Red Quanta Profile_Offline (New)

7/31/2019 Red Quanta Profile_Offline (New)

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RedQuanta was founded by Pankaj Guglani, an alumni of MDI Gurgaon.

The core team at RedQuanta has deep expertise and experience in the field ofmystery shopping and customer service experience management.

RedQuanta is backed by top VCs ,super angels and the Morpheus. The board of

directors constitute of senior IIM alumni.

We conduct different types of mystery shopping evaluations

Online audits Retail audits Competition audits Telephone audits


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e-Commerce

Luxury Retail

Quick Service Restaurants

Food & Grocery

Optical RetailFinancial Services Telecom

Automobiles Speciality Retail Entertainment

Education Travel Jewellery Clothes & Fashion Accessories Books, Music & Gifts

Clients logos removed for confidentiality reasons


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What is Mystery Shopping?

All organizations are always looking for ways to improve their competitive edge. One

way is to look within and evaluate and another could be get the outsider to take a

good look at you. Alternatively you already know what you are good at, but wouldnt

you love to know where you are not good at?

Mystery Shopping gets you that independent view for customer-focused businesses to

see how well they're treating their customers.


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You engage

redquanta to

audit your

business

redquantas

domain expertsstudy your

business processes

Our domain

experts prepare a

questionnaire

We choose shoppersfrom a pool of over

20,000 to match your

target customer

Our analysts study

the data andprepare findings

We present our findings to

your management teamand identify revenue

leakages and areas of

improvement

Reports are sent to store

managers to appraise them on

opportunities. Incentives are

linked to sales and customerservice

The results show

directly on your

top line and

bottom line

1

2

3

4

5

6

7

8

How it works


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20,000+Shoppers

550+Cities

10+Countries

Objective & Real time reportingQuick export into Excel & PDF formats

Trending reports across parameters

Highly customizable dashboards

Drill down into locations/ Track franchisees

KPI Tracking

redquanta scores with Technology & Reach


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Are customers happy with your ambience?

Are Cleanliness guidelines being followed in store?

Is there a complaint management process?

Are your front line staff polite and courteous?

Are you staff trained to up-sell and cross-sell?

Are your customers handed their bill afterevery purchase?

The market is competitive and the customer has choice


8/18Where are you losing customers?

Are your Sale promoseffective? What works

and what doesnt?

are your front-line staffpolite and courteous?

identify revenue

leakages andopportunities to grow

top-line

is your delivery processeffective? Are

customers happy?

are your customers repeatcustomers? What makes

them loyal?

is your pricing effective?Are competitors winning on

price?

is your store clean?are rest rooms cleaned

regularly?

customertouch-points


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The redquanta difference:

#1

#2

#3

#4

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

#5

ACTIONABLE DATA

Minimized MANAGEMENT BANDWIDTH


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ROI

APPROACHSCIENTIFIC

DESIGN

REAL

BUYERS

ACTIONABLE

DATA

MINIMIZED

BANDWIDTH

Audits are an Investment and not an Expense

Get at least 10x return by tracking

and measuring important metrics

ROI Parameters Base Data Final Data GrowthNormalized growth attributable to

mystery audits

Revenue

Site-visitors/Conversion Ratio

Drop-out during check-out

Up-sell opportunities withcustomer service


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ROI

APPROACH

SCIENTIFIC

DESIGNREAL

BUYERS

ACTIONABLE

DATA

MINIMIZED

BANDWIDTH

Our Research Analysts and Domain experts design a

scientific mystery shopping framework for you

redquantas

approachOthers approach

Bad Questionnaire

design

Crappy Reports

Zero Insights

=

=


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ROI

APPROACH

SCIENTIFIC

DESIGN

REAL

BUYERSACTIONABLE

DATA

MINIMIZED

BANDWIDTH

AuthenticReports

Increase in conversion

and Revenues

Our shoppers are not job-seekers. They match your target

market and are your real customers

We dont send

someone earning10k pm to auditfor your fashion

portal

Our shoppers areyour customers or

will become your

customers for life.

They match yourtarget market


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ROI

APPROACH

SCIENTIFIC

DESIGN

REAL

BUYERS

ACTIONABLE

DATAMINIMIZED

BANDWIDTH

Get real time actionable insights generated by our

analytics team

03

15

30

90

Days

Days

Days

Days

Individual channel report

(from day of audit)

Fortnightly Analysis for

quick review

Monthly Analysis onCompanys performance

Quarterly Trend

Analysis

We dont dump

raw data on ourclients


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ROI

APPROACH

SCIENTIFIC

DESIGN

REAL

BUYERS

ACTIONABLE

DATA

MINIMIZED

BANDWIDTH

Web-portal ManagersFor immediate action on any

inconveniences in design or

technical glitches

Customer Service Managers

For immediate action on

customer service issues or

opportunities to up-sell

Middle ManagementFortnightly reports and insights

on lost revenue opportunities

Senior ManagementQuarterly analysis on

performance and revenue

opportunities

HR ManagersTo track performance of front-

line CSRs and incentivize on the

basis of performance


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Staff grooming and

etiquette

improved by 34%

Ambience and

Cleanliness levels

considerably

improved. Rest roomswell maintained

redquanta helped

improve delivery

performance by

23%

redquanta helped

increase revenue by

10%

Case Study #1Focus: Growth &

Profitability

Leading restaurant

chain specializing

in rolls

Resultsredquanta helped the

client increase their

revenue by 10%


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Phase 1 - Identification Phase 2 - Corrective Phase 3 - Continuous Improvement

Average ticket size

was low. Started with

50% of their outlets 4

audits per month each

Mystery Shopping

process carried out

and shoppers provide

feedback across

various sections

Reports shared withstore managers and

staff. Incentives of

front line staff linked

to Sales and

Customer Service

Reports were initially

sent to Senior

Management with

analysis on revenue

leakages and

opportunities for growth

The efforts of newPromotions and discounts

were validated and

measured with continuous

audits

Ticket size per

customer was increase

by over 25% directly

leading to topline

growth of over 15%

3 weeks 6 weeks 12 weeks

Case Study #2A leading SPA and Saloon chain

wanted to plug revenue leakages

and improve upselling

Results

redquanta helped the clientincrease their revenue by 15%


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The clients audience

is very niche and they

wanted a pan-india

audit immediately to

benchmark with global

service levels

The client is a leading car

manufacturer in India. They wanted

to audit their sales processes.

They asked redquanta to do 120

audits in 10 days

The client was extremely satisfied

with the analysis and presentations

submitted by our in-house team of

experts. They have now requested

us to carry out audits on a regular

basis for them

We mobilized a team of over 120

shoppers in 3 days across various

locations in the country. Theaudits were completed within a

week. The entire process was

completed in 10 days

We are amazed with the level of

energy in this company (redquanta).

The entire team showed an

incredible level of passion and theiranalysis was spot on! Way to go

guys.-India head

Case Study #3A leading automobile manufacturer wanted

to benchmark their service levels and

wanted the process to be done in 10 days

Results

redquanta was able to deliversuccessfully in 10 days


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Pankaj Guglani+91-9987226770

[email protected]

Nikhil Talreja+91-9833132632

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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Red Quanta Profile_Offline (New)