(RED) Global Coverage Report- December 2009

Global Coverage Report December 2009December 2009

WORLD AIDS DAYHOLIDAYNIKE LAUNCH

Table of ContentsTable of ContentsI. World AIDS Day Blogs Pages 3-31

II. Cities Go (RED) Pages 32-92

III. Web Goes (RED) Pages 93-135

IV. Pop Up Shops Pages 136-168

V. Starbucks UK Launch Pages 169-191

VI. Harper’s Bazaar UK Pages 192-206

VII. (RED) & Partners Pages 207-290

VIII. Broadcast Pages 291-298

IX. Nike Launch Pages 299-336g

World AIDS Day BlogsWorld AIDS Day Blogs

Cities Go (RED)Cities Go (RED)

BaltimorePRINT & ONLINE COVERAGEBaltimore Sun* December 1, 2009Baltimore among 10 cities to go red for World AIDS Day

BaltimoreSun.com December 1, 2009B lti 10 iti t d f W ld AIDS DBaltimore among 10 cities to go red for World AIDS Day

Examiner.com December 1, 2009BaltimoreSun.com pick-up

ChicagoTribune.com December 1, 2009BaltimoreSun.com pick-up

USAToday.com December 1, 2009BaltimoreSun.com pick-up

ActionNews22.com December 1, 2009BaltimoreSun com pick upBaltimoreSun.com pick-up

RadioGodz.com December 1, 2009BaltimoreSun.com pick-up

RefugeesUnleashed.net December 1, 2009BaltimoreSun.com pick-upa t o eSu co p c up

BROADCASTWBFF-BAL - Fox 45 Morning News December 1, 200907:38:59 AM

WBAL-BAL (NBC) - 11 News at 5 December 1, 20095:48:14 PM

WBAL-BAL (NBC) - 11 News at 6 December 1, 200906:24:47 PMTotal Impressions: 28,321,938

BostonPRINT & ONLINE COVERAGE

AmplifyYourVoice.org – Unique Visitors: 7,600 December 1, 2009Zakim Bridge to go RED for World Aids Day!

Boston.com – Unique Visitors: 4,979,205 December 1, 2009Zakim Bridge drivers to see (RED) for AIDS Day

Boston.com – Unique Visitors: 4,979,205 December 1, 2009Zakim Bridge to go red for World AIDS Day

BostonHerald.com – Unique Visitors: 2,000,000 December 1, 2009Zakim Bridge drivers to see (RED) for AIDS Day

Examiner.com – Unique Visitors: 11,300,000 December 1, 2009Examiner.com Unique Visitors: 11,300,000 December 1, 2009The Zakim goes (RED) for World AIDS Day and you can too!

TOTAL PRINT & ONLINE IMPRESSIONS: 23,266,010

BROADCAST COVERAGE

WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 December 1, 20097 News at Four – 4:00 AM

WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 December 1, 20097 Morning News – 5:00 AM

WBZ-CBS (Boston-Manchester, MA) – Nielsen Audience: 24,664 December 1, 2009WBZ News – 5:00 AM

NECN (Boston-Manchester, MA) – Nielsen Audience: 16,746 December 1, 2009News at Nine – 9:00 PM

NECN (Boston-Manchester, MA) – Nielsen Audience: 11,500 December 1, 2009NECN (Boston Manchester, MA) Nielsen Audience: 11,500 December 1, 2009New England Morning – 10:00 PM

WCVB-ABC (Boston-Manchester, MA) – Nielsen Audience: 114,927 December 1, 2009News Center 5 at 5 – 5:00 PM

TOTAL BROADCAST IMPRESSIONS: 214,479

ChicagogPRINT & ONLINE COVERAGE

ChicagoNow.com – Unique Visitors: 563,858 December 2, 2009CNA Center goes (RED) for World AIDS Day

BROADCAST COVERAGE TELEVISIONBROADCAST COVERAGE - TELEVISION

WLS-ABC (Chicago, IL) – Nielsen Audience: 237,684 December 1, 2009ABC7 News @ 5PM – 5:00 PM



WGN-CW (Chicago, IL) – Nielsen Audience: 42,910 December 1, 2009( g , ) , ,WGN Evening News – 5:30 PM

WGN-CW (Chicago, IL) – Nielsen Audience: 376,360 December 1, 2009WGN News at Nine – 9:30 PM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 4,843 December 1, 2009CLTV CABLE (Chicago, IL) Nielsen Audience: 4,843 December 1, 2009Chicagoland News – 4:30 PM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 18,767 December 1, 2009CLTV Evening Edition – 7:00 PM

CLTV-CABLE (Chicago IL) – Nielsen Audience: 20 013 December 1 2009CLTV-CABLE (Chicago, IL) Nielsen Audience: 20,013 December 1, 2009CLTV Evening Edition – 7:30 PM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 27,450 December 1, 2009CLTV Evening Edition – 8:30 PM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 33,474 December 1, 2009( g , ) , ,CLTV Evening Edition – 9:00 PM

WFLD-FOX (Chicago, IL) – Nielsen Audience: 15,056 December 2, 2009FOX News Chicago @ 5AM – 5:00 AM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 8,672 December 2, 2009CLTV CABLE (Chicago, IL) Nielsen Audience: 8,672 December 2, 2009ChicagoLand News – 5:00 AM

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 4,832 December 2, 2009CLTV Early Morning News – 4:30 AM

TOTAL BROADCAST IMPRESSIONS: 1,466,649

ColumbusPRINT & ONLINE COVERAGE

Examiner.com – Unique Visitors: 5,920,013 November 30, 2009Columbus Goes (RED) for World AIDS Day

Columbus Dispatch – Circulation: 183,742 December 1, 2009Photo of City Hall illuminated in red for World AIDS Day after press conference

Di t h U i Vi it 493 413 D b 1 2009Dispatch.com – Unique Visitors: 493,413 December 1, 2009Columbus marks World AIDS Day with red lighting, vigil


BROADCAST COVERAGE - TELEVISIONWSYX-ABC (Columbus, OH) – Nielsen Audience: 9,551 December 1, 2009WSYX ABC (Columbus, OH) Nielsen Audience: 9,551 December 1, 2009NewsCenter on ABC 6 – 6:00 AM

WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 December 1, 2009NBC4 Today at 6 – 6:00 AM

WBNS-CBS (Columbus, OH) – Nielsen Audience: 48,719 December 1, 2009Eyewitness News Morning – 6:00 AMy g

WBNS-CBS (Columbus, OH) – Nielsen Audience: 27,663 December 1, 2009Eyewitness News Morning – 6:00 AM

WSYX-ABC (Columbus, OH) – Nielsen Audience: 11,512 December 1, 2009NewsCenter on ABC 6 – 5:00 AM

WCMH-NBC (Columbus OH) – Nielsen Audience: 14 315 December 1 2009WCMH-NBC (Columbus, OH) Nielsen Audience: 14,315 December 1, 2009NBC4 Today at 5 – 5:00 AM

WBNS-CBS (Columbus, OH) – Nielsen Audience: 25,394 December 1, 2009Eyewitness News Morning – 5:00 AM

WSYX-ABC (Columbus, OH) – Nielsen Audience: 40,905 November 30, 2009NewsCenter on ABC 6 – 11:00 PMe sCe e o C 6 00

WCMH-NBC (Columbus, OH) – Nielsen Audience: 80,777 November 30, 2009NBC4 at 11 – 11:00 PM

WBNS-CBS (Columbus, OH) – Nielsen Audience: 129,615 November 30, 200910-TV NightBeat – 11:00 PM

WTTE-FOX (Columbus, OH) – Nielsen Audience: 97,781 November 30, 2009News Center on Fox – 10:00 PM

WSYX-ABC (Columbus, OH) – Nielsen Audience: 31,154 November 30, 2009NewsCenter on ABC 6 – 5:00 PM

WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 December 1, 2009NBC4 at 6 – 6:00 PM

WCMH-NBC (Columbus, OH) – Nielsen Audience: 16,587 December 1, 2009NBC4 Midday – 12:00 PM

WSYX-ABC (Columbus, OH) – Nielsen Audience: 17,960 December 1, 2009NewsCenter 6 News Break – 12:00 PM

WTTE-FOX (Columbus, OH) – Nielsen Audience: 11,860 December 1, 2009Good Day Columbus – 7:00 AM

TOTAL TELEVISION IMPRESSIONS: 496,330

BROADCAST COVERAGE – RADIOWBWR-FM Clear Channel (Columbus OH) November 30 2009WBWR-FM, Clear Channel (Columbus, OH) November 30, 2009Interview with Colin Brady

WCOL-FM, Clear Channel (Columbus, OH) November 30, 2009Interview with Colin Brady

WLZT-FM, Clear Channel (Columbus, OH) November 30, 2009Interview with Colin Brady

WTVN-AM Radio (Columbus, OH) December 1, 20098AM Morning News

WTVN-AM Radio (Columbus, OH) December 1, 20097AM Morning News 7AM Morning News

Los AngelesBROADCASTKABC-LA (ABC) Evening News December 1, 200906:16:09 PM 06:16:09 PM

KCAL-LA - 9 NewsCentral at 8PM December 1, 200908:26:02 PM

KCAL-IND News At 9PM December 1, 200909:49:51 PM09:49:51 PM

KCAL-IND 9 NewsCentral at 10PM December 1, 200910:16:35 PM

KNBC-LA (NBC) - Today in LA 4am December 3, 200904:16:02 AM04:16:02 AM

Total Impressions: 2,195,397

PittsburghPRINT & ONLINE COVERAGE

Pittsburgh

Pittsburgh Tribune-Review Online – Unique Visitors: 1,000,000 December 1, 2009Pittsburgh notes World AIDS Day with events, education

WPXI.com – Unique Visitors: 465,800 December 1, 2009Pittsburgh Landmarks To Glow Red On World AIDS Day

Examiner.com – Unique Visitors: 11,300,000 November 30, 2009Pittsburgh's City County and Highmark Buildings to turn (RED) in honor of World Aids Day


BROADCAST COVERAGE - TELEVISIONKDKA-CBS (Pittsburgh, PA) – Nielsen Audience: 133,269 November 30, 2009KDKA TV News At 11

WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 November 30, 200910pm News

TOTAL TELEVISION IMPRESSIONS: 193,482

ProvidenceONLINEProjo.com [Providence Journal Online] December 1, 2009Providence goes (RED) to observe World AIDS Day

WPRI com December 1 2009WPRI.com December 1, 2009Providence recognizes World AIDS Day

FoxProvidence.com December 1, 2009WPRI.com pick-up

Youtube.com December 1, 2009WPRI channel, World AIDS Day clip

ClipSyndicate.com December 1, 2009Youtube.com pick-up

BROADCASTWPRI-CBS Eyewitness News at 11 November 30, 200911:16:04 PM

WPRI-CBS Eyewitness News at 5AM December 1, 200905:21:31 AM

WPRI-CBS Eyewitness News December 1, 200906:21:41 AM

WPRI-CBS Eyewitness News at 11 December 1, 200911:11:03 PM

WLNE-ABC Good Morning Providence December 1, 200905:46:04 AM

WLNE-ABC Good Morning Providence December 1, 200906:47:27 AM

WNAC-FOX Eyewitness News 7AM December 1, 200907:25:12 AM

WNAC-FOX The Rhode Show December 1, 200908:06:39 AM

WNAC-FOX The Rhode Show December 1, 200902:06:40 PM

Total Impressions: 1,354,239

Salt Lake CityPRINT & ONLINE COVERAGE

SLTrib.com – Unique Visitors: 899,400 December 1, 2009Plans for tonight: World AIDS Day

Examiner.com – Unique Visitors: 11,000,000 December 1, 2009Salt Lake Cit and Co nt B ilding t n (RED) in hono of Wo ld Aids Da Salt Lake City and County Building turn (RED) in honor of World Aids Day


BROADCAST COVERAGE – TELEVISION

KUTV-CBS (Salt Lake City UT) Nielsen Audience: 243 194 December 1 2009KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 243,194 December 1, 20092 News at 5pm – 5:00 PM

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 570,129 December 1, 20092 News at 10pm – 10:00 PM

KSL-CBS (Salt Lake City, UT) – Nielsen Audience: 181,554 December 1, 2009EWN at 10pm – 10:00 PMEWN at 10pm 10:00 PM

KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 126,189 December 1, 2009FOX13 Live at 9

KJZZ (Salt Lake City, UT) – Nielsen Audience: 527,282 December 1, 20092 News KJZZ At 9pm – 9:00 PM

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 42,216 December 2, 20092 News at 5pm – 5:00 AM

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 97,251 December 2, 20092 News at 5pm – 6:00 AM

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 141,163 December 2, 2009( y, ) , ,2 News This Morning 7am – 7:00 AM

KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 4,912 December 2, 2009FOX13 Good Day Utah – 5:00 AM


San FranciscoSan FranciscoPRINT & ONLINE COVERAGE

SFExaminer.com – Unique Visitors: 210,900 December 1, 2009City landmarks go red for World AIDS Day

SFist.com – Unique Visitors: 145,800 December 1, 2009City landmarks go red for World AIDS Day

Examiner.com – Unique Visitors: 11,300,000 November 25, 2009

World AIDS Day December 1, 2009


St. Louis

ONLINE COVERAGE:Examiner.com – Unique Visitors: 11,000 December 2, 2009St. Louis Joins (RED) & Alderman get tested

LondonPRINT & ONLINE COVERAGE:Metro Newspaper December 1st, 2009World Events Mark Aids Day

Grazia Daily December 4th, 2009Stella for Gap at (RED) Pop Up Store

TORINO CITY ATTACK – 04.12.09Italy

Web Goes (RED)Web Goes (RED)

Pop Up ShopsPop Up Shops

US PRINT & ONLINE COVERAGEUS PRINT & ONLINE COVERAGEAbout.com – Unique Visitors: 45,200,000 December 4, 2009Holiday Shopping With a Conscience: Shop (RED)TM on Fifth Avenue

NewYork.Keizai.biz – Unique Visitors: Unavailable December 2, 2009NY to the "(RED) pop-up store" - on World AIDS Day

Glamour.com – Unique Visitors: 1,200,000 December 1, 2009Give In More Than One Way This Season, Thanks To (RED) Pop Up Shops

Fab Empire – Unique Visitors: 15,082 November 26, 2009World AIDS Day: Spread (RED) For Good Measure!

NYDailyNews.com – Unique Visitors: 6,300,000 November 22, 2009S d A l (RED) P U St t O Fifth ASecond Annual (RED) Pop-Up Store to Open on Fifth Avenue

When.com – Unique Visitors: 250,500 November 20, 2009Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

BayCityGuide.com – Unique Visitors: Unavailable November 19, 2009San Francisco Events: (RED) Store Opening

Zvents.com – Unique Visitors: 720,500 November 18, 2009Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

StamfordAdvocate.com – Unique Visitors: 173 900 November 18 2009StamfordAdvocate.com Unique Visitors: 173,900 November 18, 2009Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

NYDailyNews.com – Unique Visitors: 6,300,000 November 12, 2009Brands turn to temporary pop-up shops to cash in on holiday shopping frenzy

SFStation.com – Unique Visitors: 157,900 November 12, 2009Holiday Shopping Made Fun

Rough Translation:

NY to the "(RED) pop-up store" - on World AIDS Day(December 2 2009)(December 2, 2009)

The store is "red" tones and lined Limited (Photo: (RED))e sto e s ed to es a d ed ted ( oto ( ))

World Aids Day 1st, Gap flagship store in New York City May Avenue (680 5th Avenue, New York) 1 floor AIDS Support Fund "(RED)" stores a limited time "(RED) pop-up store "opened.

Fund Established since 2006, organized by the expanded proprietary products and licensing partners "Product (RED)" and sold in over 60 countries worldwide, 100 million from 400 million in sales (in November 2009 current) is donated to the World Medical Fund, to help 400 million people.

The store has dealt partners, "red" tones and lined Limited. "GAP" is for women and children were designed by Stella McCartney including T-shirts jeans and belts and scarves collaborating with artists sell their by Stella McCartney, including T-shirts, jeans and belts and scarves, collaborating with artists sell their products. "Converse" "Emporio Armani" "Bugabu" brand apparel, such as participation. In addition, the "Girl Skateboard Company" are two types of skateboards, "Channel Islands. Surfboard" is a limited quantity surfboard, "Apple" is a red iPod nano and "Dell" a variety of computer equipment, "Starbucks" is sells beans and coffee tumbler.

Hours are 9:00 to 20:00. Open until January 3 next year. In addition to New York, San Francisco, London and Tokyo have deployed in four stores.

November 12, 2009Holiday Shopping Made FunUnique Gift Options

By Jialin Luh (Nov 12, 2009)

(RED) Pop-Up Store In honor of World AIDS Day, the (RED) Pop-Up Store opens inside the Gap Flagship store (yes, this is technically in mall territory) December 1st and runs through January 3rd. A portion of sales from (RED) go to the Global Fund to support the HIV and AIDS programs in Africa. With the (RED) collaborator roster including the likes of Apple (red video nano, anyone?), Bugaboo (super stylish and functional strollers), g pp ( , y ), g ( p y ),Converse, Dell, Emporio Armani, Girl Skateboards, Channel Islands Surfboards, Timbuk2 and others, there will be a lot to see here even if you’re only window shopping.

UK PRINT & ONLINE COVERAGE

All in London Online – Circulation: Figures not released November 30th, 2009

Fashion Insight – Circulation: Figures not released November 30th, 2009

Grazia Online – Circulation: 961,603 December 4th, 2009

Sky Showbiz Online – Circulation: 2,000,000 December 1st, 2009

Time Out (London) – Circulation: 67,377 December 8th, 2009

Urban Junkies – Circulation: 25 000 December 1st 2009Urban Junkies Circulation: 25,000 December 1 , 2009

View London Online – Circulation: 1,400,000 November 27th, 2009

Visit London.com – Circulation: 1,000,000 December 2nd, 2009

Evening Standard – Circulation: 600,000 December 1st, 2009

Evening Standard (AnOther) – Circulation: 600,000 December 8th, 2009

UK.Stylist.com – Circulation: 5,100,000 December 4th, 2009

Starbucks UK LaunchStarbucks UK Launch

Harper’s Bazaar UKHarper s Bazaar UK

(RED) & Partners(RED) & Partners

November 17, 2009

(RED) Dell Inspiron Mini 10 $349; at dell.com

Nylon comNylon.comStella for Gap (for World AIDS Day)

Stella McCartney seems to have a major crush on Gap lately.Not only is she working on a second collection for Gap Kids, but she’s got a new t-shirt unveiling today.Commemorating World AIDS Day, the tee is part of Gap’s [RED] Collection, with 50% of the profits going to The Global Fund, which helps fight HIV / AIDS and other diseases in Africa.The shirt’s $28 and really cute; you can buy it here.B if l ’ l d d d ill k d i b h di l But if your closet’s already crammed and you still want to make a donation - maybe one that goes directly to charity (AIDS-related or otherwise) - that’s cool too.

Glamchic.comTuesday, November 24th, 2009

Stella + (PRODUCT) RED

Just months ago Stella McCartney’s designs for Gap Kids had us wishing we were still small enough to Just months ago, Stella McCartney s designs for Gap Kids had us wishing we were still small enough to squeeze into children’s clothing. With the recent news of round two for the collaboration, we had our fingers crossed that the new line would include women’s wear, and as it turns out, we got our wish – sort of. While Stella isn’t designing the full line we hoped for, she has worked with Gap to release a (PRODUCT) RED Stella T featuring graphic red jewelry on a deep white v-neck tee.

We love the look, and we love that we can now score Stella for $28 at Gap.com. Plus, half the profits go to the global fund to fight AIDS! Shopping and doing a good deed – perfect for the holiday season!

December 7, 2009

Gap Shirts: Do a little holiday shopping and save lives at the same time. 50 percent of each purchase goes towardsaving AIDS patients in Africa. Give the gift of life this season.

November 30, 2009Shop for a Cause

Gap (PRODUCT) RED Redefine Tote Don’t just go green this season, go red with this Gap (PRODUCT) RED Redefine Tote, $14.99, at gap.com. This everyday tote will do the trick, not to mention save lives. Half of the proceeds from your purchase will benefit theGlobal Fund to Help Fight Aids.

Observer Playground

N b 19 2009November 19, 2009The Cherry (RED) iPod NanoSusan Fogwell, 11/19/09

I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years still consider themselves hippies I was able to shoot the interviews in portrait mode and later when I years, still consider themselves hippies. I was able to shoot the interviews in portrait mode and, later, when I walked into Golden Gate Park, I shot in landscape mode. The sound quality was clear and crisp with the built-in microphone. The fun part was choosing from 15 real-time video effects making the video more appealing to viewers.While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my filming stint, I stopped at a café for a cappuccino and tested the built-in FM radio. I listened to several songs, g , pp pp g ,which I don’t own, so I simply tagged the songs, and purchased them later.There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette as well as falling in love with my iPod RED nano.When I arrived home, I transferred my directorial debut to several friends, and voila, they were transported to S F i f i t i t idSan Francisco for an amusing ten-minute ride.The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure.By purchasing a RED iPod nano, 50 percent of gross profits from (RED), Bono’s organization, go to the Global Fund to help fund AIDS programs in Africa The organization builds revenue from what people are purchasing Fund to help fund AIDS programs in Africa. The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.

November 17, 2009The RED iPod nano with built-in video camera and pedometer makes the perfect holiday gift for many November 17 1:01 PMNovember 17, 1:01 PMSusan Fogwell

I spent a good portion of last weekend trying out my new RED iPod nano. With all of my traveling, the built-in video camera is exactly what I needed for filming destination vignettes for YouTube. I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years, still consider themselves hippies. I was able to shoot the interviews in portrait mode and, later, when I walked into Golden Gate Park, I shot in landscape mode. The built-in microphone produced clear and crisp sound, and the fun part, was choosing from 15 real-time video effects. This feature makes any video more appealing. While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my filming stint, I stopped at a café for a cappuccino and tested the built-in FM radio. I listened to several songs, which I wanted to buy, so I simply tagged the songs, and purchased them later. There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette. I have undoubtedly fallen in love with my RED iPod nano. When I arrived home I transferred my directorial debut to several friends and voila they were transported to When I arrived home, I transferred my directorial debut to several friends, and voila, they were transported to San Francisco for an amusing ten-minute ride. The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure. By purchasing a RED iPod nano, 50 percent of gross profits from (RED), Bono’s organization, go to the Global y pu a g a od a o, 50 p o g o p o o ( ), o o o ga a o , go o obaFund to help fund AIDS programs in Africa. The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.

(APPLE)RED

Price: $149

Who doesn’t love a gift that gives back? The perfect playlist companion the iPodThe perfect playlist companion, the iPod nano (PRODUCT) RED Special Edition with video component!

Available online at http://www.apple.com/ipod/red/

BroadcastBroadcast

US BROADCAST COVERAGE

KBSI FOX (Paducah KY Harrisburg Mt Vernon IL) Nielsen Audience: 13 340 November 30 2009KBSI-FOX (Paducah, KY – Harrisburg-Mt. Vernon, IL) - Nielsen Audience: 13,340 November 30, 2009KBSI 9pm

WECT-NBC (Wilmington, NC) - Nielsen Audience: 18,468 November 30, 2009News 6 Nightcast

WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 November 30, 2009News

MTV – Nielsen Audience: Unavailable December 1, 2009It’ On with Alexa Chung

WTVJ-NBC (Miami-Ft. Lauderdale, FL) – Nielsen Audience: 8,271 December 1, 20096 News

WJW-FOX (Cleveland-Akron-Canton, OH) – Nielsen Audience: 72,406 December 1, 2009Fox 8 News at 830AM

WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 29,303 December 1, 2009Ch l 35 NChannel 35 News

WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 16,188 December 1, 2009Channel 35 News

KXTV-ABC (Sacramento-Stockton-Modesto, CA) – Nielsen Audience: 15 114 December 1 2009KXTV ABC (Sacramento Stockton Modesto, CA) Nielsen Audience: 15,114 December 1, 2009KXTV Updated 8:55am

KXTV-ABC (Sacramento-Stockton-Modesto, CA) – Nielsen Audience: 6,434 December 1, 2009FOX 40 Live 6am

KATU-ABC (Portland, OR) – Nielsen Audience: 6,790 December 1, 2009Morning News

WNCN-NBC (Raleigh-Durham-Fayetteville, NC) – Nielsen Audience: 5,391 December 1, 2009NBC 17 Today

WNCN-NBC (Raleigh-Durham, NC) - Nielsen Audience: 1,773 December 1, 2009 NBC 17 TODAY NBC 17 TODAY

KSMO-MNT (Kansas City, MO) - Nielsen Audience: 5,937 December 1, 2009 Morning News

WCPO-ABC (Cincinnati, OH) - Nielsen Audience: 49,290 December 1, 2009 WCPO NewsBreak

WSYX-ABC (Cincinnati, OH) - Nielsen Audience: 17,960 December 1, 2009 NewsCenter 6 News Break

WTVN-AM-RADIO (Cincinnati, OH) – Nielsen Audience: Unavailable December 1, 2009 7AM Morning News

WBNS-CBS (Columbus, OH) - Nielsen Audience: 48,719 December 1, 2009 Eyewitness News Morn y

WYFF-NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 24,467 December 1, 2009 NEWS 4 AT 6 AM

WYFF-NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 7 812 December 1 2009 WYFF NBC (Greenville, SC Asheville, NC) Nielsen Audience: 7,812 December 1, 2009 NEWS 4 AT 5 AM

KVUE-ABC (Austin, TX) - Nielsen Audience: 20,934 December 1, 2009 KVUE 8:55AM

KGUN-ABC (Tucson-Sierra Vista, AZ) - Nielsen Audience: 15,630 December 1, 2009 KGUN 9 Cut-In

KGMB-CBS (Honolulu, HI) - Nielsen Audience: 22,829 December 1, 2009 ( , ) , ,SUNRISE ON KGMB

KHNL-NBC (Honolulu, HI) - Nielsen Audience: 4,727 December 1, 2009 NBC HI TODAY AT 6:00AM

KGMB-CBS (Honolulu, HI) - Nielsen Audience: 32,444 December 1, 2009 SUNRISE ON KGMB AT 6:00AM

KHNL-NBC (Honolulu, HI) - Nielsen Audience: 22,091 December 1, 2009 HAWAII NEWS NOW AT 5:30

WTVG-ABC (Toledo, OH) - Nielsen Audience: 36,922 December 1, 2009 WTVG NewsBreak

KETV-ABC (Omaha, NE) - Nielsen Audience: 28,393 December 1, 2009 Morning Cut-in

WWLP-NBC (Springfield-Holyoke, MA) - Nielsen Audience: 9,253 December 1, 200922 NEWS AT 5 AM 5

WAOW-ABC (Wausau-Rhinelander, WI) - Nielsen Audience: 16,053 December 1, 2009WAOW GMA 4

WJET-ABC (Erie, PA) - Nielsen Audience: 10,722 December 1, 2009Good Morning Erie

FBN (National) - Nielsen Audience: Unavailable December 1, 2009Fox Business News 10AM

ABC (National) - Nielsen Audience: 3,670,248 December 1, 2009Good Morning America - Hour 2

BBC World - Nielsen Audience: Unavailable December 1, 2009,BBC World News

KABC-ABC (Los Angeles, CA) - Nielsen Audience: 137,771 December 1, 2009Eyewitness News 6 AM

WCAU-NBC (Philadelphia, PA) - Nielsen Audience: 68,309 December 1, 20096AM News

KTVU-FOX (San Francisco-Oakland-San Jose, CA) - Nielsen Audience: 83,490 December 1, 2009Eyewitness News 6 AM

WAGA-FOX (Atlanta, GA) - Nielsen Audience: 91,159 December 1, 2009Good Day Atlanta

WXYZ-ABC (Detroit, MI) - Nielsen Audience: 32,755 December 1, 2009ABC Morning

KNXC-ABC (Phoenix, AZ) - Nielsen Audience: 23,961 December 1, 2009Daybreakayb a

KCPQ-FOX (Seattle, WA) - Nielsen Audience: 38,736 December 1, 2009Q13 Morning 8:30

WTSP-CBS (Tampa-St. Petersburg-Sarasota, FL) - Nielsen Audience: 11,686 December 1, 2009Channel 10 News

KMGH-ABC (Denver, CO) - Nielsen Audience: 26,739 December 1, 20097NEWS @ 6AM

KMGH-ABC (Denver, CO) - Nielsen Audience: 15,957 December 1, 20097NEWS @ 5AM

WTVJ NBC (Miami Ft Lauderdale FL) Nielsen Audience: 19 092 December 1 2009WTVJ-NBC (Miami-Ft. Lauderdale, FL) - Nielsen Audience: 19,092 December 1, 2009South Florida Today

WTVJ-NBC (Miami-Ft. Lauderdale, FL) - Nielsen Audience: 8,271 December 1, 20096 News

WJHG-NBC (Panama City, FL) - Nielsen Audience: 4,253 December 1, 2009News Ch 7 Today

WOGX-FOX (Gainesville, FL) - Nielsen Audience: 3,298 December 1, 2009FOX 35 NEWS AT 7 AM

WOGX-FOX (Gainesville, FL) - Nielsen Audience: 688 December 1, 2009FOX 35 NEWS AT 6 AM

WCAV-CBS (Charlottesville, VA) - Nielsen Audience: 1,254 December 1, 2009CBS 19 News @ Noon

WHIZ-NBC (Zanesville, OH) - Nielsen Audience: 2,611 December 1, 2009S i Sunrise

WAPT-ABC (Jackson, MS) – Nielsen Audience: 15,867 December 1, 2009WAPT 8:55AM Cut-in

SYN NATIONAL – Nielsen Audience: Unavailable December 2, 2009The Insider

KVAL-CBS (Eugene, OR) – Nielsen Audience: 12,472 December 2, 200911PM news

KVAL-CBS (Eugene, OR) – Nielsen Audience: 14,336 December 2, 20095PM news

WSB-ABC (Atlanta, GA) – Nielsen Audience: 227,624 December 4, 2009Action News at 5PM

SYN National – Nielsen Audience: Unavailable December 5, 2009Entertainment Studios

CSPAN2 – Nielsen Audience: Unavailable December 5, 2009General Programming Midnight

G C (S l ) l d 8 6 2 b 2009KING-NBC (Seattle-Tacoma, WA) – Nielsen Audience: 84,642 December 5, 2009KING-5 5:30PM News

ESPN2-ESPN – Nielsen Audience: 338,577 December 6, 20099:30AM Sports


UK BROADCAST COVERAGE

CNBC - Circulation: 231,834 December 1, 2009

SKY NEWS - Circulation: 1,609,000 December 2, 2009

CNN International – Circulation: 2,000,000 December 1, 2009

Live From Studio Five – Circulation: 476,000 December 2, 2009

Sky OH TV – Circulation: not available December 6 2009Sky OH TV – Circulation: not available December 6, 2009


Global Communications Nike (RED) Partnership LaunchCoverage Recap - December 8th 2009

Contents: Page

Objectives / Strategy 3 - 6Results 7 - 10Global News Makers 11-17Broadcast Summary 18Global Highlights 19 - 37Global Coverage 38 - 444

Objectives:

•Announce the Nike & RED partnership to a global audience•Leverage a key global media capital to amplify the announcement•Drive deep news and consumer coverage to generate global awareness•Connect with key stakeholders and create a base for future communications

Strategy:

•Tease the partnership and drive media interest•Announce through global media event & photo call, London

- Exclusive media briefings with key global news making media- Secondary media briefings with broader global media- Global Video News Release and sell in- Global news release and support imagery

•Support through media capital strategy & media outreach•Support through key Territory events & media outreach

TEASE:

Sunday 29th November: Arsenal v Chelsea

Nike players wore RED lacesStadium turned REDPost Match Interview with Didier Drogbahttp://www.skysports.com/video/inline/0,26691,16430,00.html

ANNOUNCEMENT:•November 30th, Global media launch event at NikeTown London (day before World Aidsday)

•125 media from around the globe (mix of news, sport print, broadcast & online)- Europe: 65- United States: 10- Asia pacific: 42- South America: 8

•20 + Broadcast crews•8 Global athletes (Arshavin, Dempsey, Neill, Denilson, Cole, Ki Hyeon, Marco Materazzi)•1 RED co-founder (Bono)•5 Key spokespeople (Mark Parker, Susan Smith‐Ellis, Prof Michel Kazatchkine, TrevorEdwards, & Hannah Jones)

•85 Interviews executed on site

New

YorkJapan

Beijing

SUPPORT:•3 Media Capital Support events

- New York- Beijing- Tokyo

• Location – Nike Harajuku• Athlete – Tulio• Media – 22 media outlets in attendance including television, sports, news wire and digital outlets

• Location – Nike Flagship Store• Athlete – Guoan Club representatives• Media – 90+, newspapers, news wire and digital media including CCTV, Titan NewsXinhua and Sina.com

• Location – NikeTown• Athlete – Landon Donovan• Media – 17 media in attendance for “Live With Landon”event including New York Times, Sports Illustrated, ESPNThe Magazine and Reuters TV

RESULTS:• 10 Global exclusives in key news making media• 132 + Broadcast Pieces across the globe(20+ Broadcast Interviews)• 150+ Print Interviews• 220+ Digital Stories• 492+ stories to date• Over 1 hour and 44 minutes of TV news coverage throughout the world• Over 550 downloads of vnr / webisode material

Tuesday Dec 1stRob Hughes

“Nike’s publicity machine is as smart and as forceful at marketing as Drogba is in thegoalmouth. But when the cause is as worthy as this one, when commerce and charitycan be blended to such needy effect, it would be churlish not to applaud it.”

Global Exclusives

CoverageGlobal News Makers

Stories on 6 CCTV stations, providing over 15minutes of coverage

Broadcast (Monitored to date through Teletrax)

CoverageHighlights

Geography: ECETerritory: RussiaMedia: CNOPT (Russian TV)

Federal Sports Channel coversannouncement of worlds leadingfootballers joining Bono inLondon for the Nike (RED)partnership

Geography: JapanTerritory: JapanMedia: Fuiji TV “FNN Speaks News

December World Aids Day.As one of the events held onworld aids day, Nike and REDannounced a partnership withBono and footballers around theworld to gather and fight aids.

Geography: WETerritory: UKMedia: FourFourTwo

Geography: WETerritory: UKMedia: FourFourTwo

Geography: EMTerritory: AustraliaMedia: Sneaker Freaker

Geography: EMTerritory: AustraliaMedia: Sneaker Freaker

Geography: WETerritory: SpainMedia: Mundial

Geography: NATerritory: USMedia: Univision

Geography: NATerritory: USMedia: Good Morning America

Geography: WETerritory: UKMedia: The Mirror

Geography: WETerritory: UKMedia: Irish Independent

Geography: WETerritory: ItalyMedia: Corriere dello Sport

Geography: WETerritory: FranceMedia: France 24

Geography: WETerritory: SpainMedia: MARCA

Coverage Highlights: CHINA CCTV News - World Morning News http://news.cctv.com/world/20091201/101277.shtml CCTV5 Sports Channel - Sports Morning News http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm CCTV – Sportsscene http://english.cctv.com/program/sportsscene/20091201/103084.shtml CCTV2 Financial news - Key Focus http://space.tv.cctv.com/video/VIDE1259631843308885 Xinhua News Agency http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm (video channel ) http://news.xinhuanet.com/sports/2009-12/01/content_12567243.htm Reuters China http://cn.reuters.com/article/CNEntNews/idCNCHINA-1235220091201 SOHU.com http://sports.sohu.com/20091201/n268586989.shtml Cctv.com http://sports.cctv.com/20091201/101994.shtml Sina.com http://video.sina.com.cn/sports/j/v/2009-12-01/135536093.shtml (Video channel) http://video.sina.com.cn/sports/j/v/2009-12-01/140236094.shtml UNITED STATES Good Morning America http://abcnews.go.com/video/playerIndex?id=9215517 New York Times http://www.nytimes.com/reuters/2009/11/30/sports/sports-uk-soccer-drogba-charity.html USA TODAY http://www.usatoday.com/sports/soccer/2009-11-30-3508298515_x.htm Peoplestylewatch.com http://www.peoplestylewatch.com/people/stylewatch/0,,,00.html UNITED KINGDOM Reuters http://uk.reuters.com/article/idUKTRE5AT4G420091130 News of the World http://www.newsoftheworld.co.uk/sport/630493/JOE-COLE-EXCLUSIVE-WE-TOOK-OUR-FOOT-OFF-THE-PEDAL.html The Sun Online http://www.thesun.co.uk/sol/homepage/sport/football/2759211/Andrey-No-Robin-no-goals.html Soccer AM http://www.intelligentmedia.com/corporate/13x%20Nike%20RED.zip BBC News http://news.bbc.co.uk/2/hi/uk_news/8388388.stm JAPAN (links to come) Fuji TV Sankei Newspaper International Herald Tribune Senken Newspaper Tokyo Sport s Reuter.jp KOREA (links to come) Sportal Korea Ilgan Sports Yonhap News Korea Economy Online AUSTRALIA Sky Sports http://player.video.news.com.au/news/#HJfMKSKafWb3iK9TmImaryiPNV_q9kDi SBS TV http://theworldgame.sbs.com.au/global/football-helps-fight-against-aids-263177

Global Coverage

Documents

(RED) Global Coverage Report- December 2009