40 RR | October 2014

Recycled Products

Product:

Color-coated glass aggregate

Company:

Ruby Lake Glass

Richfield Springs, New York

Rubylakeglass.com

Recycled content:

100 percent recycled glass

Market:

Road applications

Winner of the 2014 Recycling Innovator Forum’s “Garage

Innovator” award, Ruby Lake Glass’ signature product may be

coming to a bike lane near you soon.

Altered at “the molecular level” through a proprietary

coating process, Ruby Lake’s color-coated recycled glass aggre-

gate can be used in a variety of ways, but its most widespread

application is in road and highway demarcation projects.  And,

according to the company’s managing member, Jonathan

Gross, the product has already registered “tremendous inter-

est” among federal and state highway safety officials as

a cost-effective and durable option that addresses the

growing problem of excessive waste glass.

The company, which picked up a $20,000 prize at

the Recycling Innovators Forum last month, is aiming to

expand interest in the product and examine additional

outlets across the country.

Product:

Toilet paper

Company:

Scott Brand Products

Neenah, Wisconsin

Scottbrand.com

Recycled content:

40 percent recycled fiber

Market:

General consumer

Scott Naturals toilet paper, which contains 40 percent recy-

cled fiber, has enjoyed a nationwide rollout over the past

several years.

Sold in small and large packs, the line was first introduced in select markets in 2010 as Scott’s first recycled content toilet paper offering. It

can be found at stores across the U.S. and carries the slogan, “Soft and Strong, Easy on the Earth.” The brand, owned by Kimberly-Clark, also

offers a line of Scott Naturals paper towels containing 60 percent recycled fiber alongside flushable wipes that contain 20 percent recycled fiber.

The company has also just released a tube-free toilet paper throughout the country. That toilet paper, the company confirmed, does not

feature recycled content although it does contain 20 percent recycled content in its packaging.

RR | October 2014 41

Product:

Recycled jacket

Company:

Dirtball

Hickory, North Carolina

Dirtballfashion.com

Recycled content:

100 percent recycled PET

Market:

General consumer

Kickstarter veteran Dirtball Fashion is turn-

ing again to the crowd-funding venue to

help move into the production stage for a

jacket that is made using recycled PET.

The company, which was founded in

2008 as a sustainable clothing line by for-

mer race car driver Joe Fox, rose to prom-

inence last year, when it raised more than

$40,000 for its 100 percent recycled jean,

the Green Jean.  Building off of the success

of that campaign Dirtball is preparing to launch a funding drive for its “50 jacket” this month.  “The 50 jacket is made completely from 50 recy-

cled water bottles – no other material (such as cotton) is used,” company spokesperson Megan Jasso said.  Once the jacket reaches the end of its

useful life, customers can send back the jacket to Dirtball through its own takeback program, which recycles old apparel into new items.

Fox hopes to raise $20,000 through the latest Kickstarter drive, which is set to launch Oct. 8 and run for 30 days.  The item is expected to

retail for $150.

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