Policy Compliance
(Visibility)
Enforcement
(Control)
SECURITY OPERATIONS IT GOVERNANCE
PILLARS—CAPABILITY AND SERVICE
GOVERNANCE
CAPTURE, DETECT AND CONTAIN
SECURE PATH IDENTITY AND ACCESS
IT Security Primes IT Service
Owners
Service
Review
Service Security Score Cards, Pending Mitigation
Vulnerability-Performance Metric and
Trending, Top 10 Vs. Bottom 10
Performance Metric
(‘Aging’) and Trending
Ensuring Consistency Across All Reporting Areas
Data Center
Consolidation
Cloud
Unified Computing
BYOD
Segmented Solutions/
Support
AnyConnect
Business
and Technology
Architectures
Collaboration
and Video Virtualization
Architectural Transformation
Technology
Process
Culture
Unified Communications
TelePresence
Web 3.0
Instant Messaging
Mobility
Inter-Cloud Social-Mobile-Visual-Virtual
Cloud
Inter-Cloud User Provisioned
Environment Contextual Data
User Provisioned Environment
Real Time Contextual Data
SECURE
MANAGED
NETWORK
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Virtual
Machine Network DMZ
Multi-tenancy Multi-DC Hybrid
OS Config
Policy-based
Security
Transparent mobility
Location Agnostic
Elastic scaling Storage
UC/Video Quad
WebEx Social
Jabber
Productivity Tools
Virtualized Office
Suite
RSS
Workforce
Tools
Internal External
Sales Force
WebEx
Google Apps E2OPEN
Box
IaaS
SaaS
* Services in Production
FUTURE
STATE
PaaS
Web Services
Database
Additional
Security
Web Server JVM
Big Data
Scale out Analytics
Business
Intelligence (OBIEE)
DB Security WSG
Web Content Hosting
Q4 CY10 Q4 CY12 Q2 CY13 Circa 2009 (Legacy)
$75,826
$41,438
$31,598
$24,894
$0
$25,000
$50,000
$75,000
0
15
30
45
60
Circa 2009 (Legacy) Q4 CY11 Q4 CY12 Q2 CY13
TCO ($ Per Qtr) E2E Provisioning Time (Days) Virtualization Rate (%)Virt.
Rate (%)
25%
50%
75%
100%
0%
E2E Prov.
(Days)
E2E= 45 days
5%
70% 85%
95%
Virtualization
E2E= 17 days
E2E= 5 days
CITEIS / Compute=
15 mins Fully Self Provisioned
• Process Transformation • Infrastructure/
Platform Optimization Fo
cu
s
Source: Cisco IT GIS–September 2012
• Workflow automation • PaaS Enablement • Storage Optimization F
oc
us
• UCS Adoption • All Virtualization on UCS
Fo
cu
s
Legacy Bare Metals Based Data Center
Lead Every Move We Make with Networked IT
Unify the Business and Technology Architectures with Services Oriented Everything
Measure Success
Technology Process Culture
Technical Roadmaps
Implement Architectures that
Leverage Multi-Sourced Services
Create Globally Pervasive
Excellence in Operations and
Decision Making
Deliver a Compelling Experience to
Our Customers, Partners and
Workforce
Growth Speed Productivity Experience
Accelerators
Talent Strategy
Service Owner Accountability
V
S
E
M
Stakeholder Advocacy
Architectural Reviews
Strategic Investment Planning
Services Review
Organizational Health
Infrastructure as a Service
Strategic Investment Planning
Services Review
Organizational Health
IT as a
Service
Architectural Reviews Began with a well vetted
strategy with clear
architectural goals
Dependencies were
analyzed
General roadmap was
used to project costs,
savings and other
benefits: risk and flexibility
Adapted plan to leverage
opportunities
Architectural Reviews
Infrastructure as a Service
Strategic Investment Planning
Services Review
Organizational Health
IT as a
Service
Architectural Reviews
Strategic Investment Planning
Followed Architectural
planning
Coordinated with business
planning process
Committed specific results
and defined risks and
mitigation
Services Review
Infrastructure as a Service
Strategic Investment Planning
Organizational Health
IT as a
Service
Architectural Reviews
Services Review
Tracked program
commitments as well as
impact to services
Benchmarked results
Tracked TCO, unit cost,
resiliency and time to
provision
Infrastructure as a Service
Strategic Investment Planning
Services Review
Organizational Health
IT as a
Service
Architectural Reviews
Organizational Health
Senior staff talent
review to choose
leaders
IT as a
Service
Business Value
Reduced DC space
requirements 60-80%
Reduced P1 instances by
75%, reducing service
outage time by 90%
Improved application
performance 18-85%
Reduced Time to
Provision from 8 weeks to
15 min
Provided true resiliency
for all services
Demonstrated Cisco’s
Cloud Innovation,
delivering IaaS
Infrastructure as a Service
Strategic Investment Planning
Services Review
Organizational Health
Architectural Reviews
IT as a
Service
IT as a
Service
Architectural Review BOST—Business
Architecture
Dependencies
Adoption
Strategic Investment Planning
Portfolio
Planning Process
Organizational Health
Talent Sharing
Services Review
Shared Services
QBR
IT as a
Service
INNOVATION
EXPERIENCE
GROWTH
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
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