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Recognizing best companies of today.Building best companies for tomorrow.
TO ELEVATEYOUR AWARDWINNING BRAND
IT’S TIME
• Founder and consulting partner of workplace award programs
• 16+ years of aligning corporate and employer brand messages
• Strong network of community and media partners
• Niche-focused – regionalized and exclusive
To identify, develop and promote Arizona BEST Companies.
OUR MISSION
COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
REGIONAL BRAND STRATEGY
CONSUMERBRAND
EMPLOYERBRAND
ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
LEADERS ADAPT TO A NEW WAY OF THINKING
OUR AWARD-WINNING PARTNERS
OVER 30+ COMMUNITY PARTNERS
AWARD CONSULTATION
ARIZONA AWARDS
Percentage of Positive
Responses
All Size Categories
All Employers
that made the list
Leadership and Planning 90%
Corporate Culture and Communications 89%
Role Satisfaction 91%
Work Environment 92%
Relationship with Supervisor 92%
Training, Development and Resources 87%
Pay and Benefits 87%
Overall Employee Engagement 92%
SURVEY AVERAGE 90%*Numbers shown represent the percentage of respondents that answered “Agree Somewhat” and “Agree Strongly”
• Workplace Culture• Leadership Excellence• Social Responsibility• Customer Opinion• Innovation
DEADLINE:LATE JUNE 2019
DEADLINE:JANUARY 11, 2019
https://bestcompaniesaz.com/azcentral-top-companies/
BUILD YOUR ARIZONA EMPLOYER BRAND
NATIONAL & INDUSTRY AWARDS LEADERSHIP AND COMMUNITY AWARDS
AWARD PROMOTION SUPPORT
• PR Toolkits – tips from BCAZ on how to promote your award
• Press Release Distribution• Editorial Opportunities• Social media strategy to announce award
EMPLOYERBRANDING
FourWaysWeElevateYourRegionalBrand PR/Media
Support
Talent Sourcing
(online & events)
Social Media, E-News & Blogging
Exclusive Website &
SEO
REGIONAL COMPANY PROFILE
UP TO 7 PAGE COMPANY PROFILE
CUSTOMIZED FOR ARIZONA AND/OR
TEXAS
TIME ON PAGE1:50 MIN
CREATE A COHESIVE BRAND3RD PARTY WEBSITES
WHAT’S UNIQUE ABOUT YOUR AZ CULTURE
CREATE & PROMOTE YOUR ARIZONA STORIES
We extend your reach….
• BCAZ e-news subscribers – 7200+ • Community partner subscribers • 2 BCAZ Twitter – 5,976 • BCAZ LI – 6,500+
CAREER POSTINGS
“BCAZ HAS HELPED US
SOURCE QUALITY
PASSIVE JOB SEEKERS”
NEW IN 2019 – 3rd Party Endorsement Ad Campaigns
• Customized ad campaigns for client
• BCAZ Linked-In Ad Campaign featuring client
• Company featured in “BCAZ Career of the week”
PROMOTE YOUR CULTURE AND CAREERS
#1 SEARCH RESULT IN ARIZONA
We’re the #1 search result!
#1 result for “best places to work in phoenix”
#1 result for “best places to work in phoenix”
#1 result for “top companies to work for in arizona”
#1 result for “top companies in arizona”
#1 result for “tech companies in phoenix” or “phoenix tech companies”
#1 result for “tech company values”
#1 result for “investment services company in Arizona” AND Phoenix AND Scottsdale
#1 result for “financial services company in Arizona” AND Phoenix AND Scottsdale
#1 result for “best financial” and “best investment” services company in Arizona
#1 result for “veteran friendly companies in Arizona”
#1 result for “diversity friendly companies in Arizona”
1st page – “lgbtq friendly companies in Arizona”
1st page – “companies in Arizona hiring lgbtq”
STRONG SEO AND GOOGLE RANKING
TALENT SOURCING WITH EVENTS
BestCompaniesAZ Annual Signature Events
(with speaking and/or sponsorship opportunities)
• 5TH Annual Military Networking Event – February 2019
• Diversity & Inclusion Networking event – Fall 2019
Community Sponsored Events
(BCAZ will represent your company at these events)
• IT Networking Events – Alliance of Women in IT, WozU, Galvanize, and more
• Career Connector events – 4 per month
• University Events – undergrad and alumni
• Diversity events - One Community
“BestCompaniesAZ has been able to generate more
PR and Media focused on our growth and hiring than
our own internal staff and PR agency.”
HEAD OF HR
A Healthcare Company
“I did not expect a niche regional company like
BestCompaniesAZ to rank in the top 10
resources responsible for driving traffic to our website —
that is truly amazing!”
VP, MARKETING
A Content Marketing Firm
CHALLENGEClient did not have a strong AZ employer brand buthad strong national corporate brand.
ACTIONBCAZ leveraged national awards (Fortune MostAdmired and BPTW for LGBT) while helping theregional office start winning local awards.
RESULTSBCAZ first positioned the client as a sponsor formany AZ award programs and elevated andpromoted their national awards, while preparingclient for local awards. Client achieved TopCompanies and Most Admired awards (6 years in arow) and is known as an employer of choice andthought leader in the community.
- National Company with Strong AZ Presence
REGIONAL EMPLOYER BRANDINGSUCCESS STORY
SAMPLE - ROI REPORTS
TOP PAGES VISITED OVER THE LAST 7 DAYS
SAMPLE - ROI FOR 2018 EVENTS (JAN-MAY)
ASU - Ira A. Fulton Schools of EngineeringTechnological Entrepreneurship & ManagementBuild a Technology Career with Arizona’s Best CompaniesMarch 26, 2018 3:00 – 4:40 pm5 BCAZ PanelistsOver 150 students in attendance
Technology Panel - BCAZ & Career ConnectorsMay 4, 2018Over 150 attendees
Veteran Career ConferenceMay 16, 2018, Hosted by the Rattlers and Rayhon, East Valley, Gilbert Mayor and Governor’s office
Alliance of Technology and WomenMay 16, 2018Full Day Conference with Governor and panelOver 80 attendees
BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESAZ
✓ ELEVATE & STRENGTHEN YOUR REGIONAL employer and corporate brand attracting
MORE world-class talent and customers
✓ OFFER EXCLUSIVITY among an elite group of award winning companies
✓ PROVIDE 3RD PARTY ENDORSEMENT attracting passive job seekers and customers
✓ BOOST YOUR ONLINE VISIBILITY with a regional company profile and strong SEO
✓ POWERFUL NETWORK of regional media and community partners who extend our reach
✓ SAVE MONEY & TIME by consolidating your employer & corporate branding strategies
BestCompaniesUSA, 2018 | 480-545-5151
IT’S TIMETO ELEVATE YOUR BRAND TODAY!
