Rebuilding

Kerala through

LIVELIHOOD

DEVELOPMENT

Impact of Flood on Women

Disproportionate and

direct impact on

employment

and livelihood

opportunities of

women

Sectors that engaged

women – agriculture,

livestock, micro

enterprises have

reported substantive

damages and this

affected women’s

economic activities

The damage caused by

the floods have pushed many

more into poverty and some into

even “severe poverty”.

Micro Economic Impact on Kudumbashree JLGs / Enterprises

29,000 Acres / 25056 JLGs / affected. Loss & Damages estimated to be

Rs. 197 crores

259 units of Broiler farms / Cow or Buffalo or Goat rearing /

backyard poultry / Male calf Rearing affected in floods. Loss & Damages

estimated to be 2.5 crores

1350 Micro Enterprises affected. Loss & Damages estimated to be

Rs. 15.05 crores

Goal – To enhance the employment and incomes of the flood

affected poor by leveraging on the existing network of strong

community institutions

AB

C

Enhanced incomes

for 11,250 new/

existing micro

entrepreneurs and

35,000 JLGs through

direct interventions

Developing value chains to

increase employment, turn

over, and improve margins in

farm sector benefitting 140

Agri-business units, 201

clusters of JLGs, 300 broiler

chicken units, 14 goat

producer societies, 250 cow

rearing units and backyard

poultry beneficiaries.

Skill building and

up-gradation for

20,000 youth and

women in wage or

self-employment

opportunities

Priority Projects in the first phase –

short term, ready to implement, recovery

1. Livelihoods opportunities to 1000 poorest & vulnerable flood affected

individuals

2. Crisis Management Funds for 1250 micro-entrepreneurs and 35,000

JLGs for recovery

3. Enhancing economic resilience of 250 traditional sector livelihoods

through technology up-gradation

4. Positioning effective mechanisms for sustained handholding & incubation

of MEs – Capacitation of 980 MECs/JEEVA members, Micro Enterprise

Resource Centre

Priority Projects in the first phase –

short term, ready to implement, recovery

5. Design and implementation of a livelihood start-up programme (SVEP)

in 7 Blocks in 7 affected districts – 8750 MEs in 5 years

6. Formation & strengthening of effective value chains and forward & back

ward linkages in Farm Sector - 140 Agri-business units, 201 clusters of

JLGs, 300 broiler chicken units, 14 goat producer societies, 250 cow

rearing units and backyard poultry beneficiaries.

7. Skilling for enhancing employability of 20,000 youth & women

8. Leverage E-commerce platforms to promote entrepreneurship

1. Livelihoods opportunities to the poorest & vulnerable

flood affected individuals

• “PRATHYASA”- Assistance to vulnerable persons to start low capital

enterprises

– PWD, Transgender, Widows, Elderly, Tribal, Parents of Mentally challenged children

• 269 Vulnerable MEs in the last year

– 527 Beneficiaries (165 Individual & 104 Group MEs)

• Proposed to start 1000 new MEs in flood affected

districts

Financial Assistance

Expected Outcome

1000 vulnerable

persons started low

capital enterprises

& ensured a

sustainable income

of atleast Rs. 5000/

- p.m

2. Crisis Management Funds for

micro-enterprises/JLGs for recovery Production Sector - 9227

Service Sector - 7579

Trade - 3561

Total Micro Enterprise – 20,367

Flood affected units - 1250

Financial Assistance

3. Enhancing economic resilience of traditional sector livelihoods

through technology up-gradation

• 3000 traditional micro enterprises– Handicrafts, Coir, Handloom, Cashew proce

ssing etc.

– 10000 Women engaged in this sector

Item No

Amount

Per unit

Total

(In Cr)

Technology

Fund 200 3,00,000 6.0

Technology

Up-gradation fund 50 3,00,000 1.5

Total 7.5

250 Traditional & artisanal

enterprises supported in value

addition and strengthening

production process, capacity &

quality with new technologies

4. Positioning effective mechanisms for

sustained handholding & incubation of Micro Enterprises

• Micro Enterprise Resource Center

(MERC) :• One-stop solution offering end-to-end accounting,

financial, marketing and advisory services to MEs

• Facilitates & arranges branding support/quality p

acking materials / machineries / market

research / raw materials / books of accounts &

auditing/marketing services / financial support.

Trainings No

Per

unit

Amount

(In Cr)

MECs 375 20000 0.70

JEEVA 605 5000 0.30

Total 1.0

Sl N

o Head No

Per

unit

Amount

(In Cr)

1 Setting up costs 7 700000 0.49

2 Running Expenses 84(7*12) 30000 0.26

3 Marketing expenses 7 50000 0.025

4

Miscellaneous

Expenses 7 100000 0.07

Total 0.85

•Capacitation of MECs & JEEVA :• Micro Enterprise Consultants – Business facilitators

providing business development & counselling services

to non - farm entrepreneurs)

• JEEVA team (JLG Evaluation Agents – community

resource persons in farm)

5. Design and implementation of a

livelihood start-up programme (SVEP)

in 7 Blocks in 7 affected districts

Challenges faced by Kudumbashree in

livelihood promotion over the years

• Poor accounting skills

• Lack of business skills – feasibility

, planning, customer handling etc.

• ‘Herd mentality’ - business

feasibility not considered while

starting an enterprise

• Lack of peer learning from similar

entrepreneurs

• Lack of hand holding support post

training

• Lack of any platform to support

enterprise development for poor

entrepreneurs

Start Up Village Entrepreneurship Programme

Develop farm, off farm & non farm based 1250 sustainable enterprises in each Block (Total 8750 enterprises)

All-round approach to remove obstacles faced by start-ups

Part of Kudumbashree institutional eco system of NHG-ADS-CDS and using their strengths

Operationalized in a phased manner to create sustainable institution

Major focus areas : A. Development of MECs and BRC, B. PTS and Han

dholding support, C. CEF support, D. Local Economic development

through community action

Major focus areas : A. Development of MECs and BRC, B. PTS and Han

dholding support, C. CEF support, D. Local Economic development

through community action

1

2

3

4

Proper enterprise selection, through clear unit level feasibility analysis

Business advisory services through a strong institutional platform of MECs

Simplified process of obtaining enterprise credit

Community managed Credit guarantee fund to promote bank linkage

Fee based business support services provision

Knowledge transfer and exit strategy to be thought out

SVEP-Post flood Approaches

Identification of the project

areas

Baseline and DPR

MEC Selection and

training

Capacity building of community institution

Setting up of resource

centre

Enterprise formation

and support

General Orientation Training

EDP Training

Viability Check / Diagnostic Check

Domain Skill Training

Business Plan

Credit Linkages – CEF / Bank

Loan

Enterprise Registration

Business Accounting Training

Performance Tracking System

Enterprise Development Process

Preparatory phase

# Particulars ( Coat No: of u

nit

Rs in Lakhs Total in Lakhs

A1 Project sensitization 1 1 1

A2 Baseline study 1 1 1

A3 DPR preparation 1 1 1

Training phase

B1 Selection and training of MEC 1 10 10

B2 capacity building of community inst

itutions

1 5 5

Cost of service/ entrepreneur 1250 0.10 125

Training of community institution 1 5 5

Setting up of Resource centre 1 7 7

Mentor support 1 6 6

CIF 1 300 300

Admin cost 39

Grand total 500

6. Formation & strengthening of effective value chains

and forward & backward linkages in Farm Sector

• To promote farm ventures in the livelihood sector for income enha

ncement.

• Total 300 Units

• Financial assistance – Subsidy

Value addition units, Agri Business Ventures

• To create model self reliant and sustainable integrated farming so

cieties.

• To start 14 SAVs, one each per district which will serve us the ide

al models of integrated farming concept.

Smart Agri Villages

Sl.

No.

Particulars No.of Clus

ters

Unit Cost Amount(In

Cr)

1 Assistance to SAV 14 5000000 7

• To promote the production of agriculture commodities with

certification.

• Currently 2742.4 hectares are under cultivation in 201clusters

• 6615 local groups formed comprising of 40 000 women farmers.

• Organic outlet-Total 152 (1/ block)

• 28 mobile unit- 2 per District

• Rs.200000 as susidy .

Organic Farming

Sl.N

o

Particulars No.of

Clusters

Amount

1 Fund assistance 180 3.26 cr

Kerala Chicken

• Kudumbashree provides capital subsidy of 0.5 Lakhs to the individuals/ groups to establish broiler farms.

• Started 549 broiler farms across the state.

• It is proposed to start 300 new broiler farms with a capacity of 2000 birds each.

• Rs 150 lakh is proposed for providing subsidy to the 300 broiler farm.

Aadugramam- Value Chain Programme

• A goat rearing initiative implemented by Kudumbashree.

• Since 2012-13, 3972 units are provided with financial assistance summing up to more than 19 crores.

• This financial year ,it is proposed to change the capital subsidy scheme to a market oriented support scheme

• Kudumbashree will provide support to sell the goat kid through society with a premium price.

• Rs. 300 Lakh is proposed for providing support to 10000 kids in the state.(Rs.3000/Kid)

Ksheerasagaram

• Employment to Kudumbashree members through Dairying, Milk Ma

rketing and Milk Value addition.

• Kudumbashree provides capital subsidy of 2.18 Lakh to the groups to

establish Dairy units.

• Since 2012-13, 885 units are provided with financial assistance

• It is planned to provide capital subsidy to 250 units.

• Rs. 547 Lakh is proposed for providing subsidy to the 250 units.

Egg Powder Factory

• A new initiative by Kudumbashree to provide handholding supports to the Kudumbashree members included in the backyard poultry programmes.

• This financial year, it is envisaged to start 1 egg powder factory in the state.

• Rs. 191 Lakh is proposed to provide grant to the egg powder factory .

7. Skilling for enhancing employability of

youth & women

A. ARISE focusing on women and self employment

B. DDU GKY model Skilling for youth & women for Wage Employment

OCCUPATIONAL GAP IDENTIFIED IN POST FLOOD SURVEY

A. Skilling for enhancing Self Employability - ARISE

• To provide skill training to 50,000 candidates

• Plumbing, Electronic Repair, Electrical Work, carpentry, masonry, etc.

• To create a team of multi task personnel skilled in multiple areas like Plumbing, Elect

ronics repair, Electrical work, essential Carpentry and Masonry.

Expected Outcome

• Sustainable livelihood for Half Lakh families.

• Provide service to millions of people at affordable cost in a sector where there is gap

at present.

Electronics Repair TrainingPlumbing training

Training of 10,000 persons completed, 1500 placed

Financial Assistance

• Skill training for 50,000 candidates

• To provide revolving fund/start up fund for setting up the service

enterprises for 1,00,00 candidates.

• To develop a Mobile App, Marketing support & centralized monitoring

Activity No of beneficiaries Total Amount (In Cr)

Skill training 50000 9

Start up fund 10000 50

Software/Marketing support 1

Total 60

Target and Achievement Numbers

Total Target Allotted 75,655

Total Commenced 48,898

Completed 38,729

Job Given (77%) 29,873

Placed (Three months completion) 20,572

Total Projects 119

No of PIAs 77

B. Skilling for Wage Employment of Youth

STATE SNAPSHOT (DDU GKY as on 31st March 2019)

Duration of the project will

be 2 years

Selected by the community

from flood effected districts .

Minimum 70% placement

10,000 youth between the age group

of 15 – 35 (women up to 45)

Average per head cost is Rs.

1,00,000 (cost will change based

on the course and CNN)

Skill training and placement

Sl No Component Amount (Rs.)

1 Training 48,29,20,704

2 Boarding and Lodging 25,89,77,250

3 One time Travel Cost 4,50,00,000

4 Food and To & Fro charges (For non-residential courses) 5,10,30,000

5 Post Placement Support 2,44,98,000

6 Uniform cost 1,17,00,000

7 Retention Support 37,50,000

8 Support for Career Progression 30,00,000

9 Counselling for trainees placed in foreign countries. 7,00,000

10 Incentive for placement (70-85) 5,40,000

11 Incentive for placement (>85) 3,00,000

12 Assessment and Certification cost 1,50,00,000

13 Mobile tracking support cost 60,00,000

A Total Program Cost 90,34,15,954

B Total Support Cost 9,48,58,675

C Total Monitoring Cost 1,35,51,239

Total Project Cost 1,01,18,25,868

Assessment –internal and external

Course completion certificate

Placement (The project guarantee 70% placement)

Post placement support

Tracking for a period of 12 months

Migration support centre

Call centre

Alumna

Parents meeting

Foreign placement support

Post Training Tracking

Online Marketing

• Improve the user experience of existing portal / Modification of portal,

listing products in other portals, photography etc – Rs. 0.50 Cr

• Marketing Assistance and Social Media Campaigns, Strengthening Digital

Marketing & other Promotion Activities - Rs. 0.50 Cr

• Supply chain & warehouse development for Online Marketing and

strengthening systems and procedures of product procurement, stocking,

packing and delivery – Rs. 3 Cr

• Enterprise handholding and Technology Support, Revolving Fund for raw

material procurement – Rs. 6 Cr

https://kudumbashreebazaar.com/

S.no Content Proposed Amount

(Rs. in cr)

1. Livelihoods opportunities to the poorest individuals – ‘Prathyasa’ 6.0

2. Implementation of a livelihood start-up programme (SVEP) in 7 Blocks 35.0

3 ‘Crisis Management Fund (CMF)’ for micro-entrepreneurs /women JLGs 175.0

4 Livelihood initiatives & micro-enterprises by positioning effective

mechanisms for their sustained handholding & incubation.

1.85

5 Leverage E-commerce platforms to promote entrepreneurship 10.0

6 Enhancing economic resilience of traditional sector livelihoods 19.67

7 Strengthen livelihood projects by formation of effective value chains and

forward & backward linkages.

11.88

8 Skilling for enhancing employability 162.05

Total Amount 421.45

Thank you