Effective Website Content

Baker Marketing 1

Recipe for Online Marketing of Food

Steve DavisMarketing Director

Baker Marketing

Your Outsourced Marketing Department

Your Outsourced Marketing Department

Innovative, Fast and Cost Effective

Marketing and Sales Strategy

Export Marketing and Distributor Recruitment

Online and Social Media Marketing

Implementation of: ‘All things Marketing’

Effective Website Content

Baker Marketing 2

Your Outsourced Marketing Department

Steve Davis

The Chef’s Background includes:

Marketing Director at Baker Marketing

Joined team in 1999

Developing strategies to exploit online and offline

channels including Web 2.0

Assisting clients to design and maintain websites

Experience in sales, promotion and copywriting

Your Outsourced Marketing Department

Recipe: Online Marketing of Food

Ingredients

1. Defined target market

2. Defined ‘WOW’ factor

3. Website elements

4. Content including Blog

Method

1. Plan topics and content

2. Create the Content Habit

3. Drip-feed through website, blog and social media

4. Engage influencers and consumers

Effective Website Content

Baker Marketing 3

Your Outsourced Marketing Department

Ingredients

Your Outsourced Marketing Department

Ingredients: Your Target Market

Paul Stein via Flickr

Effective Website Content

Baker Marketing 4

Your Outsourced Marketing Department

Ingredients: Your WOW Factor

Asian Palm Civet ‐Wikipedia

Your Outsourced Marketing Department

Ingredients: Website Elements

Anthony Gherghetta via Flickr

Effective Website Content

Baker Marketing 5

Your Outsourced Marketing Department

Ingredients: Content

Planeta via Flickr

Your Outsourced Marketing Department

Secret Ingredient: Your Blog

Effective Website Content

Baker Marketing 6

Your Outsourced Marketing Department

Method

Your Outsourced Marketing Department

Method: Plan Topics and Content

Joe Lanman via Flickr

Effective Website Content

Baker Marketing 7

Your Outsourced Marketing Department

Method: Develop Content Habit

Steve Lyon via Flickr

Your Outsourced Marketing Department

Method: Drip-feed Content

Steve Lyon via FlickrDinner Series via Flickr

Effective Website Content

Baker Marketing 8

Your Outsourced Marketing Department

Method: Smart Use of Social Media

Steve Lyon via FlickrDinner Series via Flickr

Your Outsourced Marketing Department

Method: Smart Use of Social Media

Steve Lyon via FlickrDinner Series via Flickr

Effective Website Content

Baker Marketing 9

Your Outsourced Marketing Department

Method: Smart Use of Social Media

Steve Lyon via FlickrDinner Series via Flickr

Your Outsourced Marketing Department

Method: Smart Use of Social Media

Steve Lyon via FlickrDinner Series via Flickr

Effective Website Content

Baker Marketing 10

Your Outsourced Marketing Department

Method: Smart Use of Social Media

Steve Lyon via FlickrDinner Series via Flickr

Your Outsourced Marketing Department

Recipe: Online Marketing of Food

Ingredients

1. Defined target market

2. Defined ‘WOW’ factor

3. Website elements

4. Content including Blog

Method

1. Plan topics and content

2. Create the Content Habit

3. Drip-feed through website, blog and social media

4. Engage influencers and consumers

Effective Website Content

Baker Marketing 11

Your Outsourced Marketing Department

Need help with Marketing or Sales?

Food SA free scoping session – call or email:

Josie Hodge, Marketing Services SupervisorE: josie@bakermarketingservices.comP: 8352 3091

OR subscribe to our bi-weekly blog:

bakermarketingservices.com

Recipe for Online Marketing of Food

Steve DavisMarketing Director

Baker Marketing