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ICSC RECON#RECON15
The Future Starts Now
Smart Mall
Chinese Malls Embrace
Internet
Tom Gong [email protected]
AllDragon International
ICSC RECON#RECON15
The Future Starts NowEcommerce in China and USA
Mobile users in China and USA
550
500
450
400
350
300
250
200
150
100
50
0
2011 2012 2013 2014
500
360
420
560
92.8
144.5
163.9
122
Unit: Million Mobile users in China Mobile users in USA
ICSC RECON#RECON15
The Future Starts NowEcommerce in China and USA
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
2011 2012 2013 2014
Unit: Percentage Ecommerce share in China Ecommerce share in USA
Ecommerce share of total consumer Sales in China and USA
4.4%
8%
10%
6.3%
5%
6.1%
6.7%
5.4%
ICSC RECON#RECON15
The Future Starts NowShopping Malls in China and USA
Urbanization
process
USA / Done in last century
CHINA / 300 million people
will migrate to cities in
next 10 years
Owners
USA / Financial
investors
CHINA / Developers
Concentration
USA / Concentrated
CHINA / Fragmented
Tenant mix
USA / More shopping
CHINA / More FB,
entertainment and
experience
Embracing
internet
USA / Slower
CHINA / Faster
New malls
in 2013
USA / 1
CHINA / 300
Location
USA / suburban areas
CHINA / In cities
ICSC RECON#RECON15
The Future Starts NowShopping Malls in China and USA
Business Goals of Integrating with Internet
New Business Model
Centered On ConsumersIncrease Sales / Rent
Improve Marketing
Efficiency Via Self-Media
ICSC RECON#RECON15
The Future Starts NowWanda Ecommerce
Wanda Group Theme Parks Shopping Malls Financial Services
ICSC RECON#RECON15
The Future Starts NowWanda Ecommerce
160 million USD,
200 people team in first two
years 4/2012 – 4/2014
Wi-Fi,
mall POS,
member system,
APP for all 104 malls
Baidu and Tencent
joined to own 30% Wanda
Ecommerce valued at
$3.5 billion USD
Headcount will grow
to 1000+ in 2015
ICSC RECON#RECON15
The Future Starts NowOmni-channel(O2O) platform for Chinese Malls
AllDragon International
A. Leading Mall omin-channel(O2O) platform
B. Support all malls of two top 5 mall owners in China
C. PingAn group (largest non-state owned company in
China) as investor and partner
ICSC RECON#RECON15
The Future Starts NowOmni-channel(O2O) platform for Chinese Malls
Key metrics / Users
Gathering data
Connecting users
Capturing cash flow
Share of member
sales vs total sales
Stickness / frequency
and duration of mall visit
Key elements
ICSC RECON#RECON15
The Future Starts NowOmni-channel(O2O) platform for Chinese Malls
Shake Up
Dating to
“Run”
at Malls
Garden
at the Mall
March 8th
Woman’s Day
Sales grew
50%
ICSC RECON#RECON15
The Future Starts NowMall of the Future
Tenant centered
to consumer
centered
Will the Mall
be valued by active user
number like internet company?
ICSC RECON#RECON15
The Future Starts NowMall of the Future
AdsFinancial
Products
C2BMany
More
Rent
Rent only to new business and profit models
